{"id":7534,"date":"2020-07-27T13:29:42","date_gmt":"2020-07-27T13:29:42","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7534"},"modified":"2024-09-24T13:18:14","modified_gmt":"2024-09-24T17:18:14","slug":"copie-qui-convertit","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/marketing\/copy-that-converts\/","title":{"rendered":"Des textes qui convertissent : des recettes pour des textes captivants"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Q9ohanHo_AE\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Copy That Converts: Recipes for Captivating Copy Writing\" \/><meta itemprop=\"uploadDate\" content=\"2020-07-27T13:29:42-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT53M02S\" \/><meta itemprop=\"description\" content=\"This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times?You&#039;ve heard this endlessly, I&#039;m sure. The same old advice. &quot;Hey, you want good ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"thumbnailURL\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/JulyYoutubeThumbnail-140.jpg\" \/><meta itemprop=\"contentSize\" content=\"48.6\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FRecipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fmarketing%2Fcopy-that-converts%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7534-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Recipes_for_Writing_Copy_That_Captivates_and_Converts_The_Awesome_Sauce-audio.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>Cette semaine, j&#039;ai pour t\u00e2che difficile d&#039;\u00e9crire sur la bonne \u00e9criture : r\u00e9diger des textes qui captivent et convertissent. Aucune pression. Facile, n&#039;est-ce pas ? Ai-je dit qu&#039;il fallait \u00e9crire suffisamment de fois ?<\/p>\n\n\n\n<p>Vous avez certainement entendu cela \u00e0 l&#039;infini. Le m\u00eame vieux conseil. \u00ab H\u00e9, vous voulez de bons r\u00e9sultats ? Cr\u00e9ez du contenu incroyable ! \u00bb Oh ok. Pas de probl\u00e8me. Donc, je dois juste cr\u00e9er du contenu incroyable. OK. \u00c0 quel point cela peut-il \u00eatre difficile ?<\/p>\n\n\n\n<p>Pensez \u00e0 tout le contenu disponible. Pensez maintenant \u00e0 tout le contenu qui est bon. Pensez maintenant \u00e0 tout le contenu qui est incroyable. Vous \u00eates d\u00e9j\u00e0 intimid\u00e9 ?<\/p>\n\n\n\n<p>C&#039;est bien beau de dire : \u00ab H\u00e9, \u00e9crivez un texte incroyable et vous attirerez les gens. \u00bb Mais qu&#039;est-ce que cela signifie ? En quoi est-ce un bon conseil ? Qu&#039;est-ce qui est consid\u00e9r\u00e9 comme incroyable et comment l&#039;\u00e9crire ?<\/p>\n\n\n\n<p>La bonne nouvelle, c&#039;est que ce n&#039;est pas aussi compliqu\u00e9 et impossible que je viens de le dire. Si cette lecture s&#039;av\u00e8re ennuyeuse, n&#039;h\u00e9sitez pas \u00e0 me critiquer.<\/p>\n\n\n\n<p>Alors, qu&#039;est-ce qui compose cette sauce g\u00e9niale ? D\u00e9couvrons-le.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Awesome-sauce-1-1.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7536\"\/><\/figure>\n<\/div>\n\n\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus o\u00f9 Dan et les Bees discutent de quelques excellentes m\u00e9thodes pour r\u00e9diger des textes qui convertissent, en utilisant des exemples tir\u00e9s de leur propre travail, ainsi que des articles de gourous et de plateformes marketing de premier plan.<\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur&nbsp;<\/span><a class=\"_e75a791d-denali-editor-page-rtfLink\" href=\"https:\/\/www.facebook.com\/events\/238401824042195\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Facebook<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, ou emportez-le avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils du monde du marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quoi de neuf?<\/h2>\n\n\n\n<p>Nous n&#039;avons pas \u00e9t\u00e9 inond\u00e9s de drames sur les r\u00e9seaux sociaux cette semaine. C&#039;est nouveau, non ?<\/p>\n\n\n\n<p>Il y a cependant eu quelques innovations int\u00e9ressantes dans certains des outils et plateformes que nous utilisons !