{"id":9635,"date":"2022-05-20T18:07:17","date_gmt":"2022-05-20T22:07:17","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9635"},"modified":"2024-09-24T22:43:21","modified_gmt":"2024-09-25T02:43:21","slug":"sell-complex-solutions-and-foster-relationships","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/abm\/sell-complex-solutions-and-foster-relationships\/","title":{"rendered":"Venta de soluciones B2B complejas y fomento de relaciones"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8HjzKr2Fg\" title=\"C\u00f3mo vender soluciones B2B complejas y fomentar las relaciones con Anka Wimbush de Buckland Logistics\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Selling Complex B2B Solutions and Fostering Relationships\" \/><meta itemprop=\"uploadDate\" content=\"2022-05-20T18:07:17-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Have you ever wondered what goes into the engagement process of the B2B space?The world of B-2-B solutions can be very intricate.Selling in the B2B space is very different than B2C or product-driven spaces. Relationships are complex, every engagemen...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652900872382_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"57.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1652900872382_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fabm%2Fsell-complex-solutions-and-foster-relationships%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652900872382_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9635-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1652900872382_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1652900872382_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">\u00bfAlguna vez te has preguntado qu\u00e9 implica el proceso de participaci\u00f3n en el espacio B2B?<br class=\"\"><br class=\"\"><span class=\"\">El mundo de las soluciones B2B puede ser muy complejo.<\/span><br class=\"\"><br class=\"\">Vender en el \u00e1mbito B2B es muy diferente que en el \u00e1mbito B2C o en el \u00e1mbito de los productos. Las relaciones son complejas, cada interacci\u00f3n es \u00fanica y requiere un equipo de partes interesadas m\u00e1s complejo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"\">Acompa\u00f1ando a nosotros en el Live de esta semana est\u00e1 nuestra invitada especial, Anka Wimbush.<br class=\"\"><br class=\"\">Anka es gerente de cuentas nacionales en Buckland Customs Brokers y juntas hablaremos sobre el desarrollo de relaciones en el espacio log\u00edstico, c\u00f3mo usan el contenido para impulsar la participaci\u00f3n y c\u00f3mo la venta social puede ser mucho m\u00e1s f\u00e1cil de lo que cree.<br class=\"\"><br class=\"\">No se trata solo de conseguir un cliente, sino tambi\u00e9n de conservar la relaci\u00f3n con \u00e9l. Anka nos contar\u00e1 su proceso sobre c\u00f3mo anticipa los problemas potenciales y los enfrenta directamente con soluciones.<br class=\"\"><br class=\"\">C\u00f3mo vender soluciones B2B complejas y fomentar relaciones con Anka Wimbush de Buckland Logistics.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Informaci\u00f3n sobre ventas y gesti\u00f3n de clientes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como gerente de cuentas, a veces los roles se dividen entre dos lados, que son las ventas y la gesti\u00f3n de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Debido a que el crecimiento de la empresa es necesario, es importante garantizar que la transici\u00f3n sea agradable y que el cliente est\u00e9 contento y se quede bien.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-22-1024x442.png\" alt=\"client management\" class=\"wp-image-9636\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hay muchas cosas que frenan a las personas, incluida la complejidad de suscribirse a servicios adicionales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Construyendo tu red<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los m\u00e1s <span class=\"transcript-snippet__content__body__word\">simple<\/span> <span class=\"transcript-snippet__content__body__word\">y<\/span> <span class=\"transcript-snippet__content__body__word\">sutil<\/span> <span class=\"transcript-snippet__content__body__word\">aproches<\/span> <span class=\"transcript-snippet__content__body__word\">a<\/span> <span class=\"transcript-snippet__content__body__word\">edificio<\/span> <span class=\"transcript-snippet__content__body__word\">a<\/span> <span class=\"transcript-snippet__content__body__word\">red<\/span> <span class=\"transcript-snippet__content__body__word\">encima<\/span> <span class=\"transcript-snippet__content__body__word\">tiempo,<\/span> <span class=\"transcript-snippet__content__body__word\">tomando<\/span> <span class=\"transcript-snippet__content__body__word\">Merienda<\/span> <span class=\"transcript-snippet__content__body__word\">piezas<\/span> <span class=\"transcript-snippet__content__body__word\">de<\/span> <span class=\"transcript-snippet__content__body__word\">contenido<\/span> <span