{"id":9680,"date":"2022-06-17T17:57:47","date_gmt":"2022-06-17T21:57:47","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9680"},"modified":"2024-09-30T09:27:07","modified_gmt":"2024-09-30T13:27:07","slug":"the-power-of-podcasting-for-building-your-brand","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/podcast\/the-power-of-podcasting-for-building-your-brand\/","title":{"rendered":"El poder del podcasting para construir tu marca"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HHBiPO1wPI8\" title=\"El poder del podcasting para construir tu marca\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"The Power of Podcasting for Building Your Brand\" \/><meta itemprop=\"uploadDate\" content=\"2022-06-17T17:57:47-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"While communicating through social platforms gets your message across, it may not build the genuine connection you want for your audience.It can feel robotic, scripted, or even disingenuous. So what&#039;s a good solution?In this episode, we&#039;ll b...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655313765907_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"83.4\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1655313765907_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fpodcast%2Fthe-power-of-podcasting-for-building-your-brand%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655313765907_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9680-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655313765907_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1655313765907_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p>Si bien la comunicaci\u00f3n a trav\u00e9s de las plataformas sociales permite transmitir su mensaje, es posible que no genere la conexi\u00f3n genuina que desea con su audiencia.<\/p>\n\n\n\n<p>Puede parecer rob\u00f3tico, guionizado o incluso enga\u00f1oso. \u00bfCu\u00e1l es entonces una buena soluci\u00f3n?<\/p>\n\n\n\n<p>En este episodio, hablaremos con Roger Nairn,&nbsp;<b class=\"\"><span class=\"\">Cofundador y director ejecutivo de JAR Audio<\/span><\/b>.<\/p>\n\n\n\n<p><span class=\"\">El podcasting puede atraer a los oyentes al ofrecer valor en forma de contenido genuino y relatable.<\/span><\/p>\n\n\n\n<p>No es necesario ser un locutor de radio profesional para iniciar un podcast. Sea genuino, cercano y participe en conversaciones significativas.<\/p>\n\n\n\n<p><strong><span class=\"\">El poder del podcasting para construir tu marca.<\/span><\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-L@TH.png\" alt=\"\" class=\"wp-image-9691\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 hay de barril?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La historia del origen de JAR Audio. \u00bfC\u00f3mo pasaron de ser una peque\u00f1a agencia a convertirse en una de las agencias m\u00e1s grandes del mundo?<\/li>\n\n\n\n<li>Podcasting: un canal nuevo, poderoso y a veces discutiblemente infrautilizado.<\/li>\n\n\n\n<li>El auge del podcasting.<\/li>\n\n\n\n<li>\u00bfCualquiera puede crear un podcast?<\/li>\n\n\n\n<li>Identificando tus personajes.<\/li>\n\n\n\n<li>C\u00f3mo encaja un podcast en la estrategia de contenidos de una empresa.<\/li>\n\n\n\n<li>Crea temas e historias atractivas en torno a tus personajes.<\/li>\n\n\n\n<li>Reutilizando tu podcast.<\/li>\n\n\n\n<li><span class=\"\">C\u00f3mo medir el \u00e9xito de tu podcast.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">La historia del origen de JAR Audio<\/h2>\n\n\n\n<p>Roger Nairn ha pasado m\u00e1s de 20 a\u00f1os en el mundo de la publicidad y ha trabajado con algunas de las agencias m\u00e1s grandes del mundo.<\/p>\n\n\n\n<p>Con la idea de crear materiales publicitarios para que los clientes llegaran a las audiencias e interactuaran con ellas, ingres\u00f3 al espacio del podcast.<\/p>\n\n\n\n<p>Lo que comenz\u00f3 como un pasatiempo le dio a Roger la oportunidad de hablar con personas incre\u00edbles, incluidos Seth Godin y Stefan Sagmeister.<\/p>\n\n\n\n<p>Roger, con la idea de hacer negocios, comenz\u00f3 a combinar podcasts con su amor por el marketing publicitario y conoci\u00f3 a personas incre\u00edbles que ten\u00edan sus propias especialidades.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screen-Shot-2022-06-17-at-4.08.23-PM.png\" alt=\"JAR Audio\" class=\"wp-image-9681\"\/><\/figure>\n<\/div>\n\n\n<p>Al poco tiempo, Roger y sus socios Jen y Aaron fundaron una agencia que ayud\u00f3 a las marcas a ingresar al espacio del podcast y las hizo exitosas en \u00e9l.<\/p>\n\n\n\n<p>Desde que comenc\u00e9 a trabajar a tiempo completo hace 2 a\u00f1os, <a href=\"https:\/\/jaraudio.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Jar Audio es una de las agencias de producci\u00f3n de podcasts m\u00e1s grandes del mundo.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Podcasting: un canal nuevo, poderoso y a veces discutiblemente infrautilizado.