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Facebook Contest Policy Updates

On May 11, Facebook revised its promotions policy [1]. This evolving set of legal guidelines govern all promotions run on Facebook, and outline what Page owners can and can not do when running promotions on Facebook to remain compliant with Facebook policy [1].

The primary change to the Facebook promotions policy [1] is the removal of some specific prohibitions on certain types of promotions, as well as guidelines around minor participation in promotions. Major items that have not changed include that all promotions must be run within 3rd party apps on Facebook.

What does the policy mean for your Facebook promotions plans? Here is a breakdown of the details:

Facebook Promotions Policy Overview:

What has not changed for Facebook Promotions

Reaching out to your customers and their personal social networks is an extremely effective way for local businesses to add real value to their bottom line and can result in real sales. Clearly you should be considering Facebook promotions and contests that engage your fans without turning them off.

Good Luck!


Dan Nedelko [3]