{"id":5736,"date":"2018-03-21T10:01:08","date_gmt":"2018-03-21T10:01:08","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5736"},"modified":"2018-03-21T10:01:08","modified_gmt":"2018-03-21T10:01:08","slug":"meilleure-plateforme-de-medias-sociaux","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/best-social-media-platform\/","title":{"rendered":"Quelle plateforme de m\u00e9dias sociaux est la plus adapt\u00e9e \u00e0 votre entreprise ? RM 101 : Semaine 3"},"content":{"rendered":"<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-5746\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-platforms.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/h3>\n<h3>L&#039;heure du conte<\/h3>\n<p>Cette semaine, chez Honeypot, nous avons re\u00e7u une demande d&#039;une dame qui souhaitait dynamiser son entreprise avec <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>Elle avait 60 ans et avait pass\u00e9 les derniers mois \u00e0 \u00e9tudier minutieusement la plateforme.<\/p>\n<p>C&#039;\u00e9tait admirable ! Cependant, je ne pense pas que ce soit la meilleure utilisation de son temps.<\/p>\n<p>Instagram est une jeune plateforme remplie de jeunes utilisateurs. Sachant qu&#039;elle a vendu des tableaux entre 1 000 et 10 000 livres sterling chacun, elle aurait pu consacrer son temps \u00e0 cr\u00e9er davantage de tableaux (son domaine de sp\u00e9cialit\u00e9).<\/p>\n<p>Cette rencontre m&#039;a fait r\u00e9fl\u00e9chir et j&#039;ai d\u00e9cid\u00e9 d&#039;attirer l&#039;attention sur les donn\u00e9es d\u00e9mographiques des utilisateurs sur les sites de m\u00e9dias sociaux afin que vous puissiez \u00e9viter la m\u00eame erreur.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-5747 size-full aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/demographics.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/p>\n<h2>Quelle est la \u00ab meilleure \u00bb plateforme de m\u00e9dias sociaux ?<\/h2>\n<p>Il n&#039;y en a pas.<\/p>\n<p>Remarquez comment le titre se lit\u00a0: \u00ab\u00a0Quel m\u00e9dia social est le meilleur pour <strong><em>ton<\/em><\/strong> \u00ab Entreprise. \u00bb Il n\u2019existe pas de solution universelle en mati\u00e8re de marketing sur les r\u00e9seaux sociaux, et il n\u2019existe pas de \u00ab meilleure \u00bb plateforme universelle pour d\u00e9velopper votre audience.<\/p>\n<p>Ce qui compte le plus, ce sont les groupes d\u00e9mographiques pr\u00e9sents sur chaque plateforme et la fa\u00e7on dont ils se comparent \u00e0 vos clients id\u00e9aux.<\/p>\n<p>Cet article de blog va vous donner une id\u00e9e de la d\u00e9mographie des utilisateurs sur quelques plateformes de m\u00e9dias sociaux pertinentes pour 2018, puis expliquera en d\u00e9tail comment vous pouvez l&#039;appliquer \u00e0 votre entreprise.<\/p>\n<h3>Facebook<\/h3>\n<p>Commen\u00e7ons par le plus grand r\u00e9seau existant : Facebook. Voici quelques statistiques :<\/p>\n<ul>\n<li>La base d&#039;utilisateurs de Facebook est compos\u00e9e de 531 femmes et 471 hommes<\/li>\n<li>82% de personnes \u00e2g\u00e9es de 18 \u00e0 29 ans (\u00c9tats-Unis) sont sur Facebook<\/li>\n<li>79% de personnes \u00e2g\u00e9es de 30 \u00e0 49 ans (\u00c9tats-Unis) sont sur Facebook<\/li>\n<li>56% des personnes \u00e2g\u00e9es de 65 ans et plus (\u00c9tats-Unis) sont sur Facebook<\/li>\n<li>Plus de 831 TP3T d&#039;utilisateurs actifs quotidiens se trouvent en dehors des \u00c9tats-Unis et du Canada, contre 751 TP3T l&#039;ann\u00e9e pr\u00e9c\u00e9dente.