Aspect | Traditional Marketing | Digital Marketing |
Channels and Methods | TV, radio, newspapers, magazines, billboards, direct mail, telemarketing | Social media, email, websites, search engines, mobile apps |
Communication | One-way communication | Two-way communication |
Cost | Generally more expensive | More cost-effective with lower entry costs |
Reach | Effective for local audiences | Capable of reaching a global audience |
Targeting | Broad targeting, less precise | Precise targeting based on geography, interests, demographics |
Measurability | Harder to measure and analyze results | Robust analytics tools for monitoring and tracking |
Flexibility | Less flexible, longer lead times | Highly flexible, real-time modifications possible |
Audience Interaction | Limited interaction, one-way communication | Direct interaction, encourages active participation |
Permanence | Tangible materials with lasting physical presence | Content can be ephemeral, requires continuous updates |
Impact | Effective for creating a strong local brand presence | Suitable for maintaining audience engagement with fresh content |