{"id":9308,"date":"2022-02-01T13:00:58","date_gmt":"2022-02-01T17:00:58","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9308"},"modified":"2024-09-23T11:39:31","modified_gmt":"2024-09-23T15:39:31","slug":"impulsar-la-participacion-en-el-contenido-con-video-y-humor","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/driving-content-engagement-with-video-and-humour\/","title":{"rendered":"C\u00f3mo generar engagement con los contenidos mediante videos y humor"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Driving Content Engagement With Video and Humour\" \/><meta itemprop=\"uploadDate\" content=\"2022-02-01T13:00:58-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Knock knock.&amp;nbsp;Who&#039;s there?&amp;nbsp;Honeydew.&amp;nbsp;Honeydew who?&amp;nbsp;Honeydew, you wanna dance?OK, so it&#039;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two.Laughter t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1643404845707_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"88.0\" \/><iframe 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style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1643404845707_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9308-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1643404845707_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1643404845707_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p><b>Toc toc.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00bfQui\u00e9n est\u00e1 ah\u00ed?&nbsp;<\/span><\/p>\n\n\n\n<p><b>Gotas de miel.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u00bfMel\u00f3n dulce qui\u00e9n?&nbsp;<\/span><\/p>\n\n\n\n<p><b>Honeydew, \u00bfquieres bailar?<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vale, no es el MEJOR chiste del mundo, pero apostamos a que conseguiste una SONRISA en tu cara o posiblemente un par de ojos en blanco.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La risa es realmente la mejor medicina y tambi\u00e9n es una forma de generar participaci\u00f3n en tu contenido de redes sociales.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ayuda a atraer a los usuarios al abrir el feed y hace que su marca sea m\u00e1s identificable y m\u00e1s atractiva.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQue esta funcionando?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">El tipo correcto de humor puede f\u00e1cilmente determinar el \u00e9xito o el fracaso de tu contenido de video.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Analicemos el humor en v\u00eddeo y d\u00f3nde y cu\u00e1ndo utilizarlo mejor.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-1-1024x737.png\" alt=\"\u00bfQue esta funcionando?\" class=\"wp-image-9309\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">La importancia del humor en el v\u00eddeo<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">El humor no es espec\u00edfico de un solo tipo de negocio; todos pueden beneficiarse al usarlo en sus videos.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Trae alegr\u00eda a muchas personas y permite crear un ambiente m\u00e1s&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Espacio identificable y feliz<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;con sus consumidores.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">No todos los v\u00eddeos tienen que ser divertidos;&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Hay un tiempo y un lugar<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-2.png\" alt=\"La importancia del humor en el v\u00eddeo\" class=\"wp-image-9310\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Creaci\u00f3n de v\u00eddeos en m\u00faltiples plataformas&nbsp;<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">A continuaci\u00f3n te indicamos c\u00f3mo puedes crear contenido de v\u00eddeo atractivo:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Elige un video<\/span><strong><span data-preserver-spaces=\"true\">\u00a0objetivo<\/span><\/strong><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Elige tu<\/span><strong><span data-preserver-spaces=\"true\">\u00a0tono<\/span><\/strong><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Elige un video\u00a0<\/span><strong><span data-preserver-spaces=\"true\">tema<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Eso est\u00e1 garantizado que ganar\u00e1 tracci\u00f3n\u00a0<\/span>\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Contenido del blog<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Preguntas de clientes<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Trucos, consejos y trucos<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-3-1024x679.png\" alt=\"Creaci\u00f3n de v\u00eddeos en m\u00faltiples plataformas \" class=\"wp-image-9311\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Escribe un gui\u00f3n y ensaya<\/b><\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Relatar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sacar de quicio<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Revelar<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Liberar<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><b>Elija el formato correcto\u00a0<\/b><\/li>\n\n\n\n<li>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Retrato o paisaje<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identificar el canal de redes sociales\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-4.png\" alt=\"Creaci\u00f3n de v\u00eddeos en m\u00faltiples plataformas\" class=\"wp-image-9312\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 1 \u2013 Robb Nash<\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">El<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.robbnash.com\/\" target=\"_blank\" rel=\"noopener\"><strong><em><span data-preserver-spaces=\"true\">&nbsp;Proyecto Robb Nash<\/span><\/em><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;Es un equipo dedicado a difundir esperanza a trav\u00e9s de la m\u00fasica y la narraci\u00f3n, dando voz a quienes no la tienen.