{"id":5787,"date":"2018-07-16T10:05:46","date_gmt":"2018-07-16T10:05:46","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5787"},"modified":"2024-09-21T17:41:40","modified_gmt":"2024-09-21T21:41:40","slug":"reciblage-didentifiant-de-pixel-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/facebook-pixel-id-retargeting\/","title":{"rendered":"Comment configurer un identifiant de pixel Facebook pour un reciblage efficace \u2013 Merci Tips\u00a0!"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Vous savez d\u00e9j\u00e0 que vous souhaitez suivre les actions des visiteurs de votre site Web pour leur proposer des offres qui les int\u00e9ressent r\u00e9ellement. N&#039;h\u00e9sitez pas \u00e0 adopter cette strat\u00e9gie, m\u00eame si la configuration d&#039;un identifiant de pixel Facebook semble \u00eatre un obstacle difficile \u00e0 surmonter. Suivez ce guide pour&nbsp;<a href=\"https:\/\/honeypotmarketing.com\/fr\/8-advertising-tips-facebook\/\" rel=\"noopener nofollow\">commencer \u00e0 mettre en \u0153uvre des tactiques de marketing Facebook efficaces<\/a>&nbsp;sans obstacles techniques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les pixels Facebook ne sont que de petits extraits de code qui peuvent mesurer le moment o\u00f9 un utilisateur effectue des actions sp\u00e9cifiques sur votre site Web. Ils peuvent mesurer plusieurs actions, notamment\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pages vues<\/li>\n\n\n\n<li>lorsque les gens ajoutent des produits \u00e0 leur panier<\/li>\n\n\n\n<li>quand quelqu&#039;un remplit un formulaire<\/li>\n\n\n\n<li>lorsque quelqu&#039;un effectue un achat<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que vous mesurerez d\u00e9pendra de votre site et de la mani\u00e8re dont vous pr\u00e9voyez d&#039;utiliser Facebook pour cibler les clients, mais vous souhaiterez probablement leur vendre quelque chose lorsqu&#039;ils reviendront sur le r\u00e9seau social. C&#039;est ainsi que proc\u00e8dent la plupart des marques de commerce \u00e9lectronique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment trouver votre identifiant de pixel Facebook<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acc\u00e9dez aux param\u00e8tres de votre page depuis l\u2019\u00e9cran Facebook Business Manager, puis s\u00e9lectionnez le menu d\u00e9roulant.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands1.png\" alt=\"comment g\u00e9rer votre page Facebook depuis la vue du gestionnaire de pages Facebook\" class=\"wp-image-6022\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, s\u00e9lectionnez \u00ab Tous les outils \u00bb tout en bas de ce menu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands2-127x300.png\" alt=\"s\u00e9lectionnez \u00ab\u00a0tous les outils\u00a0\u00bb dans le menu d\u00e9roulant du gestionnaire de pages Facebook\" class=\"wp-image-6023\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ouvre un menu plus grand avec cinq rubriques, mais ne vous inqui\u00e9tez pas de vous y perdre. Choisissez \u00ab Pixels \u00bb sous la rubrique Mesurer et signaler, imbriqu\u00e9e sous l&#039;option \u00ab Gestionnaire d&#039;\u00e9v\u00e9nements \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands3.png\" alt=\"cliquez sur les pixels sous la rubrique \u00ab\u00a0mesurer et signaler\u00a0\u00bb\" class=\"wp-image-6024\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note:<\/strong> Le terme \u00ab Events Manager \u00bb sur Facebook fait r\u00e9f\u00e9rence aux actions num\u00e9riques qu\u2019un utilisateur peut effectuer sur votre site Web ou sur Facebook lui-m\u00eame plut\u00f4t qu\u2019au \u00ab marketing \u00e9v\u00e9nementiel \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuite, cliquez sur le bouton vert vif intitul\u00e9 \u00ab\u00a0Configurer le pixel\u00a0\u00bb. Notez qu&#039;il y a un guide d&#039;impl\u00e9mentation du pixel Facebook juste en dessous, au cas o\u00f9 vous souhaiteriez lire des explications plus d\u00e9taill\u00e9es sur les diff\u00e9rents ingr\u00e9dients qui entrent dans le processus.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands4.png\" alt=\"cliquez sur le gros bouton vert pour configurer un pixel Facebook\" class=\"wp-image-6025\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le bouton vert vous am\u00e8nera \u00e0 cet \u00e9cran. Vous pouvez toujours envoyer les d\u00e9tails \u00e0 votre d\u00e9veloppeur, mais configurons-le manuellement au cas o\u00f9 vous n&#039;auriez personne pour le faire pour vous. Dans ce cas, cliquez sur la deuxi\u00e8me option que vous voyez ci-dessous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands5.png\" alt=\"cliquez sur \u00ab\u00a0installer manuellement le code vous-m\u00eame\u00a0\u00bb pour installer un pixel Facebook\" class=\"wp-image-6026\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici \u00e0 quoi ressemble le code r\u00e9el. Il vous suffit de le copier et de le coller dans l&#039;en-t\u00eate des pages de votre site Web. Ce processus de configuration vous indique \u00e9galement o\u00f9 configurer l&#039;ID de pixel Facebook sur l&#039;en-t\u00eate de votre propre site Web, ce qui le rend simple \u00e0 comprendre.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands6.png\" alt=\"un exemple de ce \u00e0 quoi ressemblerait le code pixel\" class=\"wp-image-6027\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voir le texte en gras en haut, appel\u00e9 \u00ab<strong>ins\u00e9rer_le_code_pixel_ici<\/strong>?