{"id":262,"date":"2010-09-07T17:34:28","date_gmt":"2010-09-07T21:34:28","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=262"},"modified":"2024-06-10T16:14:05","modified_gmt":"2024-06-10T20:14:05","slug":"valeur-de-largent-de-la-campagne-ppc","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/paid\/ppc-campaign-money-worth\/","title":{"rendered":"Marketing PPC : en avez-vous pour votre argent ?"},"content":{"rendered":"<p>Eh bien, maintenant que <a rel=\"nofollow\" href=\"http:\/\/news.yahoo.com\/s\/pcworld\/20100831\/tc_pcworld\/yahoostartstransitiontoadcenterinnorthamerica\">Yahoo et Adcenter<\/a> Les entreprises se mobilisent, une nouvelle bataille pour le budget PPC pourrait \u00eatre en cours. Bien s\u00fbr, les entreprises veulent obtenir le meilleur pour leur argent, mais parfois, les avanc\u00e9es technologiques peuvent se retourner contre toute la strat\u00e9gie derri\u00e8re le PPC (Pay Per Click).<\/p>\n<p>Un client nous a dit un jour que nous ne devrions pas ench\u00e9rir sur les recherches organiques les plus populaires qu&#039;il ciblait.<\/p>\n<p>Voici maintenant une question pi\u00e8ge :<\/p>\n<p>Que pr\u00e9f\u00e9reriez-vous, en avoir un <strong>lien organique<\/strong> sur la premi\u00e8re page ou un <strong>lien payant et un lien organique<\/strong> sur la m\u00eame premi\u00e8re page ?<\/p>\n<p>Pensez-y un instant.<\/p>\n<p>Si vous ne connaissez pas la r\u00e9ponse, nous pouvons vous aider. <a href=\"https:\/\/honeypotmarketing.com\/fr\/\">Marketing par pots de miel<\/a>, nous nous effor\u00e7ons de fournir \u00e0 nos clients non seulement les r\u00e9sultats qu&#039;ils souhaitent, mais \u00e9galement les connaissances dont ils ont besoin pour comprendre ce qui est le mieux. Cela semble diff\u00e9rent ? Nous le sommes.<\/p>\n<p>Le r\u00e9f\u00e9rencement, tout comme le marketing \u00e0 l&#039;ancienne, s&#039;applique \u00e0 tous les domaines, industries et types d&#039;entreprises. Ainsi, peu importe ce que fait votre entreprise, nous pouvons vous aider.<\/p>\n<p>Revenons donc aux campagnes PPC, en d\u00e9finissant un budget suppl\u00e9mentaire ou en divisant le budget actuel pour cibler l&#039;entreprise Yahoo\/Adcenter, ce qui peut apporter une satisfaction suppl\u00e9mentaire en termes de revenus.<\/p>\n<p>Pourquoi ? L&#039;exp\u00e9rience de Yahoo en mati\u00e8re de recherche payante hautement cibl\u00e9e ajout\u00e9e \u00e0 la plateforme Microsoft ne peut produire que des r\u00e9sultats positifs pour les annonceurs.<\/p>\n<p>Nous ne compromettons pas la puissance d&#039;Adwords de Google, c&#039;est juste qu&#039;il y a un nouveau venu en ville, remani\u00e9, et il constitue une bonne alternative.<\/p>\n<p>Ench\u00e9rir avec la plateforme Yahoo\/Adcenter d\u00e8s le d\u00e9but sera moins co\u00fbteux puisque moins de personnes essaieront de surench\u00e9rir sur vos mots-cl\u00e9s.<\/p>\n<p>Nous pouvons vous aider \u00e0 mettre en \u0153uvre plusieurs campagnes PPC \u00e0 la fois.<\/p>\n<p>Pensez-y, c\u2019est comme saisir la r\u00e9volution .com d\u00e8s le d\u00e9but, une seule fois. <a href=\"https:\/\/honeypotmarketing.com\/fr\/contactez-nous\/\">Contactez Honeypot Marketing<\/a>, nous pouvons vous aider.<\/p>","protected":false},"excerpt":{"rendered":"<p>Maintenant que Yahoo et Adcenter s&#039;associent, une nouvelle bataille pour le budget PPC pourrait bien \u00eatre en route. Les entreprises veulent bien s\u00fbr obtenir le meilleur rapport qualit\u00e9-prix, mais parfois, les avanc\u00e9es technologiques peuvent se retourner contre toute la strat\u00e9gie derri\u00e8re le PPC (paiement par clic). Un client nous a dit un jour que\u2026<\/p>","protected":false},"author":3,"featured_media":426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[422,57],"tags":[109,61,95,144],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","category-paid","tag-google","tag-internet-marketing","tag-ppc","tag-seo"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":422,"label":"Google Ads"},{"value":57,"label":"Paid Ads"}],"post_tag":[{"value":109,"label":"Google"},{"value":61,"label":"Internet Marketing"},{"value":95,"label":"PPC"},{"value":144,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":422,"name":"Google Ads","slug":"google-ads","term_group":0,"term_taxonomy_id":422,"taxonomy":"category","description":"","parent":0,"count":6,"filter":"raw","cat_ID":422,"category_count":6,"category_description":"","cat_name":"Google Ads","category_nicename":"google-ads","category_parent":0},{"term_id":57,"name":"Paid Ads","slug":"paid","term_group":0,"term_taxonomy_id":57,"taxonomy":"category","description":"","parent":0,"count":9,"filter":"raw","cat_ID":57,"category_count":9,"category_description":"","cat_name":"Paid Ads","category_nicename":"paid","category_parent":0}],"tag_info":[{"term_id":109,"name":"Google","slug":"google","term_group":0,"term_taxonomy_id":109,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":61,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":61,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":95,"name":"PPC","slug":"ppc","term_group":0,"term_taxonomy_id":95,"taxonomy":"post_tag","description":"","parent":0,"count":10,"filter":"raw"},{"term_id":144,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":144,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"Well now that Yahoo and Adcenter are joining up, a new battle for the PPC budget might be on the way. 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