<\/li>\n<\/ul>\n<p>Tous proviennent de <a href=\"https:\/\/www.omnicoreagency.com\/\" target=\"_blank\" rel=\"noopener\">Omnicore<\/a>, 2018.<\/p>\n<h3>Instagram<\/h3>\n<p>Bien qu&#039;il ne soit pas aussi ancien que les autres de cette liste, Instagram est aujourd&#039;hui la deuxi\u00e8me plus grande plateforme de m\u00e9dias sociaux, avec 800 millions d&#039;utilisateurs actifs (Instagram, 2017). Cela dit, il n&#039;est pas aussi populaire aupr\u00e8s des adultes de plus de 30 ans que Facebook (ce qui ne d\u00e9range pas Facebook, puisqu&#039;il est propri\u00e9taire d&#039;Instagram).<\/p>\n<p>Voici les statistiques :<\/p>\n<ul>\n<li>59% des personnes \u00e2g\u00e9es de 18 \u00e0 29 ans utilisent Instagram<\/li>\n<li>33% des personnes \u00e2g\u00e9es de 30 \u00e0 49 ans utilisent Instagram<\/li>\n<li>18% des personnes \u00e2g\u00e9es de 50 \u00e0 64 ans utilisent Instagram<\/li>\n<li>8% des personnes \u00e2g\u00e9es de 65 ans et plus utilisent Instagram<\/li>\n<li>68% des utilisateurs d&#039;Instagram sont des femmes (Omnicore, 2017)<\/li>\n<li>Les Am\u00e9ricains repr\u00e9sentent pr\u00e8s de 20% d&#039;utilisateurs (Louisem, 2017)<\/li>\n<\/ul>\n<p>Statistiques de <a href=\"http:\/\/smartinsight.com\" target=\"_blank\" rel=\"noopener\">SmartInsight.com<\/a>, 2017<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5746 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-platforms.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/p>\n<h3>Gazouillement<\/h3>\n<p>Bien que moins populaire qu&#039;Instagram, Twitter reste une plateforme remarquable avec plus de 330 millions d&#039;utilisateurs actifs par mois. Voici les statistiques :<\/p>\n<ul>\n<li><a href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"noopener\">Gazouillement <\/a>d\u00e9clare que 80% de ses utilisateurs sont des \u00ab mill\u00e9niaux ais\u00e9s \u00bb.<\/li>\n<li>30% des Am\u00e9ricains qui gagnent $75 000+ utilisent Twitter (plus que tout autre niveau de salaire parmi les salari\u00e9s).<a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>, 2017)<\/li>\n<li>Twitter indique que 93% de personnes qui suivent des petites et moyennes entreprises pr\u00e9voient d&#039;acheter, tandis que 69% d\u00e9clarent avoir achet\u00e9 \u00e0 cause de quelque chose qu&#039;ils ont vu sur Twitter.<\/li>\n<li>Le co\u00fbt par engagement a chut\u00e9 de plus de 501 TP3T en glissement annuel (T3 2017) tandis que l&#039;engagement a augment\u00e9 de 991 TP3T en glissement annuel dans le m\u00eame temps. (Hootsuite, 2017)<\/li>\n<\/ul>\n<h2>Comment pouvez-vous utiliser la d\u00e9mographie sociale \u00e0 votre avantage ?<\/h2>\n<p>Maintenant que je vous ai donn\u00e9 quelques statistiques sur les r\u00e9seaux sociaux, nous devons d\u00e9terminer comment les utiliser. Apr\u00e8s avoir identifi\u00e9 avec succ\u00e8s votre march\u00e9 cible, vous devez le faire correspondre \u00e0 la plateforme qui correspond le mieux \u00e0 votre client id\u00e9al. N&#039;oubliez pas de prendre en compte l&#039;\u00e2ge, le sexe, la localisation, le revenu et le niveau d&#039;\u00e9ducation.<\/p>\n<p>Par exemple, ceux qui ciblent les jeunes femmes am\u00e9ricaines devraient se concentrer sur Instagram plut\u00f4t que sur Facebook, car elles sont relativement plus concentr\u00e9es sur Instagram.<\/p>\n<p>Pendant ce temps, ceux qui ciblent les adultes et les personnes \u00e2g\u00e9es int\u00e9ress\u00e9es par l\u2019achat d\u2019\u0153uvres d\u2019art co\u00fbteuses (comme la dame de l\u2019intro), devraient principalement (ou m\u00eame exclusivement) se concentrer sur Facebook.