{"id":7726,"date":"2020-09-21T15:30:15","date_gmt":"2020-09-21T15:30:15","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7726"},"modified":"2026-03-05T07:45:58","modified_gmt":"2026-03-05T12:45:58","slug":"tactiques-de-marketing-creatives","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/marketing\/creative-marketing-tactics\/","title":{"rendered":"Des tactiques commerciales et marketing cr\u00e9atives qui peuvent permettre \u00e0 votre entreprise de se d\u00e9marquer en p\u00e9riode d&#039;incertitude"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/WGGTXo3ju5k\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Creative Business &amp;#038; Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-21T15:30:15-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT53M12S\" \/><meta itemprop=\"description\" content=\"This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. We&#039;re quickly getting closer to the holidays, and now is the time to get prepared for the rush.Also, check out our ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"48.7\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FCreative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fmarketing%2Fcreative-marketing-tactics%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7726-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Creative_Business_Marketing_Tactics_That_Can_Make_Your_Business_Stand_Out_In_Uncertain_Times.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, Dan et les Bees examinent des tactiques commerciales et marketing cr\u00e9atives qui peuvent permettre \u00e0 votre entreprise de se d\u00e9marquer en p\u00e9riode d&#039;incertitude. Nous approchons rapidement des vacances et il est d\u00e9sormais temps de se pr\u00e9parer \u00e0 la ru\u00e9e.<\/p>\n<p>Consultez \u00e9galement nos autres blogs r\u00e9cents pour encore plus d\u2019informations sur la p\u00e9riode des f\u00eates \u00e0 venir\u00a0:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/se-preparer-pour-les-vacances\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Pr\u00e9parez votre entreprise d\u00e8s aujourd&#039;hui pour une p\u00e9riode de f\u00eates unique<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/feuilles-de-route-des-campagnes-de-vacances\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>4 feuilles de route de campagne que vous pouvez utiliser pour votre marketing de fin d&#039;ann\u00e9e<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/strategies-de-sante-mentale-pour-les-entrepreneurs\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>5 strat\u00e9gies de sant\u00e9 mentale pour les entrepreneurs pendant les f\u00eates de fin d&#039;ann\u00e9e avec Frank Cianciulli<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7727\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/memecats-lets-get-creative.jpg\" alt=\"memecats-lets-get-creative\" width=\"500\" height=\"500\" data-wp-editing=\"1\" \/><\/p>\n<p>N&#039;oubliez pas de poser aux abeilles toutes les questions que vous pourriez avoir sur ce qu&#039;elles font pour mobiliser leur cr\u00e9ativit\u00e9 et contourner les obstacles.<\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Les changements de cap cr\u00e9atifs peuvent \u00eatre tr\u00e8s difficiles, en particulier pour les petites entreprises. La pand\u00e9mie a provoqu\u00e9 un changement massif sur le march\u00e9, et nous avons tous d\u00fb nous d\u00e9mener pour trouver notre place sur ce nouveau terrain.<\/p>\n<p>Jetez un \u0153il aux types d\u2019entreprises les plus touch\u00e9s par la pand\u00e9mie dans le tableau ci-dessous.