<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/slack-launches-slack-connect\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Slack lance Slack Connect<\/strong><\/a> \u2013 Slack \u00e9tait d\u00e9j\u00e0 un formidable outil de communication interne offrant une s\u00e9curit\u00e9 optimale aux entreprises. Aujourd&#039;hui, Slack \u00e9tend son offre \u00e0 la communication externe avec la possibilit\u00e9 de collaborer avec jusqu&#039;\u00e0 20 organisations diff\u00e9rentes \u00e0 la fois. L&#039;objectif est de changer notre fa\u00e7on de communiquer en la rendant plus simple que jamais.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/googles-rich-results-test-out-of-beta\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le test des r\u00e9sultats enrichis de Google est sorti de la version b\u00eata<\/strong><\/a> \u2013 Nous avons abord\u00e9 ce sujet dans notre r\u00e9cent article de blog sur <a href=\"https:\/\/honeypotmarketing.com\/fr\/recherches-google-sans-clic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recherches Google sans clic<\/strong><\/a>, et maintenant Google a annonc\u00e9 que l&#039;outil Rich Results Test est officiellement sorti de la version b\u00eata et remplacera l&#039;outil Structured Data de Google.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/linkedins-name-pronunciation-tool-inclusive-experiences\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le nouvel outil de prononciation de nom de LinkedIn peut rendre votre communication plus efficace et inclusive<\/strong><\/a> \u2013 C\u2019est tr\u00e8s explicite et g\u00e9nial. C\u2019est un outil formidable, surtout quand on vit dans une communaut\u00e9 aussi diversifi\u00e9e sur le plan culturel que la r\u00e9gion de Waterloo.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.impactbnd.com\/blog\/youtube-increases-ad-load-lowering-cost-to-entry\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>YouTube va proposer davantage de publicit\u00e9s dans les vid\u00e9os, augmentant ainsi l&#039;espace publicitaire et r\u00e9duisant les co\u00fbts<\/strong><\/a> \u2013 Excellente nouvelle pour les entreprises et les sp\u00e9cialistes du marketing ! Peut-\u00eatre pas tellement pour les t\u00e9l\u00e9spectateurs. \u00c0 moins que nous ayons droit \u00e0 des publicit\u00e9s tr\u00e8s cr\u00e9atives et divertissantes, bien s\u00fbr !<\/li>\n\n\n\n<li><a href=\"https:\/\/later.com\/blog\/instagram-reels\/?utm_source=facebook&amp;utm_medium=cpm&amp;utm_campaign=social_boostad_20200701_facebook_instagramreels&amp;fbclid=IwAR1XDvkv_dBB3kJRd9JvvURq37EmUpUSeiDgx1ss68aLg0qIreqpAIk47Aw\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pr\u00e9sentation d&#039;Instagram Reels : la r\u00e9ponse d&#039;Instagram \u00e0 TikTok<\/strong><\/a> \u2013 Oui. Vous pouvez d\u00e9sormais enregistrer des clips de 15 secondes sur fond de musique sur Instagram. Sera-t-il possible de tirer parti du ph\u00e9nom\u00e8ne du milliard d\u2019utilisateurs de TikTok ? Dites-nous ce que vous en pensez dans les commentaires ci-dessous !<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image wp-image-7542 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Instagram-Reels.png\" alt=\"r\u00e9diger un texte qui captive\" class=\"wp-image-7542\"\/><figcaption class=\"wp-element-caption\">Instagram via TechCrunch<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce qui fonctionne ?<\/h2>\n\n\n\n<p>Bon, je suppose que je devrais probablement passer \u00e0 la partie \u00ab comment bien \u00e9crire \u00bb. BIEN. Par o\u00f9 commencer ? Hum. Vous savez par o\u00f9. Comme d\u2019habitude. Le d\u00e9but.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Faites votre recherche de mots-cl\u00e9s<\/h3>\n\n\n\n<p>Avant de commencer \u00e0 \u00e9crire, et m\u00eame avant de r\u00e9diger le titre, vous devez effectuer une recherche de mots cl\u00e9s. Cela fera une \u00e9norme diff\u00e9rence dans le classement de votre contenu sur Google.<\/p>\n\n\n\n<p>Il existe de nombreux outils formidables \u00e0 utiliser, comme <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Grenouille qui crie<\/strong><\/a> ou <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SEMrush<\/strong><\/a>.<\/p>\n\n\n\n<p>Ou m\u00eame en utilisant la recherche Google pour voir quels mots-cl\u00e9s et expressions-cl\u00e9s apparaissent en premier \u2013<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-22-Google.png\" alt=\"r\u00e9diger un texte qui convertit\" class=\"wp-image-7544\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>et ceux qui sont affich\u00e9s en bas de la page de recherche dans la section \u00ab Recherches associ\u00e9es \u00e0 \u00bb.