{"id":9526,"date":"2022-04-11T15:18:01","date_gmt":"2022-04-11T19:18:01","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9526"},"modified":"2024-09-23T11:39:11","modified_gmt":"2024-09-23T15:39:11","slug":"tiktok-para-empresas","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/social-media\/tiktok-for-business\/","title":{"rendered":"C\u00f3mo aprovechar el poder de TikTok para su negocio: c\u00f3mo empezar y crecer"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unleashing the Power of TikTok for Your Business &amp;#8211; How to Get Started and Grow\" \/><meta itemprop=\"uploadDate\" content=\"2022-04-11T15:18:01-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"How can social media help businesses grow their reach across multiple channels while maintaining an active presence?The vast majority of users on TikTok are in the United States, with almost half using it daily.A recent study found that peop...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1649449219295_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"88.1\" \/><iframe 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<a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1649449219295_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9526-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1649449219295_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1649449219295_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00bfC\u00f3mo pueden las redes sociales ayudar a las empresas a aumentar su alcance en m\u00faltiples canales manteniendo una presencia activa?<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La gran mayor\u00eda de los usuarios de TikTok est\u00e1n en Estados Unidos y casi la mitad lo usa a diario.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Un estudio reciente descubri\u00f3 que las personas pasan 8 de cada 10 minutos jugando e interactuando con el contenido de otros usuarios dentro de esta aplicaci\u00f3n.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Veamos c\u00f3mo puedes aprovechar el poder de TikTok para tu negocio.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Generando negocios reales en TikTok<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En TikTok, una de las cosas que lo hizo tan \u00fanico fue lo cortos que eran, en promedio, los videos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Es perfecto para publicar una idea o un pensamiento y luego recibir comentarios de los dem\u00e1s inmediatamente, \u00a1sin tener que esperar mientras ve un video largo!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La variedad de 30 segundos tambi\u00e9n es excelente porque si alguien se encuentra con tu publicaci\u00f3n mientras se desplaza por su feed...<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-12-1024x366.png\" alt=\"Generando negocios reales en TikTok\" class=\"wp-image-9533\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Tendr\u00e1n suficiente informaci\u00f3n a mano sin necesidad de m\u00e1s informaci\u00f3n por adelantado para transmitir de manera efectiva lo que est\u00e1s diciendo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">TikTok de 10 minutos es perfecto tanto para empresas como para profesionales.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Puedes transmitir mucho en s\u00f3lo 10 minutos, \u00a1pero debes hacerlo con fragmentos de contenido breves, que sean f\u00e1ciles de digerir!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Desmintiendo mitos sobre TikTok<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Muchas personas tienen conceptos err\u00f3neos sobre TikTok, lo que puede suponer un desaf\u00edo al intentar gestionar su negocio.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mucha gente todav\u00eda cree que uno de los mayores conceptos err\u00f3neos es que TikTok solo tiene aplicaciones de m\u00fasica y sincronizaci\u00f3n de labios.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Sin embargo, resulta que hay casi 200 millones de usuarios activos en esta plataforma desde una perspectiva estad\u00edstica, lo que significa que \u00a1son todos!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Podr\u00e1s ver anuncios durante eventos deportivos como ESPN, donde encontrar\u00e1s videos en lugar de presentaciones verticales que ahora reemplazan los comerciales tradicionales mientras sintonizas nuestros programas favoritos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-14-1024x683.png\" alt=\"Mitos de TikTok\" class=\"wp-image-9535\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Otro gran error sobre TikTok es que s\u00f3lo est\u00e1 dirigido a p\u00fablicos m\u00e1s j\u00f3venes.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La plataforma tiene 200 millones de usuarios activos, de los cuales un peque\u00f1o porcentaje crea su contenido aqu\u00ed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00a1Todos los dem\u00e1s merodean y disfrutan de lo que otros publican en lugar de involucrarse ellos mismos!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cualquiera sea su industria, si se expone en TikTok y comienza a crear contenido destinado a atraer clientes potenciales que quiz\u00e1s a\u00fan no usen la aplicaci\u00f3n, eventualmente la encontrar\u00e1n.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">\u00bfCu\u00e1les son los beneficios para las empresas en TikTok?<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Comprender su nicho es igualmente crucial para el \u00e9xito de un negocio.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Para tener la audiencia correcta, debes concentrarte en aquellos que estar\u00e1n m\u00e1s comprometidos con lo que ofreces y se preocupan profundamente por ello, no en tener un n\u00famero vanidoso.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pero este grupo m\u00e1s peque\u00f1o puede ayudar a aumentar el conocimiento sobre productos\/servicios a trav\u00e9s del marketing de boca en boca.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">\u00a1Se ha demostrado una y otra vez que beneficia a las empresas directamente sin necesidad de ning\u00fan esfuerzo adicional!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-13-1024x512.png\" alt=\"Beneficios para las empresas\" class=\"wp-image-9534\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Primeros pasos en TikTok<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Para comenzar a usar TikTok, debes tener tu c\u00e1mara configurada all\u00ed y luego tal vez tener una c\u00e1mara HD o 4k funcionando en el otro lado porque aqu\u00ed buscamos calidad.