{"id":6154,"date":"2018-05-23T10:05:04","date_gmt":"2018-05-23T10:05:04","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6154"},"modified":"2024-09-23T11:48:23","modified_gmt":"2024-09-23T15:48:23","slug":"taux-de-conversion-de-la-page-de-destination","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/","title":{"rendered":"Comment augmenter les taux de conversion des pages de destination"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">J&#039;ai r\u00e9cemment pass\u00e9 du temps \u00e0 concevoir une page de destination pour un client de commerce \u00e9lectronique. Lorsque nous l&#039;avons examin\u00e9e en interne, elle a \u00e9t\u00e9 repens\u00e9e par <a href=\"https:\/\/honeypotmarketing.com\/fr\/a-propos-de-nous\/et-nedelko\/\" target=\"_blank\" rel=\"noopener\">Dan, notre Growth-Hacker en chef<\/a> et notre \u00e9quipe de trafic. M\u00eame si j&#039;ai trouv\u00e9 le site visuellement attrayant et informatif, ils ont soulign\u00e9 les am\u00e9liorations pas si \u00e9videntes qui pourraient \u00eatre apport\u00e9es et qui contribueraient \u00e0 un taux de conversion plus \u00e9lev\u00e9. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir vu le processus de r\u00e9vision interne en action, j&#039;ai pens\u00e9 que je devais documenter les bases de la page de destination du commerce \u00e9lectronique que j&#039;ai apprises. Allons-y directement. <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Premier bloc (au-dessus du pli)<\/span><\/h2>\n<p>Il s&#039;agit clairement du haut de la page de destination. Elle doit communiquer clairement les \u00e9l\u00e9ments suivants\u00a0:<\/p>\n<ul>\n<li>Quels produits promouvons-nous<\/li>\n<li>Quel est le prix ?<\/li>\n<li>La promotion ou le principal argument de vente<\/li>\n<li>La dur\u00e9e de la promotion (il y a un compte \u00e0 rebours au-dessus du bouton vert cach\u00e9 en mode aper\u00e7u)<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-6305\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Landing-Page-Easter-Flash-Sale-Offer.jpg\" alt=\"Page de destination de vente flash de P\u00e2ques pour une campagne saisonni\u00e8re, au-dessus du pli.\" width=\"560\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ce n&#039;est pas le lieu d&#039;expliquer en d\u00e9tail l&#039;avantage concurrentiel de votre produit. Bien qu&#039;il soit tentant de continuer \u00e0 dire \u00e0 quel point vous pensez que votre produit est fantastique, gardez-le, cette partie de la page de destination concerne votre visiteur. Restez concis et r\u00e9solvez <strong>leurs probl\u00e8mes<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En termes de conception, vous devez viser \u00e0 rester simple tout en attirant l&#039;\u0153il (par le mouvement ou la couleur) sur les principaux arguments de vente et l&#039;appel \u00e0 l&#039;action principal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#039;id\u00e9e derri\u00e8re le premier bloc agressif est d&#039;encourager les achats impulsifs. Si les gens connaissent d\u00e9j\u00e0 le produit, ils seront oblig\u00e9s de prendre une d\u00e9cision. De toute fa\u00e7on, un \u00ab peut-\u00eatre plus tard \u00bb n&#039;est pas beaucoup mieux qu&#039;un \u00ab non \u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si quelqu&#039;un n&#039;est pas familier avec le produit, il fera d\u00e9filer jusqu&#039;au deuxi\u00e8me bloc\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Deuxi\u00e8me bloc en dessous du pli<\/span><\/h2>\n<p>Le deuxi\u00e8me bloc est consacr\u00e9 aux caract\u00e9ristiques du produit. \u00c0 ce stade, vous devez chercher \u00e0 informer les spectateurs qui ne connaissent pas vos produits. Indiquez clairement les principaux avantages et caract\u00e9ristiques de votre produit.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6306 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Easter-Landing-Page-Below-the-fold-extended-product-information.jpg\" alt=\"informations produit \u00e9tendues sous le pli d&#039;une offre de page de destination.\" width=\"560\" height=\"300\" \/><\/p>\n<p>Encore une fois, vous devez rester concis. Il est important de communiquer les caract\u00e9ristiques les plus importantes du produit, mais vous ne voulez pas submerger le lecteur avec une \u00e9norme fiche d&#039;information. Trois \u00e0 cinq arguments de vente principaux suffisent amplement.