{"id":2286,"date":"2013-09-04T21:44:23","date_gmt":"2013-09-04T21:44:23","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=2286"},"modified":"2013-09-04T21:44:23","modified_gmt":"2013-09-04T21:44:23","slug":"reglement-du-concours-facebook-pour-les-specialistes-du-marketing","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/facebook-contest-rules-marketers\/","title":{"rendered":"Le \u00ab pi\u00e8ge \u00bb derri\u00e8re l\u2019assouplissement des r\u00e8gles des concours sur Facebook."},"content":{"rendered":"<p>Les sp\u00e9cialistes du marketing social se r\u00e9jouissent ! Et euh, les sp\u00e9cialistes du marketing social augmentent vos budgets !<\/p>\n<p>Je reviendrai bient\u00f4t sur le \u00ab pourquoi \u00bb de cette d\u00e9claration. Pour l\u2019instant, discutons de ce qui se passe ici.<\/p>\n<p>Il y avait un <a href=\"https:\/\/honeypotmarketing.com\/fr\/mises-a-jour-de-la-politique-du-concours-facebook\/\" target=\"_blank\" rel=\"noopener nofollow\">\u00e9poque o\u00f9 les applications de concours Facebook \u00e9taient n\u00e9cessaires pour faire de la promotion sur Facebook<\/a>.<\/p>\n<p>Plus pr\u00e9cis\u00e9ment vous <strong>ne pouvait pas<\/strong> Utilisez le fil d&#039;actualit\u00e9, les mentions \u00ab J&#039;aime \u00bb ou les commentaires comme outil ou mesure pour les participations aux concours ou pour s\u00e9lectionner les gagnants. Et bien, sp\u00e9cialistes du marketing, r\u00e9jouissez-vous. <a href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/page-promotions-terms\" target=\"_blank\" rel=\"noopener\">Facebook a r\u00e9cemment assoupli les restrictions en mati\u00e8re de concours<\/a> et permet aux entreprises de :<\/p>\n<ol>\n<li>Collectez des entr\u00e9es en demandant aux utilisateurs de publier sur la page ou de commenter\/aimer une publication de la page<\/li>\n<li>Collectez des entr\u00e9es en demandant aux utilisateurs d&#039;envoyer des messages \u00e0 la page<\/li>\n<li>Utilisez les mentions \u00ab J&#039;aime \u00bb comme m\u00e9canisme de vote<\/li>\n<\/ol>\n<p>Une chose qui n&#039;a pas chang\u00e9 est que nous ne sommes pas autoris\u00e9s \u00e0 g\u00e9rer des promotions sur des chronologies personnelles, ce qui est normal car je ne peux honn\u00eatement pas penser \u00e0 un cas o\u00f9 cela ait jamais \u00e9t\u00e9 un probl\u00e8me.<\/p>\n<p>Afin de maintenir l&#039;exactitude du contenu de la page, les sp\u00e9cialistes du marketing ne sont pas autoris\u00e9s \u00e0 taguer ou \u00e0 encourager les gens \u00e0 s&#039;identifier dans un contenu dans lequel ils ne sont pas r\u00e9ellement repr\u00e9sent\u00e9s. Ainsi, par exemple\u00a0:<\/p>\n<ul>\n<li>\n<div>C&#039;est <strong>D&#039;ACCORD<\/strong> demander aux gens de soumettre les noms d&#039;un nouveau produit en \u00e9change d&#039;une chance de gagner un prix<\/div>\n<\/li>\n<li>\n<div>C&#039;est\u00a0<strong>pas d&#039;accord<\/strong> demander aux gens de se taguer sur des photos d&#039;un nouveau produit en \u00e9change d&#039;une chance de gagner un prix<\/div>\n<\/li>\n<\/ul>\n<p>Alors, va les chercher, tigre !<\/p>\n<h2>Attendez une seconde, il y a un \u00ab pi\u00e8ge \u00bb !<\/h2>\n<p>Cet assouplissement des restrictions n&#039;est pas seulement une mani\u00e8re pour Facebook de se montrer gentil avec les sp\u00e9cialistes du marketing, il s&#039;accompagne d&#039;un gros \u00ab pi\u00e8ge \u00bb et <a href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/News-Feed-FYI-Showing-More-High-Quality-Content\" target=\"_blank\" rel=\"noopener\">se pr\u00e9sente sous la forme d&#039;un nouvel algorithme EdgeRank<\/a>.<\/p>\n<p>Pour les non-initi\u00e9s, <a href=\"http:\/\/en.wikipedia.org\/wiki\/EdgeRank\" target=\"_blank\" rel=\"noopener\">EdgeRank est l&#039;algorithme<\/a> qui d\u00e9termine ce qui appara\u00eet sur votre fil d&#039;actualit\u00e9 lorsque vous interagissez avec Facebook.<\/p>\n<p>Vous n&#039;avez pas vu de photos du chat de tante Mabel ou de citations inspirantes ? Vous avez rat\u00e9 ces photos quotidiennes du d\u00e9jeuner de votre cousin \u00e0 San Francisco ?<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/EdgeRank\" target=\"_blank\" rel=\"noopener\">Classement des bords<\/a> fait en sorte que tout cela se produise, et r\u00e9cemment (tr\u00e8s r\u00e9cemment) <a href=\"https:\/\/www.facebook.com\/facebookforbusiness\/news\/News-Feed-FYI-Showing-More-High-Quality-Content\" target=\"_blank\" rel=\"noopener\">Facebook vient de nous informer sur les nouveaux filtres qui cibleront le contenu \u00ab de haute qualit\u00e9 \u00bb<\/a>.