{"id":7330,"date":"2020-06-19T22:33:28","date_gmt":"2020-06-19T22:33:28","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7330"},"modified":"2024-09-24T13:02:13","modified_gmt":"2024-09-24T17:02:13","slug":"configurer-google-mon-entreprise","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/winlocal\/set-up-google-my-business\/","title":{"rendered":"Comment configurer Google My Business"},"content":{"rendered":"<h3 class=\"wp-block-heading\">Qu&#039;est-ce que le profil Google Business\u00a0?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google Mon Entreprise (<a href=\"https:\/\/www.google.com\/business\/?ppsrc=GPDA2\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GMB<\/strong><\/a>) est un outil gratuit puissant qui vous permet de g\u00e9rer la mani\u00e8re dont votre entreprise appara\u00eet dans les r\u00e9sultats de recherche Google, Google Maps et les avis Google. Vous pouvez ajouter le nom de votre entreprise, vos coordonn\u00e9es, votre emplacement et vos horaires, des photos, et vous pouvez surveiller et r\u00e9pondre aux avis des clients. Lisez la suite pour obtenir un guide \u00e9tape par \u00e9tape sur la fa\u00e7on de configurer Google My Business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Avis sur les profils Google Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le pouvoir des avis GMB ne doit pas \u00eatre sous-estim\u00e9. C&#039;est un excellent moyen d&#039;entrer en contact avec vos consommateurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9pondre aux avis montre que vous \u00eates reconnaissant de leur soutien et peut aider \u00e0 faire ressortir les avis positifs sur votre fiche, ce qui incite davantage les gens \u00e0 laisser leurs propres avis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il est \u00e9galement important de r\u00e9pondre aux avis n\u00e9gatifs pour montrer que vous les prenez au s\u00e9rieux et que vous faites un effort pour r\u00e9soudre le probl\u00e8me. Soyez toujours courtois : attaquer un avis n\u00e9gatif ne fait que para\u00eetre non professionnel et hostile et rendra l&#039;avis n\u00e9gatif plus cr\u00e9dible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un livre \u00e9tonnant qui aborde le sujet de la gestion des commentaires n\u00e9gatifs des consommateurs de mani\u00e8re cr\u00e9ative et perspicace. <a href=\"https:\/\/www.amazon.ca\/Hug-Your-Haters-Complaints-Customers\/dp\/1101980672\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Embrassez vos ennemis<\/strong><\/a>, par Jay Baer. Il parle de l&#039;importance d&#039;utiliser les avis n\u00e9gatifs pour optimiser vos efforts de service client, en s&#039;appuyant sur des \u00e9tudes de cas minutieusement \u00e9tudi\u00e9es aupr\u00e8s d&#039;entreprises de tous types et de toutes tailles du monde entier. C&#039;est une lecture facile et elle est hautement approuv\u00e9e par le ma\u00eetre des m\u00e9dias sociaux, <strong><a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Vaynerchuk<\/a><\/strong>, qui affirme que \u00ab c&#039;est une lecture incontournable si vous vous souciez de vos clients et de votre entreprise \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici un \u00e9chantillon de capture d&#039;\u00e9cran de certains avis pour <a href=\"https:\/\/honeypotmarketing.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Marketing par pots de miel<\/strong><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-06-12-honeypot-marketing-Google-Search2.png\" alt=\"Avis sur Honeypot Marketing sur Google My Business\" class=\"wp-image-7334\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez \u00e9galement acc\u00e9der \u00e0 des analyses pour voir o\u00f9 et comment les gens vous recherchent, et bien plus encore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Comment configurer Google My Business<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jetons un \u0153il aux premi\u00e8res \u00e9tapes pour configurer votre fiche d&#039;entreprise\u00a0:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9ez un compte et revendiquez votre entreprise<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connectez-vous au compte Google que vous souhaitez associer \u00e0 votre entreprise.<\/li>\n\n\n\n<li>Acc\u00e9dez \u00e0 google.com\/business et cliquez sur le bouton \u00ab G\u00e9rer maintenant \u00bb.<\/li>\n\n\n\n<li>Entrez le nom de votre entreprise.