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-22-honeypot-marketing-Google-Search.png\" alt=\"r\u00e9diger un texte qui convertit\" class=\"wp-image-7545\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u00c0 l\u2019aide de ces outils, vous pouvez d\u00e9terminer les meilleurs mots-cl\u00e9s pour votre contenu et les utiliser lors de la r\u00e9daction de votre copie pour vous aider \u00e0 vous classer plus haut en tant qu\u2019autorit\u00e9 pour ces termes de recherche.<\/p>\n\n\n\n<p>Voici une liste rapide de conseils pour vous aider dans la recherche de mots cl\u00e9s\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilisez judicieusement les mots cl\u00e9s n\u00e9gatifs : cela peut r\u00e9duire consid\u00e9rablement les d\u00e9penses publicitaires et augmenter les conversions en supprimant les recherches similaires, mais non pertinentes pour votre entreprise. (Par exemple : vous vendez des vestes en cuir d&#039;agneau de haute couture et vous obtenez des clics pour \u00ab vestes en cuir \u00bb de la part de personnes \u00e0 la recherche de vestes de motard, pour \u00eatre d\u00e9\u00e7ues, mais vous payez toujours pour ces clics.)<\/li>\n\n\n\n<li>Ajoutez vos concurrents \u00e0 votre liste de mots cl\u00e9s n\u00e9gatifs.<\/li>\n\n\n\n<li>Ciblez les mots-cl\u00e9s longue tra\u00eene avec un score de qualit\u00e9 \u00e9lev\u00e9 (sup\u00e9rieur \u00e0 10).<\/li>\n\n\n\n<li>Gardez tout synchronis\u00e9, y compris vos mots-cl\u00e9s, votre texte publicitaire et votre page de destination, et n&#039;induisez pas votre public en erreur \u00e0 aucun moment.<\/li>\n\n\n\n<li>Concentrez-vous sur les phrases qui se lisent comme des questions et r\u00e9pondez \u00e0 ces questions pour donner une valeur imm\u00e9diate.<\/li>\n\n\n\n<li>Ajoutez l&#039;emplacement \u00e0 vos mots-cl\u00e9s.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Le titre<\/h3>\n\n\n\n<p>C&#039;est extr\u00eamement important et c&#039;est souvent l&#039;\u00e9l\u00e9ment d\u00e9cisif qui fait la diff\u00e9rence entre quelqu&#039;un qui clique sur votre contenu et quelqu&#039;un qui l&#039;ignore.<\/p>\n\n\n\n<p>Par exemple:<\/p>\n\n\n\n<p><strong>Il est difficile d\u2019\u00e9crire de bons titres. Cliquez ici pour vous am\u00e9liorer.<\/strong><\/p>\n\n\n\n<p>Si votre titre ressemble \u00e0 ceci, personne ne cliquera dessus \u00e0 moins qu\u2019il n\u2019ait d\u00e9j\u00e0 eu l\u2019intention d\u2019acheter quelque chose chez vous \u2013 ou qu\u2019il vous doive une faveur.<\/p>\n\n\n\n<p>(Et combien de personnes ont essay\u00e9 de cliquer sur ce titre ? Ce n&#039;est pas grave. Admettez-le simplement. Personne n&#039;a besoin de le savoir.)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Avant m\u00eame de commencer \u00e0 r\u00e9fl\u00e9chir \u00e0 des id\u00e9es, je dois vraiment r\u00e9fl\u00e9chir \u00e0 mes intentions, \u00e0 mon message, \u00e0 ce que j&#039;essaie de dire.<\/p>\n<\/blockquote>\n\n\n\n<p>Je veux parler aux gens d\u2019un blog que j\u2019ai \u00e9crit sur la r\u00e9daction de textes qui convertissent.<\/p>\n\n\n\n<p>Maintenant, je dois penser au lecteur. Qui sont-ils et pourquoi veulent-ils lire mon blog ? Voir le titre ci-dessus. D\u00e9sol\u00e9, c&#039;est de la paresse. Tu t&#039;en remettras.<\/p>\n\n\n\n<p>En d\u2019autres termes, vous devez cr\u00e9er une personnalit\u00e9 \u2013 ou des personnalit\u00e9s, selon votre public cible \u2013 afin de mieux comprendre qui ils sont et ce qu\u2019ils veulent.<\/p>\n\n\n\n<p>Alors, comment puis-je rendre ce titre int\u00e9ressant, maintenant que j&#039;ai pris en consid\u00e9ration ce que je veux dire et que j&#039;ai reconnu que le point sensible du lecteur est la difficult\u00e9 d&#039;\u00e9crire un texte qui captive vraiment ?<\/p>\n\n\n\n<p>Et si on transformait cela en question :<\/p>\n\n\n\n<p><strong>&nbsp;Qui d\u2019autre veut conna\u00eetre le myst\u00e8re derri\u00e8re l\u2019\u00e9criture de titres percutants\u00a0?<\/strong><\/p>\n\n\n\n<p>Ou en faire une liste toujours populaire avec quelque chose d&#039;inattendu :<\/p>\n\n\n\n<p><strong>23 fa\u00e7ons d&#039;\u00e9crire des titres percutants avec une main attach\u00e9e dans le dos<\/strong><\/p>\n\n\n\n<p>Ou le titre m\u00eame de ce blog que vous lisez. Il est pr\u00e9cis, avec une touche de fun. Vous avez cliqu\u00e9 dessus. Peut-\u00eatre. Probablement.