<\/h2>\n\n\n\n<p>Un podcast es un tipo de tecnolog\u00eda, una idea como un canal RSS, y tiene unos 15 a\u00f1os.<\/p>\n\n\n\n<p>Con el tiempo ha evolucionado; sin embargo, el quid de la cuesti\u00f3n es contar con historias y conversaciones atractivas y temas que resulten interesantes para el oyente.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-37-1024x536.png\" alt=\"Podcast a powerful channel\" class=\"wp-image-9682\"\/><\/figure>\n<\/div>\n\n\n<p>Un podcast tambi\u00e9n es un medio \u00edntimo ya que desarrollas una relaci\u00f3n con el anfitri\u00f3n.<\/p>\n\n\n\n<p>El podcasting tiene una mayor efectividad porque los oyentes est\u00e1n m\u00e1s comprometidos, ya que suelen escuchar mientras realizan otras actividades, lo que aumenta su concentraci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El auge del podcasting<\/h2>\n\n\n\n<p>Los podcasts han influido no solo en la gente com\u00fan, sino tambi\u00e9n en las empresas. Con su creciente popularidad y, a menudo, la necesidad de monetizar, algunos podcasts ahora emplean anuncios y promocionan productos o empresas.<\/p>\n\n\n\n<p>De hecho, a menudo lo hacen mejor o con mayor eficacia que otras plataformas de medios.<\/p>\n\n\n\n<p>En primer lugar, la publicidad en podcasts prioriza la calidad sobre la cantidad: la experiencia del usuario implica la confianza de los oyentes en los anfitriones o el paso invisible del trabajo editorial a los comerciales y viceversa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-38.png\" alt=\"The rise of podcasting:\" class=\"wp-image-9683\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>En segundo lugar, los oyentes del podcast ya est\u00e1n interesados en el tema. Una de las muchas cosas que crea ese inter\u00e9s es el ambiente \u00edntimo de un podcast entre el anfitri\u00f3n y el p\u00fablico.<\/p>\n\n\n\n<p>Una tercera raz\u00f3n es la posibilidad de dirigirse a audiencias espec\u00edficas. Como los podcasts var\u00edan tanto, las empresas pueden elegir un programa que est\u00e9 muy relacionado con el producto que quieren vender.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCualquiera puede crear un podcast?<\/h2>\n\n\n\n<p>Tienes la posibilidad de crear tu propia estaci\u00f3n, pero como la industria del podcasting a\u00fan est\u00e1 evolucionando, actualmente existen muy pocas normas y regulaciones.<\/p>\n\n\n\n<p>Hay muy pocas barreras de entrada y menos reglas. \u00a1Todo lo que tienes que hacer es asegurarte de tener una calidad de audio decente y no aburrirte!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-39-1024x539.png\" alt=\"Can anyone create podcast?\" class=\"wp-image-9684\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Si las cosas van mal, tu audiencia lo entender\u00e1 siempre y cuando los respetes y puedas explicarles lo que sucedi\u00f3.<\/p>\n\n\n\n<p>\u00a1Ten confianza, creatividad y coherencia! Esa es una de las partes m\u00e1s importantes de crear tu propio podcast.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Identificando tus personajes<\/h2>\n\n\n\n<p>El aspecto importante del podcasting es construir una comunidad, y comprender a tu comunidad como negocio siempre es importante.<\/p>\n\n\n\n<p>Intenta ser claro al identificar qu\u00e9 necesita la audiencia y c\u00f3mo puedes ofrecerlo en forma de podcast y c\u00f3mo puedes aportar valor al oyente por tu cuenta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-40-1024x434.png\" alt=\"Identifying Personas\" class=\"wp-image-9685\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Hay muchos formatos diferentes que puedes probar, como por ejemplo la oportunidad de un panel donde quiz\u00e1s hay 3 o 4 invitados y t\u00fa eres el anfitri\u00f3n, y est\u00e1s tratando de obtener diferentes perspectivas sobre una idea.<\/p>\n\n\n\n<p>\u00a1Hay diferentes tipos de estilos, como el estilo narrativo, el estilo documental y mucho m\u00e1s!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo encaja un podcast en la estrategia de contenidos de una empresa?<\/h2>\n\n\n\n<p>Los podcasts son econ\u00f3micos de crear y escalan bien, lo que resulta beneficioso para todo el equipo de contenido.<\/p>\n\n\n\n<p>Dado que el consumo de dispositivos m\u00f3viles ha alcanzado un nivel r\u00e9cord en todo el mundo, las experiencias de contenido adaptadas a dispositivos m\u00f3viles se est\u00e1n volviendo cada vez m\u00e1s esenciales, y los podcasts ya lideran la iniciativa en ese sentido.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-41.png\" alt=\"How a podcast fits in with a business's content strategy?\" class=\"wp-image-9686\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>La absoluta libertad que tienen los oyentes para consumir podcasts donde y cuando quieran no tiene rival en ninguna otra forma de contenido disponible en la actualidad.