{"id":9373,"date":"2022-02-22T15:53:00","date_gmt":"2022-02-22T19:53:00","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9373"},"modified":"2024-09-23T11:39:24","modified_gmt":"2024-09-23T15:39:24","slug":"el-futuro-de-la-publicidad-digital-lo-que-necesitas-saber","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/","title":{"rendered":"El futuro de la publicidad digital: lo que debes saber"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cWG68fsSwnA\" title=\"El futuro de la publicidad digital: lo que debes saber\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The Future of Digital Advertising &amp;#8211; What You Need To Know\" \/><meta itemprop=\"uploadDate\" content=\"2022-02-22T15:53:00-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"We are in the middle of a significant evolutionary jump in the world of Digital Advertising.There has already been a battle with Ad Blockers, Apple&#039;s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding dat...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645219500590_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"87.3\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1645219500590_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fvideo%2Fthe-future-of-digital-advertising-what-you-need-to-know%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645219500590_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9373-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1645219500590_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1645219500590_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p><span data-preserver-spaces=\"true\">Estamos en medio de un salto evolutivo importante en el mundo de la Publicidad Digital.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ya ha habido una batalla con los bloqueadores de anuncios, la prevenci\u00f3n de seguimiento inteligente de Apple, la transparencia de seguimiento de aplicaciones y las regulaciones cambiantes respecto de la privacidad de los datos.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Con el anuncio de Google de que eliminar\u00e1 gradualmente las cookies de terceros en Chrome dentro de dos a\u00f1os, los anunciantes sufrieron otro golpe.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00bfEs este entonces el fin de la publicidad digital tal como la conocemos?<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Ni siquiera cerca.<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">La publicidad digital tendr\u00e1 que cambiar, volverse m\u00e1s innovadora y ser proactivamente relevante para los consumidores para ofrecer retorno de la inversi\u00f3n a los anunciantes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vamos a sumergirnos y analizar lo que viene para el futuro.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">El futuro de la publicidad digital<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00bfQue esta funcionando?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9374\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-1.png\" alt=\"\u00bfQue esta funcionando?\" width=\"699\" height=\"533\" \/><\/p>\n<h2><b>IA y m\u00e1quinas <\/b><span style=\"font-weight: 400;\">Aprendiendo<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A menudo pensamos en la IA como si se tratara de coches aut\u00f3nomos y robots espeluznantes. En realidad, la IA est\u00e1 formada por cientos de herramientas y aplicaciones que funcionan a nuestro alrededor, ahora mismo.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9375\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-2.png\" alt=\"AI &amp; Machine Learning\" width=\"559\" height=\"563\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Estas herramientas que funcionan detr\u00e1s de escena nos simplifican la vida con tareas automatizadas. Ver\u00e1 lo siguiente:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Marketing dirigido<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing de contenidos basado en IA<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">IA en CRM<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identificaci\u00f3n de audiencias con herramientas y plataformas de inteligencia artificial<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Datos de origen\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Estrategia<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">La mayor\u00eda de las marcas a\u00fan no aprovechan todo el potencial de los datos propios a pesar de sus aparentes beneficios. \u00a1Es hora de poner la estrategia de datos propios en primer plano!<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9376\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-3.png\" alt=\"First Party Data Strategy\" width=\"657\" height=\"510\" \/><\/p>\n<p><b>Cinco formas de comenzar a recopilar datos propios:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptarse a los objetivos del cliente<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrecer valor a cambio de datos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invertir en tecnolog\u00eda y facilitadores organizacionales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prueba y aprende a determinar la activaci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refinar y validar con medici\u00f3n<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><b>Plataformas de datos de clientes y gesti\u00f3n de audiencias\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las herramientas de gesti\u00f3n de audiencia son la necesidad principal para obtener una i<\/span><b>Conozca a su cliente.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Algunas plataformas de gesti\u00f3n de audiencia a tener en cuenta:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Rampa en vivo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Segmento.