class=\"transcript-snippet__content__body__word\">y<\/span> <span class=\"transcript-snippet__content__body__word\">continuamente<\/span> <span class=\"transcript-snippet__content__body__word\">intercambio<\/span> <span class=\"transcript-snippet__content__body__word\">a ellos<\/span> <span class=\"transcript-snippet__content__body__word\">en<\/span> <span class=\"transcript-snippet__content__body__word\">a<\/span> <span class=\"transcript-snippet__content__body__word\">forma<\/span> <span class=\"transcript-snippet__content__body__word\">eso<\/span> <span class=\"transcript-snippet__content__body__word\">no es<\/span> <span class=\"transcript-snippet__content__body__word\">tambi\u00e9n<\/span> <span class=\"transcript-snippet__content__body__word\">molesto<\/span> <span class=\"transcript-snippet__content__body__word\">o<\/span> <span class=\"transcript-snippet__content__body__word\">prensado.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ejemplo; cuando necesitas una herramienta en l\u00ednea o una gu\u00eda, <span class=\"transcript-snippet__content__body__word\">t\u00fa<\/span> <span class=\"transcript-snippet__content__body__word\">tener<\/span> <span class=\"transcript-snippet__content__body__word\">a<\/span> <span class=\"transcript-snippet__content__body__word\">hacer<\/span> <span class=\"transcript-snippet__content__body__word\">es<\/span> <span class=\"transcript-snippet__content__body__word\">justo<\/span> <span class=\"transcript-snippet__content__body__word\">poner<\/span> <span class=\"transcript-snippet__content__body__word\">en<\/span> <span class=\"transcript-snippet__content__body__word\">su<\/span> <span class=\"transcript-snippet__content__body__word\">correo electr\u00f3nico<\/span> <span class=\"transcript-snippet__content__body__word\">DIRECCI\u00d3N<\/span> <span class=\"transcript-snippet__content__body__word\">y<\/span> <span class=\"transcript-snippet__content__body__word\">lo har\u00e1<\/span> <span class=\"transcript-snippet__content__body__word\">conseguir<\/span> <span class=\"transcript-snippet__content__body__word\">enviado por correo electr\u00f3nico<\/span> <span class=\"transcript-snippet__content__body__word\">a<\/span> <span class=\"transcript-snippet__content__body__word\">t\u00fa.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-23-1024x535.png\" alt=\"Building A Network\" class=\"wp-image-9637\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero el equipo de marketing tiene su direcci\u00f3n de correo electr\u00f3nico para que puedan comenzar a enviarle un correo electr\u00f3nico de agradecimiento y, si tiene alguna pregunta, puede comunicarse con la empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed es como las empresas eliminan los puntos d\u00e9biles y eventualmente construyen una conexi\u00f3n con sus audiencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo fomentar las relaciones?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para fomentar las relaciones con los clientes, las empresas deben realmente mantenerse en contacto con ellos, respondiendo las preguntas que tienen para que las empresas puedan comprender d\u00f3nde est\u00e1n los puntos d\u00e9biles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo clave es escuchar al cliente y luego ofrecerle buenas soluciones.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-24.png\" alt=\"Foster Relationships\" class=\"wp-image-9638\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas deben asegurarse de contar con el equipo adecuado y que el cliente sienta que esto tiene sentido y que va a funcionar correctamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfCon qu\u00e9 frecuencia debo consultar la biblioteca de contenidos?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresa, es importante tener una biblioteca de contenidos y consultarla de vez en cuando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto puede ser un inicio de conversaci\u00f3n para nuevos usuarios y una gu\u00eda \u00fatil para sus clientes actuales.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-26.png\" alt=\"Content Library\" class=\"wp-image-9640\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas pueden compartir esta informaci\u00f3n de forma gratuita, lo que a cambio har\u00e1 que los clientes potenciales piensen en la facilidad con la que la empresa comparte el contenido.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfC\u00f3mo resolver problemas con los clientes?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"transcript-snippet__content__body__word\">Es<\/span> <span class=\"transcript-snippet__content__body__word\">de hecho<\/span> <span class=\"transcript-snippet__content__body__word\">Retenci\u00f3n<\/span> <span class=\"transcript-snippet__content__body__word\">a<\/span> <span class=\"transcript-snippet__content__body__word\">cliente<\/span> <span class=\"transcript-snippet__content__body__word\">es<\/span> <span class=\"transcript-snippet__content__body__word\">m\u00e1s<\/span> <span class=\"transcript-snippet__content__body__word\">dif\u00edcil<\/span> <span class=\"transcript-snippet__content__body__word\">que<\/span> <span class=\"transcript-snippet__content__body__word\">de hecho<\/span> <span class=\"transcript-snippet__content__body__word\">conseguir<\/span> <span class=\"transcript-snippet__content__body__word\">el<\/span> <span class=\"transcript-snippet__content__body__word\">cliente.