<\/p>\n<p>Mais oh Horatio (s&#039;il vous pla\u00eet, lisez cela d&#039;une voix m\u00e9lodramatique), qu&#039;est-ce que tout cela signifie ? Les implications sont certainement discutables, mais je peux vous garantir que votre concours utilisant le fil d&#039;actualit\u00e9 de Facebook sera tr\u00e8s probablement <strong>pas<\/strong> \u00eatre consid\u00e9r\u00e9 comme du contenu de \u00ab haute qualit\u00e9 \u00bb.<\/p>\n<h2>Et maintenant, qu&#039;est-ce que tout cela signifie ?<\/h2>\n<p>\u00c9tant donn\u00e9 que votre concours peut \u00eatre diffus\u00e9 dans le fil d&#039;actualit\u00e9 (youpi !), vos fans ne verront pas ce contenu de mani\u00e8re organique (bouh !).<\/p>\n<p>Quelle est la solution ?<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/help\/promote\" target=\"_blank\" rel=\"noopener\">Payer pour \u00ab booster \u00bb<\/a> (ou promouvoir) est \u00e0 peu pr\u00e8s ce qui compte pour votre prochaine promotion sociale.<\/p>\n<p>Sortez votre portefeuille ou parlez \u00e0 vos clients et discutez d\u2019une augmentation du budget pour vous attaquer \u00e0 votre prochaine campagne sociale.<\/p>\n<p>Nous vous sugg\u00e9rons \u00e9galement que votre application de concours Facebook est \u00e9galement un moyen tr\u00e8s efficace de continuer \u00e0 organiser des concours de mani\u00e8re plus organis\u00e9e, les deux options existent dans votre arsenal de marketing tactique.<\/p>\n<p>Quelques notes pour tous les sp\u00e9cialistes du marketing (et nous aussi\u00a0!)\u00a0:<\/p>\n<ul>\n<li>Nous devons tous savoir comment mener \u00e0 bien une campagne efficace sur les r\u00e9seaux sociaux qui donne des r\u00e9sultats. Il y a une suite \u00e0 ce point, en particulier\u2026<\/li>\n<li>Ne cr\u00e9ez pas de campagnes m\u00e9diocres, inint\u00e9ressantes et stupides (c&#039;est un conseil de pro). Si vous \u00eates cr\u00e9atif, vous pourrez peut-\u00eatre contourner les mises \u00e0 jour de l&#039;algorithme EdgeRank, mais vous devrez probablement \u00eatre tr\u00e8s intelligent et tr\u00e8s unique (c&#039;est donc une bonne chose !)<\/li>\n<li>En tant que sp\u00e9cialistes du marketing, nous n\u2019appr\u00e9cions peut-\u00eatre pas vraiment certains des changements qui se produisent sur Facebook (et la fr\u00e9quence de ces changements), mais vous devez donner \u00e0 Facebook des points \u00ab intelligents \u00bb sur le front de la mon\u00e9tisation.<\/li>\n<\/ul>\n<p>Bonne chance l\u00e0-bas \ud83d\ude42<\/p>","protected":false},"excerpt":{"rendered":"<p>Les sp\u00e9cialistes du marketing social se r\u00e9jouissent ! Et euh, les sp\u00e9cialistes du marketing social augmentent vos budgets ! Je reviendrai bient\u00f4t sur le \u00ab pourquoi \u00bb de cette affirmation, pour l&#039;instant discutons de ce qui se passe ici. Il fut un temps o\u00f9 les applications de concours Facebook \u00e9taient n\u00e9cessaires pour faire de la promotion sur Facebook. Plus pr\u00e9cis\u00e9ment, vous ne pouviez pas utiliser le fil d&#039;actualit\u00e9, les mentions J&#039;aime ou les commentaires comme outil\u2026<\/p>","protected":false},"author":3,"featured_media":2298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[127,146,147],"class_list":["post-2286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-facebook-contests","tag-facebook-promotions"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":127,"label":"Facebook"},{"value":146,"label":"Facebook Contests"},{"value":147,"label":"Facebook Promotions"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":1,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"},{"term_id":146,"name":"Facebook Contests","slug":"facebook-contests","term_group":0,"term_taxonomy_id":146,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":147,"name":"Facebook Promotions","slug":"facebook-promotions","term_group":0,"term_taxonomy_id":147,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":1,"uagb_excerpt":"Social marketers rejoice! And um, Social marketers increase your budgets! I&#8217;ll get to the &#8220;why&#8221; of that statement shortly, for now let&#8217;s discuss what&#8217;s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. Specifically\u00a0you could not use the News Feed, Likes or Comments as the tool...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social marketers rejoice! And um, Social marketers increase your budgets! I&#039;ll get to the &quot;why&quot; of that statement shortly, for now let&#039;s discuss what&#039;s happening here. There was a time when Facebook contesting applications were required in order to promote on Facebook. 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