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Lotamo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Plataforma de gesti\u00f3n de datos de Salesforce<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9377\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-4.png\" alt=\"Customer Data Platforms &amp; Audience Management \" width=\"779\" height=\"555\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Nuevas funciones de Google Ads\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">y\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Formatos<\/span><\/strong><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Google est\u00e1 actualizando las campa\u00f1as Smart Shopping y Local a Campa\u00f1as Performance Max.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Performance Max utiliza la automatizaci\u00f3n de Google para ayudar a los anunciantes a llegar a los compradores buscando cosas que les encantan, en l\u00ednea y en las tiendas.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Puede llegar a los usuarios en YouTube, Gmail y la red de b\u00fasqueda a trav\u00e9s de una campa\u00f1a.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9378\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-5.png\" alt=\"New Google Ads Features and Formats\" width=\"517\" height=\"479\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Sandbox de privacidad de Google<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Google est\u00e1 actualizando su plataforma para dar cabida a los cambios en las cookies de terceros con un conjunto de interfaces de programaci\u00f3n de aplicaciones (API), entre las que se incluyen FLoC, SPARROW, Turtledove, FLEDGE y Dovekey. Los anunciantes pueden utilizarlas para:<\/span><\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">La prevenci\u00f3n del spam, el fraude y los ataques DoS<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Conversiones<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Segmentaci\u00f3n de anuncios<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Atribuci\u00f3n<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Inicios de sesi\u00f3n federados<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9381\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-6-1-1024x506.png\" alt=\"Sandbox de privacidad de Google\" width=\"1024\" height=\"506\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">PPID de Google\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">El identificador proporcionado por el editor (PPID) permite a los editores enviar a Google Ads Manager un identificador para su uso en:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Limitaci\u00f3n de frecuencia<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Segmentaci\u00f3n y targeting de audiencia<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rotaci\u00f3n secuencial de anuncios<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Controles de entrega de anuncios basados en la audiencia en todos los dispositivos<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Los PPID se basan en sus datos de origen; no se ver\u00e1n afectados por la descontinuaci\u00f3n de las cookies de terceros.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9382\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/limited-ads-1024x576.jpg\" alt=\"PPID de Google \" width=\"809\" height=\"455\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Actualizaciones de la plataforma social <\/b><b>Debido al cambio en el IDFA de Apple<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Las plataformas de publicidad en redes sociales como Tik Tok, Pinterest, Snapchat tuvieron que actualizar lo siguiente para adaptarse a los cambios rechazados por Apple<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Los anuncios de instalaci\u00f3n de aplicaciones estar\u00e1n dirigidos a los usuarios de iOS 14.5 a trav\u00e9s de campa\u00f1as dedicadas a iOS 14<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actualice el SDK de su socio de medici\u00f3n m\u00f3vil<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Env\u00eda todos los eventos a la plataforma v\u00eda MMP<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complete la configuraci\u00f3n del evento de conversi\u00f3n en su interfaz MMP<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9383\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-7.png\" alt=\"Social Platform Updates Due to Change in Apple's IDFA\" width=\"406\" height=\"701\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Nuevas actualizaciones:\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">Facebook \/ Meta<\/span><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Actualizaciones de iOS 14: Meta actualiza constantemente sus pol\u00edticas para cumplir con los requisitos de iOS y todas las dem\u00e1s plataformas que usan cookies de terceros.<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Verificaci\u00f3n de dominio<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Seguimiento de hasta 8 eventos \u00fanicos<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">API de conversi\u00f3n<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\">Facebook ha eliminado y seguir\u00e1 eliminando algunas de las opciones de segmentaci\u00f3n detallada, como orientaci\u00f3n sexual, pr\u00e1cticas y grupos religiosos, creencias pol\u00edticas, etc.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9384\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-8.png\" alt=\"New Updates: Facebook \/ Meta\" width=\"779\" height=\"603\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><b>El futuro de <\/b><span style=\"font-weight: 400;\">Redes sociales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Algunas de las nuevas formas en que las redes sociales nos ayudar\u00e1n a llegar a las audiencias:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El v\u00eddeo sigue siendo un formato destacado<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Continuamos impulsando el contenido aut\u00e9ntico<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un mayor enfoque en la transmisi\u00f3n en vivo y las compras en vivo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatizaci\u00f3n de la producci\u00f3n de anuncios sociales<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9385\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/future-technology-social-media-vr_0.jpg\" alt=\"The Future of Social Media\" width=\"830\" height=\"436\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Marketing omnicanal<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">El marketing omnicanal es la integraci\u00f3n y cooperaci\u00f3n de los distintos canales utilizados para interactuar con los consumidores, para crear una\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Experiencia de marca consistente<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Los an\u00e1lisis de terceros como segment.io y Kochava (m\u00f3vil) permiten el marketing omnicanal con datos de primera parte.