{"id":9702,"date":"2022-06-24T17:59:45","date_gmt":"2022-06-24T21:59:45","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9702"},"modified":"2024-09-30T09:25:52","modified_gmt":"2024-09-30T13:25:52","slug":"como-los-anuncios-digitales-de-seo-y-las-estrategias-de-marketing-especializadas-pueden-ayudar-a-hacer-crecer-las-practicas","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/seo\/how-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices\/","title":{"rendered":"C\u00f3mo el SEO, los anuncios digitales y las estrategias de marketing especializadas pueden ayudar a hacer crecer las pr\u00e1cticas"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/XP14UzKJaho\" title=\"C\u00f3mo el SEO, los anuncios digitales y las estrategias de marketing pueden ayudar a hacer crecer las pr\u00e1cticas\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How SEO, Digital Ads, and Specialty Marketing Strategies Can Help Grow Practices\" \/><meta itemprop=\"uploadDate\" content=\"2022-06-24T17:59:45-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"It&#039;s true that everyone needs healthcare, so why would medical professionals consider marketing?With the right strategy and marketing, your practice can stand out by reaching patients both new and old, helping grow your business.In this epis...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655320561418_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"83.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1655320561418_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fseo%2Fhow-seo-digital-ads-and-specialty-marketing-strategies-can-help-grow-practices%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655320561418_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9702-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1655320561418_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1655320561418_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p>Es cierto que todo el mundo necesita atenci\u00f3n sanitaria, entonces \u00bfpor qu\u00e9 los profesionales m\u00e9dicos considerar\u00edan el marketing?<\/p>\n\n\n\n<p>Con la estrategia y el marketing adecuados, su pr\u00e1ctica puede destacarse al llegar a pacientes nuevos y antiguos, lo que ayudar\u00e1 a hacer crecer su negocio.<\/p>\n\n\n\n<p>En este episodio, hablaremos con Justin Knott,&nbsp;<b class=\"\"><span class=\"\">Director ejecutivo de Intrepy Healthcare Marketing<\/span><\/b>.<\/p>\n\n\n\n<p><span class=\"\">Justin es un orador, podcaster y creador de contenido que ayuda a los m\u00e9dicos y a las pr\u00e1cticas m\u00e9dicas a contar sus historias. Promueve sus procedimientos y especialidades para interactuar con los pacientes actuales y potenciales e impulsar nuevos negocios y crecimiento.<br class=\"\"><br class=\"\">Como presidente y director ejecutivo de Intrepy Healthcare Marketing, Justin ayuda a los m\u00e9dicos y cirujanos a crear una conexi\u00f3n con sus pacientes y comunicar diferenciadores clave a trav\u00e9s del desarrollo de estrategias de marketing de atenci\u00f3n m\u00e9dica.<\/span><\/p>\n\n\n\n<p><span class=\"\">La estrategia de contenido adecuada puede ayudarle a competir con sistemas de atenci\u00f3n sanitaria m\u00e1s grandes en su mercado.<\/span><\/p>\n\n\n\n<p>Obtenga el mejor compromiso desde una perspectiva de marketing para ayudar a que su pr\u00e1ctica se destaque entre el resto.<\/p>\n\n\n\n<p><span class=\"\"><b class=\"\" data-stringify-type=\"bold\">C\u00f3mo el SEO, los anuncios digitales y las estrategias de marketing especializadas pueden ayudar a hacer crecer las pr\u00e1cticas<\/b><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 hay en la agenda?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definici\u00f3n de una estrategia de marketing.<\/li>\n\n\n\n<li><span class=\"\">\u00bfPor qu\u00e9 es tan importante el SEO a la hora de construir una estrategia de marketing?<\/span><\/li>\n\n\n\n<li><span class=\"\">\u00bfEs necesaria la publicidad pagada para atraer nuevos clientes?<\/span><\/li>\n\n\n\n<li><span class=\"\">Estrategias de marketing especializadas.<br><\/span><\/li>\n\n\n\n<li><span class=\"\">\u00bfCu\u00e1les son los elementos m\u00e1s importantes del seguimiento del rendimiento y el ROI?<br><\/span><\/li>\n\n\n\n<li><span class=\"\">Mejores pr\u00e1cticas.<\/span><\/li>\n<\/ul>\n\n\n\n<p>\u00a1Vamos a sumergirnos!