{"id":7745,"date":"2020-09-25T23:29:08","date_gmt":"2020-09-25T23:29:08","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7745"},"modified":"2024-09-23T11:41:28","modified_gmt":"2024-09-23T15:41:28","slug":"idees-de-medias-sociaux-2020","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/social-media-ideas-2020\/","title":{"rendered":"Id\u00e9es de m\u00e9dias sociaux pour stimuler l&#039;engagement"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yx3jRGXPfZE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Social Media Ideas to Spark Engagement\" \/><meta itemprop=\"uploadDate\" content=\"2020-09-25T23:29:08-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT46M49S\" \/><meta itemprop=\"description\" content=\"As we draw closer to the final months of one of the weirdest years in history, it&#039;s time to think about the best strategies for ending the year strong with great social media ideas.So much has changed in 2020. It feels like everything has changed. ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"42.9\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FEnding_the_Year_Strong_on_Social_Media.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsocial-media%2Fsocial-media-ideas-2020%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7745-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Ending_the_Year_Strong_on_Social_Media.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Alors que nous nous rapprochons des derniers mois de l\u2019une des ann\u00e9es les plus \u00e9tranges de l\u2019histoire, il est temps de r\u00e9fl\u00e9chir aux meilleures strat\u00e9gies pour terminer l\u2019ann\u00e9e en force avec de bonnes id\u00e9es sur les r\u00e9seaux sociaux.<\/p>\n<p>Tant de choses ont chang\u00e9 en 2020. On a l\u2019impression que tout a chang\u00e9. La fa\u00e7on dont nous socialisons et communiquons s\u2019est transform\u00e9e plus que tout, et c\u2019est pr\u00e9cis\u00e9ment pourquoi les m\u00e9dias sociaux sont si importants en ce moment.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7746\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/david-and-goliath.png\" alt=\"ending the year strong meme\" width=\"960\" height=\"673\" \/><\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p>Est-ce que quelque chose a fonctionn\u00e9 en 2020 ? Je plaisante. Il le faut, n\u2019est-ce pas ? Bien s\u00fbr, il y a eu de nombreuses r\u00e9ussites incroyables au milieu de toute cette incertitude et de ces difficult\u00e9s, et il existe de nombreuses opportunit\u00e9s pour terminer l\u2019ann\u00e9e en force avec de bonnes id\u00e9es sur les r\u00e9seaux sociaux.<\/p>\n<blockquote><p>Une chose qui a \u00e9t\u00e9 tr\u00e8s constante en 2020 est la n\u00e9cessit\u00e9 d\u2019\u00eatre humain dans l\u2019approche des strat\u00e9gies et des communications sur les m\u00e9dias sociaux.<\/p><\/blockquote>\n<p>Les choses \u00e9voluent dans cette direction depuis avant la pand\u00e9mie, mais il est devenu de plus en plus important pour les marques de prendre les choses en main et d\u2019abandonner le discours d\u2019entreprise que personne ne veut entendre \u2013 jamais.<\/p>\n<p>Comment humaniser votre marque ? C&#039;est une question un peu \u00e9trange, non ? Nous sommes tous humains. Nous sommes tous dans le m\u00eame bateau. Nous avons tous eu une conversation amicale et d\u00e9contract\u00e9e avec un autre \u00eatre humain ; c&#039;est essentiellement ce que vous devriez viser.<\/p>\n<p>Arr\u00eatez de vendre des produits et commencez \u00e0 raconter des histoires qui ont un lien avec votre produit. Les gens ach\u00e8teront votre produit, esp\u00e9rons-le. Cela signifie qu&#039;il y a des histoires \u00e0 raconter.<\/p>\n<p>\u00c0 quoi cela leur sert-il ? Comment cela affecte-t-il leur vie ? Comment se sentent-ils ?