{"id":7715,"date":"2020-09-14T14:45:46","date_gmt":"2020-09-14T14:45:46","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7715"},"modified":"2024-10-19T10:46:44","modified_gmt":"2024-10-19T14:46:44","slug":"identite-de-marque-unique","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/branding\/unique-brand-identity\/","title":{"rendered":"D\u00e9velopper une identit\u00e9 de marque unique dans la nouvelle normalit\u00e9"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UHRl9_5yvbk\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Developing a Unique Brand Identity in the New Normal\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-14T14:45:46-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT55M21S\" \/><meta itemprop=\"description\" content=\"With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. This week Dan and the bees discuss what it takes to build a unique brand identity in 2020.Be sure to ask th...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"50.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fbranding%2Funique-brand-identity%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7715-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Develop_a_Unique_Brand_Identity_in_the_New_Normal_of_2020.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Avec la domination des m\u00e9dias sociaux comme outils de communication pendant la pand\u00e9mie, l&#039;identit\u00e9 de marque va d\u00e9sormais bien au-del\u00e0 d&#039;une apparence et d&#039;une sensation. Cette semaine, Dan et les abeilles discutent de ce qu&#039;il faut pour construire une identit\u00e9 de marque unique en 2020.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7716\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/195-scaled.jpg\" alt=\"Red dart hitting yellow note with massage what makes you unique? over dartboard background\" width=\"2560\" height=\"1709\" \/><\/p>\n<p>N&#039;oubliez pas de poser aux abeilles toutes les questions que vous pourriez avoir sur ce qu&#039;elles font pour rester saines d&#039;esprit sous pression et contourner les obstacles.<\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p>Une identit\u00e9 de marque unique est l\u2019un des atouts les plus pr\u00e9cieux qu\u2019une entreprise puisse d\u00e9velopper et constitue en fin de compte le meilleur moyen de se d\u00e9marquer de la concurrence. Si vous et vos concurrents avez tous deux un excellent produit, le principal facteur de diff\u00e9renciation sera votre identit\u00e9 de marque unique.<\/p>\n<p>Selon un\u00a0<a rel=\"nofollow\" href=\"https:\/\/www.nielsen.com\/wp-content\/uploads\/sites\/3\/2019\/04\/nielsen-global-new-product-innovation-report-june-2015.pdf\">Enqu\u00eate Nielsen (page 14)<\/a>, 59% des consommateurs pr\u00e9f\u00e8rent acheter de nouveaux produits de marques qui leur sont famili\u00e8res.<\/p>\n<blockquote><p>Alors que plus de la moiti\u00e9 des consommateurs souhaitent acheter aupr\u00e8s de marques qu\u2019ils connaissent, il est facile de comprendre pourquoi il est si important de cr\u00e9er une identit\u00e9 de marque unique.<\/p><\/blockquote>\n<p>Consultez cet article pour d\u00e9couvrir quelques excellents exemples de grandes marques qui ont connu un succ\u00e8s incroyable gr\u00e2ce \u00e0 la reconnaissance de leur marque.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/agency\/develop-brand-identity\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment d\u00e9velopper une identit\u00e9 de marque unique (et m\u00e9morable) en 2020<\/strong><\/a><\/p>\n<h2>Communiquez d&#039;une voix coh\u00e9rente<\/h2>\n<p>La coh\u00e9rence est essentielle pour cr\u00e9er une identit\u00e9 de marque unique. Vous souhaitez \u00eatre imm\u00e9diatement reconnaissable, quel que soit le format ou le support. Cela signifie une coh\u00e9rence \u00e0 la fois en ligne et hors ligne.