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7730\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/BUSINESS_TYPES_IMPACTED_BY_PANDEMIC.jpg\" alt=\"chart of business types impacted by the pandemic\" width=\"1910\" height=\"660\" \/><\/p>\n<p>Pour rester ouvertes, ces entreprises ont d\u00fb adapter leurs strat\u00e9gies au nouveau contexte. Cela n&#039;a pas \u00e9t\u00e9 facile et les cons\u00e9quences en ont \u00e9t\u00e9 ressenties dans de nombreux secteurs.<\/p>\n<p>Depuis mars, le nombre de fermetures est assez alarmant, comme vous pouvez le voir ci-dessous, mais tout n&#039;est pas si noir. Il y a aussi eu des r\u00e9ussites vraiment \u00e9tonnantes !<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7731\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/business-closures.jpg\" alt=\"chart of business closures since march\" width=\"1910\" height=\"1068\" \/><\/p>\n<p>Bon, ce graphique est tout simplement d\u00e9primant, et maintenant je pense \u00e0 tous les merveilleux tr\u00e9sors et petites entreprises que nous avons perdus dans notre communaut\u00e9. Alors\u2026 passons \u00e0 quelques victoires, d&#039;accord ?<\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p>Voici un excellent exemple de pivot intelligent et de tactiques de marketing cr\u00e9atives qui ont reconnu et exploit\u00e9 ses comp\u00e9tences et ce qu&#039;il pouvait offrir \u00e0 la communaut\u00e9.<\/p>\n<p>Un coach sportif a lanc\u00e9 PE with Joe pour permettre aux familles et aux enfants de continuer \u00e0 faire de l&#039;activit\u00e9 physique pendant le confinement. En lan\u00e7ant ses vid\u00e9os gratuites, il est pass\u00e9 de 3 000 \u00e0 4 000 abonn\u00e9s par semaine \u00e0 200 000 \u00e0 400 000.<\/p>\n<p><iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1BckvgF1O8w\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Ce sont des histoires qui nous rassemblent et qui nous motivent en nous donnant de l\u2019espoir en nous montrant qu\u2019il est possible d\u2019avancer et de r\u00e9ussir, m\u00eame en p\u00e9riode d\u2019incertitude.<\/p>\n<p>L\u2019essor des \u00ab ghost kitchens \u00bb a \u00e9galement \u00e9t\u00e9 une grande victoire pour les restaurants et le secteur. Plut\u00f4t que d\u2019avoir des espaces de vente co\u00fbteux, de nombreux restaurants se tournent vers les \u00ab ghost kitchens \u00bb, qui existent uniquement gr\u00e2ce aux services de livraison de nourriture.<\/p>\n<p>Consultez cet article de <a href=\"https:\/\/www.theglobeandmail.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le Globe and Mail<\/a> qui parle de la mont\u00e9e des cuisines fant\u00f4mes au Canada.<\/p>\n<p><a href=\"https:\/\/www.theglobeandmail.com\/business\/article-ghost-kitchens-begin-to-pop-up-in-canada-as-food-delivery-grows-in\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Les \u00ab cuisines fant\u00f4mes \u00bb commencent \u00e0 appara\u00eetre au Canada alors que la livraison de nourriture gagne en popularit\u00e9<\/strong><\/a><\/p>\n<p>Et voici quelques autres excellents exemples de pivots r\u00e9ussis et de tactiques marketing cr\u00e9atives que vous pouvez consulter\u00a0!<\/p>\n<p><a href=\"https:\/\/www.threebabesbakeshop.com\/collections\/seasonal\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Boulangerie des Trois Filles<\/strong><\/a> \u2013 cours en ligne et kits repas.<\/p>\n<p><a href=\"https:\/\/punchpass.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>PunchPass<\/strong><\/a> \u2013 ajout de l\u2019int\u00e9gration Zoom dans leur studio d\u2019entra\u00eenement et leur plateforme de gestion de yoga.<\/p>\n<p>Nous avons \u00e9galement vu de nombreuses entreprises se tourner vers la fabrication d\u2019\u00e9quipements de protection individuelle, et un exemple impressionnant en est <a href=\"https:\/\/www.canadianshieldppe.