{"id":5878,"date":"2018-04-11T10:04:33","date_gmt":"2018-04-11T10:04:33","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5878"},"modified":"2018-04-11T10:04:33","modified_gmt":"2018-04-11T10:04:33","slug":"fonctionnalites-publicitaires-facebook-sous-utilisees","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/underused-facebook-ad-features\/","title":{"rendered":"Fonctionnalit\u00e9s publicitaires Facebook sous-utilis\u00e9es\u00a0: RM101\u00a0: Semaine\u00a06"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-5973\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Underused-Facebook-Ads.jpg\" alt=\"Underused Facebook Ads with mobile phone\" width=\"560\" height=\"374\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cette semaine, j&#039;ai pass\u00e9 beaucoup de temps \u00e0 en apprendre davantage sur les publicit\u00e9s Facebook gr\u00e2ce \u00e0 Facebook. <\/span><a href=\"https:\/\/www.facebook.com\/blueprint\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">Plan<\/span><\/a><span style=\"font-weight: 400;\">J&#039;ai \u00e9t\u00e9 surpris par le nombre de fonctionnalit\u00e9s dont je n&#039;avais jamais entendu parler auparavant et j&#039;ai pens\u00e9 partager celles que je pense \u00eatre les plus puissantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cet article s&#039;adresse principalement aux personnes ayant des connaissances de niveau d\u00e9butant ou interm\u00e9diaire en mati\u00e8re de publicit\u00e9s Facebook. Cependant, m\u00eame si vous diffusez des publicit\u00e9s Facebook depuis un certain temps, il peut \u00eatre judicieux d&#039;y jeter un autre \u0153il. Beaucoup de choses ont chang\u00e9 au cours de l&#039;ann\u00e9e derni\u00e8re. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sans plus tarder, voici les quatre principales fonctionnalit\u00e9s publicitaires Facebook dont vous devriez tirer parti d\u00e8s aujourd\u2019hui.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Annonces d&#039;offres<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les publicit\u00e9s d\u2019offres sont sup\u00e9rieures aux publicit\u00e9s Facebook traditionnelles de trois mani\u00e8res principales.<\/span><\/p>\n<ol>\n<li>Premi\u00e8rement, les annonces d\u2019offres varient l\u00e9g\u00e8rement en apparence par rapport aux annonces Facebook traditionnelles, ce qui les fait se d\u00e9marquer davantage aupr\u00e8s des t\u00e9l\u00e9spectateurs.<\/li>\n<li>Les utilisateurs peuvent enregistrer des offres et y revenir plus tard.<\/li>\n<li>Une fois que quelqu&#039;un clique sur une annonce d&#039;offre, Facebook commence automatiquement \u00e0 lui envoyer des notifications concernant l&#039;offre, la gardant ainsi en t\u00eate.<\/li>\n<\/ol>\n<p>Les offres publicitaires ne doivent pas non plus \u00eatre utilis\u00e9es en ligne. Vous pouvez \u00e9galement les utiliser pour distribuer des coupons pour votre commerce physique.<\/p>\n<figure id=\"attachment_5881\" aria-describedby=\"caption-attachment-5881\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5881 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Offer-vs-regular-1024x546.png\" alt=\"Picture of a facebook offer ad compared to a traditional ad\" width=\"1024\" height=\"546\" \/><figcaption id=\"caption-attachment-5881\" class=\"wp-caption-text\">Avec l&#039;aimable autorisation de Facebook.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Toile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook Canvas est tr\u00e8s similaire \u00e0 une page de destination. Il s&#039;agit d&#039;une exp\u00e9rience plein \u00e9cran qui appara\u00eet apr\u00e8s que l&#039;utilisateur a cliqu\u00e9 sur une publicit\u00e9, et elle est enti\u00e8rement interactive. <\/span><\/p>\n<figure id=\"attachment_5882\" aria-describedby=\"caption-attachment-5882\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5882 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/fb-canvas-1024x537.png\" alt=\"A photo of Facebook fullscreen Canvas experience\" width=\"1024\" height=\"537\" \/><figcaption id=\"caption-attachment-5882\" class=\"wp-caption-text\">Avec l&#039;aimable autorisation de Facebook.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Ce substitut de page de destination adapt\u00e9 aux mobiles intrigue les utilisateurs et vous donne la possibilit\u00e9 de faire de la publicit\u00e9 de mani\u00e8re cr\u00e9ative avant qu&#039;ils ne se rendent dans votre magasin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e9rifier <\/span><a href=\"https:\/\/adespresso.com\/blog\/5-tips-creating-amazing-facebook-canvas\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">ce tutoriel<\/span><\/a><span style=\"font-weight: 400;\"> pour la cr\u00e9ation de superbes Facebook Canvas, par nos amis d&#039;AdEspresso.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Messenger comme destination publicitaire<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Avez-vous d\u00e9j\u00e0 pens\u00e9 \u00e0 Messenger comme destination publicitaire ? Peut-\u00eatre que ces statistiques vous convaincront.