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">T\u00f3mate el tiempo para condensar toda esa informaci\u00f3n en una, dos o tres oraciones para que puedan entender f\u00e1cilmente lo que est\u00e1s diciendo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-7-1.png\" alt=\"Empezando con TikTok\" class=\"wp-image-9527\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Al estructurar el gancho de apertura y el llamado a la acci\u00f3n (CTA), puede transmitir su mensaje r\u00e1pidamente y, al mismo tiempo, brindar valor que los mantendr\u00e1 lo suficientemente interesados como para obtener m\u00e1s contenido suyo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Utilice un lenguaje sencillo e integre elementos visuales siempre que sea posible, ya que esto ayudar\u00e1 a mantener interesados a sus espectadores.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Creciendo en TikTok.<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La comunidad de TikTok es un lugar excelente para que las peque\u00f1as empresas aumenten su base de seguidores.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En este mundo digital competitivo y en constante cambio, es reconfortante cuando alguien puede encontrar inspiraci\u00f3n en otros usuarios que comparten intereses similares a los suyos.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La plataforma promueve la colaboraci\u00f3n entre estos diversos grupos al permitir que todos se sientan sin demasiada presi\u00f3n unos por otros.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-8-1-1024x768.png\" alt=\"Comunidad de TikTok\" class=\"wp-image-9528\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En TikTok, el usuario est\u00e1 m\u00e1s conectado con su audiencia. A diferencia de YouTube o Twitch, existe una mente colectiva.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diferencia entre estas plataformas radica en mantener la intimidad conservando cierta formalidad\/profesionalismo cuando es necesario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es vital colaborar con otras empresas con productos o servicios complementarios; esto le ayudar\u00e1 a crecer y expandir su alcance mediante la creaci\u00f3n de una base de cuentas cercana a su tama\u00f1o y, al mismo tiempo, aumentar\u00e1 el tr\u00e1fico para ambas partes a cambio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante comentar el contenido que compartes peri\u00f3dicamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al comentar, les damos a otros la oportunidad y el incentivo para responder y generamos se\u00f1ales para que tambi\u00e9n vean nuestras publicaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Blog220721-02.png\" alt=\"Colaboraciones de TikTok\" class=\"wp-image-9531\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La clave para convertirse en un influencer exitoso es aprender c\u00f3mo entrenar el algoritmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Debes decidir qui\u00e9n es tu p\u00fablico objetivo, visitar sus perfiles y seguirlos para ver si su cuenta necesita m\u00e1s atenci\u00f3n de otros como ellos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para que tus videos sean m\u00e1s atractivos, debes pensar en c\u00f3mo est\u00e1n estructurados y qu\u00e9 es lo que cuenta en primer lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo: no filmes todo sin organizaci\u00f3n ni tema, sino que crea esos temas, ap\u00e9gate a ellos y prueba otros diferentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No hagas un video de sincronizaci\u00f3n de labios por tendencias si no se adapta a tu negocio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-10-1024x536.png\" alt=\"Participaci\u00f3n en TikTok\" class=\"wp-image-9530\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas formas diferentes de crear un embudo de marketing, pero una de las m\u00e1s importantes es asegurarse de tener \u00e1rboles de enlaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los \u00e1rboles de enlaces permiten que las personas de su sitio web o p\u00e1ginas de redes sociales de varias fuentes interact\u00faen entre s\u00ed para continuar su camino hacia la conversi\u00f3n; esto significa que necesitan algo que valga la pena hacer clic en cada paso.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-9-1.png\" alt=\"\u00c1rboles de enlaces\" class=\"wp-image-9529\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eso es todo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TikTok es una forma incre\u00edble de aumentar tu n\u00famero de seguidores en l\u00ednea. Si bien puede ser m\u00e1s f\u00e1cil de usar que otras plataformas, a\u00fan requiere una estrategia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-11-1024x764.png\" alt=\"Eso es todo\" class=\"wp-image-9532\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos gustar\u00eda agradecer a Austin Armstrong por unirse a nosotros en este episodio de Live at the Hive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Austin Armstrong es un comercializador digital de toda la vida, orador p\u00fablico y director ejecutivo de <a href=\"https:\/\/socialtypro.com\/\" target=\"_blank\" rel=\"noopener\">Socialidad Pro<\/a>, una agencia de marketing digital especializada en marketing de TikTok para empresas y optimizaci\u00f3n de motores de b\u00fasqueda. Austin ha publicado m\u00e1s de 1800 videos en TikTok, lo que ha triplicado su propio negocio y miles m\u00e1s en las cuentas de sus clientes. A Austin le encanta ayudar a las personas y las empresas a aumentar su presencia en l\u00ednea para generar conciencia de marca, clientes y ventas de productos al ser creativo y pensar de manera innovadora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/businesstok-a-tiktok-marketing-podcast\/id1612378488\" target=\"_blank\" rel=\"noopener\">BusinessTok es un podcast de marketing de TikTok<\/a> que destaca a empresarios y due\u00f1os de negocios reales que est\u00e1n aprovechando TikTok para hacer crecer su negocio y generar ingresos. Aprender\u00e1 lo que sucede detr\u00e1s de escena y las estrategias t\u00e1cticas sobre c\u00f3mo aprovechar la plataforma de redes sociales de m\u00e1s r\u00e1pido crecimiento para hacer crecer su negocio.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo pueden las redes sociales ayudar a las empresas a aumentar su alcance en m\u00faltiples canales y, al mismo tiempo, mantener una presencia activa? La gran mayor\u00eda de los usuarios de TikTok se encuentran en Estados Unidos y casi la mitad lo usa a diario. 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