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le Bouclier canadien<\/strong><\/a>.<\/p>\n<p>Fond\u00e9e par la soci\u00e9t\u00e9 m\u00e8re, <a href=\"https:\/\/www.inksmith.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\">Encreur<\/a>, un fabricant de technologies \u00e9ducatives, Le Bouclier canadien a \u00e9t\u00e9 lanc\u00e9 en r\u00e9ponse aux p\u00e9nuries mondiales d&#039;\u00e9quipements de protection individuelle (EPI) \u00e0 la suite de la pand\u00e9mie de COVID-19.<\/p>\n<p>En utilisant les ressources et les capacit\u00e9s existantes, l\u2019entreprise a cherch\u00e9 \u00e0 lutter contre la p\u00e9nurie en \u00e9quipant les travailleurs de premi\u00e8re ligne de l\u2019Ontario de masques m\u00e9dicaux.<\/p>\n<p>Gr\u00e2ce \u00e0 l\u2019engagement communautaire et \u00e0 une \u00e9thique de travail sans faille, InkSmith et The Canadian Shield ont fait don de 20 000 \u00e9crans faciaux imprim\u00e9s en 3D aux h\u00f4pitaux et aux \u00e9tablissements de sant\u00e9.<\/p>\n<p>Simultan\u00e9ment, l\u2019entreprise a mis au point une solution innovante, fabriqu\u00e9e au Canada, pour rem\u00e9dier \u00e0 la p\u00e9nurie d\u2019EPI : une alternative enti\u00e8rement r\u00e9utilisable baptis\u00e9e \u00ab Le Bouclier canadien \u00bb.<\/p>\n<p>En quelques mois, l&#039;entreprise est pass\u00e9e avec succ\u00e8s de moins de 10 employ\u00e9s \u00e0 plus de 300, a acquis de nouveaux \u00e9quipements de fabrication, a d\u00e9m\u00e9nag\u00e9 dans une usine de 50 000 pieds carr\u00e9s et a augment\u00e9 sa capacit\u00e9 de production \u00e0 200 000 \u00e9crans faciaux par jour.<\/p>\n<p>Peu de temps apr\u00e8s, Le Bouclier canadien a \u00e9largi sa gamme de produits pour inclure des \u00e9crans faciaux pour enfants, des masques jetables et des masques en tissu r\u00e9utilisables, renfor\u00e7ant ainsi davantage la capacit\u00e9 du Canada \u00e0 r\u00e9pondre aux futures pand\u00e9mies.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7734\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/canadian-shield.png\" alt=\"example of creative business tactics\" width=\"1472\" height=\"650\" \/><\/p>\n<h2>Ayez une strat\u00e9gie<\/h2>\n<p>Je ressemble probablement \u00e0 un disque ray\u00e9 pour ceux d&#039;entre vous qui ont suivi ces blogs, mais pour le reste d&#039;entre vous, c&#039;est l&#039;\u00e9tape la plus cruciale dans le processus de d\u00e9veloppement de tactiques de marketing cr\u00e9atives : la strat\u00e9gie.<\/p>\n<p>Vous devez comprendre votre entreprise, vos valeurs fondamentales et votre public, et vous devez prendre ces \u00e9l\u00e9ments et \u00e9laborer une strat\u00e9gie bas\u00e9e sur vos donn\u00e9es de recherche.<\/p>\n<blockquote><p>Ce n&#039;est pas comme sauter la journ\u00e9e des jambes : vous devez le faire, sinon il est tr\u00e8s peu probable que vous r\u00e9ussissiez. Ne construisez pas une strat\u00e9gie marketing sur l&#039;espoir.<\/p><\/blockquote>\n<p>Prenez du recul et examinez les strat\u00e9gies pr\u00e9c\u00e9dentes, ce qui a fonctionn\u00e9 et ce qui n&#039;a pas fonctionn\u00e9. Consid\u00e9rez cette p\u00e9riode comme une opportunit\u00e9 d&#039;innovation et de croissance. Le march\u00e9 n&#039;est pas statique, et votre strat\u00e9gie ne devrait pas l&#039;\u00eatre non plus.<\/p>\n<p>Votre capacit\u00e9 d\u2019adaptation d\u00e9terminera votre r\u00e9ussite ou votre \u00e9chec.<\/p>\n<p>Prenez cet article de <a href=\"https:\/\/www.facebook.com\/waterlooregionrecord\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Le disque<\/a>, Par exemple: <a href=\"https:\/\/www.therecord.com\/ts\/life\/food_wine\/2020\/09\/16\/how-toronto-craft-breweries-weathered-the-pandemic-storm-with-no-bars-taprooms-or-food-service.