{"id":12510,"date":"2024-09-09T10:50:13","date_gmt":"2024-09-09T14:50:13","guid":{"rendered":"https:\/\/honeypotmarketing.com\/?p=12510"},"modified":"2024-09-23T11:38:42","modified_gmt":"2024-09-23T15:38:42","slug":"local-business-google-business-profiles","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/podcast\/local-business-google-business-profiles\/","title":{"rendered":"Exploiter la puissance des profils d&#039;entreprise Google pour les entreprises locales"},"content":{"rendered":"<iframe width=\"680\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/dLrDLPQqaSg?si=fpC0yAqAf53pvctQ\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Unlocking The Power of Google Business Profiles for Local Businesses\" \/><meta itemprop=\"uploadDate\" content=\"2024-09-09T10:50:13-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT37M37S\" \/><meta itemprop=\"description\" content=\"Welcome back to Digital Marketing from the Trenches - Live at the Hive!Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/content.blubrry.com\/digital_marketing_honeypot\/Live_At_The_Hive-GBP.mp3\" \/><meta itemprop=\"contentSize\" content=\"86.1\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fcontent.blubrry.com%2Fdigital_marketing_honeypot%2FLive_At_The_Hive-GBP.mp3&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fpodcast%2Flocal-business-google-business-profiles%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/content.blubrry.com\/digital_marketing_honeypot\/Live_At_The_Hive-GBP.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=12510-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/content.blubrry.com\/digital_marketing_honeypot\/Live_At_The_Hive-GBP.mp3\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Live_At_The_Hive-GBP.mp3\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<h2 class=\"wp-block-heading\">Bienvenue dans le Marketing num\u00e9rique depuis les tranch\u00e9es \u2013 En direct de la ruche\u00a0!<\/h2>\n\n\n\n<p>Dan Nedelko et Joseph DellaVecchia discutent de l&#039;importance de <a href=\"https:\/\/honeypotmarketing.com\/fr\/services-a-domicile\/\" title=\"Services \u00e0 domicile\">Profils d&#039;entreprise Google pour les entreprises locales<\/a>Saviez-vous que 96% des consommateurs ont effectu\u00e9 une recherche locale au cours des 30 derniers jours ?<\/p>\n\n\n\n<p>Les profils d&#039;entreprise Google offrent des fonctionnalit\u00e9s telles que les avis, les appels directs et la publication de contenu, ce qui permet aux consommateurs de trouver et d&#039;interagir plus facilement avec les entreprises. <\/p>\n\n\n\n<p>Nous discutons \u00e9galement des avantages des tags NFC pour recueillir des avis et de l\u2019importance des mises \u00e0 jour coh\u00e9rentes.<\/p>\n\n\n\n<p>Dans ce podcast, nous discutons du r\u00f4le que joue Google Business Profile dans la g\u00e9n\u00e9ration de leads et de l&#039;importance d&#039;int\u00e9grer la g\u00e9n\u00e9ration de leads locaux, le r\u00e9f\u00e9rencement et les avis \u00e0 vos strat\u00e9gies marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La version TLDR (trop longue, je n&#039;ai pas lu)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Live at the Hive \u2013 Profils d&#039;entreprise Google et g\u00e9n\u00e9ration de leads<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan Nedelko pr\u00e9sente le podcast \u00ab Live at the Hive \u00bb et mentionne le podcast pr\u00e9c\u00e9dent qui a dur\u00e9 quatre ans.<\/li>\n\n\n\n<li>Dan accueille Joseph DellaVecchia, qui est un auditeur de longue date et un co-animateur invit\u00e9 pour la premi\u00e8re fois.<\/li>\n\n\n\n<li>Joseph DellaVecchia partage son parcours et \u00e9voque son implication sur diverses plateformes de m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Dan et Joseph discutent de l\u2019importance de rafra\u00eechir le contenu pour \u00e9viter de se sentir d\u00e9pass\u00e9 et des changements constants dans les tendances marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Discussion sur les plateformes et les algorithmes des m\u00e9dias sociaux<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan et Joseph parlent de l&#039;\u00e9volution des plateformes de m\u00e9dias sociaux comme TikTok, YouTube Shorts et Instagram Reels.<\/li>\n\n\n\n<li>Joseph partage ses observations sur les diff\u00e9rences d\u2019engagement et de performance du contenu sur diff\u00e9rentes plateformes.