{"id":7223,"date":"2020-06-05T20:13:41","date_gmt":"2020-06-05T20:13:41","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7223"},"modified":"2024-10-13T11:33:18","modified_gmt":"2024-10-13T15:33:18","slug":"marketing-par-webinaire","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/webinar-marketing\/","title":{"rendered":"Webinaire Marketing : Comment cr\u00e9er, structurer et promouvoir un programme de webinaire"},"content":{"rendered":"<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Webinar Marketing : How to Create, Structure and Promote a Webinar Program\" \/><meta itemprop=\"uploadDate\" content=\"2020-06-05T20:13:41-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT47M46S\" \/><meta itemprop=\"description\" content=\"June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends.This week we&#039;re taking a deep dive into a topic that many businesses struggle with - how to promote a Webinar and execute successfully to increase conversio...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/final-lath-133-ep133-2020-06-05.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"thumbnailURL\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/June_Episode133-1.jpg\" \/><meta itemprop=\"contentSize\" content=\"48.4\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2Ffinal-lath-133-ep133-2020-06-05.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fwebinar-marketing%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/final-lath-133-ep133-2020-06-05.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7223-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/final-lath-133-ep133-2020-06-05.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"final-lath-133-ep133-2020-06-05.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Le mois de juin est enfin arriv\u00e9 et la premi\u00e8re semaine s&#039;est \u00e9coul\u00e9e sous une vague de chaleur. Restez hydrat\u00e9s, les amis.<\/p>\n<p>Cette semaine, nous approfondissons un sujet avec lequel de nombreuses entreprises ont du mal : comment promouvoir un webinaire et l&#039;ex\u00e9cuter avec succ\u00e8s pour augmenter les taux de conversion.<\/p>\n<p>Il peut \u00eatre difficile de s\u2019adapter aux nouvelles technologies et la situation mondiale actuelle a pouss\u00e9 les entreprises de toutes sortes vers la fronti\u00e8re num\u00e9rique \u2013 souvent pour la premi\u00e8re fois.<\/p>\n<p>Les webinaires sont complexes et n\u00e9cessitent une liste de contr\u00f4le de pr\u00e9paration apparemment interminable. Nous sommes l\u00e0 pour vous guider tout au long du processus.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7244\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/webinar-hosting.jpg\" alt=\"image d&#039;un \u00e9cran d&#039;ordinateur portable avec le mot webinaire dessus\" width=\"598\" height=\"398\" \/><\/p>\n<p>Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur <a href=\"https:\/\/www.facebook.com\/events\/238401824042195\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Facebook<\/strong><\/a>, ou emportez-le avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils dans le monde du marketing num\u00e9rique. Participez \u00e0 la conversation.<\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Les webinaires ont connu un v\u00e9ritable essor ces derni\u00e8res ann\u00e9es, et encore plus ces derniers mois. Qu\u2019est-ce qu\u2019un webinaire exactement, vous demandez-vous peut-\u00eatre ? Pensez aux s\u00e9minaires et ateliers adapt\u00e9s \u00e0 l\u2019\u00e8re num\u00e9rique : interactifs, collaboratifs et organis\u00e9s sur Internet plut\u00f4t que dans un lieu physique.<\/p>\n<p>Les webinaires durent g\u00e9n\u00e9ralement environ une heure, avec une s\u00e9ance de questions-r\u00e9ponses \u00e0 la fin. L&#039;animateur pr\u00e9sente des informations p\u00e9dagogiques \u00e0 un public virtuel au moyen de diapositives, de documents et de partage d&#039;\u00e9cran, avec des \u00e9l\u00e9ments interactifs tels que des sondages, des chats en direct et le partage de documents qui permettent aux participants d&#039;interagir avec le pr\u00e9sentateur.<\/p>\n<p>Alors, un webinaire est-il la m\u00eame chose qu\u2019un webcast ou un \u00e9v\u00e9nement virtuel ? Non, pas vraiment.<\/p>\n<p>Un webcast est g\u00e9n\u00e9ralement une pr\u00e9sentation de type \u00ab un \u00e0 plusieurs \u00bb avec tr\u00e8s peu ou pas d\u2019interaction, un peu comme une diffusion t\u00e9l\u00e9vis\u00e9e.