{"id":9076,"date":"2021-11-09T10:10:07","date_gmt":"2021-11-09T14:10:07","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9076"},"modified":"2024-09-23T11:39:49","modified_gmt":"2024-09-23T15:39:49","slug":"the-importance-of-social-media-to-boost-sales-this-holiday-season","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/video\/the-importance-of-social-media-to-boost-sales-this-holiday-season\/","title":{"rendered":"La importancia de las redes sociales para impulsar las ventas en esta temporada navide\u00f1a"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fAkk3TBMNJg\" title=\" La importancia de las redes sociales en esta temporada navide\u00f1a\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The Importance of Social Media to Boost Sales  This Holiday Season\" \/><meta itemprop=\"uploadDate\" content=\"2021-11-09T10:10:07-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"The 2021 Holiday Season is ramping up, with Black Friday just a few short weeks away. Now is the time to start putting your holiday strategies into action.Starting with building an engaged community.Platforms like TikTok and Instagram are two pow...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636143829780_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"95.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1636143829780_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fvideo%2Fthe-importance-of-social-media-to-boost-sales-this-holiday-season%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636143829780_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9076-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1636143829780_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1636143829780_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p><span style=\"font-weight: 400;\">La temporada navide\u00f1a de 2021 est\u00e1 a punto de comenzar y el Black Friday est\u00e1 a solo unas semanas de distancia. Ahora es el momento de comenzar a poner en pr\u00e1ctica sus estrategias navide\u00f1as.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empezando por construir una comunidad comprometida.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plataformas como <\/span><b>TikTok<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Instagram <\/b><span style=\"font-weight: 400;\">Son dos canales de redes sociales poderosos a tener en cuenta. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre el motor de descubrimiento de marca de TikTok y las nuevas funciones de Instagram que facilitan las compras dentro de la aplicaci\u00f3n, ambos deber\u00edan ser parte de tus esfuerzos de marketing en esta temporada navide\u00f1a.<\/span><\/p>\n<h2>\u00bfQu\u00e9 hay de nuevo?<\/h2>\n<p>\u00bfQu\u00e9 hay de nuevo en Marketing?<\/p>\n<p class=\"detailHeadline\" lang=\"en\"><a href=\"https:\/\/www.cbc.ca\/news\/canada\/ottawa\/tik-tok-business-eastern-ontario-1.6229956?fbclid=IwAR2dQFIo9gITd7hyy9rzSt7ky3NOxmMksmXOzZmf8SW3MAvPcogzVRNNSOU\"><strong>Los videos de TikTok impulsan las ventas y la exposici\u00f3n de las peque\u00f1as empresas del este de Ontario<\/strong><\/a> \u2013 Los propietarios de negocios del este de Ontario dicen que han visto dispararse las ventas en los \u00faltimos meses despu\u00e9s de recurrir a TikTok para promoci\u00f3n, donde los videos de marketing se vuelven virales.<\/p>\n<p class=\"c-page-title\"><a href=\"https:\/\/www.theverge.com\/2021\/11\/3\/22761620\/facebook-apple-app-store-fees-subscription-links-creators?fbclid=IwAR03ppuUVXgChyRyBI67H0JLvF0QXnZIPfCRObE5w7GNkcBMQaSupayuF_c\"><strong>Facebook evita las tarifas de la App Store de Apple con enlaces de suscripci\u00f3n personalizados para creadores<\/strong><\/a> \u2013 Los creadores pronto podr\u00e1n compartir enlaces web personalizados que dirijan a sus fans a pagarles suscripciones mediante el sistema de pagos nativo de Facebook.<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767?fbclid=IwAR1kThMa8u9tybFPtezzYbatrmCKBqGrjixzLUSx5YLscAF_vy6qITUY2pw\"><strong>Google My Business, ahora conocido como Perfil comercial de Google <\/strong><\/a>\u00a0\u2013 Google Business Profile ser\u00e1 el nuevo nombre de Google My Business a partir de ahora para \u201cmantener las cosas simples\u201d<\/p>\n<p class=\"ArticleHeader-headline\"><a href=\"https:\/\/www.cnbc.com\/2021\/11\/05\/meta-is-reportedly-planning-retail-stores-as-it-pushes-into-metaverse.html?fbclid=IwAR3TeskFLmOEbftV_nDWn0e4EpjbvV7OSXZPTBH2amO4VpTt1wZ9bAIxN6E\"><strong>Seg\u00fan se informa, Meta, anteriormente Facebook, est\u00e1 planeando tiendas minoristas a medida que avanza hacia el metaverso<\/strong><\/a> \u2013 Se informa que Meta, anteriormente conocida como Facebook, est\u00e1 planeando tiendas f\u00edsicas para exhibir cascos de realidad virtual a medida que avanza hacia el metaverso.