<\/p>\n<h2>R\u00e9cits et leadership intellectuel sur les r\u00e9seaux sociaux<\/h2>\n<p>Chez Honeypot, nous aimons raconter des histoires ; nous avons une \u00e9quipe incroyable de personnes tr\u00e8s talentueuses qui se sp\u00e9cialisent dans divers domaines, donc adopter une approche de leadership \u00e9clair\u00e9 et partager des connaissances est un excellent moyen d&#039;aider notre communaut\u00e9 et un public mondial plus large.<\/p>\n<p>Par exemple, ces blogs sont une ressource formidable pour les entreprises de toutes tailles et m\u00eame pour les autres sp\u00e9cialistes du marketing. Nous essayons d&#039;y int\u00e9grer autant d&#039;informations utiles que possible tout en conservant un ton d\u00e9contract\u00e9 et conversationnel.<\/p>\n<p>Nous ne voulons pas vous ennuyer \u00e0 mort avec de longs \u00e9l\u00e9ments techniques que seul un ing\u00e9nieur peut comprendre.<\/p>\n<p>Si vous souhaitez d\u00e9couvrir d&#039;autres exemples de nos blogs utilisant un ton d\u00e9contract\u00e9 et conversationnel, nous serons ravis de les partager. D\u00e9couvrez ces 3 exemples qui contiennent \u00e9galement d&#039;autres informations int\u00e9ressantes sur le marketing des m\u00e9dias sociaux.<\/p>\n<ul>\n<li><a href=\"https:\/\/honeypotmarketing.com\/fr\/copie-qui-convertit\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recettes pour r\u00e9diger des textes captivants et convaincants : la sauce g\u00e9niale<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/honeypotmarketing.com\/fr\/narration-sur-les-reseaux-sociaux\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Marketing nouvelle normalit\u00e9 : d\u00e9passer le bruit gr\u00e2ce au storytelling social<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/honeypotmarketing.com\/fr\/comment-faire-le-pont-entre-le-paiement-organique\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Comment combiner le organique et le payant pour atteindre vos clients partout dans le monde \u2013 Wonder Twin Powers Activate<\/strong><\/a><\/li>\n<\/ul>\n<h2>Cr\u00e9er des conversations \u00e0 double sens sur les r\u00e9seaux sociaux<\/h2>\n<p>Il en va de m\u00eame pour notre s\u00e9rie de vid\u00e9os hebdomadaires Live at the Hive, dont ces blogs font office de support. C&#039;est un excellent moyen de partager librement du contenu avec la communaut\u00e9 et d&#039;aider les entreprises qui ont des difficult\u00e9s dans leurs efforts de marketing num\u00e9rique.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7748\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Image-from-iOS-1.jpg\" alt=\"honeypot ending the year strong\" width=\"1242\" height=\"1242\" \/><\/p>\n<p>Et c&#039;est une opportunit\u00e9 pour nous de nous amuser, d&#039;engager des conversations et m\u00eame de nous transformer en personnages d&#039;anime g\u00e9niaux, parce que nous sommes des nerds et nous adorons \u00e7a.<\/p>\n<p>Les stories Instagram sont \u00e9galement un excellent moyen d\u2019\u00e9tendre votre port\u00e9e et de partager des informations avec votre public.<\/p>\n<p>Chaque semaine, nous r\u00e9alisons un Hive Hack qui sert de tutoriel rapide sur une fonctionnalit\u00e9 sp\u00e9cifique des stories, qui aide les gens \u00e0 apprendre \u00e0 utiliser les outils disponibles et \u00e0 profiter des nombreuses opportunit\u00e9s possibles sur la plateforme.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7750\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hive-hack.gif\" alt=\"instagram story ending the year strong\" width=\"320\" height=\"568\" \/><\/p>\n<p>Les sondages sont un autre excellent moyen de susciter l&#039;engagement et de lancer des conversations. Ils sont faciles \u00e0 mettre en place sur Facebook, Instagram et Twitter. Nous les utilisons tout le temps parce qu&#039;ils sont g\u00e9niaux.