{"id":9717,"date":"2022-07-15T17:01:08","date_gmt":"2022-07-15T21:01:08","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9717"},"modified":"2024-10-19T10:55:40","modified_gmt":"2024-10-19T14:55:40","slug":"seguimiento-de-marca-101-mas-alla-de-las-menciones-con-angeley-mullins-de-latana","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/branding\/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana\/","title":{"rendered":"M\u00e1s all\u00e1 de las menciones de marca con Angeley Mullins de Latana"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Beyond Brand Mentions with Angeley Mullins from Latana\" \/><meta itemprop=\"uploadDate\" content=\"2022-07-15T17:01:08-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/x-m4a\" \/><meta itemprop=\"description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools.That&#039;s where the power of target market research and data analytics comes in!In this episode, we&#039;ll talk to Angeley Mullins, CMO &amp;amp; CGO at Latana Br...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1656349850027_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"68.2\" \/><iframe 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style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1656349850027_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9717-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1656349850027_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1656349850027_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">No es una tarea f\u00e1cil conectar su marca con un grupo demogr\u00e1fico espec\u00edfico sin las herramientas adecuadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Ah\u00ed es donde entra en juego el poder de la investigaci\u00f3n del mercado objetivo y el an\u00e1lisis de datos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este episodio, hablaremos con Angeley Mullins, CMO y CGO de Latana Brand Tracking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 18 a\u00f1os de experiencia en el crecimiento de empresas y mercados, Angeley ha tenido \u00e9xito al asociarse con directores ejecutivos, fundadores e inversores para hacer crecer sus empresas, as\u00ed como con l\u00edderes corporativos establecidos que expanden sus organizaciones a los mercados internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como l\u00edder comercial y de marketing, la experiencia de Angeley abarca tanto el comercio electr\u00f3nico como SaaS (lanzamiento y crecimiento de negocios) y lidera divisiones comerciales que incluyen marketing, ventas, productos, \u00e9xito del cliente, ventas y operaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se especializa en el crecimiento de l\u00edderes y departamentos adem\u00e1s de lograr crecimiento comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubrir la demograf\u00eda de su marca es solo la punta del iceberg del marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se trata de construir la mejor relaci\u00f3n entre tu marca y tu audiencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Seguimiento de marca 101: m\u00e1s all\u00e1 de las menciones con Angeley Mullins de Latana<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analizaremos por qu\u00e9 la marca es tan importante para una empresa y el proceso de construcci\u00f3n de la estrategia de marca adecuada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 hay en la agenda?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establecer e implementar una marca.<\/li>\n\n\n\n<li>\u00bfQu\u00e9 es el seguimiento de marca?<\/li>\n\n\n\n<li>\u00bfCu\u00e1l es la relaci\u00f3n entre una marca y su audiencia?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo puede una marca tomar medidas para crear mejores soluciones de marketing?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo funciona Latana (y en mayor medida, c\u00f3mo funciona Brand Tracking)?<\/li>\n\n\n\n<li>\u00bfEn qu\u00e9 se diferencia Latana de otras soluciones de seguimiento de marca?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Establecer e implementar una marca<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El desarrollo y la puesta en pr\u00e1ctica de una estrategia de marca unificada a menudo se hace despu\u00e9s, o no se hace en absoluto, en muchas empresas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-52-1024x576.png\" alt=\"Establecimiento de marcas\" class=\"wp-image-9722\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Necesita obtener respuestas a algunas preguntas importantes antes de invertir tiempo en la marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfEst\u00e1n los consumidores familiarizados con su marca?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo te ven los dem\u00e1s en el mercado?<\/li>\n\n\n\n<li>\u00bfC\u00f3mo ven los clientes a su empresa en comparaci\u00f3n con sus competidores?<\/li>\n\n\n\n<li>\u00bfCon qu\u00e9 rasgos asocian los consumidores tu marca?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Latana, con una encuesta optimizada para dispositivos m\u00f3viles y un proceso de aprendizaje autom\u00e1tico, puede ayudarle a conocer el valor de su marca y a qu\u00e9 grupos demogr\u00e1ficos debe dirigirse para lograr la eficacia de sus campa\u00f1as.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el seguimiento de marca?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El seguimiento de marca es el proceso de evaluar continuamente la salud de su marca a lo largo del tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le brinda una manera de descubrir lo que sus mercados objetivo creen acerca de su empresa y c\u00f3mo reaccionan a los mensajes de su marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero el seguimiento de marca ofrece m\u00e1s que s\u00f3lo informaci\u00f3n sobre la reacci\u00f3n del consumidor a su marca.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-53-1024x768.png\" alt=\"Seguimiento de marca\" class=\"wp-image-9723\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n le permite realizar un seguimiento de las marcas competidoras, comparar el \u00e9xito de su marca en distintos mercados, encontrar nuevos mercados o audiencias objetivo e incluso identificar aquellas que no est\u00e1n funcionando bien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hist\u00f3ricamente, el rendimiento de la marca ha sido dif\u00edcil de medir con precisi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, es posible (y muy recomendable) simplemente realizar un seguimiento de la salud y el rendimiento de su marca utilizando las herramientas y los KPI correctos que ahora est\u00e1n disponibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfCu\u00e1l es la relaci\u00f3n entre una marca y su audiencia?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Desarrolle conexiones genuinas con su audiencia utilizando la marca emocional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comprender los problemas de su mercado objetivo o lo que su producto o marca est\u00e1 haciendo por ellos le ayudar\u00e1 a utilizar la marca emocional para conectarse con su audiencia.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-54.png\" alt=\"Relaci\u00f3n con la marca\" class=\"wp-image-9724\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 valor les aportas y c\u00f3mo, de alguna manera, mejoras su vida?