{"id":5891,"date":"2018-04-09T10:01:24","date_gmt":"2018-04-09T10:01:24","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=5891"},"modified":"2018-04-09T10:01:24","modified_gmt":"2018-04-09T10:01:24","slug":"3-fonctionnalites-hootsuite-simplifiees","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/3-hootsuite-features-made-easy\/","title":{"rendered":"3 fonctionnalit\u00e9s Hootsuite pour vous simplifier la vie (plus un outil bonus\u00a0!)"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-6091 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ToolKit-Series_-3-HootSuite-Features.png\" alt=\"S\u00e9rie ToolKit_ 3 fonctionnalit\u00e9s HootSuite\" width=\"560\" height=\"315\" \/><\/p>\n<p>Il peut \u00eatre difficile, voire stressant, de suivre l&#039;actualit\u00e9 des r\u00e9seaux sociaux si vous n&#039;y \u00eates pas habitu\u00e9. Dans cet article, je suppose que vous savez d\u00e9j\u00e0 comment utiliser les fonctionnalit\u00e9s de base de Hootsuite, notamment la planification et les flux.<\/p>\n<p>Pour information, les fonctionnalit\u00e9s suivantes ne sont disponibles que via <a href=\"https:\/\/hootsuite.com\/plans\/enterprise\" target=\"_blank\" rel=\"noopener\">Comptes Entreprise de Hootsuite<\/a>.<\/p>\n<h1>3 fonctionnalit\u00e9s Hootsuite pour vous simplifier la vie<\/h1>\n<p>Il est important de vous \u00e9quiper d&#039;outils et de fonctionnalit\u00e9s ax\u00e9s sur la gestion du temps et l&#039;efficacit\u00e9, ce que les trois ci-dessous feront pour n&#039;importe quelle bo\u00eete \u00e0 outils de marketing num\u00e9rique. J&#039;ai \u00e9galement ajout\u00e9 une extension bonus \u00e0 la fin qui pourrait vous faciliter un peu la vie !<\/p>\n<p>C&#039;est parti !<\/p>\n<h2>#1. La biblioth\u00e8que de contenu<\/h2>\n<p><span style=\"font-weight: 400;\">La biblioth\u00e8que de contenu est assez sous-estim\u00e9e en ce qui concerne les fonctionnalit\u00e9s de Hootsuite qui permettent de gagner du temps. Encore une fois, je<\/span>c&#039;est uniquement disponible avec le\u00a0<em>Compte d&#039;entreprise.\u00a0<\/em>C&#039;est simple \u00e0 trouver : il y a un lien vers celui-ci en bas de votre section \u00ab \u00c9diteur \u00bb sous \u00ab Sources de contenu \u00bb. Cliquez ensuite sur \u00ab Biblioth\u00e8que de contenu \u00bb.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6088 size-medium\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HootSuite-Features_content-library-205x300.png\" alt=\"Fonctionnalit\u00e9s HootSuite_biblioth\u00e8que de contenu\" width=\"205\" height=\"300\" \/><\/p>\n<p>Une fois que vous \u00eates dans la biblioth\u00e8que de contenu, vous verrez un bouton d\u00e9roulant contenant une liste de vos biblioth\u00e8ques de contenu. Si vous n&#039;en avez pas encore cr\u00e9\u00e9 une, vous aurez simplement la possibilit\u00e9 de cr\u00e9er une \u00ab\u00a0Nouvelle biblioth\u00e8que\u00a0\u00bb.<\/p>\n<p>Pour cr\u00e9er une biblioth\u00e8que de contenu, cliquez sur \u00ab Nouvelle biblioth\u00e8que \u00bb et nommez-la de mani\u00e8re appropri\u00e9e. Il peut s&#039;agir de votre campagne, de votre cha\u00eene ou d&#039;un nom similaire.