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Comment les brasseries artisanales de Toronto ont r\u00e9sist\u00e9 \u00e0 la temp\u00eate de la pand\u00e9mie sans bars, sans salles de d\u00e9gustation ni service de restauration<\/strong><\/a><\/p>\n<p>Ces brasseries ont d\u00fb faire face \u00e0 un sort tragique \u00e0 la suite de la pand\u00e9mie de COVID-19, comme la plupart des entreprises du secteur de l\u2019h\u00f4tellerie. Mais au lieu de simplement arr\u00eater leurs activit\u00e9s et d\u2019attendre la fin de la temp\u00eate, elles ont r\u00e9agi rapidement et se sont pr\u00e9par\u00e9es \u00e0 adopter une nouvelle approche.<\/p>\n<p>Ils ont ferm\u00e9 une bonne partie de leurs installations et r\u00e9duit leurs activit\u00e9s, se concentrant sur ce qu&#039;ils pouvaient faire. Brasser de la bi\u00e8re. Les magasins, les bars et les restaurants ont ferm\u00e9, alors ils se sont tourn\u00e9s vers une avenue ouverte et florissante. Le bon vieux Internet.<\/p>\n<p>En proposant leurs produits en ligne, par livraison ou par ramassage en bordure de rue, ils pourraient maintenir leurs flux de tr\u00e9sorerie et garder leurs portes ouvertes.<\/p>\n<p>Ce n&#039;est pas sorcier, mais ce n&#039;\u00e9tait pas n\u00e9cessaire : \u00e7a a march\u00e9. C&#039;est un excellent exemple qui nous fait comprendre que m\u00eame les plus petits changements peuvent avoir des cons\u00e9quences consid\u00e9rables.<\/p>\n<p>Vous n&#039;avez pas besoin d&#039;une r\u00e9volution ou d&#039;un miracle pour d\u00e9velopper une strat\u00e9gie et des tactiques marketing cr\u00e9atives. Il vous faut juste un l\u00e9ger changement de direction.<\/p>\n<p>Consultez ce blog que nous avons \u00e9crit sur les diff\u00e9rences entre strat\u00e9gie et tactique si vous souhaitez approfondir le sujet.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/guide-online-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recherchez. \u00c9laborez une strat\u00e9gie. Ex\u00e9cutez. Les 3 piliers de la construction de votre marque en ligne.<\/strong><\/a><\/p>\n<h2>Focus sur les r\u00e9seaux sociaux<\/h2>\n<p>Il devrait \u00eatre tout \u00e0 fait clair \u00e0 ce stade que les m\u00e9dias sociaux sont au c\u0153ur de l&#039;actualit\u00e9. C&#039;est pratiquement Internet d\u00e9sormais.<\/p>\n<p>Si vous avez besoin d&#039;aide pour mettre en place votre entreprise physique en ligne, vous devriez absolument consulter cet incroyable service qui vous mettra en contact avec une \u00e9quipe de professionnels du secteur pour vous aider\u00a0: <a href=\"https:\/\/digitalmainstreet.ca\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Digital Main Street \u2013 Programme de subventions<\/strong><\/a><\/p>\n<p>Pensez \u00e0 l&#039;endroit o\u00f9 vous consommez le plus de m\u00e9dias. Bien s\u00fbr, nous nous plaignons tous de Facebook, mais nous l&#039;utilisons tous au quotidien.<\/p>\n<p>Instagram a explos\u00e9 et les stories peuvent avoir une port\u00e9e incroyable avec une tonne d&#039;options amusantes et cr\u00e9atives.<\/p>\n<p>Google My Business est gratuit et tr\u00e8s utile. Si vous n&#039;avez pas encore configur\u00e9 votre compte, suivez ce guide d\u00e8s maintenant\u00a0: <a href=\"https:\/\/honeypotmarketing.com\/fr\/configurer-google-mon-entreprise\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment configurer Google My Business<\/strong><\/a><\/p>\n<p>TikTok est une v\u00e9ritable b\u00eate, et m\u00eame s&#039;il est interdit aux \u00c9tats-Unis, il sera encore disponible dans de nombreuses r\u00e9gions. Avec plus de 800 millions d&#039;utilisateurs actifs dans 154 pays, il ne dispara\u00eetra pas. L&#039;ann\u00e9e derni\u00e8re, il a \u00e9galement enregistr\u00e9 le taux d&#039;engagement le plus \u00e9lev\u00e9 de tous les r\u00e9seaux sociaux.