{"id":6574,"date":"2018-09-10T10:05:42","date_gmt":"2018-09-10T10:05:42","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6574"},"modified":"2018-09-10T10:05:42","modified_gmt":"2018-09-10T10:05:42","slug":"what-is-a-webinar","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/","title":{"rendered":"Qu&#039;est-ce qu&#039;un webinaire ? Le cha\u00eenon manquant entre le marketing et les ventes"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-6579\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/What-is-a-webinar.jpg\" alt=\"Laptop being watched from upside-down.\" width=\"560\" height=\"280\" \/><\/p>\n<p>C&#039;est un fait courant dans le monde des affaires : les \u00e9quipes commerciales et marketing ne s&#039;entendent pas toujours bien. Parfois, les \u00e9quipes travaillent dans des silos compl\u00e8tement s\u00e9par\u00e9s, ce qui r\u00e9duit consid\u00e9rablement l&#039;efficacit\u00e9.<\/p>\n<p>\u00c0 quoi sert un webinaire ici ? C&#039;est un \u00e9l\u00e9ment cl\u00e9 de la transition entre les deux services (ou personnes, si vous travaillez dans une petite ou moyenne entreprise).<\/p>\n<p>Certes, il ne faut rien de moins qu\u2019un entonnoir marketing complet pour inciter les gens \u00e0 s\u2019inscrire \u00e0 des webinaires, mais il faut une \u00e9quipe de vente d\u00e9di\u00e9e pour transformer un participant en client. Il faut beaucoup de travail pour entretenir les prospects entre ces deux points du parcours client.<\/p>\n<p>Vous pouvez mettre en place un moteur de vente puissant en canalisant le trafic de votre site Web \u00e0 partir de votre contenu vers une automatisation des e-mails, puis vers un webinaire avec des m\u00e9canismes de notation des prospects appropri\u00e9s. En int\u00e9grant des prospects qualifi\u00e9s par le march\u00e9 (ou m\u00eame qualifi\u00e9s par les ventes) \u00e0 votre webinaire, le vendeur peut tirer parti de la dynamique marketing et \u00e9tablir la confiance au lieu d&#039;essayer de vendre de mani\u00e8re agressive \u00e0 quelqu&#039;un qui se trouve encore dans la phase de sensibilisation du parcours client.<\/p>\n<h2>Les webinaires fournissent des analyses comportementales<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6581\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Webinar-analytics.jpg\" alt=\"webinar analytics on a laptop screen.\" width=\"560\" height=\"280\" \/><\/p>\n<p>Le marketing num\u00e9rique fonctionne parce que nous pouvons mesurer les choses, ce qui nous permet de cr\u00e9er un flux de prospects statistiquement fiables pour g\u00e9n\u00e9rer des revenus. Les plateformes de webinaires modernes ont les m\u00eames capacit\u00e9s, vous permettant de mesurer les actions de vos participants et d&#039;appliquer un score pertinent dans votre CRM.<\/p>\n<p>Bien que les fonctionnalit\u00e9s exactes varient selon les plateformes de webinaires, vous devez vous attendre \u00e0 ce qu&#039;une bonne plateforme mesure ces \u00e9l\u00e9ments pour chaque participant\u00a0:<\/p>\n<ul>\n<li>Qui a rejoint (et quand)<\/li>\n<li>Quelles ressources ont \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9es<\/li>\n<li>Combien de commentaires ont \u00e9t\u00e9 faits<\/li>\n<li>R\u00e9ponses aux sondages<\/li>\n<li>Combien de temps le webinaire est rest\u00e9 devant la fen\u00eatre.<\/li>\n<\/ul>\n<p>Ce sont des donn\u00e9es inestimables pour l\u2019\u00e9quipe de vente.<\/p>\n<p>Encore mieux, vous pouvez connecter ces actions au syst\u00e8me de notation des leads de votre CRM. Cela vous permet de rester inform\u00e9 des leads m\u00eame si la conversation ne se poursuit pas imm\u00e9diatement apr\u00e8s le webinaire.<\/p>\n<h2>Les webinaires sont rentables<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6582\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Cost-effectiveness-of-webinars.jpg\" alt=\"cost-efectiveness of webinars represented on a keywboard with transparent buttons overlaid on a city skyline.\" width=\"560\" height=\"280\" \/><\/p>\n<p>Marketing, qualification et vente aux prospects <em>\u00e0 l&#039;\u00e9chelle<\/em> est la cl\u00e9 d\u2019un programme de webinaire r\u00e9ussi.<\/p>\n<p>Pourquoi parler \u00e0 tout le monde en t\u00eate-\u00e0-t\u00eate en haut de l&#039;entonnoir (quand les prospects se rendent compte qu&#039;ils ont des probl\u00e8mes qui doivent \u00eatre r\u00e9solus) alors que vous pouvez r\u00e9server le temps de votre \u00e9quipe pour cela au milieu (ou m\u00eame en bas) de l&#039;entonnoir ?<\/p>\n<p>Les webinaires permettent \u00e0 votre \u00e9quipe de vente d&#039;accomplir davantage avec moins de personnes \u00e0 bord, ce qui est tr\u00e8s efficace.