<\/p>\n<p>Si vous rejoignez une agence, vous cr\u00e9erez probablement diff\u00e9rentes biblioth\u00e8ques pour chaque client ou canal que vous utilisez (vous pouvez organiser les publications \u00e0 l&#039;int\u00e9rieur de celles-ci avec des balises, alors ne vous inqui\u00e9tez pas de les s\u00e9parer par campagne ou par jour f\u00e9ri\u00e9).<\/p>\n<h3>Comment enregistrer dans la biblioth\u00e8que de contenu<\/h3>\n<p>Une fois que vous savez comment programmer une publication, enregistrer une publication dans la biblioth\u00e8que de contenu est facile\u00a0!<\/p>\n<ol>\n<li>Suivez la m\u00eame routine que pour planifier une publication via Hootsuite.<\/li>\n<li>Au lieu de planifier, cliquez sur \u00ab\u00a0Enregistrer\u00a0\u00bb.<\/li>\n<li>Choisissez \u00ab\u00a0Enregistrer dans la biblioth\u00e8que de contenu\u00a0\u00bb dans l\u2019\u00e9cran d\u00e9roulant.<\/li>\n<li>S\u00e9lectionnez la biblioth\u00e8que de contenu dans laquelle vous souhaitez la placer.<\/li>\n<\/ol>\n<p>Vous pouvez \u00e9galement utiliser des notes et des balises pour ajouter du contexte et un acc\u00e8s rapide via la recherche. Ces \u00e9l\u00e9ments sont pratiques \u00e0 des fins d&#039;\u00e9dition entre les membres de l&#039;\u00e9quipe et pour organiser votre contenu \u00e0 mesure que la biblioth\u00e8que s&#039;agrandit.<\/p>\n<h3><strong>Comment publier \u00e0 partir de la biblioth\u00e8que de contenu<\/strong><\/h3>\n<p>Une fois que vous acc\u00e9dez \u00e0 votre biblioth\u00e8que de contenu, vous pouvez publier ou programmer n&#039;importe quel contenu qu&#039;elle contient. Vous aurez \u00e9galement la possibilit\u00e9 de consulter les notes ou les modifications que quelqu&#039;un pourrait vous avoir laiss\u00e9es.<\/p>\n<h4><strong>\u00c0 planifier\u00a0:\u00a0<\/strong><\/h4>\n<ol>\n<li>Acc\u00e9dez au bouton \u00e0 trois points \u00e0 droite de chaque message<\/li>\n<li>Cliquez sur le bouton Composer dans la fen\u00eatre d\u00e9roulante.<\/li>\n<li>Modifiez et planifiez, ou publiez imm\u00e9diatement.<\/li>\n<\/ol>\n<p>Il existe quatre autres options avec la fen\u00eatre d\u00e9roulante, pour r\u00e9f\u00e9rence\u00a0:<\/p>\n<ul>\n<li><strong>Modifier:\u00a0<\/strong>Ajoutez des notes et des balises au contenu enregistr\u00e9.<\/li>\n<li><strong>Modifier le mod\u00e8le\u00a0:\u00a0<\/strong>Modifiez l&#039;int\u00e9gralit\u00e9 du message (avec une option de composition) et enregistrez-le dans la biblioth\u00e8que de contenu.<\/li>\n<li><strong>Ajouter des balises<\/strong>:Ajoutez des balises pr\u00e9existantes ou nouvelles pour organiser votre contenu pour r\u00e9f\u00e9rence future.<\/li>\n<li><strong>Supprimer:\u00a0<\/strong>Supprimer le contenu de la biblioth\u00e8que.<\/li>\n<\/ul>\n<h2>#2 Int\u00e9gration d&#039;outils et d&#039;applications<\/h2>\n<p>Puisque nous parlons de gestion du temps et d\u2019efficacit\u00e9, ne serait-il pas efficace de g\u00e9rer plusieurs outils et applications en un seul endroit ?