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7728\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/tiktok-engagment-rates.jpg\" alt=\"creative marketing tactics\" width=\"810\" height=\"576\" \/><\/p>\n<p>Les m\u00e9dias sociaux ont une port\u00e9e mondiale, mais ils peuvent \u00e9galement aider \u00e0 atteindre des publics locaux, notamment lors de l\u2019utilisation de publicit\u00e9s cibl\u00e9es sur Facebook et Google.<\/p>\n<p>Les opportunit\u00e9s en ligne se multiplient pour les petites entreprises et le commerce de d\u00e9tail. \u00c0 une \u00e9poque o\u00f9 les gens cherchent activement \u00e0 soutenir les entreprises locales, il est d&#039;autant plus important pour vous d&#039;\u00eatre pr\u00e9sent sur les r\u00e9seaux sociaux.<\/p>\n<p>Gardez simplement \u00e0 l\u2019esprit que les m\u00e9dias sociaux ne sont pas un panneau d\u2019affichage publicitaire \u2013 c\u2019est un canal de communication, alors communiquez.<\/p>\n<p>Si vous souhaitez plus de conseils sur le monde intimidant et bruyant des m\u00e9dias sociaux, consultez certains de nos blogs r\u00e9cents qui expliquent plus en d\u00e9tail comment d\u00e9marrer.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/les-5-fondements-du-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Les fondements d&#039;un plan de marketing num\u00e9rique r\u00e9ussi<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/recherches-google-sans-clic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Transformer les recherches Google sans clic en opportunit\u00e9s pour votre entreprise<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/feuille-de-route-des-medias-sociaux\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Comment assurer le succ\u00e8s de votre entreprise gr\u00e2ce aux m\u00e9dias sociaux<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/narration-sur-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Marketing nouvelle normalit\u00e9 : d\u00e9passer le bruit gr\u00e2ce au storytelling social<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/campagnes-marketing-creatives\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Campagnes de marketing num\u00e9rique cr\u00e9atives pour inspirer votre prochaine campagne<\/strong><\/a><\/p>\n<h2>Cr\u00e9er une communaut\u00e9 engag\u00e9e<\/h2>\n<p>L\u2019une des meilleures fa\u00e7ons pour une entreprise de se d\u00e9marquer est d\u2019interagir avec ses clients. Parlez \u00e0 vos collaborateurs. Pensez \u00e0 la fa\u00e7on dont vous vivez vos propres exp\u00e9riences en ligne lorsque vous communiquez avec les marques que vous aimez et suivez.<\/p>\n<p>Essayez de ne pas vous contenter de dire \u00ab comment votre entreprise g\u00e8re la COVID-19 \u00bb. Demandez \u00e0 vos clients ce que vous pouvez faire pour les aider. Proposez-leur de l&#039;aide, que ce soit des colis de soins ou de l&#039;aide \u00e0 d&#039;autres entreprises locales de quelque mani\u00e8re que ce soit. Engagez des conversations.<\/p>\n<p>Mettez-vous \u00e0 la place de vos clients. Que veulent-ils ? De quoi ont-ils besoin ? Comment votre entreprise peut-elle les aider d\u00e8s maintenant ?<\/p>\n<p>La demande de petites entreprises a explos\u00e9, car les gens cherchent \u00e0 soutenir leur communaut\u00e9 et \u00e0 se connecter. Le simple fait d&#039;offrir un simple forum permettant aux gens de parler de leurs centres d&#039;int\u00e9r\u00eat communs peut faire la diff\u00e9rence. Les gens suivent votre marque pour une raison.