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tiktok.com\/@robbnash\/video\/6989663228632567045?_t=8PM4kmWZA1u&amp;_r=1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-5.png\" alt=\"Robb Nash\" class=\"wp-image-9313\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>\u00bfPor qu\u00e9 funciona esto?<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Robb es genuino cuando habla. <\/span><span style=\"font-weight: 400;\">y tiene un lenguaje corporal animado.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Tiene una gran fluidez narrativa.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">El p\u00fablico se siente conectado; se convierte en parte de la experiencia.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Perfecto para las redes sociales; <\/span><span style=\"font-weight: 400;\">S\u00f3lo un minuto de duraci\u00f3n.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 2 \u2013 Vidyard<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.vidyard.com\/\"><strong><em>Patio de videos<\/em> <\/strong><\/a>Es una plataforma de video en l\u00ednea para empresas que le permite aumentar los clientes potenciales, acelerar su canal de ventas y deleitar a sus clientes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.tiktok.com\/@teamvidyard\/video\/6924357774419692806?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-6.png\" alt=\"Patio de videos\" class=\"wp-image-9314\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>\u00bfPor qu\u00e9 funciona esto?<\/b><b><br><\/b><b><br><\/b><span style=\"font-weight: 400;\">Vidyard utiliz\u00f3 el humor en este v\u00eddeo para atraer m\u00e1s atenci\u00f3n a su publicaci\u00f3n de blog.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No s\u00f3lo proporciona consejos \u00fatiles, sino que tambi\u00e9n arroja luz sobre la cultura de la empresa, creando un entorno m\u00e1s acogedor.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 3 \u2013 Dollar Shave Club<\/h2>\n\n\n\n<p>Con <a href=\"https:\/\/ca.dollarshaveclub.com\/\"><em><strong>Club de afeitado de d\u00f3lar<\/strong><\/em><\/a>, todo lo que necesitas en el ba\u00f1o, desde&nbsp;<em>navaja<\/em> Desde cuchillas hasta productos de cuidado personal, todo se entrega autom\u00e1ticamente en tu puerta. No hay nada m\u00e1s sencillo que eso.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-7-1024x496.png\" alt=\"Club de afeitado de d\u00f3lar\" class=\"wp-image-9315\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><b>\u00bfPor qu\u00e9 funciona esto?<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Utiliza el humor a trav\u00e9s de <\/span><span style=\"font-weight: 400;\">Di\u00e1logo impactante.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Te mantiene interesado en un producto que puede no ser interesante para algunos.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Transiciones r\u00e1pidas que te mantienen concentrado en el orador.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 4 \u2013 Feed de ventas<\/h2>\n\n\n\n<p>Las ventas son altamente competitivas, mentalmente agotadoras y lo que funciona hoy puede no funcionar ma\u00f1ana. <em><a href=\"https:\/\/www.salesfeedmedia.com\/\"><strong>Feed de ventas<\/strong><\/a><\/em> Est\u00e1 aqu\u00ed para ayudar a los vendedores a mantenerse cuerdos y avanzar con nuevas perspectivas, conocimientos oportunos y alivio c\u00f3mico.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.linkedin.com\/posts\/sales-feed-media_if-marketing-sales-were-a-married-couple-activity-6890345130725830656-rwTV\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-8.png\" alt=\"Feed de ventas\" class=\"wp-image-9316\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>\u00bfPor qu\u00e9 funciona esto?<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Altamente identificable para aquellos en la industria; lo hace compartible.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Uso inteligente de la narrativa; <\/span><span style=\"font-weight: 400;\">lo que lo convierte en un gran <\/span><span style=\"font-weight: 400;\">Historia cautivadora.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 5 \u2013 Engaged Inc.<\/h2>\n\n\n\n<p>Crear listados en el <a href=\"https:\/\/thebridesmaidsapp.com\/\"><em><strong>Dama de honor<\/strong> <\/em><\/a>y el <a href=\"https:\/\/thegroomsmenapp.com\/\"><em><strong>Padrinos de boda<\/strong> <\/em><\/a>Aplicaci\u00f3n para que tu negocio sea descubierto, explorado y parte de la aventura de la boda. Sin importar la fecha o la hora, tu negocio aparecer\u00e1 en la lista para que las parejas comprometidas puedan explorarlo.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-9.png\" alt=\"Comprometidos Inc\" class=\"wp-image-9317\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">El humor puede ser una forma eficaz de captar la atenci\u00f3n de la audiencia, pero tambi\u00e9n hay... <\/span><b>felicidad<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ver a una novia compartir su d\u00eda especial restaura un poco m\u00e1s de fe en la humanidad.