Modern Marketing

Out-of-the-Box Marketing

We accelerate growth with proven and innovative modern marketing techniques. The deprecation of third-party cookies, privacy-first solutions and regulations, and the presence of multiple marketing channels, each with its own distinct characteristics and reach, are changing the game.

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Uncover a Powerful Marketing Strategy to Regain Your Competitive Edge

Let’s develop standalone value for prospects and consumers for your business through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Analysis

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There is an old saying: If a user performs a search in the woods but no one is there to find you do you make a sound… wait… that’s not it. This is it: How many searches would a searcher perform if a searcher… nope… that’s not it either.

Strategy

No Marketing Without Purpose

We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers.

Execution

Performance Focused

We put your marketing dollars to work for you and measure true blue return on your investment. As time passes our strategy shifts progressively toward converting Rankings + Traffic into Revenue. Your strategy and reporting are focused on what matters most to you, customers.

We’re Google Ads Experts

Search

Display

Video

Shopping

What are the differences between Traditional and Digital Marketing?

AspectTraditional MarketingDigital Marketing
Channels and MethodsTV, radio, newspapers, magazines, billboards, direct mail, telemarketingSocial media, email, websites, search engines, mobile apps
CommunicationOne-way communicationTwo-way communication
CostGenerally more expensiveMore cost-effective with lower entry costs
ReachEffective for local audiencesCapable of reaching a global audience
TargetingBroad targeting, less precisePrecise targeting based on geography, interests, demographics
MeasurabilityHarder to measure and analyze resultsRobust analytics tools for monitoring and tracking
FlexibilityLess flexible, longer lead timesHighly flexible, real-time modifications possible
Audience InteractionLimited interaction, one-way communicationDirect interaction, encourages active participation
PermanenceTangible materials with lasting physical presenceContent can be ephemeral, requires continuous updates
ImpactEffective for creating a strong local brand presenceSuitable for maintaining audience engagement with fresh content

Let’s Talk

We simplify advertising and lead generation so you can focus on growing your business. Our experts are always available to assist you with any of your issues, needs or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us or give us a call.

You are under no obligation to make a purchase and we keep your personal information private and confidential.

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eCommerce and Shopify Articles, Guides and How-Tos from the Honeypot Marketing Team

How to Get Verified on Google My Business

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Welcome to our How to Get Verified on Google My Business guide. If you need a refresher on How to Set Up Google My Business, you can find it here…

How to Set Up Google My Business

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What is Google My Business? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google…

How to Build a B2B Customer Journey

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Let’s take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. Subscribe to our weekly…

Adapting Your Pinterest Content Strategies and Tactics

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Pinterest has always been a place where people go to look for new, creative ideas. Lately, we’ve been seeing a shift in daily habits while people adapt to the new…

How to Set Your Business Up for Success Using Social Media

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Just like you can’t build a house on a leaky foundation, you shouldn’t open a social media account for your business without having a strategy in place. All businesses, big…

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