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este tipo de marketing, puedes adaptar una marca a los intereses y demandas de tu mercado objetivo, brindando a tus clientes la oportunidad de familiarizarse con tus productos y al mismo tiempo desarrollar un v\u00ednculo emocional con tu empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo puede una marca tomar medidas para crear mejores soluciones de marketing?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-55.png\" alt=\"Soluciones de marketing\" class=\"wp-image-9725\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para garantizar que sus soluciones de marketing sean efectivas y eficientes, su marca puede:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Descubra el prop\u00f3sito<\/li>\n\n\n\n<li>Determinar el p\u00fablico objetivo<\/li>\n\n\n\n<li>Describa las principales cualidades y beneficios que ofrece su marca.<\/li>\n\n\n\n<li>Construya una historia y un mensaje de marca.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo funciona Latana (y en mayor medida, c\u00f3mo funciona Brand Tracking)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las marcas pueden medir de manera confiable las campa\u00f1as de marketing y utilizar el Panel de Control de Latana para obtener informaci\u00f3n que les permita aumentar el conocimiento de la marca a lo largo del tiempo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screen-Shot-2022-07-15-at-4.31.12-PM-1024x332.png\" alt=\"Latana - Seguimiento de marca\" class=\"wp-image-9726\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Con Latana, puedes crear un panel personalizable y f\u00e1cil de usar donde puedes explorar datos de marca y crear audiencias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, puedes tomar decisiones de marketing basadas en datos mejorados por un algoritmo que utiliza las caracter\u00edsticas de la audiencia para garantizar la calidad y la precisi\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfEn qu\u00e9 se diferencia Latana de otras soluciones de seguimiento de marca?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Con la ayuda de Latana, puedes ser la marca que tu p\u00fablico objetivo quiere ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latana le ayuda a medir el conocimiento de la marca y comprender c\u00f3mo sus campa\u00f1as de marketing impactan a su p\u00fablico objetivo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screen-Shot-2022-07-15-at-4.30.36-PM-1024x376.png\" alt=\"Latana - \u00bfEn qu\u00e9 se diferencia de los dem\u00e1s?\" class=\"wp-image-9727\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, tu marca puede hacer un seguimiento de campa\u00f1as espec\u00edficas a lo largo del tiempo para demostrar el impacto de la campa\u00f1a. Tambi\u00e9n puedes a\u00f1adir un seguimiento de la competencia para supervisar el rendimiento de las marcas competidoras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Latana le permite explorar la estrategia de marca al identificar nuevas \u00e1reas de crecimiento. Dentro de los datos, es f\u00e1cil identificar de inmediato nuevas audiencias impactadas positivamente por su campa\u00f1a y en qu\u00e9 medida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00a1Eso es todo!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos gustar\u00eda agradecer a Angeley Mullins.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Facebook-L@TH-1.png\" alt=\"\u00a1Gracias!\" class=\"wp-image-9728\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 18 a\u00f1os de experiencia en el crecimiento de empresas y mercados, Angeley ha tenido \u00e9xito al asociarse con directores ejecutivos, fundadores e inversores para hacer crecer sus empresas, as\u00ed como con l\u00edderes corporativos establecidos que expanden sus organizaciones a los mercados internacionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como l\u00edder comercial y de marketing, la experiencia de Angeley abarca tanto el comercio electr\u00f3nico como SaaS (lanzamiento y crecimiento de negocios) y lidera divisiones comerciales que incluyen marketing, ventas, productos, \u00e9xito del cliente, ventas y operaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se especializa en el crecimiento de l\u00edderes y departamentos adem\u00e1s de lograr crecimiento comercial.<\/p>","protected":false},"excerpt":{"rendered":"<p>No es tarea f\u00e1cil conectar tu marca con un grupo demogr\u00e1fico espec\u00edfico sin las herramientas adecuadas. \u00a1Ah\u00ed es donde entra en juego el poder de la investigaci\u00f3n de mercado objetivo y el an\u00e1lisis de datos! En este episodio, hablaremos con Angeley Mullins, CMO y CGO en Latana Brand Tracking. Con m\u00e1s de 18 a\u00f1os de experiencia en el crecimiento de empresas y mercados,\u2026<\/p>","protected":false},"author":4,"featured_media":12983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[100,417],"tags":[406,407,89],"class_list":["post-9717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-podcast","tag-brand-measurement","tag-brand-tracking","tag-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools. That&#039;s where the power of target market research and data analytics comes in! In this episode, we&#039;ll talk to Angeley Mullins, CMO &amp; CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/es\/branding\/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_MX\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Beyond Brand Mentions with Angeley Mullins from Latana\" \/>\n\t\t<meta property=\"og:description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools. That&#039;s where the power of target market research and data analytics comes in! In this episode, we&#039;ll talk to Angeley Mullins, CMO &amp; CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/es\/branding\/brand-tracking-101-going-beyond-mentions-with-angeley-mullins-from-latana\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-07-15T21:01:08+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-10-19T14:55:40+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Beyond Brand Mentions with Angeley Mullins from Latana\" \/>\n\t\t<meta name=\"twitter:description\" content=\"It&#039;s no easy task connecting your brand to a targeted demographic without the right tools. 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Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"It&#8217;s no easy task connecting your brand to a targeted demographic without the right tools. That&#8217;s where the power of target market research and data analytics comes in! In this episode, we&#8217;ll talk to Angeley Mullins, CMO &amp; CGO at Latana Brand Tracking. With more than 18 years of experience in growing companies and markets,...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=9717"}],"version-history":[{"count":1,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9717\/revisions"}],"predecessor-version":[{"id":13538,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/posts\/9717\/revisions\/13538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media\/12983"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=9717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=9717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=9717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}