{"id":10291,"date":"2024-05-09T14:10:58","date_gmt":"2024-05-09T18:10:58","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=10291"},"modified":"2024-09-23T11:38:44","modified_gmt":"2024-09-23T15:38:44","slug":"formats-de-videos-de-vente-personnalises","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/news\/personalized-sales-video-formats\/","title":{"rendered":"Les formats de vid\u00e9os de vente personnalis\u00e9es les plus efficaces"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cr\u00e9er des vid\u00e9os de vente personnalis\u00e9es peut avoir de nombreuses significations pour les professionnels de la vente et du marketing. Selon le stade de votre relation avec ce client id\u00e9al et ce compte cible, vos vid\u00e9os peuvent \u00eatre\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Pr\u00e9enregistr\u00e9s et sc\u00e9naris\u00e9s pour s&#039;appliquer \u00e0 tous vos clients id\u00e9aux et comptes cibles dans le langage ABM, ce sont <strong>un-\u00e0-plusieurs<\/strong>.<\/li>\n\n\n\n<li>Semi-personnalis\u00e9 pour un secteur ou un secteur vertical sp\u00e9cifique au sein de vos comptes cibles, \u00e9galement appel\u00e9 <strong>un \u00e0 quelques-uns<\/strong>.<\/li>\n\n\n\n<li>Personnalis\u00e9 pour les clients id\u00e9aux et les comptes cibles \u00e0 forte valeur ajout\u00e9e, d&#039;une dur\u00e9e comprise entre 60 et 90 secondes. Nous sommes maintenant dans <strong>un \u00e0 un<\/strong> atterrir.<\/li>\n\n\n\n<li>Personnalis\u00e9 pour le milieu de l&#039;entonnoir.<\/li>\n\n\n\n<li>Hyper Personnalis\u00e9 pour le bottom-of-funnel : r\u00e9servation de rendez-vous, suivi de rendez-vous et pr\u00e9paration pr\u00e9-signature.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques exemples concrets, tous d\u2019une dur\u00e9e comprise entre 1 et 6 minutes selon la position dans l\u2019entonnoir et le stade de votre relation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N&#039;h\u00e9sitez pas \u00e0 utiliser les scripts et les styles dans vos prochaines vid\u00e9os de vente personnalis\u00e9es, quelle que soit la position dans l&#039;entonnoir dans laquelle vous choisissez de les placer. Quelques conseils pour vous aider \u00e0 enregistrer votre vid\u00e9o personnalis\u00e9e\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Record, record, record ! Tirez beaucoup de drafts avant de r\u00e9ussir votre premier banger.<\/li>\n\n\n\n<li>Lorsque vous enregistrez des vid\u00e9os de type \u00ab un-\u00e0-plusieurs \u00bb qui pourraient \u00eatre utilis\u00e9es dans une automatisation ou une campagne, essayez d&#039;\u00eatre aussi g\u00e9n\u00e9ral que possible pour le public tout en \u00e9tant sp\u00e9cifique \u00e0 la valeur de votre produit ou service.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation de l&#039;entreprise (One-to-Many)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/944506794?h=61577720a5&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L&#039;ouverture de f\u00e9licitations (One-to-Few)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/944517601?h=2e9cf0a969&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le renforcement de la r\u00e9servation de r\u00e9union (One-to-One)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/944516383?h=a11c91e678&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le renforcement des relations avec les rendez-vous pris <br>(Un \u00e0 un)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/944518470?h=203f06b6d4&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation d\u00e9taill\u00e9e de la proposition <br>(Un \u00e0 un)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/944516984?h=7bd12c424e&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Le renforcement de la conclusion d&#039;une affaire (One-to-One)<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/944519742?h=9bc0b0aaf3&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"405\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-ink-adddata-ink-adddata-ink\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er des vid\u00e9os de vente personnalis\u00e9es peut signifier beaucoup de choses pour les professionnels de la vente et du marketing. Selon le stade de votre relation avec ce client id\u00e9al et ce compte cible, vos vid\u00e9os pourraient \u00eatre : Voici quelques exemples concrets, tous d&#039;une dur\u00e9e comprise entre 1 et 6 minutes selon la position dans le\u2026<\/p>","protected":false},"author":4,"featured_media":10294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating personalized sales videos can mean a lot of things to sales and marketing professionals. 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