<\/p>\n<p>C&#039;est pr\u00e9cis\u00e9ment ce que propose Hootsuite \u00e9galement, et avec un compte Enterprise, <strong>la plupart des applications sont gratuites.\u00a0<\/strong>Sans le compte d&#039;entreprise, vous pouvez toujours utiliser ces int\u00e9grations, <strong>mais vous devez payer un abonnement<\/strong>.<\/p>\n<p>Si vous disposez d&#039;un compte Enterprise, vous devriez utiliser cette fonctionnalit\u00e9 Hootsuite. Pensez aux nombreux services que vous pourriez utiliser : les regrouper tous au m\u00eame endroit peut simplifier vos efforts au quotidien.<\/p>\n<p>D\u00e9couvrez ces applications et int\u00e9grations propos\u00e9es par Hootsuite\u00a0:<\/p>\n<ul>\n<li><strong>Bo\u00eete de d\u00e9p\u00f4t : <\/strong>Acc\u00e9dez \u00e0 vos images directement depuis Hootsuite.<\/li>\n<li><strong>Flickr:<\/strong> G\u00e9rez et partagez vos photos dans le tableau de bord Hootsuite<\/li>\n<li><strong>MailChimp:<\/strong> Int\u00e9grez cette application \u00e0 votre compte Hootsuite. G\u00e9rez vos e-mails et vos plans de marketing social en un seul et m\u00eame endroit.<\/li>\n<li><strong>SurveyMonkey\u00a0:<\/strong> Consultez les statuts, les r\u00e9ponses et les publications sur vos r\u00e9seaux sociaux.<\/li>\n<li><strong>Google Drive\u00a0:\u00a0<\/strong>Int\u00e9grez votre Google Drive \u00e0 Hootsuite pour acc\u00e9der \u00e0 tous vos fichiers afin de les ajouter facilement \u00e0 votre calendrier social.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/apps.hootsuite.com\" target=\"_blank\" rel=\"noopener\">Vous pouvez les consulter tous les 154 (et ce n&#039;est pas fini) ici.<\/a><\/p>\n<h3>Comment les ajouter \u00e0 votre tableau de bord<\/h3>\n<p>Pour les ajouter, il suffit de cliquer sur \u00ab\u00a0Installer\u00a0\u00bb. Nous le ferons ensemble en ajoutant l&#039;int\u00e9gration de Google Drive\u00a0:<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6148 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Features-App-Intergration.png\" alt=\"Fonctionnalit\u00e9s Hootsuite - Int\u00e9gration de l&#039;application\" width=\"1905\" height=\"544\" \/><\/p>\n<p>Une fois que vous avez cliqu\u00e9 sur \u00ab\u00a0Installer\u00a0\u00bb, vous \u00eates pr\u00eat \u00e0 commencer. Il ne vous reste plus qu&#039;\u00e0 explorer et voir ce que vous pouvez faire.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-6149 aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Features-App-Intergration-complete.png\" alt=\"Fonctionnalit\u00e9s Hootsuite - Int\u00e9gration de l&#039;application termin\u00e9e\" width=\"588\" height=\"365\" \/><\/p>\n<p>Pensez \u00e0 ce qui facilitera votre quotidien avant d\u2019installer des applications.<\/p>\n<p>Vous recherchez :<\/p>\n<ul>\n<li>Tendances ?<\/li>\n<li>Des outils d&#039;\u00e9coute ?<\/li>\n<li>Outils de contenu ?<\/li>\n<li>Ajout d&#039;autres comptes sociaux, tels que <a href=\"http:\/\/apps.hootsuite.com\/200\/tailwind-for-pinterest\" rel=\"noopener nofollow\">Un vent arri\u00e8re pour Pinterest<\/a>?