<\/p>\n<p>Int\u00e9grez votre marque \u00e0 tous les aspects de votre entreprise. Vous souhaitez qu\u2019elle se refl\u00e8te dans tout ce qui concerne votre entreprise, dans tout ce que les clients peuvent voir, lire ou entendre.<\/p>\n<p>Cela peut inclure n\u2019importe quoi, depuis\u00a0:<\/p>\n<ul>\n<li>Cartes de visite<\/li>\n<li>Publicit\u00e9s<\/li>\n<li>Conditionnement<\/li>\n<li>Logo<\/li>\n<li>Couleurs<\/li>\n<li>Polices de caract\u00e8res<\/li>\n<li>Ton de la voix<\/li>\n<li>Messagerie<\/li>\n<li>Imagerie<\/li>\n<li>D\u00e9cor<\/li>\n<\/ul>\n<p>Vous souhaitez que tous ces \u00e9l\u00e9ments soient r\u00e9unis dans un ensemble coh\u00e9rent qui repr\u00e9sente votre marque avec une vision et un ton unifi\u00e9s.<\/p>\n<p>Si vous changez constamment votre image de marque ou si vous vous pr\u00e9sentez diff\u00e9remment en ligne et hors ligne, si vos publicit\u00e9s ne ressemblent pas \u00e0 la conception de votre site Web et de vos canaux sociaux, vous ne ferez que semer la confusion chez vos clients et perdrez leur confiance en vous.<\/p>\n<p>Si vous souhaitez approfondir encore plus, voici un lien vers un blog que nous avons \u00e9crit et qui explique beaucoup plus en d\u00e9tail les \u00e9tapes \u00e0 suivre pour d\u00e9velopper une identit\u00e9 de marque unique.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/guide-online-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recherchez. \u00c9laborez une strat\u00e9gie. Ex\u00e9cutez. Les 3 piliers de la construction de votre marque en ligne.<\/strong><\/a><\/p>\n<h2>Sachez ce que vous repr\u00e9sentez<\/h2>\n<p>Les achats \u00e9thiques sont devenus monnaie courante et presque attendus, comme il se doit. Aujourd&#039;hui plus que jamais, les consommateurs sont plus exigeants envers les entreprises. Il ne suffit pas d&#039;avoir un excellent produit ou une publicit\u00e9 soign\u00e9e.<\/p>\n<p>Les gens veulent savoir ce que repr\u00e9sente votre entreprise et si vous soutenez ou non des pratiques commerciales \u00e9thiques et durables.<\/p>\n<p>Si vous ne l&#039;avez pas encore fait, vous devez vous asseoir et d\u00e9terminer ce qui vous passionne vraiment et pourquoi vous avez d\u00e9marr\u00e9 votre entreprise en premier lieu. Les personnes qui s&#039;int\u00e9ressent aux m\u00eames choses seront en r\u00e9sonance avec votre marque et voudront interagir avec vous.<\/p>\n<blockquote><p>Vous ne pouvez pas plaire \u00e0 tout le monde, alors n\u2019essayez pas.<\/p><\/blockquote>\n<p>Concentrez-vous sur l&#039;identit\u00e9 unique de votre marque et partagez-la avec votre public. Vous aurez de bien meilleures chances de d\u00e9velopper des relations et de gagner de vrais clients fid\u00e8les et des affaires r\u00e9currentes. Affinez votre champ d&#039;action autant que possible et vous obtiendrez beaucoup plus de prospects qualifi\u00e9s.<\/p>\n<h2>Puisez dans vos \u00e9motions<\/h2>\n<p>Bienvenue en 2020. Nous sommes tous un peu \u00e9mus \u00e0 ce stade. Mais ce n&#039;est pas vraiment l\u00e0 o\u00f9 je veux en venir.<\/p>\n<p>Quelles \u00e9motions votre marque inspire-t-elle aux gens ?<\/p>\n<ul>\n<li>Excitation<\/li>\n<li>Curiosit\u00e9<\/li>\n<li>Joie<\/li>\n<li>Confort<\/li>\n<\/ul>\n<p>C&#039;est votre opportunit\u00e9 de communiquer avec vos clients \u00e0 un niveau humain, vous souhaitez donc \u00e9tablir une connexion \u00e9motionnelle directe avec eux.<\/p>\n<p>Si vous parvenez \u00e0 \u00e9tablir une connexion avec votre public sur le plan \u00e9motionnel, vous construirez ainsi une base solide pour des relations durables.<\/p>\n<p>Si vous n&#039;\u00eates pas s\u00fbr de ce que vos clients pensent de votre marque, demandez-leur. Cr\u00e9ez un sondage, \u00e9laborez une campagne par e-mail, offrez une r\u00e9compense ou une remise pour la participation. Vous pouvez \u00e9galement essayer de leur demander ce qu&#039;ils pensent de vos concurrents.