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7751\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-polls-1.jpg\" alt=\"twitter poll\" width=\"596\" height=\"229\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-7752\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-polls-2.jpg\" alt=\"twitter poll\" width=\"600\" height=\"245\" \/><\/p>\n<p>Avec les outils disponibles sur les r\u00e9seaux sociaux, il existe de nombreuses opportunit\u00e9s de faire preuve de cr\u00e9ativit\u00e9 et d&#039;interagir avec votre public, qu&#039;il s&#039;agisse d&#039;histoires IG, de sondages ou m\u00eame d&#039;une s\u00e9rie de conseils vid\u00e9o.<\/p>\n<p>Toutes ces options fonctionnent tr\u00e8s bien et sont bien plus susceptibles d\u2019attirer des vues et de susciter l\u2019engagement qu\u2019une publication de promotion de produit standard.<\/p>\n<h2>Cr\u00e9er un objectif de marque et le communiquer sur les r\u00e9seaux sociaux<\/h2>\n<p>L\u2019objectif de la marque et l\u2019activisme des employ\u00e9s sont devenus des mots \u00e0 la mode en 2020. Le monde est divis\u00e9 et la confiance est tomb\u00e9e de la carte comme un ch\u00e2teau de sable tristement construit au bord d\u2019une mar\u00e9e montante.<\/p>\n<p>Avec tant de fausses nouvelles, de d\u00e9sinformation intentionnelle et de grandes entreprises qui se f\u00e9licitent elles-m\u00eames de leurs efforts face au COVID-19, il est difficile de savoir quoi croire. Alors, comment peut-on terminer l\u2019ann\u00e9e en force avec de bonnes id\u00e9es sur les r\u00e9seaux sociaux au milieu de tant d\u2019incertitudes ?<\/p>\n<p>C&#039;est pourquoi la raison d&#039;\u00eatre de la marque et l&#039;activisme des employ\u00e9s sont devenus si importants. Les entreprises font un v\u00e9ritable effort pour communiquer et aider leurs clients et leurs communaut\u00e9s \u00e0 se d\u00e9marquer de tout ce bruit.<\/p>\n<p>Ces entreprises qui ont pris des mesures, ont fait don de services et d\u2019\u00e9quipements et ont fait pivoter leurs lignes de production pour aider la communaut\u00e9 ont \u00e9t\u00e9 applaudies pour avoir intensifi\u00e9 leurs efforts et mis en pratique l\u2019objectif de leur marque.<\/p>\n<p>Ils ont montr\u00e9 \u00e0 leurs clients qu&#039;ils ne se contentaient pas de servir leurs actionnaires, mais qu&#039;ils se souciaient r\u00e9ellement de la communaut\u00e9 et en faisaient partie, faisant ainsi \u00e9cho au sentiment que nous sommes tous dans le m\u00eame bateau.<\/p>\n<p>Ce sont \u00e9galement les entreprises qui ont connu les plus grandes r\u00e9ussites en ces temps difficiles. Il suffit de jeter un \u0153il \u00e0 ces statistiques.<\/p>\n<p>Les marques qui ont un impact positif sur la vie des gens :<\/p>\n<ul>\n<li>Cro\u00eetre 2,5 fois plus que les marques \u00e0 faible impact.<\/li>\n<li>Avoir des employ\u00e9s plus heureux (<a href=\"https:\/\/hbr.org\/2018\/11\/9-out-of-10-people-are-willing-to-earn-less-money-to-do-more-meaningful-work#:~:text=The%20Dollars%20(and%20Sense)%20of%20Meaningful%20Work&amp;text=More%20than%209%20out%20of%2010%20employees%2C%20we%20found%2C%20are,willing%20to%20pay%20for%20it.\">9 employ\u00e9s sur 10<\/a> accepteraient une baisse de salaire pour avoir un travail plus significatif).<\/li>\n<li>\u00a0Surperformer le march\u00e9 boursier de <a href=\"https:\/\/assets.kpmg\/content\/dam\/kpmg\/xx\/pdf\/2020\/05\/global-retail-trends-2020.pdf\">134%<\/a>.<\/li>\n<\/ul>\n<h2>Rester authentique sur les r\u00e9seaux sociaux<\/h2>\n<p>Dans cet esprit, il est essentiel de ne pas oublier de traiter l\u2019objectif de la marque comme une campagne marketing, sinon vous risquez de tomber dans le m\u00eame lot que les entreprises qui se f\u00e9licitent d\u2019avoir simplement publi\u00e9 leurs efforts de base pour le COVID-19 sans aucune action r\u00e9elle.<\/p>\n<p>Si vos efforts ne sont pas sinc\u00e8res et authentiques, les gens s&#039;en apercevront imm\u00e9diatement. Se joindre \u00e0 une cause populaire ne correspond pas \u00e0 l&#039;objectif de la marque, et c&#039;est douloureusement \u00e9vident.<\/p>\n<p>Les entreprises les plus performantes int\u00e8grent l&#039;objectif de leur marque dans tout ce qu&#039;elles font, car elles s&#039;en soucient r\u00e9ellement. C&#039;est ce que les gens attendent des entreprises en 2020. L&#039;honn\u00eatet\u00e9. C&#039;est aussi simple que cela.