<\/p>\n\n\n\n<p>Voici quelques ressources suppl\u00e9mentaires pour vous aider \u00e0 commencer \u00e0 r\u00e9diger vos propres titres percutants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.adzooma.com\/blog\/how-to-write-perfect-ppc-headlines-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment r\u00e9diger des titres PPC parfaits en 5 \u00e9tapes faciles<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.quicksprout.com\/headlines\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>R\u00e9daction de titres 101\u00a0: comment r\u00e9diger des titres accrocheurs qui convertissent<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.crazyegg.com\/blog\/headlines-9-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment cr\u00e9er des titres gagnants en 9 \u00e9tapes simples<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/neilpatel.com\/blog\/ultimate-home-page-headline\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>9 \u00e9tapes pour r\u00e9diger le titre ultime de votre page d&#039;accueil<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Comment r\u00e9diger un texte qui captive<\/h3>\n\n\n\n<p>Et c&#039;est parti. Entrons dans le vif du sujet. D\u00e9sol\u00e9 pour les v\u00e9g\u00e9tariens. Imaginez plut\u00f4t une \u00e9paisse tranche de seitan finement assaisonn\u00e9.<\/p>\n\n\n\n<p>La seule chose que vous ne devez absolument jamais faire est d&#039;essayer de capter le pouls si vous ne pouvez pas le ressentir. Cela sera douloureusement \u00e9vident et si vous avez de la chance, la seule chose qui se produira est que vous serez int\u00e9gr\u00e9 \u00e0 la blague de la semaine.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Image-from-iOS.jpg\" alt=\"r\u00e9diger un texte qui captive\" class=\"wp-image-7543\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Restez fid\u00e8le \u00e0 ce que vous connaissez et \u00e0 votre sp\u00e9cialit\u00e9.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>R\u00e9diger un texte qui convertit est un d\u00e9fi. Un moyen simple d&#039;y faire face est de se d\u00e9tendre compl\u00e8tement. Soyez une personne et agissez comme si vous parliez \u00e0 une personne.<\/p>\n<\/blockquote>\n\n\n\n<p>Je vous imagine, cher lecteur, en ce moment m\u00eame o\u00f9 j&#039;\u00e9cris, puis je le relis avec un accent bizarre et j&#039;essaie de le voir comme vous le verrez.<\/p>\n\n\n\n<p>(Ce n&#039;est pas que tu as un accent bizarre, c&#039;est juste amusant de faire des voix idiotes, n&#039;est-ce pas ? Je ne suis pas seul ici. Ne me juge pas.)<\/p>\n\n\n\n<p>Quelques \u00e9l\u00e9ments cl\u00e9s \u00e0 prendre en compte lors de la r\u00e9daction d&#039;un texte :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9crivez pour un seul lecteur : vous. Je lis ceci en ce moment m\u00eame. J&#039;\u00e9cris ceci pour vous.<\/li>\n\n\n\n<li>Parlez leur langue \u2013 Que voulez-vous dire ? Utilisez la voix, le ton et le style de parole de votre client.<\/li>\n\n\n\n<li>Utiliser des en-t\u00eates.<\/li>\n\n\n\n<li>Utilisez des mots et des phrases courtes \u2013 KISS. Keep It Simple, Stupid.<\/li>\n\n\n\n<li>Utilisez des puces.<\/li>\n\n\n\n<li>Les polices de caract\u00e8res sont importantes : elles donnent le ton, donc n&#039;utilisez pas de polices Comic Sans \u00e0 moins que vous ne r\u00e9alisiez une carte d&#039;anniversaire maison pour votre enfant de 5 ans. Ne n\u00e9gligez pas le design.<\/li>\n\n\n\n<li>Utilisez des \u00e9l\u00e9ments visuels.<\/li>\n\n\n\n<li>Divisez les longs blocs de texte en morceaux plus petits pour faciliter la lecture et le flux visuel.<\/li>\n\n\n\n<li>Soyez pr\u00e9cis \u2013 Les textes publicitaires sont remplis d&#039;affirmations g\u00e9n\u00e9rales et infalsifiables. Soyez pr\u00e9cis. Vous ne pouvez pas vous permettre de faire des erreurs.<\/li>\n\n\n\n<li>Connaissez votre support et votre cha\u00eene : le support est le message, n\u2019est-ce pas ?<\/li>\n\n\n\n<li>Fournissez un appel \u00e0 l\u2019action clair et imm\u00e9diat.<\/li>\n\n\n\n<li>Testez tout.<\/li>\n<\/ul>\n\n\n\n<p>Je sais, je sais. Vous voulez des exemples. Tr\u00e8s bien. Faisons-le.<\/p>\n\n\n\n<p>Lequel de ces 2 exemples de copie trouvez-vous le plus captivant\u00a0:<\/p>\n\n\n\n<p><strong>B\u00e9n\u00e9ficiez d&#039;une r\u00e9duction sur ces superbes \u00e9couteurs sans fil en remplissant ce formulaire maintenant !