{"id":9423,"date":"2022-03-07T17:42:43","date_gmt":"2022-03-07T21:42:43","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9423"},"modified":"2024-09-23T11:39:20","modified_gmt":"2024-09-23T15:39:20","slug":"ecommerce-omnichannel-strategy","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/video\/ecommerce-omnichannel-strategy\/","title":{"rendered":"5 pasos para crear una estrategia omnicanal para tu tienda de comercio electr\u00f3nico"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_QHfDuXvIwk\" title=\"5 pasos para crear una estrategia omnicanal de comercio electr\u00f3nico\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"5 Steps to Creating an Omnichannel Strategy for your E-commerce Store\" \/><meta 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href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1646428818961_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1646428818961_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p><span style=\"font-weight: 400;\">Ha creado su tienda en l\u00ednea, se ha asegurado de que su experiencia m\u00f3vil sea s\u00f3lida y ha desarrollado una presencia en las redes sociales; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan todos los indicios, est\u00e1s haciendo todo bien, entonces \u00bfpor qu\u00e9 tus clientes no se convierten?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las principales razones es la falta de coherencia en todos los canales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un enfoque omnicanal, puede crear una experiencia de cliente unificada que respalde las ventas sin importar en qu\u00e9 punto de contacto interact\u00faen sus usuarios con usted.\u00a0<\/span><\/p>\n<h2>\u00bfQue esta funcionando?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9424\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-1.png\" alt=\"\u00bfQue esta funcionando?\" width=\"683\" height=\"495\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>\u00bfQu\u00e9 es una estrategia omnicanal?<\/h2>\n<p><span style=\"font-weight: 400;\">Las estrategias omnicanal le ayudan a crear una experiencia fluida para su audiencia en m\u00faltiples plataformas.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crea una estrategia personalizada para interactuar con tu audiencia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantiene su negocio cohesionado en cada plataforma<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mantiene la consistencia de la experiencia del cliente<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9425\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-2.png\" alt=\"\u00bfQu\u00e9 es una estrategia omnicanal?\" width=\"593\" height=\"494\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Paso 1: El recorrido del consumidor<\/h2>\n<p><span style=\"font-weight: 400;\">T\u00f3mese un tiempo para identificar a sus audiencias y determinar c\u00f3mo su estrategia de marketing omnicanal <\/span><b>satisfacer sus necesidades.<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><i><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u00bfEn qu\u00e9 canales son m\u00e1s activos?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">\u00bfQu\u00e9 les hace convertirse?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">\u00bfQu\u00e9 patrones ocurren?<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><i><span style=\"font-weight: 400;\">\u00bfC\u00f3mo resolvemos las \u00e1reas de desaf\u00edo?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-9426\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-3.png\" alt=\"Step 1: Consumer Journey - omnichannel strategy\" width=\"505\" height=\"435\" \/><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Entender c\u00f3mo un cliente <\/span><b>navega <\/b><span style=\"font-weight: 400;\">Sus canales son clave para brindar informaci\u00f3n a nivel personal y le permiten <\/span><b>Adapta tu estrategia<\/b><span style=\"font-weight: 400;\"> a sus necesidades.<\/span><\/p>\n<h2><b>Paso 2: Configuraci\u00f3n de su tienda de comercio electr\u00f3nico<\/b><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9427\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-4.png\" alt=\"Step 2: Setting Up Your E-Commerce Store - omnichannel strategy\" width=\"593\" height=\"496\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Hay 5 cosas que debes recordar al configurar tu tienda de comercio electr\u00f3nico:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seleccione la plataforma adecuada para su modelo de negocio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farese de tener las herramientas adecuadas para optimizar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aseg\u00farese de que la experiencia de compra sea sencilla y f\u00e1cil de usar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ofrecer soporte al cliente (chat en vivo, soporte 24 horas al d\u00eda, 7 d\u00edas a la semana)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Observa las tendencias y compara las b\u00fasquedas <\/span><span style=\"font-weight: 400;\">Vol\u00famenes de productos para reconocer oportunidades promocionales<\/span><\/li>\n<\/ul>\n<h2><b>Paso 3: Gesti\u00f3n de la relaci\u00f3n con el cliente<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La gesti\u00f3n de la informaci\u00f3n del consumidor es una parte crucial del funcionamiento de un negocio de comercio electr\u00f3nico.