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Con tanta negatividad en nuestro mundo, un v\u00eddeo verdaderamente feliz cautiva a los espectadores.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 6 \u2013 Duolingo<\/h2>\n\n\n\n<p>Aprender es m\u00e1s f\u00e1cil cuando te diviertes, por eso <a rel=\"nofollow\" href=\"https:\/\/www.duolingo.com\/\"><em><strong>De Duolingo<\/strong><\/em><\/a> Las lecciones gratuitas y breves parecen m\u00e1s un juego que un libro de texto.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=P5Lug4uY8JE&amp;t=2s\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-10.png\" alt=\"Duolingo\" class=\"wp-image-9318\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><b>\u00bfPor qu\u00e9 funciona esto?<\/b><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Convierte el dolor de aprender un nuevo idioma en algo divertido.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Elimina el enfoque seco y adopta medidas modernas.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Es identificable<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">En general, sus t\u00e9cnicas mantienen a la gente entretenida y haciendo que vuelva. <\/span><span style=\"font-weight: 400;\">Para m\u00e1s informaci\u00f3n<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ejemplo 7 \u2013 Anuncios comerciales del Super Bowl<\/h2>\n\n\n\n<p>El<a href=\"https:\/\/www.nfl.com\/super-bowl\/\"><em><strong> Super Bowl<\/strong> <\/em><\/a>Es un evento deportivo muy popular que se lleva a cabo cada a\u00f1o para determinar el campe\u00f3n de la Liga Nacional de F\u00fatbol Americano (NFL). Transmitido en m\u00e1s de 170 pa\u00edses, el Super Bowl es uno de los eventos deportivos m\u00e1s vistos del mundo, con elaborados espect\u00e1culos de medio tiempo y nuevos comerciales que se suman al atractivo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=xxNxqveseyI&amp;list=PLLF5BHcPOPUkYlRxhCpg52GskassQUDqF\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-11-1024x520.png\" alt=\"Anuncios del Super Bowl\" class=\"wp-image-9319\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Una gran cosa que trae el Super Bowl es la <\/span><b>comerciales<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Algunas personas sintonizan el canal s\u00f3lo para ver qu\u00e9 har\u00e1n estas empresas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">La mayor\u00eda, si no todos, utilizan el humor para captar la atenci\u00f3n de los espectadores.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Las personas responden bien al humor y es m\u00e1s probable que recuerden el contenido.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>C\u00f3mo construir un v\u00eddeo<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-12.png\" alt=\"C\u00f3mo construir un v\u00eddeo\" class=\"wp-image-9320\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Haz v\u00eddeos de TikTok con potencial viral:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Vaya al grano<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Utilice sonidos o canciones de tendencia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A\u00f1adir hashtags de tendencia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cuenta una historia a trav\u00e9s de tu v\u00eddeo<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Deje un poco de misterio... haga que los usuarios vuelvan por m\u00e1s<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Estrategias de contenido de video \u2013 TikTok<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-13.png\" alt=\"Estrategias de contenido de video - TikTok\" class=\"wp-image-9321\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Los v\u00eddeos son el coraz\u00f3n de TikTok.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Env\u00eda las se\u00f1ales correctas al algoritmo de TikTok: <\/span><b>Bucles<\/b><span style=\"font-weight: 400;\">, <\/span><b>Finalizaciones de video<\/b><span style=\"font-weight: 400;\">, <\/span><b>Acciones<\/b><span style=\"font-weight: 400;\">, <\/span><b>Comentarios<\/b><span style=\"font-weight: 400;\">, y <\/span><b>Gustos<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Prepare la revelaci\u00f3n correctamente desde el principio.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Compila una lista de sonidos de tendencia para futuros videos de TikTok.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>Estrategias de contenido de video \u2013 LinkedIn<\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-14.png\" alt=\"Estrategias de contenido de video - LinkedIn\" class=\"wp-image-9322\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">El v\u00eddeo de LinkedIn puede aportar <\/span><b>autenticidad <\/b><span style=\"font-weight: 400;\">y <\/span><b>compromiso<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Los videos se recortan a <\/span><b>Relaci\u00f3n de aspecto 1:1 (cuadrado)<\/b><span style=\"font-weight: 400;\"> en el feed, as\u00ed que consigue que tu video sea lo m\u00e1s cercano a 1:1 posible.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Incluir un <\/span><b>claro<\/b><span style=\"font-weight: 400;\">, <\/span><b>palabra clave<\/b><span style=\"font-weight: 400;\">&#8211;<\/span><b>enfocado<\/b> <b>t\u00edtulo <\/b><span style=\"font-weight: 400;\">y <\/span><b>descripci\u00f3n <\/b><span style=\"font-weight: 400;\">Al subir tu video.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u00a1Terminemos con esto!