<\/p>\n<p><span style=\"font-weight: 400;\">Pour ceux qui ont reconnu la valeur de la promotion, laissez un bouton \u00ab\u00a0Acheter\u00a0\u00bb sur cette page. Quant \u00e0 ceux qui sont sceptiques de mani\u00e8re persistante, ils d\u00e9fileront jusqu&#039;au troisi\u00e8me bloc\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Troisi\u00e8me bloc (plus bas que le pli)<\/span><\/h2>\n<p>Le bloc trois est un m\u00e9lange d\u2019application et de sentiment n\u00e9gatif.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6307 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Easter-landing-page-block-three-with-extended-copy.jpg\" alt=\"Page de destination de P\u00e2ques, bloc trois avec texte d\u00e9taill\u00e9\" width=\"560\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Au lieu de discuter des fonctionnalit\u00e9s du produit, nous avons appliqu\u00e9 le produit \u00e0 la vie des utilisateurs cibles et leur avons expliqu\u00e9 \u00e0 quoi ressemblerait leur vie avec le produit. Les gens paient pour les r\u00e9sultats, pas pour les fonctionnalit\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est \u00e9galement efficace d&#039;ajouter un sentiment positif ou n\u00e9gatif \u00e0 l&#039;\u00e9motion d&#039;un canal. L&#039;\u00e9motion influence inconsciemment les d\u00e9cisions d&#039;achat, c&#039;est pourquoi nous avons exploit\u00e9 les \u00e9motions n\u00e9gatives des lecteurs face \u00e0 la douleur pour les inciter \u00e0 acheter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 ce stade, les lecteurs comprennent parfaitement l&#039;offre, le produit et la mani\u00e8re dont il va changer (am\u00e9liorer) leur vie. Certains, cependant, seront encore r\u00e9ticents \u00e0 acheter aupr\u00e8s d&#039;une marque qu&#039;ils n&#039;ont jamais achet\u00e9e auparavant. C&#039;est pourquoi nous avons inclus la preuve sociale dans le quatri\u00e8me bloc.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Quatri\u00e8me bloc : la preuve sociale<\/span><\/h2>\n<p>Voici l&#039;\u00e9tape finale. L&#039;objectif du quatri\u00e8me bloc est d&#039;\u00e9liminer tous les doutes que les lecteurs pourraient avoir sur votre produit gr\u00e2ce \u00e0 des critiques et des t\u00e9moignages.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6308 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Easter-Landing-page-block-4-testimonials-with-ratings.jpg\" alt=\"Page de destination de P\u00e2ques, bloc 4, t\u00e9moignages avec notes\" width=\"560\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons recueilli des avis sur la boutique en ligne du client, mais les captures d&#039;\u00e9cran des commentaires Facebook sont encore plus efficaces car les lecteurs reconnaissent la plateforme et voient qu&#039;il s&#039;agit de vrais commentaires. Voici un bon exemple de commentaire que nous aurions pu utiliser :<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6309 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Easter-landing-page-block-5-facebook-customer-testimonials.jpg\" alt=\"Page de destination de P\u00e2ques, bloc 5\u00a0: t\u00e9moignages de clients Facebook\" width=\"560\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Notez qu&#039;il doit y avoir un bouton d&#039;achat dans chaque bloc. L&#039;objectif est de rendre le parcours de l&#039;acheteur vers un achat extr\u00eamement simple. Que nous les convainquions d&#039;acheter dans le premier bloc ou dans le quatri\u00e8me, notre boutique doit toujours \u00eatre \u00e0 un clic de distance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 ce stade, vous devriez \u00eatre s\u00fbr d&#039;avoir bien expliqu\u00e9 l&#039;offre, les caract\u00e9ristiques du produit, l&#039;application et d&#039;avoir fourni une preuve sociale. Si le lecteur n&#039;est toujours pas convaincu d&#039;acheter, il se peut que ce ne soit pas le bon produit ou le bon moment.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il est important de noter que cette mise en page de page de destination et les tactiques utilis\u00e9es sont adapt\u00e9es aux promotions de commerce \u00e9lectronique pour les produits de moins de $50. Votre strat\u00e9gie pourrait \u00eatre diff\u00e9rente si vous vendiez des voitures ou des abonnements \u00e0 des logiciels d&#039;entreprise.<\/span><\/p>\n<p>Cela dit, bon nombre de ces conseils peuvent \u00eatre appliqu\u00e9s \u00e0 d&#039;autres parties du parcours d&#039;achat, comme la page d&#039;accueil de votre site Web ou les pages de produits. Identifiez quelques endroits o\u00f9 vous pourriez int\u00e9grer des t\u00e9moignages, du mouvement, de l&#039;urgence ou de l&#039;\u00e9motion dans vos propres efforts de marketing.