{"id":7795,"date":"2020-10-13T17:11:40","date_gmt":"2020-10-13T17:11:40","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7795"},"modified":"2024-10-13T11:30:29","modified_gmt":"2024-10-13T15:30:29","slug":"campagnes-du-black-friday-2020","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/black-friday-campaigns-2020\/","title":{"rendered":"Campagne du Black Friday et id\u00e9es de commerce \u00e9lectronique"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/K393dJrgj3M\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Black Friday Campaign and eCommerce Ideas\" \/><meta itemprop=\"uploadDate\" content=\"2020-10-13T17:11:40-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT52M59S\" \/><meta itemprop=\"description\" content=\"We&#039;re talking Black Friday campaign and eCommerce ideas this week! Are you ready? Are you hyped? Or just terrified?How will you prepare for the 2020 Black Friday bomb drop?Check out the video or podcast above where Dan and the Bees discuss Blac...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Black_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"48.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FBlack_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fblack-friday-campaigns-2020%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Black_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7795-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Black_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Black_Friday_Marketing_and_eCommerce_Ideas_to_End_2020_on_a_High_Note.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous parlons de la campagne du Black Friday et des id\u00e9es de commerce \u00e9lectronique ! \u00cates-vous pr\u00eat ? \u00cates-vous excit\u00e9 ? Ou simplement terrifi\u00e9 ?<\/p>\n<p>Comment allez-vous vous pr\u00e9parer pour le largage de bombes du Black Friday 2020 ?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7796\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/black-fri-memes-3.png\" alt=\"m\u00e8me de Batman du Black Friday\" width=\"488\" height=\"472\" \/><\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus o\u00f9 Dan et les Bees discutent d&#039;exemples de marketing du Black Friday pour une ann\u00e9e record en 2020 et de ce qu&#039;il faut pour se d\u00e9marquer dans ce qui s&#039;annonce comme une ann\u00e9e record en mati\u00e8re d&#039;achats en ligne. \ud83d\udc46<\/p>\n<p>Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou suivez-la en d\u00e9placement avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Habituellement, nous recherchons des \u00e9paulettes et nous nous pr\u00e9parons \u00e0 la folie du Black Friday, mais cette ann\u00e9e s&#039;annonce tr\u00e8s diff\u00e9rente.<\/p>\n<p>Avec des limites strictes sur le nombre de personnes pouvant entrer dans un magasin et la peur g\u00e9n\u00e9rale de l&#039;infection due aux grandes foules, nous verrons probablement une augmentation massive des achats en ligne et moins de gens fous qui ach\u00e8teront des tentes de 1 TP4T300 pour camper \u00e0 l&#039;ext\u00e9rieur des magasins afin de pouvoir \u00e9conomiser 1 TP4T50 sur un t\u00e9l\u00e9viseur \u00e0 \u00e9cran plat.<\/p>\n<p>Mais qui sait ? Nous sommes en 2020 et il est difficile de pr\u00e9dire quoi que ce soit \u00e0 ce stade.<\/p>\n<p>Cela ne veut pas dire que nous ne pouvons pas nous pr\u00e9parer et nous pr\u00e9parer \u00e0 la ru\u00e9e, donc si vous pr\u00e9voyez de braver les magasins ou d&#039;ouvrir le v\u00f4tre, vous voudrez peut-\u00eatre envisager une combinaison Hazmat et un bon rembourrage.<\/p>\n<p>Examinons quelques options plus r\u00e9alistes pour les id\u00e9es de campagne du Black Friday pour le reste d&#039;entre nous.