{"id":9616,"date":"2022-05-13T17:49:07","date_gmt":"2022-05-13T21:49:07","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9616"},"modified":"2024-09-27T08:20:50","modified_gmt":"2024-09-27T12:20:50","slug":"desbloquear-el-poder-de-la-automatizacion-para-escalar-la-creacion-de-contenido","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/unlocking-the-power-of-automation-to-scale-content-creation\/","title":{"rendered":"C\u00f3mo aprovechar el poder de la automatizaci\u00f3n para escalar la creaci\u00f3n de contenido"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3Ckg6L6x5_U\" title=\"C\u00f3mo aprovechar el poder de la automatizaci\u00f3n para escalar la creaci\u00f3n de contenido \" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unlocking the Power of Automation to Scale Content Creation\" \/><meta itemprop=\"uploadDate\" content=\"2022-05-13T17:49:07-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"You&#039;ve probably heard the well-worn term &quot;Time is money&quot;. With content marketing, a lot of time can be burned on simple or repetitive tasks.That&#039;s where the power of automation comes in...Content automation can help your team&#039;s workflow, allowing the...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652468858685_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"65.4\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1652468858685_restream.m4a%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Funlocking-the-power-of-automation-to-scale-content-creation%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652468858685_restream.m4a?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9616-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652468858685_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1652468858685_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p><p>Probablemente hayas escuchado la frase trillada \u201cEl tiempo es dinero\u201d. Con el marketing de contenidos, se puede perder mucho tiempo en tareas simples o repetitivas.<br class=\"\" \/><br class=\"\" \/><span class=\"\">Ah\u00ed es donde entra en juego el poder de la automatizaci\u00f3n\u2026<\/span><br class=\"\" \/><br class=\"\" \/>La automatizaci\u00f3n de contenido puede ayudar al flujo de trabajo de su equipo, permiti\u00e9ndoles centrarse en estrategias de ventas y marketing vitales para atraer clientes nuevos y recurrentes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9619\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-17.png\" alt=\"\u00bfQue esta funcionando?\" width=\"889\" height=\"500\" \/><\/p>\n<h3>Los buenos especialistas en marketing deben ser esc\u00e9pticos ante la automatizaci\u00f3n<\/h3>\n<p>La tecnolog\u00eda es un gran facilitador, pero tambi\u00e9n es una fuerza restrictiva.<\/p>\n<p>Los buenos especialistas en marketing deber\u00edan ser esc\u00e9pticos respecto de la automatizaci\u00f3n y la tecnolog\u00eda en general, porque el marketing en s\u00ed es algo realmente b\u00e1sico y fundamental que ha existido durante mucho tiempo.<\/p>\n<p>La automatizaci\u00f3n est\u00e1 ah\u00ed para facilitar las cosas en el mundo del marketing.<\/p>\n<p>La automatizaci\u00f3n en el \u00e1mbito de la comunicaci\u00f3n tambi\u00e9n es importante.<\/p>\n<p>Algunas preguntas que debe hacerse antes de comenzar la automatizaci\u00f3n:<\/p>\n<ul>\n<li>\u00bfCual es tu meta?<\/li>\n<li>\u00bfHas hecho esto manualmente antes?<\/li>\n<li>\u00bfLo has estado haciendo manualmente de manera suficientemente consistente?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9620\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-18.png\" alt=\"Esc\u00e9ptico de la automatizaci\u00f3n\" width=\"612\" height=\"490\" \/><\/p>\n<h3><strong>\u00bfCu\u00e1les son los puntos d\u00e9biles del marketing de contenidos?<\/strong><\/h3>\n<p>Lo importante es saber cu\u00e1les son los puntos d\u00e9biles. Es importante generar contenido original y aut\u00e9ntico.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9621\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-20.png\" alt=\"Puntos cr\u00edticos del marketing de contenidos\" width=\"750\" height=\"400\" \/><\/p>\n<p>Conc\u00e9ntrese en crear una estrategia de contenido que conecte todo. Cree una verdadera estrategia social basada en lo que est\u00e1 sucediendo.<\/p>\n<h3><strong>Estrategia de creaci\u00f3n de contenido<\/strong><\/h3>\n<p>La estrategia de contenido significa:<\/p>\n<ul>\n<li>\u00bfCual es tu punto de vista?<\/li>\n<li>\u00bfC\u00f3mo est\u00e1s creando contenido?<\/li>\n<li>\u00bfC\u00f3mo lo est\u00e1s postproduciendo?<\/li>\n<li>\u00bfC\u00f3mo lo est\u00e1s distribuyendo?<\/li>\n<li>\u00bfC\u00f3mo est\u00e1s recopilando an\u00e1lisis?