<\/li>\n<\/ul>\n<p>Une fois que vous aurez d\u00e9termin\u00e9 ce que vous recherchez, vous pourrez parcourir le r\u00e9pertoire et trouver les int\u00e9grations d&#039;applications adapt\u00e9es \u00e0 vos strat\u00e9gies de marketing sur les r\u00e9seaux sociaux.<\/p>\n<h2>#3 Analyses et tableaux<\/h2>\n<p>Derni\u00e8re fonctionnalit\u00e9, et certainement pas la moindre, de notre gamme Hootsuite : Hootsuite Analytics.<\/p>\n<p>Une strat\u00e9gie de m\u00e9dias sociaux efficace doit avoir des objectifs pr\u00e9cis, mais la seule fa\u00e7on de les am\u00e9liorer est de voir les r\u00e9sultats et les indicateurs cl\u00e9s de performance. Pour simplifier les choses, Hootsuite vous permet de le faire directement dans votre tableau de bord.<\/p>\n<p>N&#039;oubliez pas que cela concerne les comptes Hootsuite Enterprise. Vous avez toujours acc\u00e8s \u00e0 Analytics via les comptes gratuits, mais ils sont beaucoup plus limit\u00e9s qu&#039;avec les versions Enterprise.<\/p>\n<p>Les analyses Hootsuite couvrent Facebook, Twitter, Instagram et LinkedIn. Vous pouvez obtenir davantage d&#039;analyses pour d&#039;autres r\u00e9seaux sociaux (YouTube, Pinterest, etc.) gr\u00e2ce aux int\u00e9grations d&#039;applications amusantes dont nous venons de parler.<\/p>\n<p>Il existe trois fa\u00e7ons d&#039;examiner les analyses, en fonction de ce que vous recherchez.<\/p>\n<h3>Hootsuite Analytics : Pr\u00e9sentation<\/h3>\n<p>L\u2019aper\u00e7u est probablement exactement ce que vous imaginez : un aper\u00e7u g\u00e9n\u00e9ral de vos comptes sociaux.<\/p>\n<p>L&#039;aper\u00e7u appara\u00eet lorsque vous cliquez pour la premi\u00e8re fois sur votre bouton d&#039;analyse. \u00c0 partir de l\u00e0, vous pouvez choisir la plateforme sociale (Facebook, Twitter ou Instagram), puis le canal (si vous avez plusieurs canaux par plateforme).<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6150 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Hootsuite-Features_-Analytics-1.png\" alt=\"Fonctionnalit\u00e9s Hootsuite_ Analytics 1\" width=\"633\" height=\"180\" \/><\/p>\n<p>\u00c0 partir de l\u00e0, vous pourrez voir un aper\u00e7u de chaque cha\u00eene s\u00e9lectionn\u00e9e au sein de chaque plateforme. Il s&#039;agit d&#039;une vue g\u00e9n\u00e9ralis\u00e9e des bases\u00a0:<\/p>\n<ul>\n<li>Le nombre de messages dans une p\u00e9riode donn\u00e9e<\/li>\n<li>Combien de nouveaux abonn\u00e9s avez-vous gagn\u00e9s<\/li>\n<li>Engagement global sur votre compte<\/li>\n<li>Trafic via vos liens owl.ly<\/li>\n<\/ul>\n<p>Il vous montre \u00e9galement des informations g\u00e9n\u00e9rales que vous souhaiteriez voir tout au long du mois pour voir rapidement comment se comportent vos cha\u00eenes.<\/p>\n<h3>Hootsuite Analytics : Tableaux<\/h3>\n<p>Les tableaux Hootsuite fournissent des analyses beaucoup plus d\u00e9taill\u00e9es et personnalisables. Lorsque vous choisissez de cr\u00e9er un tableau, vous choisissez exactement ce que vous souhaitez mesurer (engagement, croissance du canal, notori\u00e9t\u00e9 de la marque, etc.).