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-abandons-facial-recognition-will-no-longer-identify-users-to-tag\/609343\/?fbclid=IwAR2o9wzUZDjieV94avLCD3VwpEJNEoS-rFlRRUaKPZXVPUEHDH1Ta_8c0RI\"><strong>Facebook abandona el reconocimiento facial<\/strong>\u00a0<\/a>\u2013 Facebook ha anunciado que cerrar\u00e1 su programa de reconocimiento facial y que tambi\u00e9n eliminar\u00e1 todos sus archivos de reconocimiento facial.<\/p>\n<p class=\"display-heading-04\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-announces-pinterest-tv-shoppable-live-stream-series\/609202\/?fbclid=IwAR3Ukw_mOhz5uk3HlXacV8CT4Pdj39SCjXOos03nAsAbruJds3-yRieoBpM\"><strong>Pinterest anuncia la serie de transmisi\u00f3n en vivo comprable &#039;Pinterest TV&#039;<\/strong><\/a> \u2013 Pinterest busca aprovechar la creciente tendencia del comercio en vivo, que ya ha ganado una gran tracci\u00f3n en China.<\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p><b>Redes sociales<\/b><span style=\"font-weight: 400;\"> Puede desempe\u00f1ar un papel importante en sus t\u00e9cnicas de ventas, especialmente con <\/span><b>TikTok e Instagram<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta temporada navide\u00f1a, querr\u00e1s asegurarte de que <\/span><b>Utilizando eficazmente estas plataformas<\/b><span style=\"font-weight: 400;\"> lo mejor que puedan.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9077 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-1.png\" alt=\"\u00bfQue esta funcionando?\" width=\"693\" height=\"522\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Te mostramos lo que puedes hacer!<\/span><\/p>\n<h2><b>Consejos para aumentar las ventas durante la temporada navide\u00f1a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Durante la temporada navide\u00f1a, las redes sociales se llenan de contenido festivo. Esto es lo que puedes hacer:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Construir un <\/span><b>comunidad comprometida<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Muestra tu <\/span><b>La historia de la marca.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea algo \u00fanico, <\/span><b>contenido personalizado\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comenzar <\/span><b>Transmisi\u00f3n en vivo y colaboraci\u00f3n.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Oferta <\/span><b>gu\u00edas de regalos <\/b><span style=\"font-weight: 400;\">\u00a1y consejos \u00fatiles para el comprador!\u00a0<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"wp-image-9078 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-2.png\" alt=\"Consejos para aumentar las ventas durante la temporada navide\u00f1a\" width=\"529\" height=\"452\" \/><\/p>\n<h2><b>C\u00f3mo usar TikTok para aumentar las ventas en esta temporada navide\u00f1a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok es una plataforma masiva <\/span><b>motor de descubrimiento <\/b><span style=\"font-weight: 400;\">\u00a1Donde hay algo para todos!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A los TikTokers les encanta comprar, <\/span><b>Comparten sus opiniones sobre compras recientes<\/b><span style=\"font-weight: 400;\">, y <\/span><b>Debatir sobre la experiencia del consumidor en l\u00ednea<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9079 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-3.png\" alt=\"C\u00f3mo usar TikTok para aumentar las ventas en esta temporada navide\u00f1a\" width=\"583\" height=\"507\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Esta combinaci\u00f3n de una comunidad activa y comprometida y la capacidad de descubrimiento hace que <\/span><b>TikTok la plataforma perfecta para las marcas<\/b><span style=\"font-weight: 400;\"> para ser parte de las \u00faltimas tendencias y momentos vacacionales.<\/span><\/p>\n<h2><b>Humanizando tu marca<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Como seres humanos, muchas de nuestras acciones son resultado directo de c\u00f3mo nos sentimos. Una de las mejores estrategias de marketing es utilizar un enfoque aut\u00e9ntico.