<\/p>\n<p>Demandez \u00e0 vos employ\u00e9s ce qu&#039;ils pensent de la marque. Bien s\u00fbr, ils pourraient tous dire que c&#039;est g\u00e9nial, parce que tout est g\u00e9nial, ou parce qu&#039;avoir un travail est g\u00e9nial. Donnez-leur peut-\u00eatre la possibilit\u00e9 d&#039;exprimer leur opinion de mani\u00e8re anonyme.<\/p>\n<p>Bien s\u00fbr, c&#039;est formidable de recevoir des retours positifs et d&#039;entendre des tonnes de gens dire que votre marque est nulle, mais les retours n\u00e9gatifs sont encore plus pr\u00e9cieux. Conna\u00eetre les points faibles que les clients peuvent avoir avec votre marque vous aidera \u00e0 vous am\u00e9liorer et \u00e0 mieux les servir. M\u00eame comprendre les points faibles qu&#039;ils ont avec vos concurrents peut \u00eatre tr\u00e8s utile.<\/p>\n<p>Si vous ne savez pas par o\u00f9 commencer, essayez de poser certaines de ces questions \u00e0 vos clients\u00a0:<\/p>\n<ul>\n<li>Quelle est la probabilit\u00e9 que vous recommandiez notre service\/entreprise \u00e0 d\u2019autres ?<\/li>\n<li>Comment \u00e9valueriez-vous votre derni\u00e8re exp\u00e9rience avec nous ?<\/li>\n<li>Si vous pouviez changer une seule chose \u00e0 nos produits\/services, que changeriez-vous ?<\/li>\n<li>Quelle autre option avez-vous envisag\u00e9e avant de nous choisir ?<\/li>\n<li>Qu\u2019est-ce qui nous distingue de la concurrence ?<\/li>\n<li>Y a-t-il autre chose que vous aimeriez que nous sachions ?<\/li>\n<\/ul>\n<h2>Construisez votre histoire<\/h2>\n<p>Selon les mots de Leo Burnett, \u00ab trouvez le c\u00f4t\u00e9 dramatique inh\u00e9rent \u00e0 votre produit \u00bb.<\/p>\n<p>Chaque marque a un lien avec la vie des gens, et cela peut \u00eatre transform\u00e9 en une histoire.<\/p>\n<p>Les m\u00e9dias sociaux ont cr\u00e9\u00e9 un environnement incroyable qui permet aux entreprises de v\u00e9ritablement s\u2019engager et de communiquer avec leurs clients.<\/p>\n<blockquote><p>N&#039;oubliez pas que les r\u00e9seaux sociaux sont des outils de communication et non des panneaux publicitaires. Consid\u00e9rez-les plut\u00f4t comme un t\u00e9l\u00e9phone que comme une t\u00e9l\u00e9vision, si cela peut vous aider.<\/p><\/blockquote>\n<p>Une bonne histoire \u00e9voque des \u00e9motions et aide le lecteur \u00e0 se connecter \u00e0 votre marque d\u2019une mani\u00e8re beaucoup plus personnelle que de simplement parler de votre produit ou service.<\/p>\n<p>Il est \u00e9galement important de noter que chaque r\u00e9seau social a son propre ton et ses propres donn\u00e9es d\u00e9mographiques. Vous devrez donc adapter votre histoire au ton de la plateforme sur laquelle vous la partagez. Cela peut sembler aller \u00e0 l&#039;encontre de la r\u00e8gle de coh\u00e9rence, mais c&#039;est l\u00e0 que cela devient extr\u00eamement important.<\/p>\n<p>Comme nous le disons toujours, vous devez vraiment comprendre qui est votre public et o\u00f9 il se trouve pour pouvoir lui parler d\u2019une mani\u00e8re qui r\u00e9sonne.<\/p>\n<h2>Personnalisez-le<\/h2>\n<p>L\u2019une des plus grandes tendances du marketing actuel est la personnalisation. Tout ce que vous pouvez faire pour personnaliser l\u2019exp\u00e9rience utilisateur contribuera \u00e0 d\u00e9velopper la personnalit\u00e9 unique de votre marque et \u00e0 rendre votre contenu plus m\u00e9morable pour vos clients.<\/p>\n<p>Starbucks est un exemple courant, il suffit d&#039;\u00e9crire votre nom sur votre tasse. Parfois, ce sont les petits d\u00e9tails qui comptent vraiment, que les gens remarquent vraiment. Il suffit de ne pas mal \u00e9crire les noms. Personne n&#039;aime \u00e7a.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7720\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/1200x630.jpg\" alt=\"starbucks misspelled names\" width=\"1200\" height=\"630\" \/><\/p>\n<p>Vous pouvez toutefois aller au-del\u00e0 de la simple addition de noms sur des tasses ou des e-mails.