{"id":2699,"date":"2013-11-23T20:15:56","date_gmt":"2013-11-23T20:15:56","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?page_id=2699"},"modified":"2013-11-23T20:15:56","modified_gmt":"2013-11-23T20:15:56","slug":"strategie","status":"publish","type":"page","link":"https:\/\/honeypotmarketing.com\/fr\/grow\/strategy\/","title":{"rendered":"Marketing strat\u00e9gique : Croissance strat\u00e9gique"},"content":{"rendered":"<div style=\"float: left; width: 50%; padding-right: 50px; padding-bottom: 5px;\"><script id=\"vidyard_embed_code_gLCLVn_qaCdbpCBjeXDd3g\" src=\"\/\/play.vidyard.com\/gLCLVn_qaCdbpCBjeXDd3g.js?v=3.1&amp;type=inline&amp;width=480\" type=\"text\/javascript\"><\/script><\/div>\n<div style=\"z-index: -1;\">\n<p>Les programmes Honeypot Grow\u2122 sont les \u00e9l\u00e9ments de base de votre programme de marketing moderne. Nous simplifions les choses et vous donnons uniquement ce dont vous avez besoin, au moment o\u00f9 vous en avez besoin.<\/p>\n<p>Les programmes Honeypot Marketing Grow\u2122 comprennent\u00a0:<\/p>\n<ul>\n<li class=\"tight\">Croissance strat\u00e9gique\u2122<\/li>\n<li class=\"tight\">Marketing2Sales Grow\u2122<\/li>\n<li class=\"tight\">Croissance entrante\u2122<\/li>\n<li class=\"tight\">Croissance sociale\u2122<\/li>\n<li class=\"tight\">Vid\u00e9o Grow\u2122<\/li>\n<\/ul>\n<h1>Croissance strat\u00e9gique\u2122<\/h1>\n<p>Pour augmenter vos ventes et obtenir un avantage concurrentiel viable, il faut d&#039;abord adopter la bonne strat\u00e9gie. Nous travaillons avec votre \u00e9quipe pour d\u00e9finir des objectifs \u00e0 court et \u00e0 long terme, cr\u00e9er des profils cibl\u00e9s et \u00e9laborer un plan d&#039;action pour votre entreprise.<\/p>\n<p>Puisque votre strat\u00e9gie \u00e9volue avec le march\u00e9, nous travaillerons ensemble chaque mois pour garantir que votre plan strat\u00e9gique et les tactiques qui en d\u00e9coulent sont pertinents, opportuns et efficaces.<\/p>\n<h2>Le marketing strat\u00e9gique, vraiment ?<\/h2>\n<p>Vraiment ! Le plan strat\u00e9gique de votre entreprise est votre feuille de route vers une croissance continue. C&#039;est l&#039;outil qui d\u00e9finit le ton de toutes les communications sortantes et les march\u00e9s sur lesquels vous obtiendrez le meilleur retour sur investissement.<\/p>\n<p>La cr\u00e9ation d\u2019un plan marketing strat\u00e9gique nous permet de :<\/p>\n<ol>\n<li>Mieux comprendre les objectifs commerciaux et les cibles de revenus.<\/li>\n<li>D\u00e9couvrez la personnalit\u00e9 de votre marque sociale.<\/li>\n<li>Comprenez votre public, vos prospects et vos clients.<\/li>\n<li>Donnez la priorit\u00e9 aux tactiques marketing les plus efficaces pour obtenir le meilleur retour sur investissement.<\/li>\n<li>D\u00e9velopper un plan marketing tactique ex\u00e9cutable tout au long de l\u2019ann\u00e9e.<\/li>\n<li>Cr\u00e9ez un plan marketing agile qui prosp\u00e8re dans un march\u00e9 en constante \u00e9volution.<\/li>\n<\/ol>\n<h2>Comment \u00e7a marche ?<\/h2>\n<p>Strategic Grow\u2122 se concentre sur le d\u00e9veloppement de votre feuille de route marketing pour faire progresser les objectifs commerciaux globaux de votre entreprise. Nous voulons nous assurer que vous tirez le meilleur parti de votre budget marketing et que vous ne d\u00e9pensez que les dollars marketing qui m\u00e8neront \u00e0 des ventes futures. Strategic Grow optimise ce processus.<\/p>\n<h3>\u00c9tape 1 : D\u00e9couvrir.<\/h3>\n<p>Il est essentiel de comprendre votre entreprise pour \u00e9laborer le plan strat\u00e9gique le plus efficace. Ensemble, nous \u00e9tudierons en profondeur votre march\u00e9 et votre strat\u00e9gie marketing actuelle pour d\u00e9couvrir les meilleures opportunit\u00e9s de croissance future.<\/p>\n<h3>\u00c9tape 2. \u00c9laborez une strat\u00e9gie.<\/h3>\n<p>Nous cr\u00e9erons ensuite un profil de votre public cible et un plan d&#039;action pour les activit\u00e9s marketing futures. Nous planifierons le ton de votre message marketing, les m\u00e9thodes de distribution et les canaux sp\u00e9cifiques \u00e0 utiliser.<\/p>\n<h3>\u00c9tape 3 : Ex\u00e9cuter.<\/h3>\n<p>Votre \u00e9quipe sera pr\u00eate \u00e0 ex\u00e9cuter la feuille de route que nous avons \u00e9labor\u00e9e. Nous serons l\u00e0 pour vous accompagner tout au long du processus et pour surveiller le march\u00e9 en pr\u00e9vision de notre bilan strat\u00e9gique mensuel.<\/p>\n<h2>Qu&#039;est-ce que j&#039;obtiens avec le programme Strategic Grow ?<\/h2>\n<h3>Consultation professionnelle en marketing<\/h3>\n<p>Un membre senior de notre \u00e9quipe professionnelle Honeypot sera votre sp\u00e9cialiste d\u00e9sign\u00e9, pendant 20 heures par mois, analysant le march\u00e9 et cr\u00e9ant\/faisant progresser votre plan strat\u00e9gique.<\/p>\n<p>Nous travaillerons ensemble pour aligner vos objectifs commerciaux avec vos activit\u00e9s marketing. \u00c0 partir de l\u00e0, nous alignerons vos objectifs marketing avec les programmes compl\u00e9mentaires Grow appropri\u00e9s, en reliant toutes les activit\u00e9s \u00e0 vos objectifs commerciaux principaux.<\/p>\n<p>Notre programme Strategic Grow donne les meilleurs r\u00e9sultats lorsqu&#039;il est lanc\u00e9 en conjonction avec les programmes Video Grow, Social Grow et Inbound Grow.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The Honeypot Grow\u2122 programs are the building blocks your Modern Marketing program. We keep things simple and only give you what you need \u2013 at the time you need it. The Honeypot Marketing Grow\u2122 programs include: Strategic Grow\u2122 Marketing2Sales Grow\u2122 Inbound Grow\u2122 Social Grow\u2122 Video Grow\u2122 Strategic Grow\u2122 Increasing sales and attaining a viable competitive&#8230;<\/p>","protected":false},"author":3,"featured_media":0,"parent":2347,"menu_order":0,"comment_status":"open","ping_status":"open","template":"template-fullwidth.php","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-2699","page","type-page","status-publish","hentry"],"aioseo_notices":[],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"The Honeypot Grow\u2122 programs are the building blocks your Modern Marketing program. 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