<\/p>\n<p>N&#039;oubliez pas que nous partageons tous la m\u00eame exp\u00e9rience en ce moment ; c&#039;est une formidable opportunit\u00e9 pour nous de nous connecter sur un terrain d&#039;entente d&#039;une mani\u00e8re qui n&#039;a jamais \u00e9t\u00e9 vraiment possible auparavant, et vos tactiques de marketing cr\u00e9atives doivent refl\u00e9ter cela.<\/p>\n<p>Jetez un \u0153il au graphique ci-dessous pour voir comment la pand\u00e9mie a modifi\u00e9 nos habitudes et le march\u00e9. Il contient des statistiques vraiment r\u00e9v\u00e9latrices.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7735\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2020-09-17_17-10-00.png\" alt=\"creative business tactics\" width=\"1135\" height=\"785\" \/><\/p>\n<h2>Instaurer la confiance<\/h2>\n<p>Soyez aussi transparent que possible. Soyez humain. N&#039;oubliez pas que vous parlez \u00e0 des humains, pas \u00e0 des prospects ou \u00e0 des donn\u00e9es d\u00e9mographiques \u2013 \u00e0 de vraies personnes, comme vous et votre m\u00e8re.<\/p>\n<p>La confiance est essentielle pour votre image de marque. Elle peut \u00eatre le facteur d\u00e9cisif pour que les gens ach\u00e8tent ou non chez vous, reviennent pour d&#039;autres achats ou recommandent votre marque \u00e0 leur communaut\u00e9.<\/p>\n<p>Selon un <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/brand-loyalty-109127#:~:text=Brand%20Trust%20Impacts%20Buying%20Decisions&amp;text=While%20product%20attributes%20around%20quality,factor%20in%20a%20purchase%20decision.\" target=\"_blank\" rel=\"noopener noreferrer\">Enqu\u00eate 2019<\/a>811 personnes sur 3 ont d\u00e9clar\u00e9 que le fait de faire confiance \u00e0 une marque pour \u00ab faire ce qui est juste \u00bb joue un r\u00f4le cl\u00e9 dans une d\u00e9cision d&#039;achat. C&#039;est le cas de presque tout le monde.<\/p>\n<blockquote><p>Plus que jamais, les gens veulent savoir \u00ab pourquoi \u00bb vous \u00eates en affaires. \u00ab Ce que \u00bb vous proposez et \u00ab comment \u00bb vous le faites ne suffisent plus.<\/p><\/blockquote>\n<p>Les gens veulent savoir o\u00f9 va leur argent et ils veulent \u00eatre s\u00fbrs qu\u2019ils ne soutiennent pas des entreprises qui nuisent au monde et \u00e0 leur communaut\u00e9.<\/p>\n<p>Si vous ne faites pas preuve d&#039;authenticit\u00e9 envers vos clients, ils le sauront et en parleront. Observez la popularit\u00e9 des influenceurs et vous commencerez \u00e0 comprendre l&#039;incroyable pouvoir du bouche-\u00e0-oreille et pourquoi la confiance est si importante.<\/p>\n<h2>Partager des histoires de r\u00e9ussite<\/h2>\n<p>Offrez un peu d&#039;espoir et de positivit\u00e9 en ces temps difficiles. Les nouvelles sont plut\u00f4t n\u00e9gatives la plupart du temps et les gens sont presque d\u00e9sesp\u00e9r\u00e9s d&#039;avoir de bonnes nouvelles. Il peut \u00eatre difficile de se rappeler que tout n&#039;est pas si sombre.<\/p>\n<p>Montrer \u00e0 vos clients des r\u00e9sultats positifs a le pouvoir de transformer votre marque de quelque chose d&#039;intangible en quelque chose de r\u00e9elle valeur qui a un r\u00e9el effet sur la vie des gens.<\/p>\n<p>Pourquoi pensez-vous que les t\u00e9moignages et les \u00e9tudes de cas fonctionnent si bien sur les sites Web ? Les gens aiment raconter des histoires, et une fin heureuse nous procure ce sentiment de bien-\u00eatre auquel nous aspirons tous.<\/p>\n<p>Voici quelques autres choses que vous pourriez faire\u00a0:<\/p>\n<ul>\n<li>Communiquez r\u00e9guli\u00e8rement<\/li>\n<li>Proposez gratuitement du contenu de grande valeur<\/li>\n<li>Humaniser et faire preuve d&#039;empathie<\/li>\n<li>Aidez et donnez en retour \u00e0 votre communaut\u00e9<\/li>\n<li>Donnez de l&#039;espoir et de l&#039;inspiration<\/li>\n<li>Demandez comment vous pouvez aider<\/li>\n<li>Soyez transparent<\/li>\n<li>Quoi que vous fassiez, agissez !