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Definici\u00f3n de una estrategia de marketing<\/h2>\n\n\n\n<p>Una estrategia de marketing es un plan a largo plazo para lograr los objetivos de una empresa comprendiendo las necesidades de los clientes y creando una ventaja competitiva distintiva y sostenible.<\/p>\n\n\n\n<p>Abarca todo, desde determinar qui\u00e9nes son sus clientes hasta decidir qu\u00e9 canales utilizar para llegar a ellos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-45.png\" alt=\"definir la estrategia de marketing\" class=\"wp-image-9703\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Algunas cosas a tener en cuenta al desarrollar una estrategia de marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El marketing es m\u00e1s que s\u00f3lo publicidad y promoci\u00f3n: se trata de conectar con el cliente.<\/li>\n\n\n\n<li>Una estrategia de marketing establece la direcci\u00f3n de todas sus actividades relacionadas con el producto y el marketing.<\/li>\n\n\n\n<li>Tener una estrategia de marketing ayuda a mantener todas tus actividades encaminadas.<\/li>\n<\/ul>\n\n\n\n<p>Crear \u2013y seguir\u2013 una estrategia de marketing es esencial para establecer la direcci\u00f3n no solo de sus actividades relacionadas con el marketing, sino tambi\u00e9n de todo su negocio.<\/p>\n\n\n\n<p>Sin una estrategia definida no sabr\u00e1s qui\u00e9nes son tus clientes, no desarrollar\u00e1s los productos adecuados y desperdiciar\u00e1s dinero promocion\u00e1ndolos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfPor qu\u00e9 es tan importante el SEO a la hora de construir una estrategia de marketing?<\/strong><\/h2>\n\n\n\n<p>El SEO es la forma m\u00e1s viable y rentable de comprender y llegar a sus clientes en momentos cr\u00edticos.<\/p>\n\n\n\n<p>El objetivo del SEO experimentado es sentar unas bases s\u00f3lidas para un sitio web atractivo, con una experiencia de usuario limpia y efectiva, que sea f\u00e1cil de encontrar mediante b\u00fasquedas, gracias a la fiabilidad y confianza de la marca y sus propiedades digitales.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-47.png\" alt=\"\u00bfPor qu\u00e9 es importante el SEO?\" class=\"wp-image-9704\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Las fechas y formatos de SEO proporcionan una se\u00f1al clara de la intenci\u00f3n y el comportamiento del usuario. Esto sucede de diferentes maneras.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buscar datos de consulta.<\/li>\n\n\n\n<li>An\u00e1lisis SERP.<\/li>\n\n\n\n<li>Datos anal\u00edticos y conocimientos de IA.<\/li>\n<\/ul>\n\n\n\n<p>El SEO local tiene como objetivo optimizar las propiedades digitales para su entorno espec\u00edfico, para que las personas puedan encontrarlo r\u00e1pida y f\u00e1cilmente y estar un paso m\u00e1s cerca de una transacci\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"\">\u00bfEs necesaria la publicidad pagada para atraer nuevos clientes?<\/span><\/h2>\n\n\n\n<p>La publicidad paga es uno de los canales m\u00e1s importantes del arsenal digital. Sin embargo, a menudo se abusa de ella porque los resultados son inmediatos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-48.png\" alt=\"Anuncios pagados\" class=\"wp-image-9705\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Los anuncios pagos son muy asequibles y medibles. La segmentaci\u00f3n de los anuncios pagos es tan espec\u00edfica que puede llegar a visitantes relevantes que est\u00e9n interesados en su marca, coincidan con la demograf\u00eda de su perfil de ventas y se encuentren en la ubicaci\u00f3n geogr\u00e1fica exacta a la que desea dirigirse.<\/p>\n\n\n\n<p>Con la publicidad paga, puedes personalizar tu marca y tu mensaje como creas que es apropiado y probarlos peri\u00f3dicamente para ver qu\u00e9 funciona y qu\u00e9 no.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategias de marketing especializadas<\/h2>\n\n\n\n<p>Es importante encontrar el equilibrio entre las expectativas del cliente y lo que queremos que suceda al crear estrategias de marketing especializadas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-49.png\" alt=\"Estrategias de marketing especializadas\" class=\"wp-image-9706\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Aseg\u00farese de poder identificar el contenido que se ofrece a la audiencia correcta y de que exista precisi\u00f3n detr\u00e1s de \u00e9l.