<\/strong><\/p>\n\n\n\n<p>ou\u2026<\/p>\n\n\n\n<p><strong>Nous vous avons fait b\u00e9n\u00e9ficier d&#039;une remise sp\u00e9ciale sur votre prochain casque sans fil. Reposez vos pieds fatigu\u00e9s, d\u00e9m\u00ealez votre vieille paire pour lui dire au revoir une derni\u00e8re fois et avec amour pour vous avoir bien servi, et \u00e9coutez votre chanson ou podcast pr\u00e9f\u00e9r\u00e9 tout en remplissant ce court formulaire.<\/strong><\/p>\n\n\n\n<p>Alors, qu\u2019ai-je fait ? J\u2019ai rendu le texte plus engageant en m\u2019adressant directement au lecteur, en abordant un point sensible et en faisant preuve d\u2019empathie, en d\u00e9montrant que je comprends sa situation.<\/p>\n\n\n\n<p>Jetons un \u0153il \u00e0 quelques exemples r\u00e9els de messages que nous avons \u00e9crits ici \u00e0 <a href=\"https:\/\/honeypotmarketing.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Pot de miel<\/strong><\/a>, et d\u00e9composons ce qu&#039;ils font bien. Nous examinerons \u00e0 la fois les publications d&#039;annonces organiques et PPC pour vous offrir un large \u00e9ventail de styles et de strat\u00e9gies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publications organiques<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-23-Delta-Faucet-Canada-on-Instagram-\u201cOur-four-legged-friends-are-family-members-not-just-pets-We-love-h....png\" alt=\"copie qui convertit\" class=\"wp-image-7548\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Remplisseur de marmite pour votre chien \u2013 Delta Faucet Canada<\/p>\n\n\n\n<p>Entre l&#039;image et le texte, nous avons pu mettre en valeur la polyvalence du produit. Cela prouve que les remplisseurs de pots ne servent pas uniquement \u00e0 faire des p\u00e2tes, mais peuvent \u00e9galement permettre \u00e0 votre chien d&#039;avoir toujours un bol d&#039;eau fra\u00eeche. Youpi, mon chien !<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot_2020-07-23-HiveLife-at-Honeypot-Marketing-on-Instagram-\u201cIf-something-appears-to-be-easy-it-probably-is-anythin....png\" alt=\"copie qui convertit\" class=\"wp-image-7549\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Inspiration pour la Lightbox \u2013 Honeypot Marketing<\/p>\n\n\n\n<p>L&#039;image n&#039;est pas seulement belle, mais elle est accompagn\u00e9e d&#039;un texte qui a vraiment trouv\u00e9 un \u00e9cho aupr\u00e8s de la communaut\u00e9 KWAWESOME, en particulier au plus fort de la COVID-19, lorsque de nombreuses petites entreprises \u00e9taient en difficult\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/image-1.png\" alt=\"copie qui convertit\" class=\"wp-image-7550\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>L\u2019un des meilleurs articles organiques sur Facebook pour Delta Faucet Canada \u00e9tait celui-ci sur la fa\u00e7on de choisir un robinet de salle de bain.<\/p>\n\n\n\n<p>Nous avons r\u00e9utilis\u00e9 leur contenu et en avons fait un guide d&#039;instructions facile \u00e0 suivre. Nous l&#039;avons ensuite publi\u00e9 le vendredi avant un week-end pour inspirer les guerriers du week-end. Nous n&#039;avons pas vendu le produit, mais nous avons plut\u00f4t expliqu\u00e9 comment nous fournissions des informations gratuites afin que les consommateurs puissent faire un choix \u00e9clair\u00e9.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HPT-fathers-day.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7551\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>En voici une populaire sur la page Facebook de Honeypot.<\/p>\n\n\n\n<p>C&#039;est une bonne utilisation de l&#039;humour et cela encourage les lecteurs \u00e0 s&#039;arr\u00eater et \u00e0 lire le fil d&#039;actualit\u00e9. Nous avons \u00e9galement pu taguer d&#039;autres entreprises qui ont partag\u00e9 le contenu. Qui n&#039;aime pas une bonne (mauvaise) blague de papa ?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ML-moonshine.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7552\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Voici un bon exemple d&#039;une publication LinkedIn plus longue via Honeypot qui a re\u00e7u un bon engagement.<\/p>\n\n\n\n<p>Les contenus plus longs fonctionnent mieux sur LinkedIn s&#039;ils sont racont\u00e9s dans le contexte d&#039;une histoire. Assurez-vous d&#039;ajouter des hashtags. De plus, le fait de taguer l&#039;entreprise mentionn\u00e9e permet d&#039;am\u00e9liorer la port\u00e9e de cette publication.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/4all.