<\/p>\n<h2>Cr\u00e9ez une offre du Black Friday que personne ne peut refuser<\/h2>\n<p>Qu&#039;est-ce qui attire g\u00e9n\u00e9ralement votre attention pendant les week-ends du Black Friday ? La plupart d&#039;entre nous savons ce que nous recherchons et nous recherchons les meilleures offres possibles.<\/p>\n<p>Lorsque vous \u00e9laborez votre campagne du Black Friday, pensez \u00e0 vos articles les plus populaires. Vous pouvez par exemple proposer une offre exceptionnelle sur un article tendance ou une offre group\u00e9e si vos clients ach\u00e8tent certains produits ensemble.<\/p>\n<p>C&#039;est ici que vous devez faire preuve de cr\u00e9ativit\u00e9 et r\u00e9fl\u00e9chir aux principales raisons pour lesquelles les gens aiment votre marque, puis promouvoir cette qualit\u00e9 avec une vente que personne ne peut refuser.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/make-them-an-offer-they-cant-refuse-1.png\" \/><\/p>\n<p>Voici quelques id\u00e9es de ventes suppl\u00e9mentaires pour le Black Friday\u00a0:<\/p>\n<ul>\n<li>Ventes Flash Horaires ou Quotidiennes<\/li>\n<li>Proposez de reverser un pourcentage des ventes \u00e0 une \u0153uvre caritative<\/li>\n<li>Offrez des r\u00e9compenses pour une d\u00e9pense minimale<\/li>\n<li>Proposez des packs de produits ou une bo\u00eete myst\u00e8re<\/li>\n<li>Vous ne pouvez pas proposer de remises en esp\u00e8ces\u00a0? Offrez la livraison gratuite<\/li>\n<li>Offrez des cartes-cadeaux ou des r\u00e9ductions VIP<\/li>\n<li>Configurer les r\u00e9compenses de parrainage<\/li>\n<\/ul>\n<p>Vous pouvez \u00e9galement cr\u00e9er un calendrier de contenu promotionnel \u00e0 envoyer aux clients pour les enthousiasmer \u00e0 propos de l&#039;\u00e9v\u00e9nement. La cr\u00e9ation d&#039;un guide de cadeaux est une autre excellente id\u00e9e, incroyablement populaire chaque ann\u00e9e. Les comptes \u00e0 rebours et la peur de rater quelque chose fonctionnent \u00e9galement tr\u00e8s bien lors de l&#039;\u00e9laboration de votre campagne du Black Friday.<\/p>\n<h2>Doublez vos promotions du Black Friday sur vos r\u00e9seaux sociaux et vos canaux de commerce \u00e9lectronique<\/h2>\n<p>Nous avons \u00e9t\u00e9 enferm\u00e9s tout l&#039;\u00e9t\u00e9, avec tr\u00e8s peu de raisons de faire la f\u00eate et peu d&#039;options pour sortir, il est donc prudent de supposer que cette ann\u00e9e sera plus charg\u00e9e que jamais.<\/p>\n<p>Nous ne passerons pas beaucoup de temps \u00e0 faire la queue, mais cela nous permettra de consacrer beaucoup plus de temps \u00e0 la recherche de bonnes affaires en ligne. Je l&#039;avoue. J&#039;ai d\u00e9j\u00e0 commenc\u00e9 \u00e0 chercher, et nous ne sommes qu&#039;en octobre.<\/p>\n<p>\u00c9tant donn\u00e9 que les \u00e9v\u00e9nements en magasin ne limiteront pas le week-end du Black Friday, il est judicieux de se pr\u00e9parer \u00e0 une saison plus longue cette ann\u00e9e, car les gens passeront la majorit\u00e9 de leur temps \u00e0 faire des achats en ligne. Par cons\u00e9quent, ce n&#039;est pas une mauvaise id\u00e9e de prolonger vos soldes pour commencer plus t\u00f4t et terminer plus tard.<\/p>\n<p>Augmenter les d\u00e9penses publicitaires sur vos principaux canaux de vente en ligne est une excellente id\u00e9e et contribuera \u00e0 dynamiser vos promotions et \u00e0 les pr\u00e9senter \u00e0 vos clients lorsqu&#039;ils recherchent des offres.<\/p>\n<p>Vous souhaitez faire de la publicit\u00e9 sur Facebook ? Pensez \u00e0 augmenter vos d\u00e9penses publicitaires quelques jours avant le Black Friday. Cela donnera \u00e0 votre publicit\u00e9 suffisamment de temps pour optimiser les conversions et vous permettra d&#039;ajuster et de peaufiner votre strat\u00e9gie avant le week-end.