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7243\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Webinars-vs-Webcasts.jpg\" alt=\"infographie montrant la diff\u00e9rence entre les webinaires et les webcasts\" width=\"1270\" height=\"1110\" \/><\/p>\n<p>Un \u00e9v\u00e9nement virtuel est essentiellement le m\u00eame qu\u2019un \u00e9v\u00e9nement physique en direct, mais h\u00e9berg\u00e9 en ligne sans les restrictions physiques. <em>Ils peuvent contenir des webinaires<\/em> dans le cadre de leur emploi du temps, mais sont bien plus qu\u2019une simple s\u00e9ance autonome et peuvent durer de plusieurs heures \u00e0 plusieurs jours.<\/p>\n<p>Les participants peuvent rejoindre des webinaires en direct, des salles de r\u00e9seautage en temps r\u00e9el, participer \u00e0 des discussions en direct, visiter les stands des exposants et rencontrer des repr\u00e9sentants du monde entier.<\/p>\n<p>Par exemple, les salons professionnels, les expositions, les salons de l\u2019emploi, les lancements de produits et les conf\u00e9rences multidimensionnelles diffus\u00e9s en ligne ne sont pas des webinaires, mais sont tous des \u00e9v\u00e9nements virtuels.<\/p>\n<p>Voici un bon article qui explique plus en d\u00e9tail les webinaires et les webcasts, en soulignant les avantages et les inconv\u00e9nients des deux m\u00e9thodes\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.megameeting.com\/news\/webcast-vs-webinar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Webcast vs webinaire : quelle est la diff\u00e9rence et lequel devriez-vous utiliser ?<\/strong><\/a><\/li>\n<\/ul>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p>Vous avez donc mis au point un webinaire int\u00e9ressant. Quelle est la prochaine \u00e9tape ? Comment faire passer le message ? Par e-mail ? Sur les r\u00e9seaux sociaux ? En utilisant un lead magnet ? En \u00e9crivant un blog ? La r\u00e9ponse courte est oui, tout cela. Il ne s&#039;agit pas d&#039;une solution simple en une seule \u00e9tape qui vous permettra d&#039;obtenir les conversions souhait\u00e9es.<\/p>\n<p>L\u2019objectif est de segmenter vos prospects, en fonction de leur comportement, et de les entretenir pendant que vous les guidez \u00e0 travers l\u2019entonnoir menant au webinaire et les suivis qui suivent.<\/p>\n<p>\u00c0 quoi cela ressemble-t-il exactement ? Eh bien, puisque le courrier \u00e9lectronique est g\u00e9n\u00e9ralement la strat\u00e9gie la plus efficace pour entretenir les prospects, examinons un entonnoir de campagne par courrier \u00e9lectronique efficace pour maximiser les conversions de prospects gr\u00e2ce \u00e0 la segmentation et \u00e0 la messagerie cibl\u00e9e :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7249\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/enzYgwfCCGp75K7JXzD9McdZrYRR05kN4t02eTX4NjbUTIuiMb3wnDlW47Dq2QCEwY8u3fGIdb5wV25XhS8nBwiqffe9mTfcCLd-cEP299l_U7uWJXKjB_dLfWS5anVnbc4nluAf-600x338-1.png\" alt=\"graphique montrant les canaux les plus populaires pour la promotion des webinaires\" width=\"600\" height=\"338\" \/><\/p>\n<p>E-mail 1\u00a0: il s\u2019agira de votre offre de pr\u00e9sentation qui sera envoy\u00e9e \u00e0 votre liste de diffusion\u00a0\u2013 l\u2019e-mail d\u2019invitation initial \u00e0 votre webinaire.<\/p>\n<ul>\n<li>Envoyez ce premier e-mail 3 \u00e0 4 semaines avant l&#039;\u00e9v\u00e9nement.<\/li>\n<li>Mettez en \u00e9vidence quelques points sensibles qui r\u00e9sonnent avec vos prospects froids.<\/li>\n<li>Incluez une solution unique que seul votre webinaire peut fournir.<\/li>\n<li>Offrez quelque chose imm\u00e9diatement pour votre inscription, comme une br\u00e8ve liste d&#039;une page de conseils et astuces qui correspondent au contenu de votre webinaire.<\/li>\n<\/ul>\n<p>Apr\u00e8s cet email initial, vous pouvez segmenter vos leads en 4 cat\u00e9gories :<\/p>\n<ol>\n<li>N&#039;a pas ouvert<\/li>\n<li>E-mail ouvert<\/li>\n<li>E-mail cliqu\u00e9<\/li>\n<li>Inscrit<\/li>\n<\/ol>\n<p>\u00c0 partir de l\u00e0, vous souhaiterez envoyer 2 nouveaux e-mails \u00e0 des listes distinctes. Un e-mail avec un avantage suppl\u00e9mentaire envoy\u00e9 aux 3 premiers segments et un e-mail de remerciement envoy\u00e9 imm\u00e9diatement \u00e0 ceux qui se sont inscrits.<\/p>\n<p>Ensuite, le processus est r\u00e9p\u00e9t\u00e9 2 fois de plus.<\/p>\n<p>Une fois que vous avez inscrit des personnes, vous souhaiterez envoyer des e-mails de rappel pour entretenir vos prospects, en renfor\u00e7ant les raisons de participer.