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7553\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Cet article a eu de tr\u00e8s bons r\u00e9sultats sur LinkedIn.<\/p>\n\n\n\n<p>L&#039;annonce a partag\u00e9 un conseil utile avec un extrait vid\u00e9o de l&#039;\u00e9mission. Elle a \u00e9galement atteint une plus grande port\u00e9e car elle a identifi\u00e9 une autre entreprise locale. Le texte est direct et concis, offrant le conseil et la possibilit\u00e9 de regarder pour en savoir plus.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/KitchenChef.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7556\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Robinetterie Delta \u2013 Pinterest<\/p>\n\n\n\n<p>6 am\u00e9liorations de cuisine qui font pleurer les chefs en herbe<\/p>\n\n\n\n<p>Vous envisagez de r\u00e9nover votre cuisine ? Alors vous voudrez vous assurer de r\u00e9nover les bons \u00e9l\u00e9ments qui porteront votre pr\u00e9paration de repas \u00e0 un nouveau niveau. Nous avons compil\u00e9 les 6 \u00e9l\u00e9ments que vous voudrez r\u00e9nover pour cr\u00e9er une cuisine de premier ordre. #kitchen #deltafaucet #faucet #fridge #stovetop #stove #potfiller #knobs #handles #chef #meals #cooking #renovations #kitchenreno #kitchenupgrade #makeover #renovate #newlook #happycookhappylife<\/p>\n\n\n\n<p>Ce billet a un titre g\u00e9nial et le texte se lit sur un ton tr\u00e8s conversationnel. Et puis, il y a des listes. Tout le monde aime les listes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/dbb8719178c454c1e99df5db4f87416b.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7557\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Voici un autre article de Delta Faucet qui a bien fonctionn\u00e9 sur Pinterest. Notez comment il reconna\u00eet l\u2019importance de la cuisine et l\u2019attachement \u00e9motionnel que nous lui portons g\u00e9n\u00e9ralement.<\/p>\n\n\n\n<p>Votre cuisine est le c\u0153ur de votre maison, et vous cherchez peut-\u00eatre des moyens d&#039;y apporter une touche de style. #krystinlee a d&#039;excellentes id\u00e9es sur la fa\u00e7on dont vous pouvez relooker votre cuisine, le tout avec un budget limit\u00e9. #KitchenMakeover #Kitchen #Makeover #KitchenRemodel #NewLook #HomeDecor #WhiteKitchen #HeartOfYourHome #KitchenRevamp #NewKitchenWhoDis #Remodel #Revamp #BudgetKitchenMakeover #Budget #DecorLifestyle #Lifestyle #Home<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Publications PPC<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ig-norman.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7554\"\/><\/figure>\n<\/div>\n\n\n<p>Cette publicit\u00e9 a r\u00e9ussi \u00e0 cr\u00e9er un sentiment de FOMO (fear of missing out) \u2013 en faisant para\u00eetre quelque chose plus d\u00e9sirable parce qu\u2019il est en petite quantit\u00e9.<\/p>\n\n\n\n<p>Nous faisions la promotion d&#039;un webinaire gratuit pour notre client sur des publicit\u00e9s Facebook. La campagne a dur\u00e9 1,5 semaine avant la date du webinaire. Voici les indicateurs de la campagne\u00a0: (du 12 au 17 juin 2020)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Port\u00e9e : 2 472<\/li>\n\n\n\n<li>Impressions: 3,305<\/li>\n\n\n\n<li>Liens de clic uniques\u00a0: 24<\/li>\n\n\n\n<li>R\u00e9sultats \/ Inscriptions : 4<\/li>\n<\/ul>\n\n\n\n<p>Apr\u00e8s avoir mis \u00e0 jour le message pour susciter ce sentiment de FOMO, les performances de la campagne ont consid\u00e9rablement augment\u00e9. (18 juin \u2013 23 juin 2020)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Port\u00e9e : 5 890 <\/strong><\/li>\n\n\n\n<li><strong>Impressions : 10 205<\/strong><\/li>\n\n\n\n<li><strong>Liens de clic uniques\u00a0: 63<\/strong><\/li>\n\n\n\n<li><strong>R\u00e9sultats \/ Inscriptions : 10<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Exemples de messages\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab Les places sont limit\u00e9es ! Inscrivez-vous d\u00e8s maintenant. \u00bb<\/li>\n\n\n\n<li>\u00ab\u00a0Places limit\u00e9es. Inscrivez-vous d\u00e8s maintenant.\u00a0\u00bb<\/li>\n\n\n\n<li>\u00ab\u00a0Places limit\u00e9es. Inscrivez-vous d\u00e8s aujourd&#039;hui.\u00a0\u00bb<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/c2c.