{"id":3281,"date":"2014-06-02T15:34:04","date_gmt":"2014-06-02T15:34:04","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?page_id=3281"},"modified":"2014-06-02T15:34:04","modified_gmt":"2014-06-02T15:34:04","slug":"casl","status":"publish","type":"page","link":"https:\/\/honeypotmarketing.com\/fr\/casl\/","title":{"rendered":"Centre de ressources sur la Loi canadienne anti-pourriel (LCAP)"},"content":{"rendered":"<p><strong>What will you find here?<\/strong> Introduction | CASL Knowledge Base | CASL Audit | CASL Audit + Opt-In Campaign<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; height: auto; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class='embed-container'><iframe class='vidyard_iframe' src='\/\/play.vidyard.com\/VQd5pJWxGxparjNqT8JGgQ.html?v=3.1' width='620' height='349' scrolling='no' frameborder='0' allowtransparency='true'><\/iframe><\/div>\n<h2>Introduction<\/h2>\n<p>What do you <strong>need to know<\/strong> to comply with the <strong>Canadian Anti-Spam Legislation<\/strong>\u00a0which is\u00a0being enforced on July 1st?<br \/><span style=\"color: #333333;\"><br \/>The Canadian Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. When it does, Canada\u00a0officially becomes the last G20 member to <strong>enact a federal law<\/strong> to curb unwanted mass emails. Despite being late to the party, CASL promises to be the toughest anti-spam law amongst all industrialized nations.<\/span><\/p>\n<p>We&#8217;ve been working hard over the past number of months to assemble an in-depth CASL Resource Centre for small to medium sized business in addition to providing advice to marketers and start-ups.<\/p>\n<p style=\"color: #333333;\"><strong>What Is CASL?<\/strong><\/p>\n<p style=\"color: #333333;\">The law means that any company communicating electronically with <strong>new, existing, or prospective customers<\/strong> will have to prove that they have obtained consent from these recipients to do so. According to the Government of Canada&#8217;s official CASL website\u00a0<a href=\"http:\/\/www.fightspam.gc.ca\/\" style=\"color: #0088cc;\">www.fightspam.gc.ca<\/a>\u00a0the new law\u00a0applies to all professional individuals, businesses, or organizations that:<\/p>\n<ul style=\"color: #333333;\">\n<li>Make use of commercial electronic messages (CEM) when conducting business<\/li>\n<li>Are involved with the alteration of transmission data<\/li>\n<li>Produce or install computer programs<\/li>\n<\/ul>\n<p style=\"color: #333333;\">In some respects, there is very little that\u2019s new in CASL compared to other anti-spam laws in G20 countries. Predictably, in order to comply with CASL you must include the following when sending any kind of CEM:<\/p>\n<ol style=\"color: #333333;\">\n<li>Expressed or implied consent from the recipient to send a CEM.<\/li>\n<li>Clear and simple identification of yourself or of others on whose behalf the CEM is sent.<\/li>\n<li>A mechanism that allows recipients to unsubscribe from receiving future CEMs.<\/li>\n<\/ol>\n<p>There is certainly more to CASL than the basics listed above, but this should give us a level set starting point for discussing how we should deal with CASL compliance.<\/p>\n<h2>Browse, Search or Add to the Honeypot CASL Knowledge Base<\/h2>\n<p>[wlkb include=&#8221;326&#8243;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que trouverez-vous ici? Introduction | Base de connaissances de la LCAP | V\u00e9rification de la LCAP | V\u00e9rification de la LCAP + Campagne d&#039;adh\u00e9sion Introduction Que devez-vous savoir pour vous conformer \u00e0 la Loi canadienne anti-pourriel qui entrera en vigueur le 1er juillet? La Loi canadienne anti-pourriel (LCAP) entrera en vigueur le 1er juillet 2014. \u00c0 ce moment-l\u00e0, le Canada deviendra officiellement le premier pays \u00e0 recevoir des pourriels.<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-3281","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"What will you find here? 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