{"id":9766,"date":"2022-08-05T18:09:17","date_gmt":"2022-08-05T22:09:17","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=9766"},"modified":"2024-09-23T11:38:44","modified_gmt":"2024-09-23T15:38:44","slug":"consejos-de-marketing-b2b-que-funcionan-en-2024-contenido-seo-social-y-autenticidad","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/es\/digital-marketing\/b2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity\/","title":{"rendered":"Consejos de marketing B2B: contenido, SEO, redes sociales y autenticidad"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"B2B Marketing Tips: Content, SEO, Social, and Authenticity\" \/><meta itemprop=\"uploadDate\" content=\"2022-08-05T18:09:17-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"description\" content=\"Is your content not performing as well as you&#039;d hoped? Simply creating content and releasing it doesn&#039;t guarantee success for your business.Content needs to be engaging and properly defined before publishing so it aligns with your target audienc...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1658953089242_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"73.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F17430-1658953089242_restream.m4a%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Fes%2Fdigital-marketing%2Fb2b-marketing-tips-that-work-in-2024-content-seo-social-and-authenticity%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Reproductor de podcasts Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1658953089242_restream.m4a?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jugar en nueva ventana\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/es\/?powerpress_pinw=9766-podcast');\" rel=\"nofollow\">Jugar en nueva ventana<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/17430-1658953089242_restream.m4a?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"Descargar\" rel=\"nofollow\" download=\"17430-1658953089242_restream.m4a?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">Descargar<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Suscribir: <a href=\"https:\/\/honeypotmarketing.com\/es\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Suscr\u00edbete v\u00eda RSS\" rel=\"nofollow\">RRSS<\/a><\/p>\n<p class=\"wp-block-paragraph\">\u00bfSu contenido no est\u00e1 teniendo el rendimiento que esperaba? Simplemente crear contenido y publicarlo no garantiza el \u00e9xito de su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El contenido debe ser atractivo y estar correctamente definido antes de publicarlo para que se alinee con su p\u00fablico objetivo y cree una experiencia de compra.<br class=\"\"><br class=\"\">En este episodio, nos acompa\u00f1a nuestro invitado especial, <strong>Ken Marshall<\/strong>, Director de Crecimiento en RevenueZen.<br class=\"\"><br class=\"\"><span class=\"\">La agencia de Ken ha desarrollado sistemas que convierten su sitio web de una idea de \u00faltimo momento a una herramienta poderosa que genera nuevas consultas de ventas para su negocio sin que usted tenga que mover un dedo.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante los \u00faltimos 5 a\u00f1os, Ken y su equipo han perfeccionado sus superpoderes para crear contenido optimizado para Google, SEO, fomentar las conversiones de marketing de contenido y desarrollar estrategias efectivas de LinkedIn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RevenueZen analiza la demanda y la generaci\u00f3n de clientes potenciales desde un enfoque hol\u00edstico que implica adaptar las estrategias a las necesidades espec\u00edficas de su negocio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impulsado por el deseo de un crecimiento empresarial sostenible y a largo plazo para todos los clientes, se trata de utilizar su plataforma para crear un recorrido de compra que interact\u00fae con los clientes potenciales. Mediante un an\u00e1lisis y un descubrimiento adecuados, usted tambi\u00e9n puede crear soluciones directas que aborden de manera eficiente los puntos d\u00e9biles de los clientes. Consejos de marketing B2B que funcionan en 2022: contenido, SEO, redes sociales y autenticidad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analizaremos consejos y estrategias para ayudar a que su negocio mejore en el \u00e1mbito B2B. \u00bfQu\u00e9 hay en la agenda? <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evoluci\u00f3n de la generaci\u00f3n de leads B2B. <\/li>\n\n\n\n<li>Creaci\u00f3n de hojas de ruta para clientes potenciales. <\/li>\n\n\n\n<li>Estrategias de contenido B2B. <\/li>\n\n\n\n<li>Proceso de descubrimiento para identificar y crear contenido. <\/li>\n\n\n\n<li>Construir una relaci\u00f3n atractiva con clientes potenciales. <\/li>\n\n\n\n<li>Independientemente de si se trata de un comercializador interno o de una agencia, una empresa nunca debe pensar que su canal o el canal de cualquier otra persona es el canal adecuado para ella en un momento determinado.<\/li>\n\n\n\n<li>A medida que la tecnolog\u00eda se desarroll\u00f3 y se hizo m\u00e1s accesible tanto para los consumidores como para las empresas, el marketing digital tambi\u00e9n cambi\u00f3.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-67-1024x683.png\" alt=\"Evoluci\u00f3n de la generaci\u00f3n B2B\" class=\"wp-image-9767\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La generaci\u00f3n B2B ha evolucionado con esta nueva idea de redes sociales oscuras y m\u00faltiples puntos de contacto y estamos empezando a darle el cr\u00e9dito que merece cuando la gente siempre ha tomado decisiones de compra de esa manera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El cambio m\u00e1s importante es que las personas pasan m\u00e1s tiempo eligiendo su propio recorrido con m\u00faltiples puntos de contacto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creaci\u00f3n de hojas de ruta para clientes potenciales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una hoja de ruta es un documento de comunicaci\u00f3n que describe la direcci\u00f3n de su producto, su intenci\u00f3n y los problemas que le interesa resolver.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-68-1024x573.png\" alt=\"Creaci\u00f3n de hojas de ruta\" class=\"wp-image-9768\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A continuaci\u00f3n se presentan algunas pr\u00e1cticas recomendadas para crear su hoja de ruta:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define tu audiencia ya que esto definir\u00e1 el nivel de detalles.<\/li>\n\n\n\n<li>Utilice un formato de columna ahora, siguiente, m\u00e1s tarde para simplificar el dise\u00f1o y hacer que su hoja de ruta sea f\u00e1cil de navegar.