{"id":3248,"date":"2014-05-29T19:28:48","date_gmt":"2014-05-29T19:28:48","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=3248"},"modified":"2014-05-29T19:28:48","modified_gmt":"2014-05-29T19:28:48","slug":"4-faits-sur-casl","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/4-casl-facts\/","title":{"rendered":"LCAP \u2013 4 choses que vous ne saviez probablement pas \u00e0 propos de la nouvelle loi"},"content":{"rendered":"<div class=\"highlight\" style=\"width:40%;float:left;padding-top:25px;\">\n<h3>Vous cherchez d\u2019autres renseignements sur la LCAP?<\/h3>\n<p style=\"font-size:12px;\"><strong>Questions-r\u00e9ponses + ressources : <a href=\"https:\/\/honeypotmarketing.com\/fr\/casl\/\">Le Centre de ressources CASL Honeypot<\/a><\/strong><br \/>\n<strong>Commencez ici: <a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/bases-de-la-casl\/\">Qu&#039;est-ce que la LCAP? Les principes de base du projet de loi C-28<\/a><\/strong><br \/>\n<strong>Vous \u00eates ici : <a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/4-faits-sur-casl\/\">4 choses que vous ne saviez probablement pas \u00e0 propos de la LCAP<\/a><\/strong><\/p>\n<\/div>\n<p>Le 1er juillet 2014 sera un grand jour ici au Canada. Il marquera l&#039;introduction et la mise en vigueur de la Loi canadienne anti-pourriel, \u00e9galement connue sous le nom de LCAP. Je vais commencer cet article par la clause de non-responsabilit\u00e9 standard IANAL (Je ne suis pas avocat). Si vous pensez que votre cas est unique et que vous avez des questions sur la fa\u00e7on dont la LCAP s&#039;appliquera \u00e0 votre entreprise, remplissez simplement ce simple formulaire et nous pourrons vous mettre en contact avec un certain nombre de sp\u00e9cialistes de la LCAP.<\/p>\n<p>La Loi canadienne anti-pourriel ou LCAP :<\/p>\n<ul>\n<li>affecter chaque partie de votre entreprise, des ventes au marketing et des finances aux op\u00e9rations.<\/li>\n<li>vous obliger \u00e0 fournir un \u00ab syst\u00e8me de diligence \u00bb capable de suivre toutes les communications et tous les historiques des consommateurs.<\/li>\n<li>changez fondamentalement la fa\u00e7on dont vous collectez et communiquez avec vos prospects, contacts et clients.<\/li>\n<li>obliger les entreprises \u00e0 mettre en \u0153uvre un processus autour de la collecte d\u2019informations sur les consommateurs.<\/li>\n<li>\u00eatre bon pour le consommateur et \u00eatre bon pour les affaires.\u00a0<\/li>\n<\/ul>\n<p>Nous lancerons notre s\u00e9rie de blogues et notre centre de ressources sur la LCAP tout au long du mois de juin en pr\u00e9vision de la mise en \u0153uvre de la LCAP le 1er juillet 2014. Pour m\u00e9moire, nous sommes tous ici chez Honeypot Marketing fermement en faveur de la LCAP, ces meilleures pratiques rendront nos efforts de marketing plus efficaces.\u00a0<\/p>\n<p>Fini le temps des \u00ab e-mails en masse \u00bb ou du \u00ab j&#039;ai une liste ici dans une feuille de calcul Excel \u00bb. Adieu ces temps-l\u00e0 !\u00a0<\/p>\n<p>Ce que je souhaite examiner au-del\u00e0 des bases de la LCAP sont <em><strong>4 choses que vous ne saviez probablement pas sur la loi canadienne anti-pourriel<\/strong><\/em>.<\/p>\n<h2><strong>D\u00e9fense de diligence raisonnable<\/strong><\/h2>\n<p>Si vous pouvez d\u00e9montrer que les meilleures pratiques sont en place pour vos politiques de courrier \u00e9lectronique, cela constituera probablement une d\u00e9fense raisonnable contre les r\u00e9clamations en vertu de la LCAP. Nous recommandons fortement une plateforme telle que Hubspot, ActOn ou Mailchimp qui vous permettra d&#039;acc\u00e9der aux donn\u00e9es des consommateurs dans un emplacement central et facilement accessible.<\/p>\n<h2><strong>Identifier l&#039;exp\u00e9diteur \u2013 Attention aux agences<\/strong><\/h2>\n<p>La LCAP exige le nom et l&#039;adresse postale de l&#039;exp\u00e9diteur. Si le message est envoy\u00e9 au nom d&#039;une autre personne, cette derni\u00e8re doit \u00e9galement \u00eatre identifi\u00e9e et accompagn\u00e9e d&#039;une d\u00e9claration indiquant de qui il s&#039;agit.