\u00a0<\/span><\/p>\n<p><b>Humaniza tu marca <\/b><span style=\"font-weight: 400;\">evocando emociones y mostrando tu verdadera personalidad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9080 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-4.png\" alt=\"Humanizando tu marca\" width=\"668\" height=\"526\" \/><\/p>\n<p><b>\u00bfQui\u00e9n eres? \u00bfCu\u00e1l es tu historia?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A TikTok le encanta el contenido que te hace sentir bien, as\u00ed que aseg\u00farate de que tus videos <\/span><b>evocar emociones positivas<\/b><span style=\"font-weight: 400;\"> \u00a1Como el humor, el sentimiento y la nostalgia!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h2><b>Crea contenido \u00fanico<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mant\u00e9n tus videos actualizados y pres\u00e9ntalos <\/span><b>Nuevas perspectivas<\/b><span style=\"font-weight: 400;\"> A tu marca. Aqu\u00ed es donde realmente puedes adoptar un enfoque personal con tu contenido.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9081 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-5.png\" alt=\"Crea contenido \u00fanico\" width=\"549\" height=\"579\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Algunos temas de v\u00eddeo a tener en cuenta:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conozca al equipo \u2013 <\/span><b>empleado<\/b><span style=\"font-weight: 400;\"> Introducciones<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vitrina \u201c<\/span><b>entre bastidores<\/b><span style=\"font-weight: 400;\">&quot; contenido<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Muestra tu <\/span><b>\u201cUn d\u00eda en la vida\u201d <\/b><span style=\"font-weight: 400;\">En la empresa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discute tu <\/span><b>valores<\/b><span style=\"font-weight: 400;\"> como una peque\u00f1a empresa<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Muestra tu <\/span><b>Historia de \u00e9xito<\/b><span style=\"font-weight: 400;\"> \u2013 \u00bfPor d\u00f3nde empezaste?<\/span><\/li>\n<\/ul>\n<h2><b>Crear una comunidad comprometida<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Utilice herramientas de descubrimiento como <\/span><b>hashtags de marca de vacaciones<\/b><span style=\"font-weight: 400;\"> para llegar a nuevas audiencias y aumentar los niveles de participaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explorar <\/span><b>Efectos gamificados <\/b><span style=\"font-weight: 400;\">y <\/span><b>Efectos de marca AR <\/b><span style=\"font-weight: 400;\">porque son herramientas divertidas e interactivas para crear contenido de vacaciones que la gente quiere ver.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9082 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-6.png\" alt=\"Crear una comunidad comprometida\" width=\"648\" height=\"459\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Responde a sus comentarios y cose o crea d\u00faos con los videos de otros creadores. Habla con tu audiencia. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Una comunidad comprometida comienza contigo.<\/b><\/p>\n<h2><b>Ponerse en marcha<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">TikTok Live es una excelente manera de presentar <\/span><b>nuevos formatos de contenido <\/b><span style=\"font-weight: 400;\">y <\/span><b>Deja que tu personalidad brille.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Utilice este tiempo para interactuar con su audiencia y mostrarles qui\u00e9n es usted realmente!<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9083 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-7.png\" alt=\"Ponerse en marcha\" width=\"481\" height=\"505\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Algunos temas a considerar:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizar un <\/span><b>Preguntas y respuestas<\/b><span style=\"font-weight: 400;\"> sesi\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compras en vivo: <\/b><span style=\"font-weight: 400;\">Demostrar productos nuevos y populares<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Charla: <\/b><span style=\"font-weight: 400;\">Conozca a su audiencia<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gu\u00edas de regalos: <\/b><span style=\"font-weight: 400;\">Ayude a su audiencia a encontrar los regalos navide\u00f1os perfectos\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>C\u00f3mo usar Instagram para aumentar las ventas en esta temporada navide\u00f1a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cerca de <\/span><b>40% de todas las compras de comercio electr\u00f3nico se realizaron en un tel\u00e9fono inteligente<\/b><span style=\"font-weight: 400;\"> durante la temporada de vacaciones anterior.