<\/p>\n<p>Vous pouvez choisir parmi des tableaux pr\u00e9d\u00e9finis, con\u00e7us pour simplifier les choses, ou vous pouvez enti\u00e8rement personnaliser vos tableaux pour avoir plusieurs plates-formes, ajouter des KPI sp\u00e9cifiques \u00e0 vos strat\u00e9gies ou des rapports personnalis\u00e9s pour montrer le retour sur investissement que votre superviseur ou client souhaite voir.<\/p>\n<p>Ces tableaux personnalis\u00e9s peuvent \u00e9galement \u00eatre partag\u00e9s automatiquement avec les co\u00e9quipiers et les clients.<\/p>\n<h3>Hootsuite Analytics : Performances des publications (B\u00caTA)<\/h3>\n<p>Hootsuite <a href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/115014775367-Post-Performance-BETA\" target=\"_blank\" rel=\"noopener nofollow\"> Les analyses des performances des publications sont une nouveaut\u00e9 dans les analyses Hootsuite<\/a>, c&#039;est pourquoi il est encore en mode \u00ab b\u00eata \u00bb. Cet outil fournit un aper\u00e7u des publications les plus performantes par plateforme et par canal.<\/p>\n<p>Vous aurez un aper\u00e7u de :<\/p>\n<p><strong>Facebook:\u00a0<\/strong><\/p>\n<ul>\n<li>R\u00e9actions.<\/li>\n<li>Actions.<\/li>\n<li>Commentaires.<\/li>\n<li>Vues des vid\u00e9os.<\/li>\n<li>Atteindre.<\/li>\n<li>Utilisateurs engag\u00e9s et tarifs.<\/li>\n<\/ul>\n<p><strong>Gazouillement:\u00a0<\/strong><\/p>\n<ul>\n<li>Go\u00fbts.<\/li>\n<li>R\u00e9ponses.<\/li>\n<li>Retweeter.<\/li>\n<\/ul>\n<p><strong>Instagram:\u00a0<\/strong><\/p>\n<ul>\n<li>Go\u00fbts.<\/li>\n<li>Commentaires.<\/li>\n<\/ul>\n<p><strong>LinkedIn:\u00a0<\/strong><\/p>\n<ul>\n<li>Go\u00fbts.<\/li>\n<li>Commentaires.<\/li>\n<li>Actions.<\/li>\n<li>Impressions.<\/li>\n<li>Clics.<\/li>\n<li>Taux d&#039;engagement.<\/li>\n<\/ul>\n<p>C&#039;est un atout de comprendre exactement quelles publications fonctionnent, d&#039;autant plus que l&#039;engagement est fortement favoris\u00e9 sur la plupart des plateformes sociales.<\/p>\n<p>En utilisant toutes les fonctionnalit\u00e9s d&#039;analyse, vous serez en mesure de comprendre ce qui fonctionne, ce qui ne fonctionne pas et ce qui peut \u00eatre am\u00e9lior\u00e9, vous aidant ainsi \u00e0 cr\u00e9er la meilleure pr\u00e9sence pour votre marque.<\/p>\n<h2><span style=\"font-weight: 400;\">PRIME:<\/span><span style=\"font-weight: 400;\">\u00a0Extension Hootlet<\/span><\/h2>\n<p>Le Hootlet est un ajout\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/category\/extensions\" target=\"_blank\" rel=\"noopener\">Extension Google<\/a> que vous pouvez utiliser\u00a0<strong>sans m\u00eame ouvrir votre tableau de bord.<\/strong>\u00a0Il est parfait pour le contenu tiers que vous trouvez tout au long de votre journ\u00e9e. Une fois que vous <a href=\"http:\/\/www.hootlet.com\/\" target=\"_blank\" rel=\"noopener nofollow\">t\u00e9l\u00e9charger le Hootlet<\/a>\u00a0vous verrez une petite ic\u00f4ne de hibou en haut de votre navigateur.<\/p>\n<h3>Qu&#039;est-ce que tu en fais ?<\/h3>\n<p>Lorsque vous trouvez un article que vous souhaitez publier imm\u00e9diatement ou programmer pour plus tard, cliquez simplement sur ce hibou et une fen\u00eatre d\u00e9roulante appara\u00eet, vous permettant de r\u00e9diger un message.