&quot; C&#039;est l\u00e0 que vous collez le code sur votre site Web (nous reviendrons \u00e0 la partie \u00ab o\u00f9 puis-je trouver cela ? \u00bb dans un instant).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sur l\u2019\u00e9cran suivant, Facebook vous demandera exactement ce que vous souhaitez suivre avec cet identifiant de pixel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands7.png\" alt=\"une liste \u00e0 bascule de diff\u00e9rentes choses que le pixel peut suivre\" class=\"wp-image-6028\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour chaque option sur laquelle vous cliquez, vous devrez d\u00e9finir davantage de param\u00e8tres. C&#039;est pourquoi nous vous recommandons de conserver un identifiant de pixel Facebook simple : cela permet de garder le back-end de votre site Web propre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous sentez particuli\u00e8rement aventureux, <a href=\"https:\/\/developers.facebook.com\/docs\/facebook-pixel\/api-reference\" rel=\"noopener nofollow\">Facebook propose une liste compl\u00e8te de param\u00e8tres et comment les coder<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment installer un identifiant de pixel Facebook sur votre site Web<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous ne savez pas o\u00f9 trouver l&#039;en-t\u00eate sur votre site\u00a0? Utilisez ces ressources pour ins\u00e9rer le pixel \u00e0 l&#039;aide de votre plateforme\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-install-facebook-remarketingretargeting-pixel-in-wordpress\/\" rel=\"noopener\">WordPress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.shopify.ca\/blog\/72787269-relax-advertising-on-facebook-just-got-a-lot-easier\" rel=\"noopener\">Shopify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/answers.squarespace.com\/questions\/36868\/how-do-i-add-facebook-conversion-tracking-pixel.html\" rel=\"noopener nofollow\">Squarespace<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/support.wix.com\/en\/article\/adding-your-facebook-pixel-code-to-your-wix-site\" rel=\"noopener nofollow\">Wix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/community.weebly.com\/t5\/SEO\/facebook-pixel\/td-p\/5471\" rel=\"noopener\">Weebly<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pixpro.net\/blog\/809-facebook-pixel-base-code-joomla\" rel=\"noopener nofollow\">Joomla<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Sinon, vous devrez peut-\u00eatre coller manuellement le code dans la section d&#039;en-t\u00eate de votre page. Recherchez ceci dans le code HTML de votre site\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&lt;\/head&gt;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tant que votre code pr\u00e9c\u00e8de cette balise, votre identifiant de pixel Facebook devrait fonctionner. Voici \u00e0 quoi cela ressemblera.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Rolands8.png\" alt=\"voici \u00e0 quoi ressemblera le code du pixel Facebook\" class=\"wp-image-6029\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous voudrez probablement faire est de configurer votre <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/facebook-pixel-helper\/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en\" rel=\"noopener\">Extension d&#039;aide aux pixels Facebook<\/a> pour vous dire s&#039;il est actif sur votre page apr\u00e8s l&#039;avoir install\u00e9. V\u00e9rifiez toujours avant de consid\u00e9rer la t\u00e2che termin\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il vaut la peine de v\u00e9rifier votre d\u00e9clencheur manuellement pour vous assurer que vous capturez \u00e9galement le m\u00eame nombre d&#039;\u00e9v\u00e9nements que le pixel, alors faites-lui un test.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0 comment proc\u00e9der.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous esp\u00e9rons que ce guide vous a \u00e9t\u00e9 utile et n&#039;h\u00e9sitez pas \u00e0 <a href=\"https:\/\/honeypotmarketing.com\/fr\/contactez-nous\/\" target=\"_blank\" rel=\"noopener noreferrer\">demandez-nous de l&#039;aide<\/a> Si vous rencontrez toujours des probl\u00e8mes lors de la configuration de votre pixel. Bonne chasse\u00a0!<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous savez d\u00e9j\u00e0 que vous souhaitez suivre les actions des visiteurs de votre site Web pour leur proposer des offres qui les int\u00e9ressent r\u00e9ellement. N&#039;h\u00e9sitez pas \u00e0 adopter cette strat\u00e9gie m\u00eame si la configuration d&#039;un identifiant de pixel Facebook vous semble \u00eatre un obstacle difficile \u00e0 surmonter. Suivez ce guide pour commencer \u00e0 mettre en \u0153uvre des tactiques de marketing Facebook efficaces sans obstacles techniques. Les pixels Facebook ne sont que de petits extraits\u2026<\/p>","protected":false},"author":3,"featured_media":5803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[48,38],"tags":[127,278],"class_list":["post-5787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-social-media","tag-facebook","tag-remarketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"You already know that you want to track website visitors&#039; actions to serve them offers that actually interest them. 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