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7555\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Les t\u00e9moignages de clients sont une m\u00e9thode \u00e9prouv\u00e9e pour attirer des clients potentiels sur les plateformes num\u00e9riques. Les t\u00e9moignages d&#039;amis, de coll\u00e8gues et de personnes en qui nous avons confiance r\u00e9duisent le sentiment de risque. Ils renforcent la confiance dans la marque.<\/p>\n\n\n\n<p>L&#039;annonce est actuellement diffus\u00e9e sur Facebook. Elle compte 5 achats pour un co\u00fbt\/conversion de $12,66.<\/p>\n\n\n\n<p>Voil\u00e0 probablement assez d&#039;exemples concrets. Passons \u00e0 un dernier conseil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cr\u00e9ez des pages de destination \u00e0 plus haut taux de conversion<\/h3>\n\n\n\n<p>Les pages de destination sont l&#039;un des meilleurs moyens d&#039;obtenir des conversions, mais vous ne voulez pas simplement cr\u00e9er une page de destination et esp\u00e9rer que les gens s&#039;inscriront.<\/p>\n\n\n\n<p>Vous ne devez pas non plus vous concentrer uniquement sur une partie de l&#039;entonnoir. Vous devez prendre en compte l&#039;ensemble du parcours client.<\/p>\n\n\n\n<p>La plupart des pages de destination post-clic sont assez g\u00e9n\u00e9riques et r\u00e9dig\u00e9es sur un ton tr\u00e8s commercial. Oui, je viens de cr\u00e9er un nouveau mot. Laissez-vous porter.<\/p>\n\n\n\n<p>Les r\u00e8gles de r\u00e9daction d&#039;un texte pour une page de destination sont g\u00e9n\u00e9ralement les m\u00eames que celles abord\u00e9es ci-dessus, mais voici une liste car je ne peux tout simplement pas m&#039;en emp\u00eacher.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un titre court mais captivant. Allez droit au but. Ne soyez pas vague ou sournois. Dites aux gens exactement quelles sont vos intentions et ce que vous proposez.<\/li>\n\n\n\n<li>Un sous-titre expliquant plus en d\u00e9tail pourquoi le lecteur devrait \u00eatre int\u00e9ress\u00e9, donnant plus de contexte au titre principal.<\/li>\n\n\n\n<li>Une image ou une vid\u00e9o de qualit\u00e9 pour attirer l\u2019attention et piquer l\u2019int\u00e9r\u00eat, ainsi que pour fournir des informations suppl\u00e9mentaires.<\/li>\n\n\n\n<li>Un formulaire simple et concis. Souvent, il suffit de demander l&#039;adresse e-mail du lecteur. Une inscription rapide et facile, qui demande peu d&#039;efforts. C&#039;est ce que vous voulez. C&#039;est ce que veulent vos clients.<\/li>\n\n\n\n<li>Un CTA fort et clair. Faites-le de mani\u00e8re \u00e9vidente et attrayante. Ne forcez pas les gens \u00e0 rechercher un lien ou un bouton. Faites en sorte que ce soit aussi simple que possible.<\/li>\n\n\n\n<li>Un texte court est id\u00e9al si vous avez un message et une demande simples. Restez concis et pr\u00e9cis.<\/li>\n\n\n\n<li>Un texte long peut fonctionner lorsque vous avez une offre plus complexe, plus de choses \u00e0 prendre en compte ou un niveau d&#039;engagement plus \u00e9lev\u00e9. Selon les mots de <a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-creating-high-converting-landing-pages\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Neil Patel<\/strong><\/a>, ou d\u2019o\u00f9 qu\u2019il l\u2019ait tir\u00e9 : \u00ab Plus la demande est grande, plus la page est longue. \u00bb<\/li>\n\n\n\n<li>Testez et it\u00e9rez. Les tests A\/B doivent toujours faire partie de toutes vos strat\u00e9gies de r\u00e9daction.<\/li>\n\n\n\n<li>Supprimez les \u00e9l\u00e9ments de navigation des pages pour \u00e9viter les distractions.<\/li>\n\n\n\n<li>Ne laissez jamais le client rechercher votre produit ou votre message.<\/li>\n<\/ul>\n\n\n\n<p>Voici un exemple d&#039;une page de destination simple et efficace\u00a0:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/landing-page-example.png\" alt=\"copie qui convertit\" class=\"wp-image-7558\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Voici un mod\u00e8le pr\u00e9sentant les 5 principaux \u00e9l\u00e9ments d&#039;une landing page typique. Gardez \u00e0 l&#039;esprit que vous n&#039;avez pas besoin d&#039;ajouter autant de contenu \u00e0 votre landing page. Cela d\u00e9pend enti\u00e8rement de votre activit\u00e9 et de votre offre, mais c&#039;est une excellente r\u00e9f\u00e9rence \u00e0 avoir sous la main lorsque vous cr\u00e9ez votre page.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/landing-page-map.jpg\" alt=\"copie qui convertit\" class=\"wp-image-7559\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Il existe de nombreux outils que vous pouvez utiliser pour cr\u00e9er votre page de destination. En voici quelques-uns. Nous utilisons assez souvent Unbounce chez Honeypot.