<\/li>\n\n\n\n<li>Si est\u00e1 administrando una cartera m\u00e1s grande o un producto complejo, es posible que desee resaltar \u00e1reas de productos<\/li>\n\n\n\n<li>Sea transparente acerca de cu\u00e1les son sus objetivos y c\u00f3mo pretende alcanzarlos, tanto a trav\u00e9s de los resultados como del valor que desea brindarles.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Estrategias B2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Planificar una estrategia de marketing B2B exitosa lleva tiempo, pero si se hace bien, dar\u00e1 grandes frutos para su negocio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-69-1024x656.png\" alt=\"Estrategias B2B\" class=\"wp-image-9769\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segmente su mercado y luego conc\u00e9ntrese en un segmento objetivo<\/li>\n\n\n\n<li>Crear un Perfil de Cliente Ideal (PCI) para cada segmento de mercado<\/li>\n\n\n\n<li>Realizar un an\u00e1lisis de la competencia<\/li>\n\n\n\n<li>Lleve a sus clientes potenciales a trav\u00e9s del recorrido del comprador<\/li>\n\n\n\n<li>Identificar canales y recursos a utilizar<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Proceso de descubrimiento para identificar y crear contenido.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfC\u00f3mo aprovechar el contexto de su audiencia para encontrar el contenido que necesita crear?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-70.png\" alt=\"Identificar y crear contenido\" class=\"wp-image-9770\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investigaci\u00f3n de audiencia: la clave para descubrir contenido<\/li>\n\n\n\n<li>Utilice herramientas de descubrimiento de contenido<\/li>\n\n\n\n<li>Crear una estrategia<\/li>\n\n\n\n<li>Lluvia de ideas<\/li>\n\n\n\n<li>S\u00e9 aut\u00e9ntico<\/li>\n\n\n\n<li>Tenga en cuenta a su audiencia<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Construir una relaci\u00f3n atractiva con clientes potenciales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Establecer una buena relaci\u00f3n implica encontrar puntos en com\u00fan, establecer una buena comunicaci\u00f3n y construir respeto mutuo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-71-1024x551.png\" alt=\"\" class=\"wp-image-9771\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Con\u00e9ctese a trav\u00e9s de algo que tengan en com\u00fan<\/li>\n\n\n\n<li>Comparte el plan de juego<\/li>\n\n\n\n<li>Sea emp\u00e1tico con los problemas que enfrentan.<\/li>\n\n\n\n<li>Escuche y responda activamente<\/li>\n\n\n\n<li>Replantea sus problemas con tus propias palabras.<\/li>\n\n\n\n<li>S\u00e9 genuino<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a1Eso es todo!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nos gustar\u00eda agradecer a Ken Marshall por este incre\u00edble episodio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Thank-you-1024x1024.png\" alt=\"\u00a1Eso es todo!\" class=\"wp-image-9772\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">La agencia de Ken ha desarrollado sistemas que convierten su sitio web de una idea de \u00faltimo momento a una herramienta poderosa que genera nuevas consultas de ventas para su negocio sin que usted tenga que mover un dedo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante los \u00faltimos 5 a\u00f1os, Ken y su equipo han perfeccionado sus superpoderes para crear SEO aprobado por Google, fomentar las conversiones de marketing de contenidos y desarrollar estrategias efectivas de LinkedIn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RevenueZen analiza la demanda y la generaci\u00f3n de oportunidades de negocio desde un enfoque hol\u00edstico que implica adaptar las estrategias a las necesidades espec\u00edficas de su negocio. Impulsado por el deseo de un crecimiento empresarial sostenible y a largo plazo para todos los clientes.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSu contenido no est\u00e1 teniendo el rendimiento que esperaba? Simplemente crear contenido y publicarlo no garantiza el \u00e9xito de su negocio. El contenido debe ser atractivo y estar bien definido antes de publicarlo para que se alinee con su p\u00fablico objetivo y cree un recorrido de compra. En este episodio, nos acompa\u00f1a nuestro invitado especial, Ken Marshall,\u2026<\/p>","protected":false},"author":4,"featured_media":12974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40,417],"tags":[90,144,357],"class_list":["post-9766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-podcast","tag-marketing-tips","tag-seo","tag-video"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"},{"value":417,"label":"Podcast"}],"post_tag":[{"value":90,"label":"Marketing Tips"},{"value":144,"label":"SEO"},{"value":357,"label":"Video"}]},"featured_image_src_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":417,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":417,"category_count":14,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0}],"tag_info":[{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":144,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":144,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":357,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":357,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"uagb_featured_image_src":{"full":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD.jpg",1280,720,false],"thumbnail":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-150x150.jpg",150,150,true],"medium":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-300x169.jpg",300,169,true],"medium_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-768x432.jpg",768,432,true],"large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD.jpg",1280,720,false],"2048x2048":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD.jpg",1280,720,false],"trp-custom-language-flag":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2022\/08\/K7le_2MQudI-HD-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/es\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Is your content not performing as well as you&#8217;d hoped? Simply creating content and releasing it doesn&#8217;t guarantee success for your business. Content needs to be engaging and properly defined before publishing so it aligns with your target audience to create a buyer&#8217;s journey.In this episode, we are joined by our special guest, Ken Marshall,...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Is your content not performing as well as you&#039;d hoped? Simply creating content and releasing it doesn&#039;t guarantee success for your business. 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