<\/p>\n<p>Une bonne r\u00e8gle de base est d&#039;en envoyer un 2 semaines avant l&#039;\u00e9v\u00e9nement, puis un autre 1 semaine avant l&#039;\u00e9v\u00e9nement, et enfin, 24 heures avant l&#039;\u00e9v\u00e9nement et un dernier rappel par e-mail 1 heure avant la mise en ligne de l&#039;\u00e9v\u00e9nement.<\/p>\n<p>Ci-dessous, nous avons cr\u00e9\u00e9 un tableau visuel pratique d\u00e9taillant le processus\u00a0:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7259\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Email_Flight_ChartPG2.jpg\" alt=\"graphique montrant les chemins d&#039;une campagne d&#039;e-mailing de webinaire\" width=\"792\" height=\"612\" \/><\/p>\n<p>Bien s\u00fbr, l&#039;e-mail n&#039;est pas le seul moyen de promouvoir votre webinaire, mais il s&#039;av\u00e8re qu&#039;il s&#039;agit du canal le plus efficace pour entretenir les prospects. Vous pouvez \u00e9galement promouvoir votre webinaire sur les r\u00e9seaux sociaux, r\u00e9diger du contenu de blog en ad\u00e9quation avec votre webinaire, d\u00e9velopper un lead magnet et utiliser des publicit\u00e9s cibl\u00e9es payantes pour obtenir plus de prospects \u00e0 int\u00e9grer dans l&#039;entonnoir.<\/p>\n<p>Nous avons rassembl\u00e9 quelques articles et ressources int\u00e9ressants qui expliquent en d\u00e9tail comment organiser et promouvoir votre webinaire. Consultez les liens ci-dessous\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/thestreamingnetwork.com\/webinar-blog\/webinar-promotional-strategy-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment cr\u00e9er une strat\u00e9gie promotionnelle pour un webinaire en 5 \u00e9tapes simples<\/strong><\/a> \u2013 Quelques conseils avis\u00e9s d\u2019une entreprise locale exp\u00e9riment\u00e9e et d\u2019un leader d\u2019opinion du secteur, <a href=\"https:\/\/thestreamingnetwork.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le r\u00e9seau de streaming<\/strong><\/a>.<\/li>\n<li><a href=\"https:\/\/neilpatel.com\/blog\/increased-webinar-attendance-one-thing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>J&#039;ai augment\u00e9 la participation aux webinaires en faisant cette seule chose<\/strong><\/a> \u2013 Une excellente lecture de Neil Patel, qui d\u00e9taille en d\u00e9tail son processus de promotion de ses webinaires via les publicit\u00e9s Facebook.<\/li>\n<li><a href=\"https:\/\/www.business2community.com\/email-marketing\/webinar-emails-a-start-to-finish-promotion-process-02240004\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Courriels de webinaires\u00a0: un processus de promotion du d\u00e9but \u00e0 la fin<\/strong><\/a> \u2013 Cet article parle des diff\u00e9rents types de webinaires, puis d\u00e9compose une s\u00e9rie d\u2019e-mails en 6 parties pour promouvoir votre webinaire, avec des exemples de diff\u00e9rentes approches du contenu des e-mails.<\/li>\n<li><a href=\"http:\/\/blog.maestroconference.com\/7-effective-ways-get-more-traffic-to-your-webinars\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>7 moyens efficaces pour augmenter le trafic vers vos webinaires<\/strong><\/a> \u2013 Des conseils de conception, \u00e0 l\u2019invitation d\u2019influenceurs, en passant par la cr\u00e9ation d\u2019articles de blog et l\u2019utilisation des m\u00e9dias sociaux, cet article fournit de nombreux conseils int\u00e9ressants pour attirer les gens vers vos webinaires.<\/li>\n<li><a href=\"https:\/\/www.business2community.com\/strategy\/use-evergreen-webinars-as-a-smart-ploy-for-your-knowledge-commerce-02313917\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Utilisez les webinaires Evergreen comme une strat\u00e9gie intelligente pour votre commerce de connaissances<\/strong><\/a> \u2013 Vous voulez savoir ce qu\u2019est un webinaire Evergreen ou OnDemand ? Cet article explique comment enregistrer un webinaire une fois et le r\u00e9utiliser encore et encore.<\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/forbescoachescouncil\/2020\/06\/01\/how-to-keep-your-webinar-participants-engaged\/#1948933517b4\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment maintenir l&#039;engagement des participants \u00e0 votre webinaire<\/strong><\/a> \u2013 Voici un article de <a href=\"https:\/\/www.forbes.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Forbes<\/strong><\/a> avec quelques bons conseils pour garder vos participants engag\u00e9s, comme partager votre contenu critique au d\u00e9but du premier tiers de votre webinaire.