<\/p>\n<p><strong>Strat\u00e9gie de commerce \u00e9lectronique<\/strong><\/p>\n<p><strong>SMS en relief<\/strong><br \/>\n<a href=\"https:\/\/smsbump.com\/platforms\/shopify\">https:\/\/smsbump.com\/platforms\/shopify<\/a><\/p>\n<p><strong>Ajouter un chatbot<\/strong><br \/>\n<a href=\"https:\/\/mobilemonkey.com\/shopify-chatbot\">https:\/\/mobilemonkey.com\/shopify-chatbot<\/a><\/p>\n<p><strong>Chariot abandonn\u00e9<\/strong><br \/>\n<a href=\"https:\/\/help.shopify.com\/en\/manual\/orders\/abandoned-checkouts\">https:\/\/help.shopify.com\/en\/manual\/orders\/abandoned-checkouts<\/a><\/p>\n<p><strong>Inspiration par e-mail<\/strong><br \/>\n<a href=\"https:\/\/reallygoodemails.com\/\">https:\/\/reallygoodemails.com\/<\/a><\/p>\n<p>Si vous vous attendez g\u00e9n\u00e9ralement \u00e0 ce que le trafic pi\u00e9tonnier stimule vos ventes de fin d&#039;ann\u00e9e, soyez pr\u00eat \u00e0 essayer de faire de la publicit\u00e9 sur de nouveaux canaux, car de plus en plus de consommateurs \u00e9vitent Main Street.<\/p>\n<p>Facebook ou Instagram font-ils partie de votre strat\u00e9gie de diffusion ? C&#039;est le moment id\u00e9al pour exp\u00e9rimenter, car les consommateurs essaient de nouvelles choses et sont potentiellement dispos\u00e9s \u00e0 renoncer \u00e0 leur fid\u00e9lit\u00e9 et \u00e0 passer \u00e0 une nouvelle marque.<\/p>\n<h2>Commencez \u00e0 envoyer des e-mails \u00e0 vos clients d\u00e8s le d\u00e9but<\/h2>\n<p>2020 a \u00e9t\u00e9 une ann\u00e9e exceptionnelle. Le Black Friday approche \u00e0 grands pas, les achats en ligne vont battre des records et les consommateurs cherchent \u00e0 soutenir les entreprises locales.<\/p>\n<p>Il est d\u00e9sormais temps de tout pr\u00e9parer pour un mois de novembre et d\u00e9cembre charg\u00e9 de ventes en ligne.<\/p>\n<p>Vous ne voulez pas vous pr\u00e9cipiter pour assister au plus grand \u00e9v\u00e9nement commercial de l&#039;ann\u00e9e. Vous voulez \u00eatre pr\u00eat lorsque les consommateurs commenceront \u00e0 affluer sur Internet, \u00e0 la recherche de bonnes affaires et de cadeaux sp\u00e9ciaux pour vos proches.<\/p>\n<p>Il n\u2019est pas surprenant que le week-end de shopping le plus important de cette ann\u00e9e soit domin\u00e9 par les achats en ligne.<\/p>\n<p>34% des acheteurs affirment qu&#039;ils effectueront leurs achats de vacances avant Thanksgiving.<\/p>\n<p>Cela repr\u00e9sente environ 1 personne sur 3\u00a0! C&#039;est \u00e9galement le nombre de ventes que vous pouvez potentiellement manquer si vous ne commencez pas \u00e0 planifier votre campagne du Black Friday suffisamment t\u00f4t.<\/p>\n<p>C&#039;est le moment de commencer \u00e0 envoyer des e-mails \u00e0 vos clients avec des teasers de ce qui vous attend pour le Black Friday et le Cyber Monday.<\/p>\n<p>De plus, il y a comme un million de choses \u00e0 r\u00e9gler, comme les probl\u00e8mes techniques du site Web, les descriptions de produits, la copie du contenu des e-mails et du site, le r\u00e9f\u00e9rencement, les plans de marketing et de promotion, les prix, etc. Il est donc fortement recommand\u00e9 de r\u00e9gler tout cela avant que le tsunami commercial ne frappe.<\/p>\n<h2>Pensez d\u2019abord au mobile<\/h2>\n<p>Au cours des 3 derni\u00e8res ann\u00e9es, les magasins Shopify ont vu <a href=\"https:\/\/news.shopify.com\/shopify-merchants-break-records-with-29-billion-in-worldwide-sales-over-black-fridaycyber-monday-weekend\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">plus d&#039;achats mobiles que d&#039;achats sur ordinateur<\/a> pendant les soldes du Black Friday et du Cyber Monday.<\/p>\n<p>C&#039;est pourquoi il est n\u00e9cessaire que votre boutique soit adapt\u00e9e aux appareils mobiles. Vous devez vous assurer qu&#039;elle est r\u00e9active, intuitive et qu&#039;elle permet aux clients de r\u00e9aliser facilement un achat.