<\/li>\n\n\n\n<li>Ils discutent des d\u00e9fis de la compr\u00e9hension et de l\u2019adaptation \u00e0 des algorithmes en constante \u00e9volution, notamment sur TikTok.<\/li>\n\n\n\n<li>Dan souligne l\u2019importance de rester inform\u00e9 des changements de la plateforme pour maintenir la pertinence et l\u2019engagement.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00e9sentation des profils d&#039;entreprise Google<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan pr\u00e9sente le sujet principal du podcast : les profils d&#039;entreprise Google et leur importance pour les entreprises locales.<\/li>\n\n\n\n<li>Ils soulignent le nombre important de recherches locales effectu\u00e9es par les consommateurs au cours des 30 derniers jours.<\/li>\n\n\n\n<li>Dan explique le contexte plus large du marketing num\u00e9rique et son impact sur les entreprises et les consommateurs.<\/li>\n\n\n\n<li>Joseph et Dan discutent de l&#039;\u00e9volution des annuaires d&#039;entreprises, des pages jaunes traditionnelles aux profils d&#039;entreprise Google modernes.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Avantages et fonctionnalit\u00e9s des profils d&#039;entreprise Google<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan explique la facilit\u00e9 de cr\u00e9ation d&#039;un profil Google Business et ses avantages pour les entreprises.<\/li>\n\n\n\n<li>Ils discutent des diff\u00e9rentes fonctionnalit\u00e9s disponibles, telles que les appels t\u00e9l\u00e9phoniques, les itin\u00e9raires, les liens vers des sites Web et les avis.<\/li>\n\n\n\n<li>Joseph partage son exp\u00e9rience avec diff\u00e9rentes plateformes et les diff\u00e9rentes mesures d\u2019engagement observ\u00e9es.<\/li>\n\n\n\n<li>Dan souligne l\u2019importance pour les entreprises de v\u00e9rifier leurs profils et de les maintenir \u00e0 jour.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Importance des avis et du comportement des consommateurs<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan et Joseph discutent de l\u2019importance des avis pour influencer les d\u00e9cisions des consommateurs.<\/li>\n\n\n\n<li>Ils soulignent l\u2019essor des plateformes bas\u00e9es sur les avis comme Amazon et la mani\u00e8re dont elles ont fa\u00e7onn\u00e9 le comportement des consommateurs.<\/li>\n\n\n\n<li>Joseph explique le r\u00f4le des profils d&#039;entreprise Google qui permettent aux entreprises d&#039;interagir avec les avis et de maintenir une pr\u00e9sence en ligne positive.<\/li>\n\n\n\n<li>Ils discutent de l\u2019importance des avis authentiques et organiques et de l\u2019impact des avis n\u00e9gatifs sur la r\u00e9putation de l\u2019entreprise.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Strat\u00e9gies pour obtenir des avis<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Joseph sugg\u00e8re diff\u00e9rentes strat\u00e9gies aux entreprises pour obtenir des avis, telles que des campagnes de sensibilisation et des tags NFC.<\/li>\n\n\n\n<li>Ils discutent des avantages des tags NFC pour permettre aux clients de laisser facilement des avis.<\/li>\n\n\n\n<li>Dan partage son exp\u00e9rience avec l&#039;utilisation des tags NFC et leur efficacit\u00e9 dans la collecte d&#039;avis.<\/li>\n\n\n\n<li>Ils soulignent l\u2019importance des mises \u00e0 jour coh\u00e9rentes et de l\u2019engagement avec le profil d\u2019entreprise Google pour maintenir une forte pr\u00e9sence en ligne.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction au programme Win Local<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan pr\u00e9sente le programme Win Local, qui propose une liste de contr\u00f4le de configuration, un service de configuration de profil Google Business et un programme d&#039;abonnement.<\/li>\n\n\n\n<li>Il explique les avantages du programme pour les entreprises, notamment le soutien continu et la cr\u00e9ation de contenu.<\/li>\n\n\n\n<li>Joseph souligne l\u2019importance d\u2019avoir une audience coh\u00e9rente et le r\u00f4le des profils d\u2019entreprise Google pour attirer de nouveaux clients.<\/li>\n\n\n\n<li>Ils discutent des diff\u00e9rents niveaux du programme d\u2019abonnement et de la mani\u00e8re dont ils s\u2019adressent aux entreprises de diff\u00e9rentes tailles et besoins.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Int\u00e9gration avec d\u2019autres canaux marketing<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan et Joseph discutent de l&#039;int\u00e9gration des profils d&#039;entreprise Google avec d&#039;autres canaux marketing comme les m\u00e9dias sociaux et la publicit\u00e9 traditionnelle.