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5748 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/target-market.jpg\" alt=\"\" width=\"580\" height=\"400\" \/><\/p>\n<h3>Aller de l&#039;avant<\/h3>\n<p>Vous devez d\u00e9j\u00e0 conna\u00eetre vos clients id\u00e9aux avant de choisir une plateforme sociale pour promouvoir votre entreprise.<\/p>\n<p>\u00c9tape 1 : Si vous ne l\u2019avez pas d\u00e9j\u00e0 fait, <strong>d\u00e9crivez votre client\u00e8le cible<\/strong>\u00a0en fonction de l\u2019\u00e2ge, de la localisation, du revenu, du sexe, du niveau d\u2019\u00e9ducation et des habitudes d\u2019achat.<\/p>\n<p>\u00c9tape 2 : <strong>Recherche, recherche, recherche<\/strong>D\u00e9couvrez quels sites de m\u00e9dias sociaux correspondent le mieux \u00e0 votre cible.<\/p>\n<p>\u00c9tape 3 : <strong>Engager et analyser<\/strong>Sortez et engagez le dialogue avec vos clients cibles. <a href=\"https:\/\/honeypotmarketing.com\/fr\/comment-utiliser-vos-analyses-facebook\/\" target=\"_blank\" rel=\"noopener nofollow\">R\u00e9f\u00e9rencez ce billet de blog sur Facebook Insights<\/a> pour voir quels types de contenu fonctionnent le mieux et ajuster en cons\u00e9quence.<\/p>\n<h3>Morale de l&#039;histoire<\/h3>\n<p>Il faut beaucoup de temps (et beaucoup de travail fastidieux) pour r\u00e9colter les fruits d&#039;une bonne pr\u00e9sence sur les r\u00e9seaux sociaux. Assurez-vous de ne pas perdre de temps sur des plateformes dont le public n&#039;est pas adapt\u00e9 \u00e0 votre entreprise.<\/p>\n<p>\u00c0 la semaine prochaine !<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>L&#039;heure du conte Cette semaine, chez Honeypot, nous avons re\u00e7u une demande d&#039;une dame qui souhaitait booster son activit\u00e9 gr\u00e2ce \u00e0 Instagram. Elle avait 60 ans et avait pass\u00e9 les derniers mois \u00e0 \u00e9tudier minutieusement la plateforme. C&#039;\u00e9tait admirable ! Cependant, je ne pense pas que ce soit la meilleure utilisation de son temps. Instagram est\u2026<\/p>","protected":false},"author":3,"featured_media":5746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[170,150],"class_list":["post-5736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-social-contesting","tag-social-media-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":170,"label":"Social Contesting"},{"value":150,"label":"Social media marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":1,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":170,"name":"Social Contesting","slug":"social-contesting","term_group":0,"term_taxonomy_id":170,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":150,"name":"Social media marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":150,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":1,"uagb_excerpt":"Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don\u2019t think it was the best use of her time. Instagram is...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. She was 60 years old and had been spending the last few months tediously studying the platform. This was admirable! However, I don\u2019t think it was the best use of her time. Instagram is\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/best-social-media-platform\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Which Social Media Platform is Best for Your Business? RM 101 : Week 3\" \/>\n\t\t<meta property=\"og:description\" content=\"Story Time This week at Honeypot we had an inquiry from a lady who wanted to boost her business with Instagram. 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