{"id":6905,"date":"2019-09-24T19:52:59","date_gmt":"2019-09-24T19:52:59","guid":{"rendered":"https:\/\/honeypot.wpengine.com\/?p=6905"},"modified":"2019-09-24T19:52:59","modified_gmt":"2019-09-24T19:52:59","slug":"this-week-in-digital-pinterest-facebook-organic-traffic","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/marketing\/this-week-in-digital-pinterest-facebook-organic-traffic\/","title":{"rendered":"Cette semaine dans le num\u00e9rique\u00a0: mise \u00e0 jour de Pinterest Lens, panne de Facebook Pixel et votre liste de contr\u00f4le du trafic organique"},"content":{"rendered":"<p>Nous sommes de retour avec les faits marquants et les changements qui se produisent cette semaine dans le marketing num\u00e9rique !  <\/p>\n\n\n\n<p>Avez-vous remarqu\u00e9 une baisse de vos conversions sur Facebook ? Non, ce n&#039;est pas vous, c&#039;est Facebook.<\/p>\n\n\n\n<p>Nous vous mettrons au courant et vous pr\u00e9senterons quelques mises \u00e0 jour passionnantes du monde du marketing sur les r\u00e9seaux sociaux. <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\" (ouvre dans un nouvel onglet)\" href=\"https:\/\/marketingland.com\/facebook-confirms-pixel-outage-may-have-impacted-conversion-custom-audience-dynamic-ads-reports-267595\" target=\"_blank\">Panne de pixels Facebook <\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Sondages vid\u00e9o et publicit\u00e9s AR (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/www.facebook.com\/business\/news\/facebook-invites-people-and-businesses-to-play\/\" target=\"_blank\">Sondages vid\u00e9o et publicit\u00e9s AR <\/a><\/li><li><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/upgrading-lens-for-more-online-to-offline-inspiration\">La mise \u00e0 jour de Pinterest Lens renforce la vente sociale <\/a><\/li><li><a href=\"https:\/\/marketerknows.com\/increase-organic-traffic-to-your-blog-post\/\">20 fa\u00e7ons d&#039;augmenter le trafic organique vers votre blog  <\/a>   <\/li><\/ol>\n\n\n\n<p>Avez-vous regard\u00e9 l&#039;\u00e9pisode de la semaine derni\u00e8re de Live at the Hive : Digital Marketing from the Trenches ? <\/p>\n\n\n\n<p>Notre \u00e9quipe d&#039;experts en marketing se penche directement sur ces mises \u00e0 jour et sur la mani\u00e8re dont elles devraient changer votre strat\u00e9gie sociale. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/vl.132046644158215\/523430695087941\/?type=1\" target=\"_blank\">Vous pouvez regarder le replay ici<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Facebook confirme que la panne de Pixel a eu un impact sur ses r\u00e9sultats<\/strong><\/h2>\n\n\n\n<p>Facebook est \u00e0 l&#039;honneur (<em>surprise, surprise<\/em>) avec une panne de Pixel du 16 au 17 septembre. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Il semblerait que la panne ait provoqu\u00e9 des erreurs dans les volumes de conversions, d&#039;audiences personnalis\u00e9es et d&#039;annonces dynamiques. <\/li><li>La plupart des annonceurs et des sp\u00e9cialistes du marketing ont un acc\u00e8s limit\u00e9 \u00e0 des repr\u00e9sentants lorsque des choses comme celle-ci se produisent, donc si vous avez d\u00e9pos\u00e9 un litige, vous \u00eates probablement sur une tr\u00e8s longue liste d&#039;attente.<\/li><li>La raison pour laquelle la panne est publique est qu&#039;Andrew Foxwell a partag\u00e9 son message de son repr\u00e9sentant Facebook.<\/li><\/ul>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Des nouvelles de Facebook concernant une \u00ab panne li\u00e9e \u00e0 des \u00e9v\u00e9nements de pixels \u00bb. <a href=\"https:\/\/t.co\/3ex1w5Y3Ee\">pic.twitter.com\/3ex1w5Y3Ee<\/a><\/p>\u2014 Andrew Foxwell (@andrewfoxwell) <a href=\"https:\/\/twitter.com\/andrewfoxwell\/status\/1174518936953589767?ref_src=twsrc%5Etfw\">19 septembre 2019<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p><strong>Assurez-vous de prendre note de cette anomalie \u00e0 des fins de rapport si vous avez constat\u00e9 une baisse dans les domaines ci-dessus. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook invite les particuliers et les entreprises \u00e0 jouer<\/h2>\n\n\n\n<p>Outre la panne du Pixel, Facebook nous a donn\u00e9 deux autres mises \u00e0 jour publicitaires intrigantes\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Publicit\u00e9s de sondage vid\u00e9o<\/strong><ul><li>Avec le succ\u00e8s des autocollants de sondage d&#039;Instagram, Facebook d\u00e9ploie d\u00e9sormais cette fonctionnalit\u00e9 dans les publicit\u00e9s vid\u00e9o. <br><\/li><li>Vous pourrez poser des questions \u00e0 des moments pr\u00e9cis d&#039;une vid\u00e9o et obtenir des informations pr\u00e9cieuses sur des \u00e9l\u00e9ments tels que les points faibles et les produits. <br><\/li><li>Selon Facebook, les publicit\u00e9s de sondage vid\u00e9o b\u00e9n\u00e9ficient d&#039;une plus grande notori\u00e9t\u00e9 de marque que les publicit\u00e9s vid\u00e9o classiques.<br><\/li><\/ul><\/li><li><strong>Publicit\u00e9s AR <\/strong><ul><li>Les gens utilisent de plus en plus de filtres faciaux et d\u2019autres filtres AR sur des plateformes comme Snapchat et Instagram.<br><\/li><li>Lors des tests, 63% des personnes interrog\u00e9es ont d\u00e9clar\u00e9 avoir utilis\u00e9 l&#039;exp\u00e9rience AR d&#039;une marque. <br><\/li><li>Facebook d\u00e9ploie d\u00e9sormais ses tests b\u00eata d&#039;AR Ads \u00e0 l&#039;\u00e9chelle mondiale (<em>enfin!<\/em>)<br><\/li><li>Cela cr\u00e9e une autre fa\u00e7on pour les entreprises d\u2019interagir avec leurs clients tout en augmentant l\u2019engagement pour le dollar. <\/li><\/ul><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">La mise \u00e0 jour de Pinterest Lens renforce la vente sociale<\/h2>\n\n\n\n<p>Si vous travaillez dans le secteur de la mode ou de la d\u00e9coration int\u00e9rieure, cette mise \u00e0 jour est pour vous. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pinterest a mis \u00e0 jour son Lens et sa recherche visuelle Pinterest.<\/li><li>Il peut d\u00e9sormais identifier plus de 2,5 milliards d&#039;\u00e9pingles de maison et de mode. <\/li><li>Vous pouvez \u00e9galement utiliser l&#039;objectif hors ligne et le rechercher plus tard. <\/li><li>D\u00e9sormais, les Pins achetables sont \u00e9galement disponibles via Lens, ce qui signifie que si vous les voyez, vous pouvez les acheter (en ligne et hors ligne). <\/li><li>Ces \u00e9pingles de produits vous permettent de passer directement \u00e0 la caisse et peuvent vous montrer des produits similaires \u00e0 partir de cette \u00e9pingle. <\/li><\/ul>\n\n\n\n<p>Cette mise \u00e0 jour est une grande nouvelle pour les sp\u00e9cialistes du marketing qui utilisent Pinterest dans leur entonnoir de g\u00e9n\u00e9ration de leads. <\/p>\n\n\n\n<p><strong>Il s&#039;agit d&#039;un lien indispensable entre le contenu de haut de l&#039;entonnoir et les ventes finales<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">20 fa\u00e7ons d&#039;augmenter le trafic organique vers votre dernier article de blog<\/h2>\n\n\n\n<p>De nombreuses heures sont consacr\u00e9es \u00e0 la cr\u00e9ation de contenu, mais qui verra ce message s&#039;il n&#039;est pas optimis\u00e9 ? S&#039;il n&#039;est pas promu ? S&#039;il n&#039;est pas r\u00e9utilis\u00e9 ?