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">El software CRM permite a su empresa administrar y almacenar datos de clientes actuales y potenciales en una ubicaci\u00f3n centralizada.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-9428\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-5.png\" alt=\"Step 3: Customer Relationship Management - omnichannel strategy\" width=\"575\" height=\"487\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Una plataforma CRM puede ayudar a beneficiar su tienda en l\u00ednea de muchas maneras:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Permite la personalizaci\u00f3n de mensajes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retiene a los clientes actuales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ayuda a comprender los h\u00e1bitos de los clientes.<\/span><\/li>\n<\/ul>\n<h2><b>Paso 4: Integraci\u00f3n social\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">No basta con tener un gran sitio web: es necesario serlo. <\/span><b>Activo en las redes sociales.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La gente intentar\u00e1 comunicarse con usted de diferentes maneras, y las redes sociales son uno de los m\u00e9todos m\u00e1s \u00fatiles hoy en d\u00eda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Las redes sociales facilitan la entrega de una experiencia fant\u00e1stica al cliente y ofrecen una interacci\u00f3n fluida con sus clientes.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9429\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-6.png\" alt=\"Step 4: Social Integration - omnichannel strategy\" width=\"634\" height=\"530\" \/><\/p>\n<h2><b>Paso 5: Publicidad paga y audiencias de remarketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cree diferentes experiencias publicitarias en varias plataformas publicitarias y col\u00f3quelas a lo largo de un recorrido de usuario singular.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ver: Descubre tu marca por primera vez.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Piensa: piensa en las ofertas de tu marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do: Dispuesto a comprarle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuidado: Lealtad a tu marca<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9430\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-7.png\" alt=\"Step 5: Paid Advertising and Remarketing Audiences - omnichannel strategy\" width=\"593\" height=\"494\" \/><\/p>\n<h2>Envolvi\u00e9ndolo<\/h2>\n<p><span style=\"font-weight: 400;\">El marketing en 2022 requiere estar activo en muchos canales: <\/span><span style=\"font-weight: 400;\">redes sociales, correo electr\u00f3nico, su sitio web, anuncios y m\u00e1s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una estrategia omnicanal fortalecer\u00e1 su embudo de marketing y guiar\u00e1 sin problemas a las personas desde simplemente navegar por las redes sociales hasta convertirse en clientes leales y habituales.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9431\" title=\"estrategia omnicanal\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/218-8.png\" alt=\"Envolvi\u00e9ndolo\" width=\"496\" height=\"418\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Esperamos que hayas disfrutado aprendiendo sobre el<strong> 5 cosas que se deben y no se deben hacer en las redes sociales<\/strong><\/span><span data-preserver-spaces=\"true\">Si buscas m\u00e1s contenido interesante, consulta algunas de nuestras otras lecturas a continuaci\u00f3n:<\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/5-dos-and-5-donts-of-social-media-for-small-businesses\/\"><strong>5 cosas que se deben y no se deben hacer en las redes sociales para las peque\u00f1as empresas<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/el-futuro-de-la-publicidad-digital-lo-que-necesitas-saber\/\"><strong>El futuro de la publicidad digital: lo que debes saber<\/strong><\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/es\/transmisiones-en-vivo-comprables-para-comercio-electronico\/\"><strong>Transmisiones en vivo comprables para comercio electr\u00f3nico<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ha creado su tienda en l\u00ednea, se ha asegurado de que su experiencia m\u00f3vil sea s\u00f3lida y ha desarrollado una presencia en las redes sociales. Todo parece indicar que est\u00e1 haciendo todo bien, pero \u00bfpor qu\u00e9 sus clientes no se convierten? Una de las principales razones es la falta de coherencia en todos sus canales. Con un enfoque omnicanal, puede\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[100,55,40,42,36],"tags":[89,93,383,384],"class_list":["post-9423","post","type-post","status-publish","format-standard","hentry","category-branding","category-content-marketing","category-digital-marketing","category-marketing","category-video","tag-digital-marketing","tag-digital-marketing-strategy","tag-omnichannel-marketing","tag-omnichannel-strategy"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;ve built your online store, made sure that your mobile experience is strong, and developed a social media presence; by all accounts, you are doing everything right, so why are your customers not converting? 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