<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-9622\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-21-1024x535.png\" alt=\"Puntos cr\u00edticos del marketing de contenidos\" width=\"1024\" height=\"535\" \/><\/p>\n<p>\u00a1Los especialistas en marketing nunca hacen suposiciones sobre su audiencia!<\/p>\n<p><strong>Ejemplos efectivos de automatizaci\u00f3n<\/strong><\/p>\n<p>Existen muchas herramientas de automatizaci\u00f3n eficaces que utilizamos todos los d\u00edas para la creaci\u00f3n de contenido:<\/p>\n<ul>\n<li>Google Drive para almacenar tu contenido<\/li>\n<li>Zapier para sistemas de seguimiento<\/li>\n<li>Air Table para organizar contenidos<\/li>\n<li>Slack para la comunicaci\u00f3n<\/li>\n<\/ul>\n<p>El concepto realmente importante en el mundo de la automatizaci\u00f3n es que no se trata de complejidad.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9624\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-Instagram-L@TH-1-1024x1024.png\" alt=\"Ejemplos efectivos de automatizaci\u00f3n\" width=\"769\" height=\"769\" \/><\/p>\n<p>Se trata de c\u00f3mo puedes automatizar cosas que tu equipo ha hecho una docena de veces al d\u00eda.<\/p>\n<h2>\u00a1Eso es todo!<\/h2>\n<p>Nos gustar\u00eda agradecer a Stephen G. Pope por acompa\u00f1arnos en este episodio de Live at the Hive.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9623\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-Instagram-L@TH-1024x1024.png\" alt=\"Gracias\" width=\"799\" height=\"799\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Stephen G. Pope es el fundador y director ejecutivo de SGP Labs. Ayuda a empresas y marcas a reutilizar y distribuir contenido de manera eficiente a trav\u00e9s de m\u00faltiples canales de marketing todos los d\u00edas.<\/p>\n<p>Utilizando una combinaci\u00f3n de experiencia empresarial, marketing de contenido entrante, flujo de trabajo y tecnolog\u00eda\/automatizaci\u00f3n, ha desarrollado la \u00daNICA empresa\/sistema de medios plug-and-play para que usted pueda tener un mayor impacto en su p\u00fablico objetivo.<\/p>\n<p>Y eso significa que crecer\u00e1s r\u00e1pido.<\/p>","protected":false},"excerpt":{"rendered":"<p>Probablemente hayas escuchado el trillado t\u00e9rmino \u201cEl tiempo es dinero\u201d. Con el marketing de contenidos, se puede perder mucho tiempo en tareas simples o repetitivas. Ah\u00ed es donde entra en juego el poder de la automatizaci\u00f3n... La automatizaci\u00f3n de contenidos puede ayudar al flujo de trabajo de tu equipo, permiti\u00e9ndoles centrarse en estrategias de marketing y ventas vitales para atraer a esos clientes nuevos y recurrentes...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[69,55,120,40,417],"tags":[361,89,80,51],"class_list":["post-9616","post","type-post","status-publish","format-standard","hentry","category-automation","category-content-marketing","category-conversion-optimization","category-digital-marketing","category-podcast","tag-content-creation","tag-digital-marketing","tag-email-automation","tag-email-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":69,"label":"Automation"},{"value":55,"label":"Content Marketing"},{"value":120,"label":"Conversion Optimization"},{"value":40,"label":"Digital Marketing"},{"value":417,"label":"Podcast"}],"post_tag":[{"value":361,"label":"Content Creation"},{"value":89,"label":"Digital Marketing"},{"value":80,"label":"Email Automation"},{"value":51,"label":"Email Marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":69,"name":"Automation","slug":"automation","term_group":0,"term_taxonomy_id":69,"taxonomy":"category","description":"","parent":0,"count":5,"filter":"raw","cat_ID":69,"category_count":5,"category_description":"","cat_name":"Automation","category_nicename":"automation","category_parent":0},{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":120,"name":"Conversion Optimization","slug":"conversion-optimization","term_group":0,"term_taxonomy_id":120,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","cat_ID":120,"category_count":11,"category_description":"","cat_name":"Conversion Optimization","category_nicename":"conversion-optimization","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":417,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":417,"category_count":14,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0}],"tag_info":[{"term_id":361,"name":"Content Creation","slug":"content-creation","term_group":0,"term_taxonomy_id":361,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":80,"name":"Email Automation","slug":"email-automation","term_group":0,"term_taxonomy_id":80,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":51,"name":"Email Marketing","slug":"email-marketing","term_group":0,"term_taxonomy_id":51,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":1,"uagb_excerpt":"You&#8217;ve probably heard the well-worn term &#8220;Time is money&#8221;. 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