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9386\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/main-qimg-9dab3e2415f3cd3759944eead5abd90f.png\" alt=\"Marketing omnicanal\" width=\"935\" height=\"470\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">M\u00e1s corto\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Contenido de video<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Los contenidos de v\u00eddeo m\u00e1s cortos se est\u00e1n volviendo cada vez m\u00e1s populares por varias razones:\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">F\u00e1cil de digerir<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mayores niveles de compromiso<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">F\u00e1cilmente compartible<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Permite a los creadores ser innovadores<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Econ\u00f3mico\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Permite la autenticidad<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Con el crecimiento del contenido de video m\u00e1s corto, las plataformas de redes sociales han...\u00a0<\/span><strong><span data-preserver-spaces=\"true\">alteraron sus algoritmos<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0favorecerlo; esto es algo que los especialistas en marketing pueden aprovechar al crear contenido.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9387\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-9.png\" alt=\"Shorter Video Content\" width=\"730\" height=\"560\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">Palabra final<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Es un hecho que los identificadores y datos de cookies de terceros est\u00e1n desapareciendo.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Las empresas y los anunciantes deben adaptarse a los cambios lo m\u00e1s r\u00e1pidamente posible para lograr sus objetivos de marketing.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Datos de origen<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Es el futuro de la publicidad digital.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9388\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-10.png\" alt=\"Let\u2019s Wrap It Up!\" width=\"745\" height=\"658\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Esperamos que hayas disfrutado aprendiendo sobre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">El futuro de la publicidad digital<\/span><\/strong><span data-preserver-spaces=\"true\">Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/transmisiones-en-vivo-comprables-para-comercio-electronico\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">Transmisiones en vivo comprables para comercio electr\u00f3nico<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/como-crear-contenido-que-genere-conversiones-y-clientes-potenciales\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo crear contenido que genere conversiones y clientes potenciales<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/es\/impulsar-la-participacion-en-el-contenido-con-video-y-humor\/\" class=\"editor-rtfLink\" rel=\"noopener nofollow\"><strong><span data-preserver-spaces=\"true\">C\u00f3mo generar engagement con los contenidos mediante videos y humor<\/span><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nos encontramos en medio de un importante salto evolutivo en el mundo de la publicidad digital. Ya se ha librado una batalla contra los bloqueadores de anuncios, la prevenci\u00f3n de seguimiento inteligente de Apple, la transparencia del seguimiento de aplicaciones y las cambiantes normativas en materia de privacidad de datos. Con el anuncio de Google de que eliminar\u00eda gradualmente las cookies de terceros en Chrome en un plazo de dos a\u00f1os, los anunciantes tomaron la iniciativa\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[36],"tags":[],"class_list":["post-9373","post","type-post","status-publish","format-standard","hentry","category-video"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":36,"label":"Video"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":2,"category_info":[{"term_id":36,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":36,"category_count":23,"category_description":"","cat_name":"Video","category_nicename":"video","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":2,"uagb_excerpt":"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple&#8217;s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google&#8217;s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple&#039;s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google&#039;s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"The Future of Digital Advertising \u2013 What You Need To Know\" \/>\n\t\t<meta property=\"og:description\" content=\"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple&#039;s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google&#039;s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-02-22T19:53:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:39:24+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"The Future of Digital Advertising \u2013 What You Need To Know\" \/>\n\t\t<meta name=\"twitter:description\" content=\"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple&#039;s Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google&#039;s announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#blogposting\",\"name\":\"The Future of Digital Advertising \\u2013 What You Need To Know\",\"headline\":\"The Future of Digital Advertising &#8211; What You Need To Know\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/216-1.