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9084 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-8.png\" alt=\"C\u00f3mo usar Instagram para aumentar las ventas en esta temporada navide\u00f1a\" width=\"517\" height=\"594\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Como una de las plataformas visuales de m\u00e1s r\u00e1pido crecimiento, Instagram se ha convertido en un mercado perfecto para las compras en l\u00ednea:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>80% de usuarios<\/b><span style=\"font-weight: 400;\"> seguir al menos una marca en la plataforma.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>60% de Instagrammers<\/b><span style=\"font-weight: 400;\"> Descubre productos en la aplicaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Un tercio<\/b><span style=\"font-weight: 400;\"> De las historias m\u00e1s vistas provienen de empresas.<\/span><\/li>\n<\/ul>\n<h2><b>Caracter\u00edsticas a utilizar<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Hay varias funciones en Instagram donde puedes <\/span><b>conectar<\/b><span style=\"font-weight: 400;\"> con su audiencia de formas \u00fanicas y atractivas.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li><b>Historias:<\/b><span style=\"font-weight: 400;\"> Organice sesiones de preguntas y respuestas, publique testimonios, tome el control de los empleados, actualice los productos<\/span><\/li>\n<li aria-level=\"1\"><b>Bobinas: <\/b><span style=\"font-weight: 400;\">Muestra \u201cdetr\u00e1s de escena\u201d, preparaci\u00f3n de pedidos, gu\u00edas de regalos para seres queridos<\/span><\/li>\n<li aria-level=\"1\"><b>Compras en IG: <\/b><span style=\"font-weight: 400;\">Permita que los clientes compren sus productos sin salir de la aplicaci\u00f3n<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9085 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-9.png\" alt=\"Caracter\u00edsticas a utilizar\" width=\"523\" height=\"560\" \/><\/p>\n<h2><b>Utilice ofertas y promociones por tiempo limitado<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Por extra\u00f1o que parezca, <\/span><b>Ofertas y promociones por tiempo limitado<\/b><span style=\"font-weight: 400;\"> \u00a1trabajar!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <\/span><b>Miedo a perderse algo<\/b><span style=\"font-weight: 400;\"> El efecto (FOMO) tiene un gran impacto en los clientes, <\/span><span style=\"font-weight: 400;\">Como resultado, ellos <\/span><b>Date prisa en comprar<\/b><span style=\"font-weight: 400;\"> de usted durante un per\u00edodo de tiempo determinado para ganar <\/span><b>recompensas<\/b><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9086 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-10.png\" alt=\"Utilice ofertas y promociones por tiempo limitado\" width=\"753\" height=\"524\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Mostrar la importancia del evento para aumentar la motivaci\u00f3n del comprador y <\/span><b>\u00a1Crea expectativa en torno a tu venta por tiempo limitado!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tenga en cuenta que la mayor\u00eda de los compradores navide\u00f1os <\/span><b>est\u00e1n en una crisis de tiempo<\/b><span style=\"font-weight: 400;\">, as\u00ed que mant\u00e9n tu oferta <\/span><b>Simple e intrigante.\u00a0<\/b><\/p>\n<h2><b>Colaborar con peque\u00f1as empresas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Colaborar con otras peque\u00f1as empresas no es s\u00f3lo <\/span><span style=\"font-weight: 400;\">Excelente durante todo el a\u00f1o, pero es especialmente \u00fatil durante <\/span><span style=\"font-weight: 400;\">\u00a1La temporada de vacaciones!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9087 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-11.png\" alt=\"Colaborar con peque\u00f1as empresas\" width=\"489\" height=\"485\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Trabaje con marcas que complementen la suya para crear <\/span><b>paquetes de regalos de temporada<\/b><span style=\"font-weight: 400;\"> Que a todos les encantar\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, si tienes una peque\u00f1a empresa que vende productos de caf\u00e9, \u00a1considera asociarte con una peque\u00f1a empresa de cer\u00e1mica que fabrique tazas! <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto ayuda a los compradores a encontrar el regalo perfecto para sus seres queridos. <\/span><span style=\"font-weight: 400;\">y les permite <\/span><b>Apoyar a m\u00faltiples peque\u00f1as empresas<\/b><span style=\"font-weight: 400;\"> inmediatamente.