{"id":282,"date":"2011-05-30T11:51:25","date_gmt":"2011-05-30T11:51:25","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=282"},"modified":"2011-05-30T11:51:25","modified_gmt":"2011-05-30T11:51:25","slug":"efficacite-de-la-page-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/facebook-page-effectiveness\/","title":{"rendered":"Augmenter l&#039;efficacit\u00e9 de votre page Facebook"},"content":{"rendered":"<p><a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook.com<\/a> Facebook continue de progresser et gagne plus d&#039;influence, d&#039;utilisateurs et d&#039;utilisateurs cibl\u00e9s que tout autre site de m\u00e9dias sociaux sur Internet. La double menace que Facebook.com offre n&#039;est pas seulement une masse d&#039;utilisateurs, mais aussi la capacit\u00e9 de cibler les utilisateurs de mani\u00e8re incroyablement pr\u00e9cise.<\/p>\n<p>Le r\u00e9sultat final ? Que vous soyez une entreprise Fortune 100 ou une start-up individuelle, vous avez la possibilit\u00e9 d&#039;interagir avec vos consommateurs et clients potentiels, ce qui \u00e9tait auparavant inaccessible aux entreprises.<\/p>\n<p>Nos amis de <a href=\"http:\/\/allfacebook.com\" target=\"_blank\" rel=\"noopener\">http:\/\/allfacebook.com<\/a> a r\u00e9cemment publi\u00e9 sur Facebook.com un fantastique ensemble de 8 conseils pour les sp\u00e9cialistes des relations publiques :<\/p>\n<blockquote>\n<ul>\n<li><a href=\"http:\/\/www.allfacebook.com\/report-facebook-posts-are-best-on-thursday-2011-04\" target=\"_blank\" rel=\"noopener\">Jeudi<\/a> est le meilleur jour de la semaine pour obtenir le plus de visibilit\u00e9 pour une publication Facebook.<\/li>\n<li><a href=\"http:\/\/www.allfacebook.com\/study-reveals-when-facebook-users-are-most-active-2010-10\" target=\"_blank\" rel=\"noopener\">Diffusez les principaux articles t\u00f4t le matin<\/a>Si vous publiez entre 11 h et 16 h (heure de l&#039;Est), vous risquez que votre contenu soit repouss\u00e9 par les fils d&#039;actualit\u00e9 et d&#039;autres trafics.<\/li>\n<li>Lorsque vous partagez des histoires, incluez les\u00a0<a href=\"http:\/\/www.allfacebook.com\/facebook-blocking-links-shortened-to-j-mp-with-bit-ly-2010-12\" target=\"_blank\" rel=\"noopener\">lien complet<\/a> sur Facebook, il y a 300 % plus de chances d&#039;\u00eatre cliqu\u00e9 que n&#039;importe quelle adresse raccourcie.<\/li>\n<li>Utilisez \u00e0 la fois le\u00a0<a href=\"http:\/\/www.allfacebook.com\/how-to-use-facebooks-plugins-on-your-website-2011-04\" target=\"_blank\" rel=\"noopener\">comme<\/a> et\u00a0<a href=\"http:\/\/www.allfacebook.com\/50m-facebook-groups-get-sharing-button-2011-04\" target=\"_blank\" rel=\"noopener\">envoyer<\/a> Boutons Facebook sur votre site.<\/li>\n<li>Vous voulez conna\u00eetre le secret pour figurer dans le fil d&#039;actualit\u00e9 de vos amis ? Il repose sur un algorithme appel\u00e9<a href=\"http:\/\/www.allfacebook.com\/how-to-succeed-at-facebook-page-marketing-2011-04\" target=\"_blank\" rel=\"noopener\">Rang de bord<\/a>Utilisez des mots tels que \u00ab aujourd\u2019hui \u00bb et \u00ab dur\u00e9e limit\u00e9e uniquement \u00bb pour augmenter son rang Edge.<\/li>\n<li>Selon un<a href=\"http:\/\/www.allfacebook.com\/report-facebook-in-top-3-for-sending-traffic-to-news-2011-05\" target=\"_blank\" rel=\"noopener\"> \u00e9tude r\u00e9cente<\/a> D&#039;apr\u00e8s le projet d&#039;excellence en journalisme du Pew Research Center, Facebook est l&#039;un des principaux moteurs de trafic vers 21 sites d&#039;actualit\u00e9s. Ainsi, lorsque vous partagez une bonne information m\u00e9diatique, n&#039;oubliez pas de tirer parti du r\u00e9seau social leader.<\/li>\n<li>Vous voulez savoir lequel\u00a0<a href=\"http:\/\/danzarrella.com\/the-least-shareable-words-on-facebook.html\" target=\"_blank\" rel=\"noopener\"><\/a>les mots sont les plus \u00ab<a href=\"http:\/\/www.allfacebook.com\/report-facebook-posts-are-best-on-thursday-2011-04\" target=\"_blank\" rel=\"noopener\">partageable<\/a>&quot; sur Facebook ? Essayez des mots comme \u00ab meilleur \u00bb, \u00ab le plus \u00bb et des mots plus explicatifs comme \u00ab pourquoi \u00bb et \u00ab comment \u00bb.<\/li>\n<li>Facebook pourrait \u00eatre une meilleure plateforme pour faire une\u00a0<a href=\"http:\/\/www.allfacebook.com\/7-ways-to-optimize-video-for-facebook-2011-05\" target=\"_blank\" rel=\"noopener\">la vid\u00e9o devient virale<\/a> que d\u2019autres plateformes de m\u00e9dias sociaux, probablement parce que le site permet d\u2019int\u00e9grer facilement du contenu multim\u00e9dia dans une publication.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Au-del\u00e0 du sp\u00e9cialiste des relations publiques, ces tactiques ont la capacit\u00e9 d&#039;augmenter consid\u00e9rablement votre audience et l&#039;engagement des consommateurs. Le r\u00e9sultat final sera des clients plus heureux et beaucoup plus engag\u00e9s, quelle que soit votre taille, votre emplacement ou votre produit.<\/p>\n<p>Vous pourriez \u00e9galement \u00eatre int\u00e9ress\u00e9 par les conseils de Dan Nedelko en mati\u00e8re de screencast pour la croissance organique des pages de fans\u00a0:<\/p>\n<p><a href=\"http:\/\/bit.ly\/hpt-share\" target=\"_blank\" rel=\"noopener\">Tirer parti de votre r\u00e9seau personnel pour augmenter la distribution <\/a><\/p>\n<p><a href=\"http:\/\/bit.ly\/kJ4159\" target=\"_blank\" rel=\"noopener\">Utilisez des photos et des tags pour augmenter votre distribution.<\/a><\/p>\n<p>Avez-vous d&#039;autres conseils \u00e0 partager ? Nous aimerions conna\u00eetre vos id\u00e9es dans les sections de commentaires ci-dessous !<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook.com continue de progresser et gagne plus d&#039;influence, d&#039;utilisateurs et d&#039;utilisateurs cibl\u00e9s que tout autre site de m\u00e9dias sociaux sur Internet. La double menace que Facebook.com offre n&#039;est pas seulement une masse d&#039;utilisateurs, mais aussi la capacit\u00e9 de cibler les utilisateurs de mani\u00e8re incroyablement pr\u00e9cise. Le r\u00e9sultat final ? Que vous soyez une entreprise du Fortune 100 ou une personne seule\u2026<\/p>","protected":false},"author":3,"featured_media":407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[144],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-seo"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":144,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":144,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":144,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"Facebook.com continues to roll forward gaining more influence, users and targeted users than any other social media site on the Internet. 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