<\/p>\n<p>Transmettre des messages et des exp\u00e9riences bas\u00e9s sur le comportement continu d&#039;une personne peut \u00eatre beaucoup plus puissant que la personnalisation de base avec des noms.<\/p>\n<p>Nous vivons \u00e0 l&#039;\u00e8re de la collecte et de l&#039;automatisation des donn\u00e9es. Nous avons acc\u00e8s \u00e0 presque tout et nous disposons d&#039;outils pour suivre et d\u00e9clencher des actions, ce qui peut nous faire gagner \u00e9norm\u00e9ment de temps et d&#039;\u00e9nergie.<\/p>\n<blockquote><p>Les e-mails d\u00e9clench\u00e9s, ceux qui sont d\u00e9clench\u00e9s par les actions sp\u00e9cifiques d&#039;une personne, peuvent obtenir des taux d&#039;ouverture 3X et des taux de clic 2X par rapport aux e-mails standards.<\/p><\/blockquote>\n<p>Les consommateurs veulent des exp\u00e9riences personnalis\u00e9es. Voici quelques exemples pour vous donner une meilleure id\u00e9e :<\/p>\n<ul>\n<li>Offres de r\u00e9duction sur les produits que nous avons examin\u00e9s.<\/li>\n<li>Alertes lorsque les produits que nous aimons sont en vente.<\/li>\n<li>Rappels sur les soldes des comptes.<\/li>\n<\/ul>\n<p>Toutes ces choses peuvent \u00eatre facilement mises en \u0153uvre avec les bons outils. De nombreuses entreprises se d\u00e9tournent de la technologie et ne veulent pas payer pour cela, mais investir dans de bons outils sera tr\u00e8s rentable.<\/p>\n<h2>Faites attention aux tendances<\/h2>\n<p>Si vous voulez rester au top, vous devez rester au courant des tendances. Surtout de nos jours, compte tenu de la fluidit\u00e9 des tendances, il faut rester \u00e0 l&#039;\u00e9coute.<\/p>\n<p>Restez toujours fid\u00e8le \u00e0 vos valeurs fondamentales, mais vous pouvez toujours ajuster et mettre en \u0153uvre tout changement de technologie ou de culture dans votre identit\u00e9 de marque unique.<\/p>\n<p>Gardez un \u0153il sur ce que font les entreprises les plus performantes. Regardez m\u00eame celles qui ont fait des erreurs et notez leurs erreurs.<\/p>\n<p>D\u2019autres erreurs commerciales peuvent \u00eatre une excellente ressource pour construire votre identit\u00e9 de marque unique, alors faites des recherches, voyez ce que vos concurrents font de bien ou de mal et apprenez de leurs exp\u00e9riences.<\/p>\n<p>Pour conclure, nous vous laissons avec cet article g\u00e9ant qui d\u00e9crit \u00e9tape par \u00e9tape la construction d&#039;une identit\u00e9 de marque unique. Procurez-vous une chaise confortable et installez-vous confortablement. S\u00e9rieusement. Celui-ci est \u00e9norme.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/#brand-identity-research\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment cr\u00e9er une identit\u00e9 de marque unique et m\u00e9morable en 2020<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Avec la domination des m\u00e9dias sociaux comme outils de communication pendant la pand\u00e9mie, l\u2019identit\u00e9 de marque va d\u00e9sormais bien au-del\u00e0 d\u2019une apparence et d\u2019une sensation. Cette semaine, Dan et les abeilles discutent de ce qu\u2019il faut pour construire une identit\u00e9 de marque unique en 2020. N\u2019h\u00e9sitez pas \u00e0 poser aux abeilles toutes les questions que vous pourriez avoir sur ce qu\u2019est une identit\u00e9 de marque unique en 2020.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[100],"tags":[89,93,49,123,70,90,284],"class_list":["post-7715","post","type-post","status-publish","format-standard","hentry","category-branding","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"With the dominance of social media as communication tools during the pandemic, brand identity now goes much deeper than a look and a feel. 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