<\/span><\/p>\n<h2><b>Comparte ideas de regalos de \u00faltimo momento<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00bfTienes un familiar al que le resulta imposible comprarle un regalo? Cada vez m\u00e1s clientes esperan hasta que el d\u00eda de la boda llegue. <\/span><b>\u00daltimo minuto<\/b><span style=\"font-weight: 400;\"> Para comprar regalos de vacaciones.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9088 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-12.png\" alt=\"Comparte ideas de regalos de \u00faltimo momento\" width=\"592\" height=\"536\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Compradores <\/span><b>No tengo mucho tiempo<\/b><span style=\"font-weight: 400;\"> para descubrir diversos productos de diferentes empresas, por lo que compran de la marca que les ayuda <\/span><b>Encuentra lo que buscan.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Considerar <\/span><b>creando gu\u00edas de regalos <\/b><span style=\"font-weight: 400;\">\u00a1Para aliviar el estr\u00e9s de los compradores y darles una mejor idea de lo que sus seres queridos podr\u00edan querer!<\/span><\/p>\n<h2><b>Generando lealtad y crecimiento a largo plazo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La lealtad del cliente es fundamental <\/span><b>Creando relaciones positivas<\/b><span style=\"font-weight: 400;\"> con tu audiencia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a1Adem\u00e1s, hay muchas formas de hacer esto en TikTok e Instagram!<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mant\u00e9ngase genuino:<\/b><span style=\"font-weight: 400;\"> \u00a1La comunidad premia la autenticidad! <\/span><span style=\"font-weight: 400;\">Cuenta una historia a trav\u00e9s de tu contenido.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hacer atractivo:<\/b><span style=\"font-weight: 400;\"> \u00a1Trata a tu audiencia como a tus fans de #1! Responde a sus comentarios, dale me gusta a sus publicaciones y responde a sus preguntas.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Soporte beneficioso:<\/b><span style=\"font-weight: 400;\"> Proporciona contenido informativo y beneficios exclusivos para tu audiencia.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"wp-image-9089 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-13.png\" alt=\"Generando lealtad y crecimiento a largo plazo\" width=\"620\" height=\"527\" \/><\/p>\n<h2><b>Envolvi\u00e9ndolo<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a1Existen muchas estrategias emocionantes y \u00fanicas que puedes incorporar a tus esfuerzos en las redes sociales durante esta temporada navide\u00f1a!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-9090 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/203-14.png\" alt=\"Envolvi\u00e9ndolo\" width=\"497\" height=\"440\" \/><br \/>\n<span style=\"font-weight: 400;\">Recuerda ser <\/span><b>aut\u00e9ntico<\/b><span style=\"font-weight: 400;\"> y el objetivo es emocionar a sus clientes mientras hacen que su temporada navide\u00f1a sea m\u00e1s agradable. <\/span><b>\u00a1Sin estr\u00e9s y alegre! <\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>La temporada navide\u00f1a de 2021 est\u00e1 a punto de comenzar y el Black Friday est\u00e1 a solo unas pocas semanas de distancia. Ahora es el momento de comenzar a poner en pr\u00e1ctica sus estrategias navide\u00f1as. Comience por crear una comunidad comprometida. Plataformas como TikTok e Instagram son dos canales de redes sociales poderosos que se deben tener en cuenta. Entre el motor de descubrimiento de marca de TikTok y el nuevo Instagram\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,97,39,38,36],"tags":[344,89,44,150,322],"class_list":["post-9076","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-influencer-marketing","category-small-business","category-social-media","category-video","tag-2021-brand-building","tag-digital-marketing","tag-instagram","tag-social-media-marketing","tag-tiktok"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":100,"label":"Branding"},{"value":55,"label":"Content 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