<\/p>\n<p><span style=\"font-weight: 400;\">Vous souhaitez augmenter encore votre taux de conversion ? D\u00e9couvrez <a href=\"https:\/\/honeypotmarketing.com\/fr\/veritable-marketing-101-redaction-convaincante\/\" target=\"_blank\" rel=\"noopener nofollow\">cet article de blog<\/a> sur la fa\u00e7on de r\u00e9diger des textes convaincants, lorsque chaque mot compte.<\/span><\/p>\n<p>\u00c0 la semaine prochaine !<\/p>","protected":false},"excerpt":{"rendered":"<p>J&#039;ai r\u00e9cemment pass\u00e9 du temps \u00e0 concevoir une page de destination pour un client de commerce \u00e9lectronique. Lorsque nous l&#039;avons examin\u00e9e en interne, elle a \u00e9t\u00e9 repens\u00e9e par Dan, notre Growth-Hacker-in-Chief et notre \u00e9quipe de trafic. Bien que je l&#039;aie trouv\u00e9e visuellement attrayante et informative, ils ont soulign\u00e9 les am\u00e9liorations pas si \u00e9videntes qui pourraient \u00eatre apport\u00e9es et qui contribueraient \u00e0 un taux de conversion plus \u00e9lev\u00e9. Apr\u00e8s\u2026<\/p>","protected":false},"author":3,"featured_media":6311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[120],"tags":[218],"class_list":["post-6154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-optimization","tag-cro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How To Increase Landing Page Conversion Rates\" \/>\n\t\t<meta property=\"og:description\" content=\"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-05-23T10:05:04+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:48:23+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How To Increase Landing Page Conversion Rates\" \/>\n\t\t<meta name=\"twitter:description\" content=\"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#blogposting\",\"name\":\"How To Increase Landing Page Conversion Rates\",\"headline\":\"How To Increase Landing Page Conversion Rates\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":6311},\"datePublished\":\"2018-05-23T10:05:04-04:00\",\"dateModified\":\"2024-09-23T11:48:23-04:00\",\"inLanguage\":\"fr-CA\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#webpage\"},\"articleSection\":\"Conversion Optimization, CRO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/#listItem\",\"name\":\"Conversion Optimization\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/#listItem\",\"position\":2,\"name\":\"Conversion Optimization\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#listItem\",\"name\":\"How To Increase Landing Page Conversion Rates\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#listItem\",\"position\":3,\"name\":\"How To Increase Landing Page Conversion Rates\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/#listItem\",\"name\":\"Conversion Optimization\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/\",\"name\":\"The Bee Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/607522f2c12e3763e91d446bd23ab6e86bbf24e3155637714175cdb3a7a0d534?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"The Bee Team\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/\",\"name\":\"How To Increase Landing Page Conversion Rates\",\"description\":\"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":6311,\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#mainImage\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/conversion-optimization\\\/landing-page-conversion-rate\\\/#mainImage\"},\"datePublished\":\"2018-05-23T10:05:04-04:00\",\"dateModified\":\"2024-09-23T11:48:23-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How To Increase Landing Page Conversion Rates<\/title>\n\n","aioseo_head_json":{"title":"Comment augmenter les taux de conversion des pages de destination","description":"J&#039;ai r\u00e9cemment travaill\u00e9 sur la conception d&#039;une page d&#039;atterrissage pour un client e-commerce. Apr\u00e8s une revue interne, elle a \u00e9t\u00e9 repens\u00e9e par Dan, notre Growth Hacker en chef, et notre \u00e9quipe Trafic. Bien que visuellement attrayante et informative, ils ont soulign\u00e9 des am\u00e9liorations moins \u00e9videntes qui pourraient contribuer \u00e0 un taux de conversion plus \u00e9lev\u00e9.","canonical_url":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#blogposting","name":"How To Increase Landing Page Conversion Rates","headline":"How To Increase Landing Page Conversion