<\/li>\n\n\n\n<li>Ils soulignent l\u2019importance d\u2019une approche marketing holistique qui inclut \u00e0 la fois des strat\u00e9gies organiques et payantes.<\/li>\n\n\n\n<li>Joseph explique comment les profils d&#039;entreprise Google compl\u00e8tent d&#039;autres efforts marketing en fournissant un chemin direct vers des prospects qualifi\u00e9s.<\/li>\n\n\n\n<li>Ils soulignent le r\u00f4le des profils d\u2019entreprise Google pour capter les consommateurs dans un \u00e9tat de besoin et les convertir en clients.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion et appel \u00e0 l\u2019action<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dan et Joseph concluent la discussion en soulignant l\u2019importance des profils d\u2019entreprise Google pour les entreprises locales.<\/li>\n\n\n\n<li>Ils encouragent les entreprises \u00e0 profiter de la plateforme et \u00e0 maintenir un profil \u00e0 jour.<\/li>\n\n\n\n<li>Dan fournit des coordonn\u00e9es aux auditeurs pour leur permettre de poser des questions ou des demandes de renseignements sur les profils d&#039;entreprise Google et la g\u00e9n\u00e9ration de leads.<\/li>\n\n\n\n<li>Ils concluent en r\u00e9it\u00e9rant les avantages d\u2019une strat\u00e9gie de profil Google Business bien ex\u00e9cut\u00e9e pour la croissance de l\u2019entreprise.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ink-adddata-ink-adddata-ink\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Bienvenue dans Digital Marketing from the Trenches \u2013 Live at the Hive ! Dan Nedelko et Joseph DellaVecchia discutent de l\u2019importance des profils d\u2019entreprise Google pour les entreprises locales. Saviez-vous que 96% des consommateurs ont effectu\u00e9 une recherche locale au cours des 30 derniers jours ? Les profils d\u2019entreprise Google offrent des fonctionnalit\u00e9s telles que les avis, les appels directs et\u2026<\/p>","protected":false},"author":4,"featured_media":12511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[417,39],"tags":[],"class_list":["post-12510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-small-business"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":417,"label":"Podcast"},{"value":39,"label":"Small Business"}]},"featured_image_src_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast-1024x576.png",1024,576,true],"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":2,"category_info":[{"term_id":417,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":14,"filter":"raw","cat_ID":417,"category_count":14,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0},{"term_id":39,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":39,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":39,"category_count":20,"category_description":"","cat_name":"Small Business","category_nicename":"small-business","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast.png",1280,720,false],"thumbnail":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast-150x150.png",150,150,true],"medium":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast-300x169.png",300,169,true],"medium_large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast-768x432.png",768,432,true],"large":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast-1024x576.png",1024,576,true],"1536x1536":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast.png",1280,720,false],"2048x2048":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast.png",1280,720,false],"trp-custom-language-flag":["https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/09\/Google-BUsiness-Profile-Podcast-18x10.png",18,10,true]},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":2,"uagb_excerpt":"Welcome back to Digital Marketing from the Trenches &#8211; Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? Google Business Profiles offer features like reviews, direct calls, and...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Welcome back to Digital Marketing from the Trenches - Live at the Hive! Dan Nedelko and Joseph DellaVecchia discuss the importance of Google Business Profiles for local businesses. Did you know that 96% of consumers have conducted a local search in the last 30 days? 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