<\/p>\n<p>PlayStation fait un excellent travail pour susciter l&#039;engagement sur ses publications en encourageant le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs (UGC) qui co\u00efncide avec les \u00e9v\u00e9nements actuels, m\u00eame s&#039;ils sont de petite envergure. Comme dans cet exemple :<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7759\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ps4.jpg\" alt=\"how to end the year strong with ugc\" width=\"932\" height=\"395\" \/><\/p>\n<p>Un autre excellent exemple de contenu authentique qui trouve un \u00e9cho aupr\u00e8s du public est le gourou local de la sauce, Phlippen&#039;s Sauce. Ils ont de tr\u00e8s bons articles avec beaucoup d&#039;humour, de jeux de mots et de soutien \u00e0 la communaut\u00e9 locale, et leur public les adore, litt\u00e9ralement. D\u00e9sol\u00e9, je n&#039;ai pas pu r\u00e9sister. Je vais me montrer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7760\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/philippenssauce.jpg\" alt=\"screenshot of authentic IG post \" width=\"931\" height=\"538\" \/><\/p>\n<h2>L&#039;\u00e9volution des m\u00e9dias sociaux<\/h2>\n<p>Les r\u00e9seaux sociaux semblent changer tous les jours. Chaque fois que vous pensez avoir compris comment fonctionnent les choses, ils modifient l&#039;algorithme et nous devons tous nous adapter aux nouveaux param\u00e8tres.<\/p>\n<p>Facebook et Instagram ont r\u00e9cemment modifi\u00e9 leur algorithme, par exemple, de sorte que les membres de la famille et les amis apparaissent plus souvent dans les flux que les entreprises, ce qui repr\u00e9sente un v\u00e9ritable d\u00e9fi pour les sp\u00e9cialistes du marketing. On ne peut plus compter sur un contenu organique de qualit\u00e9 et esp\u00e9rer qu&#039;il soit vu.<\/p>\n<p>Le jeu est devenu de plus en plus payant, nous avons donc d\u00fb ajuster nos strat\u00e9gies pour nous adapter \u00e0 ces changements. Est-il pr\u00e9f\u00e9rable de se concentrer d\u00e9sormais sur moins de publications et des d\u00e9penses plus importantes ? Peut-\u00eatre.<\/p>\n<p>La bonne nouvelle est que vous pouvez booster vos publications organiques pour moins que le prix d&#039;une pizza. Le simple fait d&#039;ajouter un boost $20 \u00e0 votre publication augmentera consid\u00e9rablement votre port\u00e9e, passant d&#039;une poign\u00e9e de personnes \u00e0 des milliers.<\/p>\n<p>TikTok a r\u00e9cemment \u00e9t\u00e9 surnomm\u00e9 \u00ab le r\u00e9seau social sensation du confinement \u00bb, et la controverse avec les \u00c9tats-Unis ne semble pas le ralentir. Avec pr\u00e8s d&#039;un milliard d&#039;utilisateurs, ce n&#039;est pas vraiment une surprise.<\/p>\n<p>Instagram a r\u00e9cemment saut\u00e9 sur l\u2019occasion avec sa nouvelle fonctionnalit\u00e9 Reels, cherchant \u00e0 tirer profit de la magie de TikTok, mais il reste \u00e0 voir si elle fera mouche. L\u2019application a rencontr\u00e9 un grand succ\u00e8s avec sa fonctionnalit\u00e9 Stories, qu\u2019elle a \u00ab emprunt\u00e9e \u00bb \u00e0 Snapchat, donc le potentiel est l\u00e0.<\/p>\n<h2>7 id\u00e9es de m\u00e9dias sociaux qui vont r\u00e9volutionner votre ann\u00e9e 2020<\/h2>\n<p>Voici une petite liste pratique de conseils qui vous aideront \u00e0 terminer l&#039;ann\u00e9e en force avec de bonnes id\u00e9es sur les r\u00e9seaux sociaux\u00a0:<\/p>\n<ol>\n<li><strong>Cr\u00e9ez le client de vos r\u00eaves.<\/strong> Une fois que vous aurez fait cela, vous serez en mesure de vraiment comprendre quel type de contenu cliquera aupr\u00e8s de votre public sur les r\u00e9seaux sociaux.\n<ul>\n<li>Quelles sont les qualit\u00e9s de votre client id\u00e9al ?<\/li>\n<li>Qu&#039;est-ce qui les motive ?<\/li>\n<li>Qu&#039;est-ce qui les fait rire ?<\/li>\n<li>Qu&#039;est-ce qui les agace ?<\/li>\n<li>Quels sont leurs points faibles ?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Utiliser la vid\u00e9o.