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n te indicamos c\u00f3mo puedes resolver conflictos con los clientes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tranquilice a los clientes frustrados y d\u00edgales que los comprende completamente.<\/li>\n\n\n\n<li>Practique la escucha atenta al interactuar con los clientes.<\/li>\n\n\n\n<li>Practique el optimismo y la positividad al comunicarse con los clientes.<\/li>\n\n\n\n<li>Tranquilizar a los clientes sobre las transferencias necesarias.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante descubrir el problema ra\u00edz y solucionarlo con una buena soluci\u00f3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-25.png\" alt=\"Resolving a client issue\" class=\"wp-image-9639\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aseg\u00farese de generar confianza con sus clientes y trate de brindarles soluciones con bastante rapidez, dependiendo de las circunstancias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00a1Eso es todo!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nos gustar\u00eda agradecer a Anka Wimbus de Buckland Logistics por unirse a nosotros en este episodio de Live at the Hive.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-27.png\" alt=\"\" class=\"wp-image-9641\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"transcript-snippet__content__body__word\">Buckland Logistics ofrece<\/span> <span class=\"transcript-snippet__content__body__word\">el<\/span> <span class=\"transcript-snippet__content__body__word\">servicios<\/span> <span class=\"transcript-snippet__content__body__word\">de<\/span> <span class=\"transcript-snippet__content__body__word\">aduanas<\/span> <span class=\"transcript-snippet__content__body__word\">corretaje<\/span> <span class=\"transcript-snippet__content__body__word\">es<\/span> <span class=\"transcript-snippet__content__body__word\">uno<\/span> <span class=\"transcript-snippet__content__body__word\">de<\/span> <span class=\"transcript-snippet__content__body__word\">nuestro<\/span> <span class=\"transcript-snippet__content__body__word\">principal<\/span> <span class=\"transcript-snippet__content__body__word\">Componentes.<\/span> Proporcionan servicios en todo el pa\u00eds. <span class=\"transcript-snippet__content__body__word\">Canad\u00e1,<\/span> <span class=\"transcript-snippet__content__body__word\">A NOSOTROS<\/span> <span class=\"transcript-snippet__content__body__word\">y<\/span> <span class=\"transcript-snippet__content__body__word\">M\u00e9xico.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"transcript-snippet__content__body__word\">Y<\/span> ellos <span class=\"transcript-snippet__content__body__word\">tambi\u00e9n<\/span> <span class=\"transcript-snippet__content__body__word\">proporcionar<\/span> <span class=\"transcript-snippet__content__body__word\">el<\/span> <span class=\"transcript-snippet__content__body__word\">transporte<\/span> <span class=\"transcript-snippet__content__body__word\">pedazo<\/span> <span class=\"transcript-snippet__content__body__word\">de<\/span> <span class=\"transcript-snippet__content__body__word\">\u00e9l<\/span> <span class=\"transcript-snippet__content__body__word\">como<\/span> <span class=\"transcript-snippet__content__body__word\">Bueno.<\/span> <span class=\"transcript-snippet__content__body__word\">Y<\/span> <span class=\"transcript-snippet__content__body__word\">es<\/span> <span class=\"transcript-snippet__content__body__word\">cualquier<\/span> <span class=\"transcript-snippet__content__body__word\">modo<\/span> <span class=\"transcript-snippet__content__body__word\">de<\/span> <span class=\"transcript-snippet__content__body__word\">transporte<\/span> <span class=\"transcript-snippet__content__body__word\">a trav\u00e9s de<\/span> <span class=\"transcript-snippet__content__body__word\">aire<\/span> <span class=\"transcript-snippet__content__body__word\">oc\u00e9ano<\/span> <span class=\"transcript-snippet__content__body__word\">cami\u00f3n<\/span> <span class=\"transcript-snippet__content__body__word\">carril.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<div>&nbsp;<\/div>\n\n\n\n<div>&nbsp;<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez se ha preguntado qu\u00e9 implica el proceso de interacci\u00f3n en el \u00e1mbito B2B? El mundo de las soluciones B2B puede ser muy complejo. Vender en el \u00e1mbito B2B es muy diferente que en el \u00e1mbito B2C o en el \u00e1mbito impulsado por productos. Las relaciones son complejas, cada interacci\u00f3n es \u00fanica y requiere un equipo de partes interesadas m\u00e1s complejo. 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