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#articleImage\"},\"datePublished\":\"2022-02-22T15:53:00-05:00\",\"dateModified\":\"2024-09-23T11:39:24-04:00\",\"inLanguage\":\"es-MX\",\"commentCount\":2,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#webpage\"},\"articleSection\":\"Video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/#listItem\",\"name\":\"Video\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/#listItem\",\"position\":2,\"name\":\"Video\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#listItem\",\"name\":\"The Future of Digital Advertising &#8211; What You Need To Know\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#listItem\",\"position\":3,\"name\":\"The Future of Digital Advertising &#8211; What You Need To Know\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/#listItem\",\"name\":\"Video\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/\",\"name\":\"The Future of Digital Advertising \\u2013 What You Need To Know\",\"description\":\"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took\",\"inLanguage\":\"es-MX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/video\\\/the-future-of-digital-advertising-what-you-need-to-know\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/author\\\/dan-nedelko\\\/#author\"},\"datePublished\":\"2022-02-22T15:53:00-05:00\",\"dateModified\":\"2024-09-23T11:39:24-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"es-MX\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/es\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>The Future of Digital Advertising \u2013 What You Need To Know<\/title>\n\n","aioseo_head_json":{"title":"El futuro de la publicidad digital: lo que debes saber","description":"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took","canonical_url":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#blogposting","name":"The Future of Digital Advertising \u2013 What You Need To Know","headline":"The Future of Digital Advertising &#8211; What You Need To Know","author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/216-1.png","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#articleImage"},"datePublished":"2022-02-22T15:53:00-05:00","dateModified":"2024-09-23T11:39:24-04:00","inLanguage":"es-MX","commentCount":2,"mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#webpage"},"articleSection":"Video"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/es","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/video\/#listItem","name":"Video"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/video\/#listItem","position":2,"name":"Video","item":"https:\/\/honeypotmarketing.com\/es\/video\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#listItem","name":"The Future of Digital Advertising &#8211; What You Need To Know"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#listItem","position":3,"name":"The Future of Digital Advertising &#8211; What You Need To Know","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/es\/video\/#listItem","name":"Video"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/es\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/es\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png"},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#webpage","url":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/","name":"The Future of Digital Advertising \u2013 What You Need To Know","description":"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took","inLanguage":"es-MX","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/es\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/#author"},"datePublished":"2022-02-22T15:53:00-05:00","dateModified":"2024-09-23T11:39:24-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/es\/#website","url":"https:\/\/honeypotmarketing.com\/es\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"es-MX","publisher":{"@id":"https:\/\/honeypotmarketing.com\/es\/#organization"}}]},"og:locale":"es_MX","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"The Future of Digital Advertising \u2013 What You Need To Know","og:description":"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took","og:url":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2022-02-22T19:53:00+00:00","article:modified_time":"2024-09-23T15:39:24+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"The Future of Digital Advertising \u2013 What You Need To Know","twitter:description":"We are in the middle of a significant evolutionary jump in the world of Digital Advertising. There has already been a battle with Ad Blockers, Apple's Intelligent Tracking Prevention, App Tracking Transparency, and changing regulations regarding data privacy. With Google's announcement that it would phase out third-party cookies in Chrome within two years, Advertisers took","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"9373","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-13 02:11:13","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:55","updated":"2026-01-13 02:11:13"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/es\/video\/\" title=\"Video\">Video<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tThe Future of Digital Advertising \u2013 What You Need To Know\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/es"},{"label":"Video","link":"https:\/\/honeypotmarketing.com\/es\/video\/"},{"label":"The Future of Digital Advertising &#8211; What You Need To Know","link":"https:\/\/honeypotmarketing.com\/es\/video\/the-future-of-digital-advertising-what-you-need-to-know\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=9373"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9373\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=9373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=9373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=9373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}