<\/p>\n<p>Assurez-vous donc de tester \u00e0 quoi ressemble votre boutique sur mobile et de parcourir vous-m\u00eame l&#039;exp\u00e9rience client pour vous assurer qu&#039;elle est facile \u00e0 naviguer et que faire un achat est aussi simple que possible.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/mobile-first-design-1024x404-1.png\" \/><\/p>\n<h2>Testez votre site Web pour \u00eatre pr\u00eat \u00e0 faire face \u00e0 une augmentation du trafic et rationalisez votre exp\u00e9rience de paiement<\/h2>\n<p>Une bonne r\u00e8gle dans les affaires, et dans la vie en g\u00e9n\u00e9ral, est de toujours s\u2019attendre \u00e0 l\u2019inattendu.<\/p>\n<p>Avoir tellement de trafic sur votre site qu&#039;il plante peut sembler \u00eatre un probl\u00e8me majeur, mais non, non, ce n&#039;est pas le cas.<\/p>\n<p>Imaginez que cela se produise au plus fort de la ru\u00e9e, lorsque les gens sont pr\u00eats \u00e0 acheter. Cela repr\u00e9sente une tonne de ventes que vous ne voulez pas manquer.<\/p>\n<p>Analysez les donn\u00e9es des ann\u00e9es pr\u00e9c\u00e9dentes pour vous pr\u00e9parer au pire sc\u00e9nario. Assurez-vous que votre site est \u00e0 jour, optimis\u00e9 et pr\u00eat \u00e0 faire face \u00e0 l&#039;augmentation du trafic.<\/p>\n<p>Tout travail de back-end que vous devez faire doit \u00eatre fait le plus rapidement possible. Arr\u00eatez de lire cet article et mettez-vous au travail. Je plaisante. Terminez d&#039;abord l&#039;article. La connaissance est le pouvoir.<\/p>\n<p>Vous pouvez v\u00e9rifier la vitesse de votre page \u00e0 l&#039;aide de l&#039;outil gratuit de Google\u00a0<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><strong>Informations sur PageSpeed<\/strong><\/a> \u2013 entrez simplement l\u2019URL de votre site pour v\u00e9rifier comment votre site Web se positionne.<\/p>\n<p>Si vous avez une boutique Shopify, vous pouvez \u00e9galement v\u00e9rifier la vitesse de votre boutique avec son <a href=\"https:\/\/apps.shopify.com\/page-speed-boost\"><strong>outils<\/strong><\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/shopify.png\" \/><\/p>\n<p><strong>Les th\u00e8mes peuvent \u00e9galement vous faire \u00e9conomiser beaucoup d&#039;argent<br \/>\n<\/strong><a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/debutify.com\/\">https:\/\/debutify.com\/<\/a><br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/shoptimized.net\/\">https:\/\/shoptimized.net\/<\/a><br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/boostertheme.com\/\">https:\/\/boostertheme.com\/<\/a><\/p>\n<h2>Optimisez votre processus de traitement des commandes<\/h2>\n<p>Une augmentation du volume des ventes peut rendre les processus d&#039;ex\u00e9cution plus difficiles, c&#039;est donc une bonne id\u00e9e de vous assurer que vous \u00eates pr\u00eat \u00e0 faire face \u00e0 cette ru\u00e9e.<\/p>\n<p>Vous devez vous assurer que votre inventaire est approvisionn\u00e9 et que vos articles les plus populaires sont facilement disponibles pour le ramassage ou l&#039;exp\u00e9dition.<\/p>\n<p>Voici d\u2019autres \u00e9l\u00e9ments \u00e0 prendre en compte\u00a0:<\/p>\n<ul>\n<li>Embaucher du personnel suppl\u00e9mentaire, si n\u00e9cessaire.<\/li>\n<li>Communiquez de mani\u00e8re optimale avec les fournisseurs et les services de livraison pour garantir que tout se passe bien.<\/li>\n<li>Priorisez et organisez vos commandes afin qu&#039;elles puissent \u00eatre trait\u00e9es plus rapidement.\n<ul>\n<li>Priorit\u00e9 au client pour montrer votre appr\u00e9ciation \u00e0 vos clients les plus fid\u00e8les.<\/li>\n<li>Priorit\u00e9 d&#039;exp\u00e9dition afin que les clients qui ont pay\u00e9 pour une exp\u00e9dition acc\u00e9l\u00e9r\u00e9e re\u00e7oivent leurs articles en premier.<\/li>\n<li>Priorit\u00e9 du type de produit pour optimiser le temps n\u00e9cessaire \u00e0 la pr\u00e9paration et \u00e0 l&#039;emballage des produits.