<\/p>\n\n\n\n<p>Las personas pueden realizar m\u00faltiples tareas mientras escuchan un podcast, lo que en \u00faltima instancia aumenta la participaci\u00f3n.<\/p>\n\n\n\n<p>Lograr la afinidad con la marca comienza con una audiencia comprometida.<\/p>\n\n\n\n<p>Cuando un oyente est\u00e1 verdaderamente comprometido y es leal a un podcast, a menudo se convierte en su mayor defensor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crea temas e historias atractivas en torno a tus personajes.<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-42-1024x683.png\" alt=\"Crea temas e historias atractivas en torno a tus personajes.\" class=\"wp-image-9687\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Utilice diferentes directorios de podcasts en los motores de b\u00fasqueda para encontrar un tema espec\u00edfico. Para definir su perfil de oyente, deber\u00e1 responder estas preguntas b\u00e1sicas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQui\u00e9n es el oyente al que quiero hablar?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 los motiva a escuchar tu podcast?<\/li>\n\n\n\n<li>\u00bfCu\u00e1les son sus barreras para escuchar tu podcast?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 otros tipos de contenidos est\u00e1 consumiendo mi oyente?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo es un d\u00eda t\u00edpico para tu personaje?<\/li>\n\n\n\n<li>\u00bfCuales son los posibles puntos de contacto?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo utilizan los canales de comunicaci\u00f3n?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Reutilizando tu podcast<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-43.png\" alt=\"Reutilizando tu podcast\" class=\"wp-image-9688\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crea audiogramas para contenido social compartible<\/li>\n\n\n\n<li>Dale a tu podcast un elemento de video<\/li>\n\n\n\n<li>Convierte el contenido de tu episodio en infograf\u00edas<\/li>\n\n\n\n<li>Escribe tus episodios como publicaciones de blog<\/li>\n\n\n\n<li>Ejecute su podcast como una transmisi\u00f3n en vivo<\/li>\n\n\n\n<li>Empiece a crear un bolet\u00edn informativo para su podcast<\/li>\n\n\n\n<li>Reutilice sus episodios para convertirlos en transcripciones<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"\">\u00bfC\u00f3mo medir el \u00e9xito de tu podcast?<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-44-1024x778.png\" alt=\"Medici\u00f3n del \u00e9xito\" class=\"wp-image-9689\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Hay muchos elementos de un podcast que pueden proporcionar detalles sustanciales sobre la audiencia, los niveles de participaci\u00f3n y la calidad del contenido.<\/p>\n\n\n\n<p class=\"rich-text-component css-1g5t2dl e1wnkr790\">A continuaci\u00f3n se muestra una lista de ocho m\u00e9todos que puedes utilizar para medir el \u00e9xito de tu podcast:<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">1. N\u00famero de oyentes<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">2. N\u00famero de descargas por episodio<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">3. Patrocinadores y anuncios<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">4. Rese\u00f1as de p\u00fablico y cr\u00edtica<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">5. Tr\u00e1fico del sitio web y de las redes sociales<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">6. Interacci\u00f3n con materiales promocionales<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">7. Networking y referencias<\/p>\n\n\n\n<p class=\"rich-text-component css-26ec2o e1tiznh50\">8. Contenido reciclado<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a1Eso es todo!<\/h2>\n\n\n\n<p>Nos gustar\u00eda agradecer a Roger Nairn de JAR Audio por hacer que esta colaboraci\u00f3n fuera un \u00e9xito.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-L@TH-Thank-You-1.png\" alt=\"Gracias\" class=\"wp-image-9690\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Roger ha ayudado a muchos clientes a encontrar su voz a trav\u00e9s del podcasting.<\/p>\n\n\n\n<p>Roger es un experto en podcasting con m\u00e1s de 20 a\u00f1os de experiencia en el mundo de la publicidad.<\/p>\n\n\n\n<p>Lo que comenz\u00f3 como una peque\u00f1a agencia que se especializaba en ayudar a las marcas a ingresar al espacio del podcast, JAR Audio es ahora una de las agencias de producci\u00f3n de podcast m\u00e1s grandes del mundo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si bien la comunicaci\u00f3n a trav\u00e9s de las plataformas sociales permite transmitir el mensaje, es posible que no genere la conexi\u00f3n genuina que desea con su audiencia. Puede parecer rob\u00f3tica, predecible o incluso poco sincera. \u00bfCu\u00e1l es la mejor soluci\u00f3n? En este episodio, hablaremos con Roger Nairn, cofundador y director ejecutivo de JAR Audio. 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