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5884 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/messenger-stats-1024x266.png\" alt=\"facebook messenger as an ad destination statistics\" width=\"1024\" height=\"266\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Messenger, qu&#039;il soit automatis\u00e9 ou g\u00e9r\u00e9 manuellement, peut \u00eatre un excellent moyen de cr\u00e9er une exp\u00e9rience plus personnalis\u00e9e pour le client. Utiliser Messenger au lieu d&#039;une page de destination signifie que :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Les utilisateurs n\u2019ont pas besoin de quitter la plateforme pour obtenir des r\u00e9ponses \u00e0 leurs questions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vous n\u2019avez pas besoin d\u2019adresses e-mail ou de num\u00e9ros de t\u00e9l\u00e9phone pour g\u00e9n\u00e9rer des prospects\u00a0; vous les avez d\u00e9j\u00e0 dans Messenger\u00a0!<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remplir un formulaire dans Messenger est beaucoup plus simple que sur une page de destination classique, ce qui est de plus en plus important dans notre monde ax\u00e9 sur le mobile.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Annonces dynamiques<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les annonces dynamiques facilitent grandement votre travail. Il vous suffit de t\u00e9l\u00e9charger votre <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/890714097648074#\"><span style=\"font-weight: 400;\">catalogue de produits<\/span><\/a><span style=\"font-weight: 400;\"> et mettre en place une campagne initiale, puis Facebook fait le reste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce aux publicit\u00e9s dynamiques, Facebook fera automatiquement la promotion de vos produits aupr\u00e8s des personnes qui ont manifest\u00e9 leur int\u00e9r\u00eat pour votre produit ou pour des produits similaires. Au fur et \u00e0 mesure que vous mettrez \u00e0 jour vos prix et votre disponibilit\u00e9, Facebook le fera \u00e9galement. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous n&#039;avez plus \u00e0 vous soucier de configurer diff\u00e9rentes audiences pour diff\u00e9rents produits ; Facebook s&#039;en charge pour vous. Comme d&#039;habitude, l&#039;algorithme de Facebook apprend et s&#039;am\u00e9liore en permanence, de sorte que vos publicit\u00e9s dynamiques ne feront que gagner en efficacit\u00e9 au fil du temps.<\/span><\/p>\n<figure id=\"attachment_5883\" aria-describedby=\"caption-attachment-5883\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5883 size-large\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/dynamic-ads-1024x521.png\" alt=\"Facebook dynamic ads preview\" width=\"1024\" height=\"521\" \/><figcaption id=\"caption-attachment-5883\" class=\"wp-caption-text\">Facebook modifiera la publicit\u00e9 en fonction de qui la regarde. Avec l&#039;aimable autorisation de Facebook.<\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">C&#039;est tout, les amis !<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">J&#039;esp\u00e8re avoir \u00e9largi votre conception des publicit\u00e9s Facebook au-del\u00e0 des photos individuelles et des carrousels. Si vous avez de l&#039;exp\u00e9rience avec les outils que j&#039;ai r\u00e9pertori\u00e9s, comment ont-ils fonctionn\u00e9 pour vous ? Commentez ci-dessous pour donner aux autres lecteurs une perspective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 la semaine prochaine.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, j&#039;ai pass\u00e9 beaucoup de temps \u00e0 en apprendre davantage sur les publicit\u00e9s Facebook gr\u00e2ce au Blueprint de Facebook. J&#039;ai \u00e9t\u00e9 surpris par le nombre de fonctionnalit\u00e9s dont je n&#039;avais jamais entendu parler auparavant et j&#039;ai pens\u00e9 partager celles que je pense \u00eatre les plus puissantes. Cet article s&#039;adresse principalement \u00e0 ceux qui ont des connaissances d\u00e9butantes ou interm\u00e9diaires en mati\u00e8re de publicit\u00e9s Facebook.<\/p>","protected":false},"author":3,"featured_media":5973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[89,127],"class_list":["post-5878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-digital-marketing","tag-facebook"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":127,"label":"Facebook"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"This week I spent a great deal of time learning about Facebook ads through Facebook\u2019s Blueprint. I was surprised at the number of features that I hadn\u2019t heard about before and thought I\u2019d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week I spent a great deal of time learning about Facebook ads through Facebook\u2019s Blueprint. I was surprised at the number of features that I hadn\u2019t heard about before and thought I\u2019d share what I think to be the most powerful ones. This post is mainly for those with beginner or intermediate knowledge of\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/underused-facebook-ad-features\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Underused Facebook Ad Features : RM101 : Week 6\" \/>\n\t\t<meta property=\"og:description\" content=\"This week I spent a great deal of time learning about Facebook ads through Facebook\u2019s Blueprint. 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