<\/p>\n\n\n\n<p>Le centre de formation num\u00e9rique Marketer Knows a r\u00e9solu ce probl\u00e8me pour les r\u00e9dacteurs et les gestionnaires WordPress en cr\u00e9ant une liste de contr\u00f4le en 20 \u00e9tapes pour obtenir plus de vues (et de prospects) \u00e0 partir du contenu de votre blog. Cette liste de contr\u00f4le vous aidera \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Am\u00e9liorez le classement de vos mots cl\u00e9s<\/li><li>Obtenez des fonctionnalit\u00e9s d&#039;extraits enrichis<\/li><li>G\u00e9n\u00e9rer plus de trafic qualifi\u00e9<\/li><li>R\u00e9duisez les taux de rebond \u2013 Augmentez le nombre de pages par session \u2013 augmentez le temps moyen pass\u00e9 sur la page<\/li><\/ul>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" aria-label=\"Lisez la proc\u00e9dure compl\u00e8te ici (s&#039;ouvre dans un nouvel onglet)\" href=\"https:\/\/marketerknows.com\/increase-organic-traffic-to-your-blog-post\/\" target=\"_blank\">Lisez la proc\u00e9dure compl\u00e8te ici<\/a> et t\u00e9l\u00e9chargez gratuitement votre propre liste de contr\u00f4le.<\/strong><\/p>\n\n\n\n<p>Cette semaine en num\u00e9rique nous a appris \u00e0 surveiller les mises \u00e0 jour de bugs, et pas seulement les nouvelles fonctionnalit\u00e9s int\u00e9ressantes que nous pouvons tester. Il est important de rester au courant de ce que font ces plateformes et ces outils, apr\u00e8s tout, ils fa\u00e7onnent nos strat\u00e9gies et nos r\u00e9sultats. <\/p>\n\n\n\n<p>Vous voulez savoir ce que les autres professionnels pensent des mises \u00e0 jour de cette semaine ? Regardez le dernier \u00e9pisode de <a href=\"https:\/\/www.facebook.com\/honeypot.marketing\/videos\/vl.132046644158215\/523430695087941\/?type=1\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"En direct de la ruche : le marketing num\u00e9rique depuis les tranch\u00e9es (ouvre dans un nouvel onglet)\">En direct de la ruche : le marketing num\u00e9rique depuis les tranch\u00e9es<\/a> sur Facebook, Periscope et YouTube !<\/p>\n\n\n\n<p>Vous avez manqu\u00e9 la semaine derni\u00e8re en num\u00e9rique ? <a rel=\"noreferrer noopener nofollow\" aria-label=\" (ouvre dans un nouvel onglet)\" href=\"https:\/\/honeypotmarketing.com\/fr\/this-week-in-digital-w1\/\" target=\"_blank\">Retrouvez ici tout ce que vous avez manqu\u00e9<\/a>. <\/p>\n\n\n\n<p>Et n&#039;oubliez pas de rejoindre la communaut\u00e9 L@TH pour des rappels d&#039;\u00e9pisodes et des cadeaux.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nous revenons avec les points forts et les changements survenus cette semaine dans le marketing num\u00e9rique\u00a0! Avez-vous remarqu\u00e9 une baisse de vos conversions Facebook\u00a0? Non, ce n&#039;est pas vous, c&#039;est Facebook. Nous vous mettrons au courant et vous pr\u00e9senterons quelques mises \u00e0 jour passionnantes du monde du marketing sur les r\u00e9seaux sociaux. Sondages vid\u00e9o sur la panne du pixel Facebook et\u2026<\/p>","protected":false},"author":3,"featured_media":6915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42],"tags":[89,127],"class_list":["post-6905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing","tag-facebook"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":42,"label":"Marketing"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":127,"label":"Facebook"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":0,"category_info":[{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":127,"name":"Facebook","slug":"facebook","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":26,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":0,"uagb_excerpt":"We&#8217;re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it&#8217;s not you, it&#8217;s Facebook. We&#8217;ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. Facebook Pixel Outage Video Polls and...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"We&#039;re back with the highlights and changes happening this week in digital marketing! Did you notice a drop in your Facebook conversions? No, it&#039;s not you, it&#039;s Facebook. We&#039;ll get you up to speed and introduce you to a few exciting updates from the world of social media marketing. 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