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/unbounce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Anti-rebond<\/strong><\/a> \u2013 Un g\u00e9n\u00e9rateur de pages de destination que vous pouvez utiliser pour cr\u00e9er, optimiser et effectuer des tests A\/B afin de d\u00e9terminer ce qui fonctionne et ce qui ne fonctionne pas sur votre page de destination.<\/li>\n\n\n\n<li><a href=\"http:\/\/www.optimizepress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Optimiser la presse<\/strong><\/a> \u2013 Cr\u00e9ez facilement des pages de destination, des pages de vente et des portails d\u2019adh\u00e9sion.<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/www.popupdomination.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PopUpDomination<\/a><\/strong> \u2013 L&#039;un des meilleurs cr\u00e9ateurs de bo\u00eetes d&#039;inscription contextuelles. Il convient aux d\u00e9butants, aux interm\u00e9diaires et aux experts en affaires en ligne en tant que mod\u00e8le de page de destination avec une facilit\u00e9 de glisser-d\u00e9poser.<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/optinmonster.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OptinMonster<\/a><\/strong> \u2013 Un excellent outil d&#039;intention de sortie qui vous aidera \u00e0 capturer des e-mails et des prospects. Il s&#039;agit d&#039;un mod\u00e8le de page de destination flexible, mais tr\u00e8s facile \u00e0 utiliser.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.instapage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Instapage<\/strong><\/a> \u2013 Vous pouvez utiliser Instapage pour cr\u00e9er une seule page de destination professionnelle, 100% gratuitement. Mais si vous souhaitez plus de pages de destination, vous devrez passer \u00e0 une version payante de ce g\u00e9n\u00e9rateur de pages de destination.<\/li>\n<\/ul>\n\n\n\n<p>Et voil\u00e0, c&#039;est tout. Nous esp\u00e9rons que vous avez trouv\u00e9 ces conseils utiles et que vous \u00eates d\u00e9sormais mieux pr\u00e9par\u00e9 \u00e0 vous lancer et \u00e0 cr\u00e9er du contenu incroyable que le monde entier adorera.<\/p>\n\n\n\n<p>Merci beaucoup d&#039;avoir lu, et j&#039;esp\u00e8re que c&#039;\u00e9tait suffisamment divertissant et instructif pour que vous ne me d\u00e9nigriez pas. Faites-le nous savoir dans les commentaires ci-dessous, ou partagez quelques-uns de vos propres conseils et histoires !<\/p>\n\n\n\n<p>\u00c0 la prochaine.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" class=\"wp-image-7256\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, j&#039;ai pour t\u00e2che difficile d&#039;\u00e9crire sur la r\u00e9daction de textes de qualit\u00e9 : r\u00e9diger des textes qui captivent et convertissent. Aucune pression. Facile, n&#039;est-ce pas ? Ai-je dit qu&#039;il fallait \u00e9crire suffisamment de fois ? Vous avez certainement entendu cela \u00e0 l&#039;infini. Le m\u00eame vieux conseil. \u00ab H\u00e9, vous voulez de bons r\u00e9sultats ? Cr\u00e9ez du contenu incroyable ! \u00bb Oh ok. Pas de probl\u00e8me. Donc, j&#039;ai juste besoin de\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55,48,42],"tags":[89,93,49],"class_list":["post-7534","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-how-to","category-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":55,"label":"Content Marketing"},{"value":48,"label":"How To"},{"value":42,"label":"Marketing"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":49,"label":"How To"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":3,"category_info":[{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":48,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":48,"taxonomy":"category","description":"","parent":0,"count":22,"filter":"raw","cat_ID":48,"category_count":22,"category_description":"","cat_name":"How To","category_nicename":"how-to","category_parent":0},{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":93,"name":"Digital Marketing Strategy","slug":"digital-marketing-strategy","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":46,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":3,"uagb_excerpt":"This week I have the tall order of writing about great writing &#8211; writing copy that captivates and converts. 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