<\/li>\n<\/ul>\n<p>Quelle que soit la mesure que vous prenez actuellement, il est important de la prendre.<\/p>\n<p>Voici \u00e9galement une infographie astucieuse r\u00e9alis\u00e9e par notre \u00e9quipe cr\u00e9ative ici chez Honeypot, qui d\u00e9crit 8 fa\u00e7ons cr\u00e9atives dont votre petite entreprise peut pivoter.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7738\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honeypot_Live148Final-01-2.png\" alt=\"Honeypot infographic creative marketing tactics\" width=\"4000\" height=\"12853\" \/><\/p>\n<p>Et voil\u00e0, c&#039;est tout. Merci de votre lecture et nous esp\u00e9rons que vous trouverez de l&#039;aide pour vos tactiques marketing cr\u00e9atives. Nous vous laisserons quelques ressources suppl\u00e9mentaires pour ceux qui ont soif de plus de connaissances int\u00e9ressantes.<\/p>\n<p><a href=\"https:\/\/www.therecord.com\/ts\/life\/food_wine\/2020\/09\/16\/how-toronto-craft-breweries-weathered-the-pandemic-storm-with-no-bars-taprooms-or-food-service.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Comment les brasseries artisanales de Toronto ont r\u00e9sist\u00e9 \u00e0 la temp\u00eate pand\u00e9mique sans bars, ni salles de d\u00e9gustation, ni service de restauration<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/digitalmainstreet.ca\/case-study\/whats-poppin-finds-bigger-kettle-online\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>What&#039;s Poppin&#039; trouve une bouilloire plus grande en ligne<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/peterboroughed.ca\/2020\/04\/pivot-small-business\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>5 fa\u00e7ons simples de faire \u00e9voluer votre petite entreprise<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediaexaminer.com\/marketing-in-times-of-uncertainty-tips-from-top-marketing-pros\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le marketing en p\u00e9riode d&#039;incertitude : conseils des meilleurs professionnels du marketing<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/cxl.com\/blog\/marketing-growth-uncertain-times\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Le\u00e7ons de marketing et de croissance en p\u00e9riode d&#039;incertitude<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, Dan and the Bees examine des tactiques commerciales et marketing cr\u00e9atives qui peuvent permettre \u00e0 votre entreprise de se d\u00e9marquer en p\u00e9riode d&#039;incertitude. Nous nous rapprochons rapidement des vacances et il est d\u00e9sormais temps de se pr\u00e9parer \u00e0 la ru\u00e9e. Consultez \u00e9galement nos autres blogs r\u00e9cents pour encore plus d&#039;informations sur les prochaines vacances\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[42],"tags":[119,167,89,93,49,123,70,90,284,150],"class_list":["post-7726","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. 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Also, check out our other recent blogs for even more insights for this coming\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/marketing\/creative-marketing-tactics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-09-21T15:30:15+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-03-05T12:45:58+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Creative Business &amp; Marketing Tactics That Can Make Your Business Stand Out In Uncertain Times\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This week Dan and the Bees look at creative business and marketing tactics that can make your business stand out in uncertain times. 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