<\/p>\n<p>Le temps des employ\u00e9s est la ressource la plus co\u00fbteuse dont dispose une entreprise. Pourquoi passer plus de temps \u00e0 traquer des prospects qui ne seront peut-\u00eatre pas pr\u00eats \u00e0 acheter avant 6 \u00e0 18 mois alors que vous pouvez investir ce temps dans des prospects qui manifestent d\u00e8s maintenant leur int\u00e9r\u00eat pour votre webinaire (et votre produit) ?<\/p>\n<p>C&#039;est une \u00e9vidence pour les \u00e9quipes marketing d&#039;entreprise, et cela reste un investissement rentable pour les PME qui peuvent consacrer le temps n\u00e9cessaire \u00e0 la mise en \u0153uvre du syst\u00e8me.<\/p>\n<h2>Les webinaires peuvent \u00eatre consomm\u00e9s \u00e0 la demande<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6583\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Watching-Webinars-on-Demand.jpg\" alt=\"A webinar can be consumed on demand, represented by a service bell being rung.\" width=\"560\" height=\"280\" \/><\/p>\n<p>Il est pr\u00e9f\u00e9rable d&#039;assister aux webinaires en direct afin de pouvoir r\u00e9pondre aux questions sp\u00e9cifiques de votre public sur le moment, mais tout le monde n&#039;y participe pas (m\u00eame s&#039;ils s&#039;inscrivent).<\/p>\n<p>C&#039;est pourquoi les webinaires \u00e0 la demande sont si utiles. En enregistrant la vid\u00e9o du webinaire et en l&#039;h\u00e9bergeant pour la consommer \u00e0 la convenance de votre prospect, vous pourrez toujours attirer des prospects qualifi\u00e9s dans votre entonnoir. Vous n&#039;avez m\u00eame pas besoin d&#039;en organiser en direct chaque semaine.<\/p>\n<p>M\u00eame un seul webinaire par mois est un bon d\u00e9but, mais ce n&#039;est pas la fin du monde si vous ne pouvez pas encore vous en occuper. Les webinaires \u00e0 la demande r\u00e9solvent ce probl\u00e8me en cr\u00e9ant du contenu permanent \u00e0 partir d&#039;une vid\u00e9o en direct.<\/p>\n<p>En d\u2019autres termes, ils peuvent travailler pour vous pendant que vous dormez.<\/p>\n<h2>Les webinaires font des merveilles pour vendre des articles co\u00fbteux<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6584\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Webinars-selling-big-ticket-items.jpg\" alt=\"Webinars used to sell big-ticket items represented by shopping cart on a laptop screen.\" width=\"560\" height=\"280\" \/><\/p>\n<p>C&#039;est la partie que votre \u00e9quipe commerciale va adorer, m\u00eame si votre \u00e9quipe marketing est compos\u00e9e d&#039;introvertis. Les commerciaux peuvent participer \u00e0 votre webinaire \u00e0 l&#039;\u00e9cran ou hors \u00e9cran, mais il est pr\u00e9f\u00e9rable de les mettre \u00e0 l&#039;\u00e9cran autant que possible.<\/p>\n<p>C&#039;est parce que vos vendeurs sont ceux qui peuvent faire passer les prospects d&#039;un \u00ab peut-\u00eatre \u00bb \u00e0 un \u00ab oui \u00bb, et ils ont le charisme pour le faire.<\/p>\n<p>\u00c9videmment, c&#039;est tr\u00e8s important lorsque vous vendez des articles co\u00fbteux \u00e0 vos clients, en particulier dans l&#039;espace B2B avec de longs cycles de vente. J&#039;ai travaill\u00e9 avec une entreprise qui avait un cycle de vente de 3 ans par client moyen ; le processus comprenait beaucoup de renforcement de la confiance, d&#039;int\u00e9gration, d&#039;int\u00e9gration et de support apr\u00e8s-vente. Elle vend une plateforme complexe qui doit \u00eatre expliqu\u00e9e en d\u00e9tail pour progresser m\u00eame dans la premi\u00e8re \u00e9tape de ce processus.<\/p>\n<p>Imaginez \u00e0 quel point ce serait plus simple si cette entreprise avait un commercial et un ing\u00e9nieur produit qui discuteraient des possibilit\u00e9s, des probl\u00e8mes sectoriels que la plateforme r\u00e9sout, et pr\u00e9senteraient le tout de mani\u00e8re compr\u00e9hensible pour les non-experts ? Ils pourraient r\u00e9duire consid\u00e9rablement le cycle de vente et obtenir plus facilement l&#039;adh\u00e9sion du comit\u00e9 avec ce type de contenu simplifi\u00e9 et pragmatique.<\/p>\n<p>Vous ne savez pas si les webinaires sont adapt\u00e9s \u00e0 vous ou \u00e0 votre marque ? Essayez quelque chose de simple comme une vid\u00e9o en direct sur Facebook avant de vous engager sur une plateforme compl\u00e8te.