<\/p>\n<p>Son fonctionnement est assez similaire au compositeur de tableau de bord.<\/p>\n<p><strong>Consultez l&#039;explication compl\u00e8te :<\/strong><\/p>\n<p><center><iframe width=\"706\" height=\"397\" src=\"https:\/\/www.youtube.com\/embed\/3LcanIDPCSs\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center>Vous ne pouvez pas partager une publication sur les r\u00e9seaux sociaux via Hootlet. En fait, vous pouvez le faire, mais elle n&#039;appara\u00eet pas comme un partage : elle se transforme en simple publication au format texte, ce qui ne vous aide pas \u00e0 vous d\u00e9marquer sur les plateformes sociales.<\/p>\n<p><strong>Conseils de pro\u00a0:\u00a0<\/strong>Ne publiez jamais de texte brut sur les r\u00e9seaux sociaux. Cela ne cr\u00e9e pas un message engageant et ne le fait pas vraiment ressortir dans le fil d&#039;actualit\u00e9 de votre public. Donc,\u00a0<strong>\u00a0Ne le fais pas.<\/strong><\/p>\n<h3>Existe-t-il d\u2019autres fonctionnalit\u00e9s Hootsuite\u00a0?<\/h3>\n<p>Il existe de nombreuses autres fonctionnalit\u00e9s de Hootsuite ! Tout d\u00e9pend du type de compte que vous poss\u00e9dez et de ce \u00e0 quoi vous avez acc\u00e8s en tant qu&#039;utilisateur. \u00c0 ce propos, nous ajoutons toujours de nouvelles informations \u00e0 nos blogs. Restez connect\u00e9 pour en savoir plus dans un avenir proche !<\/p>\n<p>Si vous avez besoin d\u2019aide suppl\u00e9mentaire avec vos strat\u00e9gies de m\u00e9dias sociaux, <a href=\"https:\/\/honeypotmarketing.com\/fr\/grandir\/social\/\" target=\"_blank\" rel=\"noopener\">nous sommes toujours disponibles pour discuter et voir comment nous pouvons vous aider \u00e0 grandir<\/a>.<\/p>\n<p>Commencez \u00e0 d\u00e9couvrir les fonctionnalit\u00e9s de Hootsuite. Elles sont bas\u00e9es sur des besoins sp\u00e9cifiques et visent \u00e0 vous simplifier la vie en tant que marketeur, entrepreneur ou propri\u00e9taire d&#039;entreprise.<\/p>\n<p>C&#039;est tout ce qu&#039;elle a \u00e9crit, pour l&#039;instant.<\/p>","protected":false},"excerpt":{"rendered":"<p>Il peut \u00eatre difficile, voire \u00e9prouvant, de suivre l&#039;actualit\u00e9 des m\u00e9dias sociaux si vous n&#039;y \u00eates pas habitu\u00e9. Dans cet article, je vais supposer que vous savez d\u00e9j\u00e0 comment utiliser les fonctionnalit\u00e9s de base de Hootsuite, notamment la planification et les flux. Pour information, les fonctionnalit\u00e9s suivantes ne sont disponibles que via les comptes Enterprise de Hootsuite. 3 fonctionnalit\u00e9s Hootsuite \u00e0 utiliser\u2026<\/p>","protected":false},"author":3,"featured_media":6091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[39,38],"tags":[127,44,150,105],"class_list":["post-5891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","category-social-media","tag-facebook","tag-instagram","tag-social-media-marketing","tag-twitter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Keeping up with social media can be daunting\u2014even straight-up nerve-racking\u2014if you aren&#039;t used to it. 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