<\/strong> Passez en direct et respectez votre calendrier.\n<ul>\n<li>Publier du contenu n\u2019est pas facile, mais cela peut transformer votre entreprise.<\/li>\n<li>La qualit\u00e9 est meilleure que la quantit\u00e9.<\/li>\n<li>Arr\u00eatez de vous arr\u00eater !<\/li>\n<\/ul>\n<\/li>\n<li><strong>Cr\u00e9ez des concours UGC gratuits<\/strong> pendant le reste de l\u2019ann\u00e9e 2020, jusqu\u2019\u00e0 No\u00ebl.\n<ul>\n<li>Offrez des produits ou des services gratuits chaque semaine \u00e0 vos abonn\u00e9s.<\/li>\n<li>Le gagnant accepte de r\u00e9aliser une courte vid\u00e9o de d\u00e9ballage qu&#039;il vous enverra.<\/li>\n<li>Postez ce contenu et taguez-les. <strong>G\u00e9n\u00e9rer de l&#039;\u00e9nergie cin\u00e9tique.<\/strong><\/li>\n<\/ul>\n<\/li>\n<li><strong>\u00c9quilibrez les flux publics avec plus d&#039;engagement priv\u00e9 ou 1-1<\/strong>:Histoires, Bobines, Groupes.<\/li>\n<li><strong>Allez sur TikTok<\/strong>, publi\u00e9 quotidiennement.<\/li>\n<li><strong>Arr\u00eatez de diffuser. Commencez \u00e0 vous engager.<\/strong> Utilisez la messagerie priv\u00e9e et les bots (MobileMonkey ou Manychat).<\/li>\n<li>44% des sp\u00e9cialistes du marketing senior citent \u00ab g\u00e9n\u00e9rer des conversions \u00bb comme l&#039;un des principaux r\u00e9sultats des m\u00e9dias sociaux en 2020. A\u00efe. \ud83e\udd26\u200d\u2642\ufe0f <strong>Arr\u00eatez d&#039;utiliser le coup des 18 ans et passez directement \u00e0 la vente<\/strong>Vous n&#039;\u00eates pas un enfant ivre dans un bar qui d\u00e9clare son amour \u00e0 un inconnu. Prenez le temps et faites des efforts pour construire des relations. Pensez plus loin que la conversion.<\/li>\n<\/ol>\n<h2>Terminer l&#039;ann\u00e9e en force gr\u00e2ce \u00e0 l&#039;\u00e9coute sociale<\/h2>\n<p>C&#039;est l\u00e0 que le suivi de vos analyses peut s&#039;av\u00e9rer tr\u00e8s utile. C&#039;est l&#039;occasion de suivre, d&#039;analyser et de r\u00e9pondre aux conversations en ligne en surveillant les canaux de m\u00e9dias sociaux pour d\u00e9tecter les mentions de votre marque, de vos concurrents ou de vos produits.<\/p>\n<p>Ces rapports vous aident \u00e0 comprendre ce qui interpelle les gens et sur quoi vous devez vous concentrer.<\/p>\n<p>Si vous ne le saviez pas d\u00e9j\u00e0, les mesures de vanit\u00e9 sont pratiquement inutiles et ne constituent pas du tout une mesure de r\u00e9ussite. Vous voulez de l&#039;engagement, et vous l&#039;obtiendrez en jouant votre r\u00f4le dans la communaut\u00e9 et en \u00e9tant un membre actif.<\/p>\n<p>Si vous n&#039;utilisez pas l&#039;\u00e9coute sociale, vous passez \u00e0 c\u00f4t\u00e9 d&#039;une multitude d&#039;informations pr\u00e9cieuses et de conversations potentielles que les gens ont \u00e0 propos de votre marque.<\/p>\n<blockquote><p>Vos clients vous disent ce qu\u2019ils veulent si vous les \u00e9coutez.<\/p><\/blockquote>\n<p><a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>R\u00e9pondez au public<\/strong><\/a> est \u00e9galement une excellente ressource pour trouver des sujets tendance et des questions que les gens se posent, et son utilisation est gratuite.<\/p>\n<h2>Soyez authentique sur les r\u00e9seaux sociaux \u2013 participez \u00e0 la conversation<\/h2>\n<p>En fin de compte, ce passage \u00e0 la socialisation virtuelle a fait des m\u00e9dias sociaux les canaux de communication les plus importants de la plan\u00e8te. Il a \u00e9galement chang\u00e9 fondamentalement la fa\u00e7on dont nous communiquons les uns avec les autres.<\/p>\n<p>Nous sommes tous \u00e0 la recherche d&#039;une lueur d&#039;espoir et de positivit\u00e9 dans nos r\u00e9seaux sociaux. Tout le monde recherche des interactions r\u00e9elles et humaines en ligne sans rencontres en personne, ce qui a fait ressortir le besoin d&#039;\u00eatre authentique et conversationnel.<\/p>\n<p>C&#039;est le point essentiel \u00e0 retenir pour terminer l&#039;ann\u00e9e en force avec de bonnes id\u00e9es sur les r\u00e9seaux sociaux. Soyez r\u00e9aliste.