<\/p>","protected":false},"excerpt":{"rendered":"<p>C&#039;est un fait courant dans les entreprises : les ventes et le marketing ne s&#039;entendent pas toujours bien. Parfois, les \u00e9quipes travaillent dans des silos compl\u00e8tement s\u00e9par\u00e9s, ce qui r\u00e9duit consid\u00e9rablement l&#039;efficacit\u00e9. \u00c0 quoi sert un webinaire dans ce cas ? C&#039;est un \u00e9l\u00e9ment de transition essentiel dans cette transition entre les deux d\u00e9partements (ou les personnes, si vous travaillez dans une petite entreprise)\u2026<\/p>","protected":false},"author":3,"featured_media":6579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[55,36],"tags":[],"class_list":["post-6574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s a common fact of enterprise business: sales and marketing don&#039;t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It&#039;s a key transition piece in that hand-off between the two departments (or people, if you&#039;re working in a small\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What is a Webinar? The Missing Link Between Marketing and Sales\" \/>\n\t\t<meta property=\"og:description\" content=\"It&#039;s a common fact of enterprise business: sales and marketing don&#039;t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It&#039;s a key transition piece in that hand-off between the two departments (or people, if you&#039;re working in a small\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2018-09-10T10:05:42+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2018-09-10T10:05:42+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What is a Webinar? The Missing Link Between Marketing and Sales\" \/>\n\t\t<meta name=\"twitter:description\" content=\"It&#039;s a common fact of enterprise business: sales and marketing don&#039;t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It&#039;s a key transition piece in that hand-off between the two departments (or people, if you&#039;re working in a small\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#blogposting\",\"name\":\"What is a Webinar? The Missing Link Between Marketing and Sales\",\"headline\":\"What is a Webinar? The Missing Link Between Marketing and Sales\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":6579},\"datePublished\":\"2018-09-10T10:05:42-04:00\",\"dateModified\":\"2018-09-10T10:05:42-04:00\",\"inLanguage\":\"fr-CA\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#webpage\"},\"articleSection\":\"Content Marketing, Video\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/#listItem\",\"name\":\"Video\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/#listItem\",\"position\":2,\"name\":\"Video\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#listItem\",\"name\":\"What is a Webinar? The Missing Link Between Marketing and Sales\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#listItem\",\"position\":3,\"name\":\"What is a Webinar? The Missing Link Between Marketing and Sales\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/#listItem\",\"name\":\"Video\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/\",\"name\":\"The Bee Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/607522f2c12e3763e91d446bd23ab6e86bbf24e3155637714175cdb3a7a0d534?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"The Bee Team\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/\",\"name\":\"What is a Webinar? The Missing Link Between Marketing and Sales\",\"description\":\"It's a common fact of enterprise business: sales and marketing don't always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It's a key transition piece in that hand-off between the two departments (or people, if you're working in a small\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/bee-team\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":6579,\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#mainImage\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/video\\\/what-is-a-webinar\\\/#mainImage\"},\"datePublished\":\"2018-09-10T10:05:42-04:00\",\"dateModified\":\"2018-09-10T10:05:42-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>What is a Webinar? The Missing Link Between Marketing and Sales<\/title>\n\n","aioseo_head_json":{"title":"Qu&#039;est-ce qu&#039;un webinaire ? Le cha\u00eenon manquant entre le marketing et les ventes","description":"It's a common fact of enterprise business: sales and marketing don't always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It's a key transition piece in that hand-off between the two departments (or people, if you're working in a small","canonical_url":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#blogposting","name":"What is a Webinar? The Missing Link Between Marketing and Sales","headline":"What is a Webinar? The Missing Link Between Marketing and Sales","author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":6579},"datePublished":"2018-09-10T10:05:42-04:00","dateModified":"2018-09-10T10:05:42-04:00","inLanguage":"fr-CA","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#webpage"},"articleSection":"Content