{"id":6818,"date":"2019-02-20T17:30:49","date_gmt":"2019-02-20T17:30:49","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/direct-link-google-review-copy\/"},"modified":"2024-09-23T11:45:36","modified_gmt":"2024-09-23T15:45:36","slug":"lien-direct-avis-google","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/how-to\/direct-link-google-review\/","title":{"rendered":"Cr\u00e9er un lien direct pour les avis clients du profil Google Business \u2013 Merci Tips !"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google_my_business_direct-link_review.png\" alt=\"Cr\u00e9er un lien direct pour les avis clients de Google My Business\" class=\"wp-image-5321\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n&#039;est un secret pour personne que Google My Business est un outil extr\u00eamement puissant fourni gratuitement par nos amis de Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous m&#039;avez bien entendu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ne co\u00fbte rien du tout. Z\u00e9ro. Rien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi est-ce <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Mon Entreprise<\/a> si puissant ? Avec 80% de recherches d&#039;entreprises locales effectu\u00e9es sur des appareils mobiles, nous avons la capacit\u00e9 de capturer des clients dans ces <strong>Micro-moments \u00ab besoin d\u2019agir \u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque je suis motiv\u00e9 \u00e0 acheter ou que j&#039;ai besoin d&#039;un service local, je peux simplement prendre mon fid\u00e8le t\u00e9l\u00e9phone et rechercher sur Google ce que je recherche, en passant un appel instantan\u00e9ment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme \u00e7a :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-direct-link-review.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-direct-link-review-e1497492935552.png\" alt=\"Capture d&#039;\u00e9cran de Honeypot Marketing depuis Streetview sur Google Business\" class=\"wp-image-5319\"\/><\/a><figcaption>Cr\u00e9er et v\u00e9rifier votre compte Google My Business permet aux clients potentiels de vous appeler lorsqu&#039;ils sont motiv\u00e9s.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre avantage bien r\u00e9el ? <strong>Avis des clients<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils sont puissants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils fournissent une validation sociale et des t\u00e9moignages honn\u00eates \u00e0 votre entreprise, ce qui augmente consid\u00e9rablement la confiance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le seul probl\u00e8me :<\/strong> Pour acc\u00e9der \u00e0 la section des avis, il faut cliquer quelques fois pour arriver \u00e0 la section \u00ab Cr\u00e9er un avis \u00bb. C&#039;est p\u00e9nible pour plusieurs raisons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le plus important d&#039;entre eux est <strong>friction<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La friction est tout ce qui rend la vie d\u2019une personne plus difficile lorsqu\u2019elle interagit avec votre entreprise en ligne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trop de clics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un processus d\u00e9routant pour la personne moyenne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce ne sont l\u00e0 que quelques exemples de frictions. Nous ne voulons pas de frictions lorsque nous demandons un avis client via notre lien Google My Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici comment cr\u00e9er un lien direct \u00e0 envoyer \u00e0 vos clients, leur permettant ainsi de laisser facilement ce pr\u00e9cieux avis sur Google.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment cr\u00e9er un lien direct vers un avis Google My Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour cr\u00e9er un lien, vous devez obtenir l&#039;identifiant de lieu de votre entreprise. Pour obtenir votre identifiant de lieu\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Aller \u00e0 la <a href=\"https:\/\/developers.google.com\/places\/place-id\" target=\"_blank\" rel=\"noopener noreferrer\">API Google Places<\/a>Cliquez simplement sur le lien et vous serez redirig\u00e9 vers la recherche (pas de panique, c&#039;est facile !)<\/li><li>Saisissez les informations relatives \u00e0 votre entreprise dans le champ \u00ab\u00a0Entrer un emplacement\u00a0\u00bb en haut de la carte.<\/li><li>Cliquez sur le nom de votre entreprise dans la liste qui appara\u00eet.<\/li><li>Votre identifiant de lieu appara\u00eetra sur la carte, sous le nom de votre entreprise.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-place-ID.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/google-my-business-place-ID.png\" alt=\"Localisation du Googleplex sur Google Maps\" class=\"wp-image-5320\"\/><\/a><figcaption>Trouver votre identifiant Google My Business Place \u2013 un peu technique mais nous pouvons vous aider\u00a0!