Rates","author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":6311},"datePublished":"2018-05-23T10:05:04-04:00","dateModified":"2024-09-23T11:48:23-04:00","inLanguage":"fr-CA","mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#webpage"},"articleSection":"Conversion Optimization, CRO"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/fr\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/#listItem","name":"Conversion Optimization"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/#listItem","position":2,"name":"Conversion Optimization","item":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#listItem","name":"How To Increase Landing Page Conversion Rates"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#listItem","position":3,"name":"How To Increase Landing Page Conversion Rates","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/#listItem","name":"Conversion Optimization"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/fr\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/fr\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author","url":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/","name":"The Bee Team","image":{"@type":"ImageObject","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/607522f2c12e3763e91d446bd23ab6e86bbf24e3155637714175cdb3a7a0d534?s=96&d=mm&r=g","width":96,"height":96,"caption":"The Bee Team"}},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#webpage","url":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/","name":"How To Increase Landing Page Conversion Rates","description":"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author"},"image":{"@type":"ImageObject","url":6311,"@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#mainImage"},"primaryImageOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/#mainImage"},"datePublished":"2018-05-23T10:05:04-04:00","dateModified":"2024-09-23T11:48:23-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/fr\/#website","url":"https:\/\/honeypotmarketing.com\/fr\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"How To Increase Landing Page Conversion Rates","og:description":"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After","og:url":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2018-05-23T10:05:04+00:00","article:modified_time":"2024-09-23T15:48:23+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"How To Increase Landing Page Conversion Rates","twitter:description":"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After","twitter:creator":"@honeypot_mkting","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"6154","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-06-18 20:57:09","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:13","updated":"2026-09-23 02:11:50","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/\" title=\"Conversion Optimization\">Conversion Optimization<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow To Increase Landing Page Conversion Rates\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr\/"},{"label":"Conversion Optimization","link":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/"},{"label":"How To Increase Landing Page Conversion Rates","link":"https:\/\/honeypotmarketing.com\/fr\/conversion-optimization\/landing-page-conversion-rate\/"}],"taxonomy_info":{"category":[{"value":120,"label":"Conversion Optimization"}],"post_tag":[{"value":218,"label":"CRO"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":120,"name":"Conversion Optimization","slug":"conversion-optimization","term_group":0,"term_taxonomy_id":120,"taxonomy":"category","description":"","parent":0,"count":11,"filter":"raw","cat_ID":120,"category_count":11,"category_description":"","cat_name":"Conversion Optimization","category_nicename":"conversion-optimization","category_parent":0}],"tag_info":[{"term_id":218,"name":"CRO","slug":"cro","term_group":0,"term_taxonomy_id":218,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"I recently spent time designing a landing page for an e-commerce client. When we reviewed it internally, it was redesigned by Dan, our Growth-Hacker-in-Chief and our Traffic Team. Although I thought it was visually appealing and informative, they pointed out the not-so-obvious improvements that could be made which contribute to a higher conversion rate. After...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6154"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6154\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}