<\/p>\n<h2><strong>La LCAP s\u2019applique aux courriels transactionnels<\/strong><\/h2>\n<p>Les courriels transactionnels comprennent les confirmations, les re\u00e7us, les notifications de paiement et tout courriel syst\u00e8me. Si vous incluez un message marketing ou promotionnel dans ces communications \u00e9lectroniques, elles rel\u00e8vent de la r\u00e9glementation LCAP.<\/p>\n<h2><strong>Il ne s\u2019agit pas seulement d\u2019e-mails<\/strong><\/h2>\n<p>La LCAP est vaste et couvre plus que le courrier \u00e9lectronique. Ainsi, aucune distinction de grande ampleur n\u2019est \u00e9tablie dans la loi : m\u00eame les messages de marketing personnalis\u00e9s doivent s\u2019y conformer.<\/p>\n<h2>Les d\u00e9sabonnements doivent \u00eatre effectu\u00e9s imm\u00e9diatement<\/h2>\n<p>La plupart des sp\u00e9cialistes du marketing adh\u00e8rent \u00e0 la version am\u00e9ricaine des lois anti-spam, connue sous le nom de CAN-SPAM, qui pr\u00e9voit un d\u00e9lai de gr\u00e2ce de 10 jours pour traiter une d\u00e9sinscription. Cette \u00e9poque est r\u00e9volue, les abonnements doivent \u00eatre trait\u00e9s imm\u00e9diatement, sans qu&#039;une connexion soit requise et doivent se d\u00e9rouler selon un processus simple. <\/p>\n<p><strong>Notre conseil :<\/strong> s\u00e9parez le processus de d\u00e9sabonnement d&#039;un centre de profil utilisateur sur votre site Web.<\/p>\n<p>En r\u00e9sum\u00e9, la LCAP est bien r\u00e9elle et des amendes tr\u00e8s r\u00e9elles seront impos\u00e9es apr\u00e8s le 1er juillet. En fin de compte, donnez un avis clair et d\u00e9crivez ce que vous faites. <br \/>vos attentes, et vous serez probablement \u00e0 l&#039;abri en vertu de la LCAP.<\/p>\n<h2>Que se passe-t-il si\u2026<\/h2>\n<p><em><strong>\u00ab\u00a0Oups. Nous avons accidentellement envoy\u00e9 un message non sollicit\u00e9 \u00e0 un abonn\u00e9 canadien.\u00a0\u00bb<\/strong><\/em><\/p>\n<p>D\u00e9tendez-vous. Respirez profond\u00e9ment. Le CRTC et le Bureau de la concurrence ont mis en place un processus appel\u00e9 \u00ab engagement \u00bb. Des erreurs peuvent survenir. <\/p>\n<p>Lorsque cela se produit, les sp\u00e9cialistes du marketing peuvent et doivent dire de mani\u00e8re pr\u00e9ventive : \u00ab Nous avons fait une erreur et nous ne la referons plus. \u00bb <\/p>\n<p>Des erreurs techniques se produisent \u00e9galement, vous avez entendu parler du syndrome SNAFU ? <\/p>\n<p>Des amendes forfaitaires peuvent \u00eatre appliqu\u00e9es dans de telles situations. Mais si vous faites preuve de bonne foi et ne r\u00e9p\u00e9tez pas ces situations, vous serez en r\u00e8gle. Bien entendu, nous devons tous faire attention aux erreurs.<\/p>\n<p><strong>Tout n\u2019est pas si sombre !<\/strong> Les commissions de r\u00e9gulation ont \u00e9galement d\u00e9clar\u00e9 qu\u2019elles n\u2019avaient aucun int\u00e9r\u00eat \u00e0 interf\u00e9rer avec les commer\u00e7ants l\u00e9gitimes.<\/p>\n<p>Restez \u00e0 l&#039;\u00e9coute, nous avons beaucoup plus d&#039;informations sur la LCAP, y compris une s\u00e9rie d&#039;articles cibl\u00e9s sur la fa\u00e7on dont elle s&#039;applique \u00e0 tous les domaines de votre entreprise, y compris la LCAP pour :<\/p>\n<ol>\n<li>L&#039;industrie h\u00f4teli\u00e8re.<\/li>\n<li>\u00c9quipes de vente.<\/li>\n<li>\u00c9quipes marketing.<\/li>\n<li>Agences.<\/li>\n<li>Ventes et marketing B2B.<\/li>\n<\/ol>\n<p>Le mieux est de vous abonner \u00e0 notre blogue pour rester inform\u00e9 sur la LCAP, la confidentialit\u00e9 et les affaires au Canada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous cherchez \u00e0 en savoir plus sur la LCAP? Questions et r\u00e9ponses + ressources : Le pot de miel Centre de ressources de la LCAP Commencez ici : Qu&#039;est-ce que la LCAP? Les bases du projet de loi C-28 Vous \u00eates ici : 4 choses que vous ne saviez probablement pas sur la LCAP Le 1er juillet 2014 sera un grand jour ici au Canada. Il marque l&#039;introduction et la mise en application de la LCAP canadienne\u2026<\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[45,40],"tags":[],"class_list":["post-3248","post","type-post","status-publish","format-standard","hentry","category-casl-anti-spam","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for more CASL? 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