Marketing, Video"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/#listItem","name":"Video"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/#listItem","position":2,"name":"Video","item":"https:\/\/honeypotmarketing.com\/fr\/video\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#listItem","name":"What is a Webinar? The Missing Link Between Marketing and Sales"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#listItem","position":3,"name":"What is a Webinar? The Missing Link Between Marketing and Sales","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/#listItem","name":"Video"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/fr\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/fr\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author","url":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/","name":"The Bee Team","image":{"@type":"ImageObject","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/607522f2c12e3763e91d446bd23ab6e86bbf24e3155637714175cdb3a7a0d534?s=96&d=mm&r=g","width":96,"height":96,"caption":"The Bee Team"}},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#webpage","url":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/","name":"What is a Webinar? The Missing Link Between Marketing and Sales","description":"It's a common fact of enterprise business: sales and marketing don't always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It's a key transition piece in that hand-off between the two departments (or people, if you're working in a small","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/#author"},"image":{"@type":"ImageObject","url":6579,"@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#mainImage"},"primaryImageOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/#mainImage"},"datePublished":"2018-09-10T10:05:42-04:00","dateModified":"2018-09-10T10:05:42-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/fr\/#website","url":"https:\/\/honeypotmarketing.com\/fr\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"What is a Webinar? The Missing Link Between Marketing and Sales","og:description":"It's a common fact of enterprise business: sales and marketing don't always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It's a key transition piece in that hand-off between the two departments (or people, if you're working in a small","og:url":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2018-09-10T10:05:42+00:00","article:modified_time":"2018-09-10T10:05:42+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"What is a Webinar? The Missing Link Between Marketing and Sales","twitter:description":"It's a common fact of enterprise business: sales and marketing don't always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It's a key transition piece in that hand-off between the two departments (or people, if you're working in a small","twitter:creator":"@honeypot_mkting","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"6574","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-07-21 12:15:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:20","updated":"2026-07-21 12:15:27","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/video\/\" title=\"Video\">Video<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat is a Webinar? The Missing Link Between Marketing and Sales\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr"},{"label":"Video","link":"https:\/\/honeypotmarketing.com\/fr\/video\/"},{"label":"What is a Webinar? The Missing Link Between Marketing and Sales","link":"https:\/\/honeypotmarketing.com\/fr\/video\/what-is-a-webinar\/"}],"taxonomy_info":{"category":[{"value":55,"label":"Content Marketing"},{"value":36,"label":"Video"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":1,"category_info":[{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":36,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":36,"taxonomy":"category","description":"","parent":0,"count":23,"filter":"raw","cat_ID":36,"category_count":23,"category_description":"","cat_name":"Video","category_nicename":"video","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":1,"uagb_excerpt":"It&#8217;s a common fact of enterprise business: sales and marketing don&#8217;t always play nice. Sometimes the teams work in separate silos entirely, cutting off efficiency at the knees. What is a webinar good for here? It&#8217;s a key transition piece in that hand-off between the two departments (or people, if you&#8217;re working in a small...","_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=6574"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/6574\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=6574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=6574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=6574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}