<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nous allons maintenant vouloir ajouter notre identifiant de lieu \u00e0 l&#039;URL suivante pour cr\u00e9er le lien direct\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/search.google.com\/local\/writereview?placeid=<strong>&lt;place_id&gt;<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En utilisant l&#039;exemple ci-dessus, l&#039;URL avec l&#039;ID de lieu ajout\u00e9 serait\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>https:\/\/search.google.com\/local\/writereview?placeid=<strong>ChIJj61dQgK6j4AR4GeTYWZsKWw<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9sormais, lorsque les clients cliquent sur le lien, une fen\u00eatre s&#039;ouvre dans leur navigateur. Ils peuvent \u00e9valuer votre entreprise et laisser un avis instantan\u00e9ment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pas de probl\u00e8me. Pas de chichis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques points suppl\u00e9mentaires \u00e0 prendre en compte lors de l&#039;obtention de votre <strong>Avis clients Google My Business<\/strong> ensemble:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Le moment id\u00e9al pour demander \u00e0 vos clients de laisser un avis est peu de temps apr\u00e8s leur achat. Envoyez-leur un e-mail de suivi pour leur demander leur avis sur votre produit, votre entreprise ou votre service.<\/li><li>Soyez simple et direct dans la mani\u00e8re dont vous demandez l\u2019avis.<\/li><li>Nous ne sommes pas autoris\u00e9s \u00e0 r\u00e9compenser nos clients en leur proposant des remises sur d&#039;autres offres en \u00e9change de leur avis. Cela pourrait entra\u00eener l&#039;interdiction de votre entreprise.<\/li><li>Demandez \u00e0 vos clients de se concentrer sur un point de leur exp\u00e9rience.<\/li><li>N&#039;ayez pas peur de demander \u00e0 vos clients d&#039;\u00eatre honn\u00eates. L&#039;honn\u00eatet\u00e9 fonctionne, tout comme les avis authentiques plut\u00f4t que artificiels.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez maintenant votre lien direct et faites parler de votre entreprise aupr\u00e8s de vos clients !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besoin d&#039;aide ? Laissez-nous un commentaire ci-dessous ou visitez notre <a href=\"https:\/\/honeypotmarketing.com\/fr\/contactez-nous\/\" target=\"_blank\" rel=\"noopener noreferrer\">page de contact<\/a>Nous sommes toujours heureux de vous aider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Prime<\/strong>: Google adapte votre exp\u00e9rience lors de la recherche de votre entreprise, de sorte que vos clients cibles peuvent ne pas trouver votre entreprise aussi facilement que vous. D\u00e9couvrez comment votre entreprise est <em>vraiment<\/em> classement<a href=\"https:\/\/honeypotmarketing.com\/fr\/supprimer-les-resultats-google-personnalises\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">ici<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ce n&#039;est un secret pour personne que Google My Business est un outil extr\u00eamement puissant fourni gratuitement par nos amis de Google. Vous m&#039;avez bien entendu. Il ne co\u00fbte rien. Z\u00e9ro. Rien. Pourquoi Google My Business est-il si puissant ? Avec 80% de recherches d&#039;entreprises locales effectu\u00e9es sur des appareils mobiles, nous avons la capacit\u00e9 de capter des clients\u2026<\/p>","protected":false},"author":3,"featured_media":5321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[48,39],"tags":[299,300,49],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-small-business","tag-google-business","tag-google-review","tag-how-to"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":48,"label":"How To"},{"value":39,"label":"Small Business"}],"post_tag":[{"value":299,"label":"google business"},{"value":300,"label":"Google reviews"},{"value":49,"label":"How To"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":48,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":22,"filter":"raw","cat_ID":48,"category_count":22,"category_description":"","cat_name":"How To","category_nicename":"how-to","category_parent":0},{"term_id":39,"name":"Small Business","slug":"small-business","term_group":0,"term_taxonomy_id":39,"taxonomy":"category","description":"","parent":0,"count":20,"filter":"raw","cat_ID":39,"category_count":20,"category_description":"","cat_name":"Small Business","category_nicename":"small-business","category_parent":0}],"tag_info":[{"term_id":299,"name":"google business","slug":"google-business","term_group":0,"term_taxonomy_id":299,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":300,"name":"Google reviews","slug":"google-review","term_group":0,"term_taxonomy_id":300,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"It&#8217;s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? With 80% of local business searches happening on mobile devices, we have the ability to capture customers...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"It&#039;s no secret that Google My Business is an extremely powerful tool provided by our friends at Google for no cost. You heard me right. It costs exactly zip. Zero. Nada. Why is Google My Business so powerful? 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