<\/p>\n<p>Et voil\u00e0, c&#039;est tout ! R\u00e9sumons tout cela avec une infographie amusante !<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7758\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Ending-the-year-Strong-On-Social-Media.png\" alt=\"ending the year strong infographic\" width=\"977\" height=\"2500\" \/><\/p>\n<p>Et quelques liens suppl\u00e9mentaires de l&#039;\u00e9mission, pour vous, les assoiff\u00e9s de connaissances. Buvez ces connaissances et nous gouvernerons cette galaxie ensemble.<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hootsuite.com\/2020-changed-predictions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment 2020 a chang\u00e9 les r\u00e9seaux sociaux<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Un excellent article qui passe en revue les pr\u00e9visions des m\u00e9dias sociaux pour 2020 et d\u00e9taille ce qui s&#039;est pass\u00e9 et pourquoi c&#039;est important.<\/li>\n<li><a href=\"https:\/\/econsultancy.com\/30-brands-with-excellent-social-media-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>30 marques avec d&#039;excellentes strat\u00e9gies sur les r\u00e9seaux sociaux<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Des exemples concrets de marques qui font de grandes choses sur les r\u00e9seaux sociaux. D\u00e9couvrez les strat\u00e9gies et les tactiques que les grands noms utilisent pour rester au top !<\/li>\n<li><a href=\"https:\/\/2020.brightonseo.com\/talks\/a-story-of-zero-click-searches-and-serp-features\/?preview=1#\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Une histoire de recherches sans clic et de fonctionnalit\u00e9s SERP<\/strong><\/a> \u2013 Ce n&#039;est pas un article mais une conf\u00e9rence g\u00e9niale de Kevin Indig. Vous aurez envie de vous inscrire et d&#039;y jeter un \u0153il. Cela vaut le coup.<\/li>\n<li><a href=\"https:\/\/www.kevin-indig.com\/how-to-master-the-art-of-inhouse-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment ma\u00eetriser l&#039;art du r\u00e9f\u00e9rencement interne<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Un examen approfondi du r\u00e9f\u00e9rencement et des avantages et inconv\u00e9nients de sa mise en \u0153uvre en interne.<\/li>\n<li><a href=\"https:\/\/ahrefs.com\/webmaster-tools\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Ahrefs lance les outils pour les webmasters<\/strong><\/a><strong>\u00a0<\/strong>\u2013 Encore une fois, ce n\u2019est pas un article, mais une ressource incroyable pour les nouveaux outils pour les webmasters d\u2019Ahrefs. D\u00e9couvrez-le !<\/li>\n<li><a href=\"https:\/\/baymard.com\/homepage-and-category-usability\/benchmark\/page-types\/homepage\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Baymard.com nous donne 162 exemples de conception de commerce \u00e9lectronique annot\u00e9s manuellement par des experts<\/strong><\/a> \u2013 Si vous recherchez de l&#039;inspiration en mati\u00e8re de conception de commerce \u00e9lectronique, cette ressource regorge de contenu pour vous.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Alors que nous approchons des derniers mois de l&#039;une des ann\u00e9es les plus \u00e9tranges de l&#039;histoire, il est temps de r\u00e9fl\u00e9chir aux meilleures strat\u00e9gies pour terminer l&#039;ann\u00e9e en force avec de bonnes id\u00e9es sur les r\u00e9seaux sociaux. Tant de choses ont chang\u00e9 en 2020. On a l&#039;impression que tout a chang\u00e9. La fa\u00e7on dont nous socialisons et communiquons s&#039;est davantage transform\u00e9e\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[167,89,93,49,61,123,70,90,150],"class_list":["post-7745","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"As we draw closer to the final months of one of the weirdest years in history, it&#039;s time to think about the best strategies for ending the year strong with great social media ideas. 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