<\/li>\n<li><a href=\"https:\/\/livestorm.co\/webinar-promotion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Attirez plus de personnes vers votre webinaire\u00a0: 35 tactiques de promotion de webinaires<\/strong><\/a> \u2013 Un article avec plus de tactiques que vous ne pouvez en \u00e9num\u00e9rer. Prenez une tasse de caf\u00e9 fumant et installez-vous dans votre fauteuil pr\u00e9f\u00e9r\u00e9 pour celui-ci. Il regorge d&#039;informations pr\u00e9cieuses telles que la dur\u00e9e id\u00e9ale, les meilleurs jours pour organiser, les meilleurs jours pour envoyer des invitations, comment tirer parti du contenu permanent et bien plus encore.<\/li>\n<\/ul>\n<h2>L&#039;histoire de la semaine qui fait du bien<\/h2>\n<p>Nous c\u00e9l\u00e9brons le #PrideMonth au Hive.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7225\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/love-is-love-pride.jpg\" alt=\"drapeau arc-en-ciel \u00ab l&#039;amour est l&#039;amour \u00bb\" width=\"1200\" height=\"675\" \/><\/p>\n<p>Chez Honeypot, nous savons qu&#039;il n&#039;existe pas deux abeilles identiques et nous aimons c\u00e9l\u00e9brer la diversit\u00e9 qui rend notre \u00e9quipe si unique. Nous sommes une \u00e9quipe cr\u00e9ative et toutes ces jolies couleurs nous rendent super heureux.<\/p>\n<p>Partager, c&#039;est prendre soin de soi et nous souhaitons partager quelques conseils sur la mani\u00e8re dont les entreprises peuvent soutenir la communaut\u00e9 LGBTQIA+ en sensibilisant, en \u00e9duquant et en agissant contre la discrimination. Nous avons rassembl\u00e9 quelques lectures int\u00e9ressantes qui incluent des conseils, des informations et des exemples de bonnes pratiques pour se soutenir mutuellement. Nous sommes tous dans le m\u00eame bateau. #LoveIsLove<\/p>\n<ul>\n<li><a href=\"https:\/\/www.national.ca\/en\/perspectives\/detail\/how-your-organization-can-support-pride-without-rainbow-washing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment votre organisation peut soutenir la Pride sans lavage arc-en-ciel<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.inc.com\/sonia-thompson\/the-biggest-mistake-brands-make-with-pride-month-campaigns.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Les plus grosses erreurs commises par les marques lors des campagnes du mois des fiert\u00e9s<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/business.linkedin.com\/talent-solutions\/blog\/diversity\/2019\/how-companies-celebrate-pride-all-year-long\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>5 fa\u00e7ons pour les entreprises de c\u00e9l\u00e9brer la fiert\u00e9 tout au long de l\u2019ann\u00e9e \u2013 et de montrer \u00e0 leurs employ\u00e9s LGBTQ+ qu\u2019ils s\u2019en soucient<\/strong><\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Le mois de juin est enfin arriv\u00e9 et la premi\u00e8re semaine s&#039;est \u00e9coul\u00e9e sous une vague de chaleur. Restez hydrat\u00e9s, mes amis. Cette semaine, nous nous penchons en profondeur sur un sujet qui pose probl\u00e8me \u00e0 de nombreuses entreprises : comment promouvoir un webinaire et le mettre en \u0153uvre avec succ\u00e8s pour augmenter les taux de conversion. 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New technologies can be difficult to adapt to, and","twitter:creator":"@honeypot_mkting","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"7223","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-12-08 20:25:16","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:23","updated":"2025-12-08 20:25:16"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/\" title=\"Digital Marketing\">Digital Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tWebinar Marketing : How to Create, Structure and Promote a Webinar Program\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr"},{"label":"Digital Marketing","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/"},{"label":"Webinar Marketing : How to Create, Structure and Promote a Webinar Program","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/webinar-marketing\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=7223"}],"version-history":[{"count":1,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7223\/revisions"}],"predecessor-version":[{"id":13985,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7223\/revisions\/13985"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=7223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=7223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=7223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}