{"id":6898,"date":"2019-09-16T20:33:03","date_gmt":"2019-09-16T20:33:03","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6898"},"modified":"2019-09-16T20:33:03","modified_gmt":"2019-09-16T20:33:03","slug":"this-week-in-digital-collab-stories-youtube-masthead-nofollow","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/video\/this-week-in-digital-collab-stories-youtube-masthead-nofollow\/","title":{"rendered":"Cette semaine dans le num\u00e9rique : histoires collaboratives, masthead YouTube \u00e0 la t\u00e9l\u00e9vision et changements de non-suivi"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Rester \u00e0 la page dans le monde du marketing num\u00e9rique est une t\u00e2che ardue, surtout si vous \u00eates une \u00e9quipe compos\u00e9e d&#039;un seul sp\u00e9cialiste marketing et que vous avez les mains pleines de livrables. C&#039;est pourquoi This Week in Digital est un excellent moyen de gagner du temps. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous examinons d&#039;innombrables mises \u00e0 jour et articles par courrier \u00e9lectronique pour que vous n&#039;ayez pas \u00e0 le faire et mettons en \u00e9vidence les mises \u00e0 jour les plus importantes et les plus utiles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gardez les yeux ouverts pour une nouvelle mise \u00e0 jour chaque lundi\u00a0!  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le lundi n&#039;est pas un bon jour ? Nous faisons \u00e9galement une mise \u00e0 jour marketing en direct, <a href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/523430695087941\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Live At The Hive : le marketing num\u00e9rique depuis les tranch\u00e9es (ouvre dans un nouvel onglet)\">Live At The Hive : le marketing num\u00e9rique depuis les tranch\u00e9es<\/a>, tous les vendredis \u00e0 16h20 ! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Connectez-vous sur Facebook, Periscope et YouTube pour d\u00e9couvrir les nouveaut\u00e9s et ce qui fonctionne directement aupr\u00e8s de nos sp\u00e9cialistes du marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voyons maintenant ce qui se passe cette semaine dans le monde du marketing ! <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"Histoires collaboratives sur Facebook (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/marketingland.com\/facebook-gives-creators-new-ways-to-build-audiences-via-stories-more-monetization-features-267094\" target=\"_blank\">Histoires collaboratives sur Facebook<\/a>  <\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Google apporte des changements importants \u00e0 Nofollow (ouvre dans un nouvel onglet)\" href=\"https:\/\/www.searchenginejournal.com\/google-nofollow-link-attributes\/325255\/#close\" target=\"_blank\">Google apporte des changements importants \u00e0 Nofollow  <\/a><\/li><li><a href=\"https:\/\/www.blog.google\/products\/ads\/masthead-on-tv-screens\/\">Le masthead YouTube arrive \u00e0 la t\u00e9l\u00e9vision<\/a> <\/li><li><a href=\"https:\/\/www.facebook.com\/business\/news\/making-it-easier-for-businesses-to-chat-with-customers-in-messenger\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"G\u00e9n\u00e9ration de leads sur Facebook Messenger (s&#039;ouvre dans un nouvel onglet)\">G\u00e9n\u00e9ration de leads sur Facebook Messenger<\/a><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook d\u00e9ploie des stories collaboratives <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette semaine, Facebook a annonc\u00e9 qu&#039;il introduirait une nouvelle fonctionnalit\u00e9 d&#039;histoire destin\u00e9e \u00e0 aider les cr\u00e9ateurs \u00e0 accro\u00eetre leur audience et leurs efforts de mon\u00e9tisation. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ces nouvelles histoires collaboratives permettront \u00e0 plusieurs personnalit\u00e9s publiques (pensez aux influenceurs) de publier toutes les publications au sein d&#039;une seule histoire Facebook. <br><\/li><li>Il s&#039;agit d&#039;un autre outil dans la lutte de Facebook pour aider les cr\u00e9ateurs \u00e0 accro\u00eetre leur port\u00e9e, en particulier ceux qui se remettent encore des fameuses limitations des pages de marque du d\u00e9but de 2018.   <br><\/li><li>Il a d\u00e9j\u00e0 \u00e9t\u00e9 test\u00e9 par de grandes marques (des artistes se produisant \u00e0 Tomorrowland, un festival de musique populaire en Belgique, l&#039;ont utilis\u00e9 avec succ\u00e8s).  <br><\/li><li>Les Chainsmokers ont \u00e9galement test\u00e9 l&#039;outil et ont vu<strong> 92% de leurs vues d&#039;histoire proviennent d&#039;utilisateurs qui ne les suivent pas encore<\/strong>. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il s\u2019agit d\u2019une excellente opportunit\u00e9 pour les tactiques de marketing d\u2019influence comme les Takeovers, qui sont devenues tr\u00e8s populaires aupr\u00e8s des grandes marques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La fa\u00e7on dont cela fonctionne actuellement consiste \u00e0 prendre le contr\u00f4le d&#039;un compte Instagram par un influenceur ou un tiers qui se connecte \u00e0 un profil d&#039;entreprise pour l&#039;utiliser en son nom, g\u00e9n\u00e9ralement lors d&#039;un \u00e9v\u00e9nement. (Par exemple, Victoria Secret \u00ab Angel \u00bb prend le contr\u00f4le des publications du compte Instagram lors du d\u00e9fil\u00e9 de mode annuel.) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses entreprises h\u00e9sitent \u00e0 communiquer \u00e0 un influenceur (ou \u00e0 n\u2019importe qui) les identifiants de connexion \u00e0 leurs comptes sociaux. Cette alternative semble donc r\u00e9soudre ce probl\u00e8me.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google apporte des changements importants \u00e0 Nofollow<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google a introduit deux nouveaux attributs de lien qui rejoindront rel=&quot;nofollow&quot; dans le but de mieux comprendre le but du lien :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>rel = &quot;sponsoris\u00e9&quot;<\/strong>:Utilisez ceci pour identifier les liens sur un site qui sont cr\u00e9\u00e9s dans le cadre d&#039;un accord de publicit\u00e9 ou de parrainage. <br><\/li><li><strong>rel = &quot;ugc&quot;<\/strong>:Utilisez ceci pour identifier les liens qui apparaissent dans le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs, tels que les commentaires et les publications sur les forums.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ces attributs de lien sont consid\u00e9r\u00e9s comme des \u00ab indices \u00bb, ce qui signifie qu&#039;ils peuvent \u00eatre ignor\u00e9s. La pertinence des liens sera laiss\u00e9e \u00e0 l&#039;algorithme pour d\u00e9cider. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c0 partir de maintenant, utilisez ces deux attributs de lien pour les liens sponsoris\u00e9s ou UGC (ou les deux).<\/li><li>Vous n\u2019avez pas besoin de modifier les liens \u00ab nofollow \u00bb pr\u00e9c\u00e9demment utilis\u00e9s. <\/li><li>Apr\u00e8s mars 2020, les \u00ab nofollows \u00bb seront consid\u00e9r\u00e9s comme un \u00ab indice \u00bb.<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Nofollow fonctionnera comme d&#039;habitude jusqu&#039;en mars 2020, date \u00e0 laquelle il sera \u00e9galement trait\u00e9 comme un indice. <\/em><\/strong><\/p><cite><a href=\"https:\/\/www.searchenginejournal.com\/google-nofollow-link-attributes\/325255\/#close\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Journal des moteurs de recherche (s&#039;ouvre dans un nouvel onglet)\"> Journal des moteurs de recherche <\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Regardez Dan l&#039;expliquer sur <a rel=\"noreferrer noopener\" aria-label=\"Live At The Hive : Le marketing num\u00e9rique depuis les tranch\u00e9es, \u00e9pisode 95 (ouvre dans un nouvel onglet)\" href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/909162599441597\/?t=1193\" target=\"_blank\">Live At The Hive : Le marketing num\u00e9rique depuis les tranch\u00e9es, \u00e9pisode 95<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le masthead YouTube arrive sur l&#039;\u00e9cran de t\u00e9l\u00e9vision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">YouTube propose d\u00e9sormais \u00e0 l&#039;\u00e9chelle mondiale une version b\u00eata de YouTube Masthead pour les \u00e9crans de t\u00e9l\u00e9vision. YouTube propose d\u00e9sormais \u00e0 l&#039;\u00e9chelle mondiale une version b\u00eata de YouTube Masthead pour les \u00e9crans de t\u00e9l\u00e9vision. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Qu&#039;est-ce que cela signifie ? Vous pouvez d\u00e9sormais atteindre votre public avec le placement le plus visible disponible sur pratiquement tous les appareils. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>La t\u00e9l\u00e9vision est l&#039;appareil qui conna\u00eet la croissance la plus rapide en termes de temps de visionnage sur YouTube. <br><\/li><li>Plus de 250 millions d&#039;heures sont regard\u00e9es par jour \u00e0 la t\u00e9l\u00e9vision, ce qui en fait la premi\u00e8re plate-forme de streaming financ\u00e9e par la publicit\u00e9 pour la t\u00e9l\u00e9vision en termes de port\u00e9e et de temps de visionnage.  <br><\/li><li>Le m\u00e2t sera lu automatiquement apr\u00e8s quelques secondes sur tous les appareils compatibles. <br><\/li><li>Les emplacements en t\u00eate de m\u00e2t et dans le fil d&#039;actualit\u00e9 garantiront que vos annonces seront au premier plan sur les \u00e9crans de t\u00e9l\u00e9vision.