<\/b><\/h2>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/213-15.png\" alt=\"\u00a1Terminemos con esto!\" class=\"wp-image-9323\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">El humor es una forma eficaz de crear una <\/span><b>conexi\u00f3n<\/b><span style=\"font-weight: 400;\"> con tu audiencia. <\/span><span style=\"font-weight: 400;\">Pero hay que recordar cu\u00e1ndo es el momento adecuado para utilizarlo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Y ya sea sutil o evidente, <\/span><b>El humor har\u00e1 el truco. <\/b><span style=\"font-weight: 400;\">Trate cada plataforma de manera diferente. <\/span><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Conozca su grupo demogr\u00e1fico y adapte su contenido de video a ellos.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Esperamos que hayas disfrutado conociendo <\/span><b>C\u00f3mo generar engagement con los contenidos mediante videos y humor<\/b><span data-preserver-spaces=\"true\">.&nbsp; <\/span><span data-preserver-spaces=\"true\">Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/span><\/p>\n\n\n\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/como-proteger-su-sitio-de-wordpress-de-los-piratas-informaticos-complementos-copias-de-seguridad-y-mas\/\"><strong>C\u00f3mo proteger su sitio de WordPress de los piratas inform\u00e1ticos: complementos, copias de seguridad y m\u00e1s<\/strong><\/a><\/p>\n\n\n\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/6-trucos-geniales-de-semrush-para-liberar-tu-potencial-de-marketing\/\"><strong>6 trucos geniales de SEMRush para liberar tu potencial de marketing<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/honeypotmarketing.com\/es\/14-incredible-free-apps-that-will-unleash-your-content-creation-superpowers\/\"><strong>14 incre\u00edbles aplicaciones gratuitas que liberar\u00e1n tus superpoderes de creaci\u00f3n de contenido<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Toc toc. \u00bfQui\u00e9n es? Honeydew. Honeydew, \u00bfqui\u00e9n? Honeydew, \u00bfquieres bailar? Vale, no es el MEJOR chiste del mundo, pero apostamos a que tienes una SONRISA en la cara o, tal vez, un par de ojos en blanco. La risa es realmente la mejor medicina y tambi\u00e9n es una forma de impulsar la participaci\u00f3n en...<\/p>","protected":false},"author":4,"featured_media":12236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[127,44,152,322,379],"class_list":["post-9308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-linkedin","tag-tiktok","tag-video-content"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":127,"label":"Facebook"},{"value":44,"label":"Instagram"},{"value":152,"label":"Linkedin"},{"value":322,"label":"Tiktok"},{"value":379,"label":"video content"}]},"featured_image_src_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-1024x683.jpg",1024,683,true],"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":2,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":44,"name":"Instagram","slug":"instagram","term_group":0,"term_taxonomy_id":44,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":152,"name":"Linkedin","slug":"linkedin","term_group":0,"term_taxonomy_id":152,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":322,"name":"Tiktok","slug":"tiktok","term_group":0,"term_taxonomy_id":322,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":379,"name":"video content","slug":"video-content","term_group":0,"term_taxonomy_id":379,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"}],"uagb_featured_image_src":{"full":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-150x150.jpg",150,150,true],"medium":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-300x200.jpg",300,200,true],"medium_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-768x512.jpg",768,512,true],"large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-2048x1365.jpg",2048,1365,true],"trp-custom-language-flag":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/clowns-playing-on-stage-18652033-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":2,"uagb_excerpt":"Knock knock.&nbsp; Who&#8217;s there?&nbsp; Honeydew.&nbsp; Honeydew who?&nbsp; Honeydew, you wanna dance? OK, so it&#8217;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it&#8217;s also one way you can drive engagement on...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Knock knock. Who&#039;s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it&#039;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it&#039;s also one way you can drive engagement on\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/social-media\/driving-content-engagement-with-video-and-humour\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Driving Content Engagement With Video and Humour\" \/>\n\t\t<meta property=\"og:description\" content=\"Knock knock. Who&#039;s there? Honeydew. Honeydew who? Honeydew, you wanna dance? OK, so it&#039;s not the BEST joke in the world, but we bet you got a SMILE on your face or possibly a good eye roll or two. Laughter truly is the best medicine, and it&#039;s also one way you can drive engagement on\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/social-media\/driving-content-engagement-with-video-and-humour\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-02-01T17:00:58+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:39:31+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Driving Content Engagement With Video and Humour\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Knock knock. 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