<\/li>\n\n\n\n<li>Entrez l&#039;adresse de votre entreprise.<\/li>\n\n\n\n<li>Si vous livrez, cochez la case \u00ab Je livre des biens et des services \u00e0 mes clients \u00bb. Si vous travaillez \u00e0 votre domicile ou \u00e0 une autre adresse que vous ne souhaitez pas voir affich\u00e9e publiquement, cochez \u00ab Masquer mon adresse (ce n&#039;est pas un magasin) Afficher uniquement la r\u00e9gion \u00bb. Enfin, s\u00e9lectionnez votre zone de livraison.<\/li>\n\n\n\n<li>Choisissez votre cat\u00e9gorie d&#039;entreprise. Essayez de choisir la cat\u00e9gorie la plus pr\u00e9cise possible : vous indiquez ainsi \u00e0 Google quel type de clients doit voir la fiche de votre entreprise.<\/li>\n\n\n\n<li>Ajoutez votre num\u00e9ro de t\u00e9l\u00e9phone professionnel et\/ou votre site Web.<\/li>\n\n\n\n<li>Choisissez une option de v\u00e9rification. Si vous n&#039;\u00eates pas encore pr\u00eat \u00e0 v\u00e9rifier votre entreprise, cliquez sur \u00ab\u00a0Essayer une autre m\u00e9thode\u00a0\u00bb \u2192 \u00ab\u00a0Plus tard\u00a0\u00bb.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/GMB-set-up-HPT.png\" alt=\"configuration du pot de miel Google My Business\" class=\"wp-image-7337\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voil\u00e0 pour la configuration. Mais vous pouvez et devez faire bien plus. Vous trouverez une proc\u00e9dure pas \u00e0 pas sur Comment obtenir la v\u00e9rification sur Google My Business <a href=\"https:\/\/honeypotmarketing.com\/fr\/verification-de-google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ici<\/strong><\/a>, et une proc\u00e9dure pas \u00e0 pas sur Comment optimiser Google My Business <strong><a href=\"https:\/\/honeypotmarketing.com\/fr\/optimisation-de-google-my-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" class=\"wp-image-7256\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Qu&#039;est-ce que le profil Google Business ? Google My Business (GMB) est un outil gratuit puissant qui vous permet de g\u00e9rer la mani\u00e8re dont votre entreprise appara\u00eet dans les r\u00e9sultats de recherche Google, Google Maps et les avis Google. Vous pouvez ajouter le nom de votre entreprise, vos coordonn\u00e9es, votre emplacement et vos horaires, des photos, et vous pouvez surveiller et r\u00e9pondre aux avis des clients. Lisez la suite pour en savoir plus\u2026<\/p>","protected":false},"author":3,"featured_media":7387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[48,424],"tags":[307,308,49],"class_list":["post-7330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-winlocal","tag-gmb","tag-google-my-business","tag-how-to"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":48,"label":"How To"},{"value":424,"label":"Winlocal"}],"post_tag":[{"value":307,"label":"GMB"},{"value":308,"label":"Google My Business"},{"value":49,"label":"How To"}]},"featured_image_src_large":false,"author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"comment_info":8,"category_info":[{"term_id":48,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":22,"filter":"raw","cat_ID":48,"category_count":22,"category_description":"","cat_name":"How To","category_nicename":"how-to","category_parent":0},{"term_id":424,"name":"Winlocal","slug":"winlocal","term_group":0,"term_taxonomy_id":424,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":424,"category_count":7,"category_description":"","cat_name":"Winlocal","category_nicename":"winlocal","category_parent":0}],"tag_info":[{"term_id":307,"name":"GMB","slug":"gmb","term_group":0,"term_taxonomy_id":307,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":308,"name":"Google My Business","slug":"google-my-business","term_group":0,"term_taxonomy_id":308,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"The Bee Team","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/bee-team\/"},"uagb_comment_info":8,"uagb_excerpt":"What is Google Business Profile? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. Read on for...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is Google Business Profile? Google My Business (GMB) is a powerful free tool that lets you manage how your business appears in Google search results, Google Maps, and Google reviews. You can add your business name, contact information, location and hours, photos, and you can monitor and respond to customer reviews. 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