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Testez-le d\u00e8s aujourd&#039;hui et d\u00e9couvrez comment YouTube Masthead pour les \u00e9crans de t\u00e9l\u00e9vision peut avoir un impact sur votre entonnoir de vente sup\u00e9rieur.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>Selon une exp\u00e9rience r\u00e9cente que nous avons men\u00e9e avec Media Science, les publicit\u00e9s YouTube sur les \u00e9crans de t\u00e9l\u00e9vision g\u00e9n\u00e8rent une augmentation de la m\u00e9morisation de 10 % sup\u00e9rieure \u00e0 celle des publicit\u00e9s sur la t\u00e9l\u00e9vision lin\u00e9aire. <\/em><\/strong><\/p><cite>Annonces Google<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Messenger facilite la g\u00e9n\u00e9ration de leads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Messenger a d\u00e9j\u00e0 eu un grand impact sur les consommateurs et les entreprises (sans parler du marketing par chatbot). D\u00e9sormais, ils ont lanc\u00e9 un d\u00e9ploiement mondial de g\u00e9n\u00e9ration de leads directement depuis Messenger. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vous pouvez d\u00e9sormais cr\u00e9er des objectifs de message lorsque vous utilisez des annonces cliquables vers Messenger.  <br><\/li><li>Une conversation sera lanc\u00e9e qui utilisera du texte pr\u00e9-rempli ou libre pour qualifier vos prospects. <br><\/li><li>Les entreprises ont la possibilit\u00e9 d\u2019int\u00e9grer Messenger \u00e0 leur CRM pour d\u00e9placer le prospect dans votre pipeline. <br><\/li><li>Vous pouvez \u00e9galement poursuivre la conversation en utilisant Pages Inbox, Page Manager App. Vous pouvez m\u00eame continuer via un fournisseur tiers de chat en direct tel que ManyChat.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Messenger a chang\u00e9 la fa\u00e7on dont les entreprises fournissent un service client via les m\u00e9dias sociaux. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Plus de 611 personnes interrog\u00e9es estiment qu&#039;il s&#039;agit d&#039;un moyen plus simple d&#039;entrer en contact avec une entreprise.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nouvelles fonctionnalit\u00e9s, mises \u00e0 jour de la plateforme et tactiques apparaissent chaque semaine, mais c&#039;est \u00e0 nous, les sp\u00e9cialistes du marketing, de choisir celles qui correspondent le mieux \u00e0 notre strat\u00e9gie. Il est important de rester inform\u00e9, mais il est facile de se laisser submerger. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u2019oubliez pas que si vous essayez de tout faire, vous finirez par ne rien faire !<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/The-Week-In-Digital-Week-1.gif\" alt=\"\" class=\"wp-image-6901\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Restez \u00e0 l&#039;\u00e9coute pour plus d&#039;id\u00e9es et de mises \u00e0 jour dans This Week in Digital. Ou connectez-vous \u00e0 <a rel=\"noreferrer noopener\" aria-label=\"Vivre \u00e0 la ruche (ouvre dans un nouvel onglet)\" href=\"https:\/\/honeypotmarketing.com\/fr\/live\/\" target=\"_blank\">Vivre \u00e0 la ruche<\/a> le vendredi \u00e0 16h20 !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rejoignez la communaut\u00e9 L@TH pour des rappels d&#039;\u00e9pisodes et des cadeaux.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rester \u00e0 jour dans le monde du marketing num\u00e9rique est une t\u00e2che ardue, surtout si vous \u00eates une \u00e9quipe compos\u00e9e d&#039;un seul sp\u00e9cialiste du marketing et que vous avez les mains pleines de livrables. C&#039;est pourquoi This Week in Digital est un excellent moyen de gagner du temps. Nous passons au crible d&#039;innombrables mises \u00e0 jour par e-mail et articles pour que vous n&#039;ayez pas \u00e0 le faire et mettons en \u00e9vidence les mises \u00e0 jour les plus importantes et les plus utiles. Gardez vos\u2026<\/p>","protected":false},"author":3,"featured_media":6917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"ai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[42,36],"tags":[89,127,181],"class_list":["post-6898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-video","tag-digital-marketing","tag-facebook","tag-youtube"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Staying up-to-date in the world of digital marketing is daunting, especially if you&#039;re a one-marketer team with your hands full of deliverables. That&#039;s why This Week in Digital is a great time-saver. We sift through countless email updates and articles so you don&#039;t have to and highlight the most important and useful updates. Keep your\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"The Bee Team\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/video\/this-week-in-digital-collab-stories-youtube-masthead-nofollow\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. 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