<\/p>\n\n\n\n<p>Aseg\u00farese de que su equipo tenga la oportunidad de revisar el contenido y aprobarlo adem\u00e1s de comprender el prop\u00f3sito y la urgencia de la estrategia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"\">\u00bfCu\u00e1les son los elementos m\u00e1s importantes del seguimiento del rendimiento y el ROI?<\/span><\/h2>\n\n\n\n<p>Para medir y replicar el \u00e9xito empresarial, es necesario realizar un seguimiento del retorno de la inversi\u00f3n (ROI). El marketing digital no es una excepci\u00f3n. De hecho, el marketing es una actividad generadora de ingresos muy importante, por lo que medir el ROI de marketing es fundamental.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-50-1024x682.png\" alt=\"Medir el ROI\" class=\"wp-image-9707\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>A continuaci\u00f3n se presentan algunos elementos clave para el seguimiento del rendimiento y el ROI:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u00e1fico al sitio web<\/li>\n\n\n\n<li>Posicionamiento SERP<\/li>\n\n\n\n<li>Tiempo de permanencia en el sitio<\/li>\n\n\n\n<li>P\u00e1ginas por visita<\/li>\n\n\n\n<li>Visitantes que regresan<\/li>\n\n\n\n<li>Compartir en redes sociales<\/li>\n\n\n\n<li>Conversiones<\/li>\n\n\n\n<li>Tasa de clics<\/li>\n\n\n\n<li>Tasa de conversi\u00f3n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mejores pr\u00e1cticas<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-51.png\" alt=\"Mejores pr\u00e1cticas\" class=\"wp-image-9708\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>A continuaci\u00f3n se presentan algunas pr\u00e1cticas recomendadas para el cultivo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar el p\u00fablico objetivo<\/li>\n\n\n\n<li>Desarrollar una estrategia de marketing de contenidos<\/li>\n\n\n\n<li>Crea contenido relevante<\/li>\n\n\n\n<li>Incorporar t\u00e1cticas de SEO<\/li>\n\n\n\n<li>Pruebe el marketing omnicanal<\/li>\n\n\n\n<li>Utilice datos precisos<\/li>\n<\/ul>\n\n\n\n<p>Una fuerte presencia digital puede ayudar a su empresa de muchas maneras. Puede generar f\u00e1cilmente notoriedad y participaci\u00f3n antes y despu\u00e9s de la<br>venta.<\/p>\n\n\n\n<p>Le ayudar\u00e1 a convertir nuevos compradores en clientes leales.<\/p>\n\n\n\n<p>Fomenta el boca a boca y el intercambio social para mejorar a\u00fan m\u00e1s su presencia.<br>Por \u00faltimo, acorte el recorrido del comprador presentando las ofertas adecuadas en el lugar adecuado y en el momento adecuado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a1Eso es todo!<\/h2>\n\n\n\n<p>Nos gustar\u00eda agradecer a Justin Knott.<\/p>\n\n\n\n<p>Justin es un&nbsp;<span class=\"\">Orador, podcaster y creador de contenido que<\/span>&nbsp;Ayuda a los m\u00e9dicos y a las pr\u00e1cticas m\u00e9dicas a contar sus historias. Promueve sus procedimientos y especialidades para interactuar con los pacientes existentes y potenciales e impulsar nuevos negocios y crecimiento.<\/p>\n\n\n\n<p><span class=\"\">Como presidente y director ejecutivo de Intrepy Healthcare Marketing, Justin ayuda a los m\u00e9dicos y cirujanos a crear una conexi\u00f3n con sus pacientes y comunicar diferenciadores clave a trav\u00e9s del desarrollo de estrategias de marketing de atenci\u00f3n m\u00e9dica.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-L@TH-thank-you-2.png\" alt=\"Gracias\" class=\"wp-image-9709\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Es cierto que todos necesitan atenci\u00f3n m\u00e9dica, entonces, \u00bfpor qu\u00e9 los profesionales m\u00e9dicos considerar\u00edan el marketing? Con la estrategia y el marketing adecuados, su consultorio puede destacarse al llegar a pacientes nuevos y antiguos, lo que ayudar\u00e1 a hacer crecer su negocio. En este episodio, hablaremos con Justin Knott, director ejecutivo de Intrepy Healthcare Marketing. Justin es orador, podcaster y creador de contenido...<\/p>","protected":false},"author":4,"featured_media":13609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55,42,417,37],"tags":[89,95,144,284],"class_list":["post-9702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-marketing","category-podcast","category-seo","tag-digital-marketing","tag-ppc","tag-seo","tag-small-business"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":55,"label":"Content 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