Newsflash: you don’t have to be a seasoned designer with 5+ years of Photoshop experience to create wicked graphics for social media. We encourage everyone to check out this Canva review before they start designing anything. Canva is a free, cloud-based service that can help get you well on your way to making branded social media…
This week I spent a great deal of time learning about Facebook ads through Facebook’s Blueprint. I was surprised at the number of features that I hadn’t heard about before and thought I’d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of…
Keeping up with social media can be daunting—even straight-up nerve-racking—if you aren’t used to it. In this article, I’m going to assume that you already know how to use the basic Hootsuite features, including scheduling and streams. As an FYI, the following features are only available via Hootsuite’s Enterprise accounts. 3 Hootsuite Features To Make…
This week I spent a great deal of time looking through the best-performing Honeypot blogs and ensuring they were optimized for 2018. In addition to updating old links and processes (so that they all made sense), this also entailed optimizing the keywords for the post. Since I’ve been so focused on SEO lately, I decided…
Welcome to Week #4 of RM101! This week I’ll be sharing my thoughts on how to scale a business with an influencer marketing strategy. I’ve grown and sold multiple Instagram accounts, accumulating 400k+ followers (between three accounts) in the process. Today I’m going to explain what to look for (and avoid) in an influencer, as…
Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don’t think it was the best use of her time. Instagram is…
What is Conversion Rate Optimization and Why Should You Practice it? Conversion rate optimization is the process of moving more site visitors through various stages of your marketing funnel without pouring significantly more money or resources into feeding the funnel. In other words, it’s what you do to turn more visitors into qualified leads after…
This week I spent a great deal of time reviewing roadmaps on Marketer Knows, led by the one and only Andrew Webb. For those of you who are unfamiliar with Marketer Knows, it’s essentially a content library (currently in beta) that provides marketers with step-by-step guides on how to do everything related to digital marketing….
*Updated January 2021. Welcome to Real Marketing 101 This is a nontraditional class where I will be learning the basics of digital marketing by working for Honeypot Marketing as an intern. Rather than taking notes and writing exams, I will be recording what I’ve learned through this blog. Join this class by following along with…
So you’ve shot the perfect video and you’re ready to upload your masterpiece to YouTube. You get your video file uploaded and, once it’s done, you see the dreaded “Processing” progress bar. Gah! Admittedly it’s not the end of the world, but every minute counts in the world of digital marketing! Plus, we want to…
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