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Reciblez les anciens visiteurs et clients pour les campagnes du Black Friday<\/h2>\n<p>Les clients existants sont g\u00e9n\u00e9ralement plus faciles et plus rentables \u00e0 atteindre et \u00e0 commercialiser aupr\u00e8s de nouveaux clients, car ils ont d\u00e9j\u00e0 un int\u00e9r\u00eat av\u00e9r\u00e9 pour votre marque.<\/p>\n<p>Il est toujours judicieux de segmenter vos audiences. Cela vous permet de cr\u00e9er des messages plus personnalis\u00e9s et d&#039;atteindre des prospects plus qualifi\u00e9s en limitant votre cible \u00e0 des groupes sp\u00e9cifiques dont les int\u00e9r\u00eats correspondent \u00e0 votre marque.<\/p>\n<p>Vous pouvez \u00e9galement essayer de leur offrir un code de r\u00e9duction VIP sp\u00e9cial qui leur permet de r\u00e9aliser des \u00e9conomies suppl\u00e9mentaires lors de leur achat.<\/p>\n<p>Vous pouvez \u00e9galement proposer des recommandations de produits en fonction des achats et du comportement pass\u00e9s.<\/p>\n<p>Les e-mails de panier abandonn\u00e9 peuvent \u00e9galement \u00eatre incroyablement efficaces. Si quelqu&#039;un visitait votre site et envisageait un achat, il \u00e9tait int\u00e9ress\u00e9, alors faites un suivi et rappelez-lui les bonnes affaires que vous proposez. Cela peut et doit \u00eatre automatis\u00e9, alors configurez-le avant le grand jour.<\/p>\n<h2>Ajoutez une fonctionnalit\u00e9 de chat en direct et fournissez une assistance rapide le Black Friday<\/h2>\n<p>Il doit toujours \u00eatre facile pour un client de vous joindre, et le Black Friday, c&#039;est encore plus important. Si vous n&#039;\u00eates pas disponible pour vos clients lorsqu&#039;ils ont besoin de vous, ils ne resteront pas avec une fen\u00eatre d&#039;opportunit\u00e9 aussi \u00e9troite.<\/p>\n<p>La concurrence est f\u00e9roce \u00e0 cette p\u00e9riode de l\u2019ann\u00e9e, et avec autant d\u2019options disponibles pour les clients, vous devez rester pr\u00e9sent \u00e0 l\u2019esprit et facilement disponible si vous esp\u00e9rez vous d\u00e9marquer de la foule.<\/p>\n<p>Si vos clients ne parviennent pas \u00e0 obtenir des r\u00e9ponses de votre part assez rapidement, ils s&#039;adresseront \u00e0 l&#039;un de vos concurrents.<\/p>\n<p>Avec le chat en direct configur\u00e9, vous pouvez communiquer avec vos clients en temps r\u00e9el, ou m\u00eame configurer ces adorables petits amis chatbots. Vous pouvez consulter notre blog sur les chatbots si vous n&#039;en avez pas configur\u00e9 un et que vous ne savez pas par o\u00f9 commencer.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-utiliser-les-chatbots\/\"><strong>Pourquoi la messagerie en temps r\u00e9el et les chatbots sont la cl\u00e9 pour d\u00e9bloquer l&#039;engagement client<\/strong><\/a><\/p>\n<h2>Suivez tout et r\u00e9fl\u00e9chissez \u00e0 ce qui fonctionne et \u00e0 ce qui ne fonctionne pas<\/h2>\n<p>L&#039;analyse des donn\u00e9es est indispensable pour comprendre le comportement et les habitudes des consommateurs, ainsi que pour d\u00e9terminer ce qui fonctionne et ce qui ne fonctionne pas. Sans analyse des donn\u00e9es, vous naviguez \u00e0 l&#039;aveugle dans la temp\u00eate, et les chances de succ\u00e8s sont \u00e0 peu pr\u00e8s les m\u00eames que celles de gagner \u00e0 la loterie.<\/p>\n<p>Il existe tellement d&#039;outils disponibles qu&#039;il n&#039;y a aucune raison de ne pas suivre \u00e0 peu pr\u00e8s tout.<\/p>\n<p>Assurez-vous d&#039;avoir configur\u00e9 Google Analytics. C&#039;est gratuit et tr\u00e8s utile. Shopify propose \u00e9galement des rapports d&#039;analyse qui permettent notamment de suivre la conversion de vos efforts marketing en visites et en ventes.<\/p>\n<p>Facebook, Instagram et Twitter fournissent \u00e9galement leurs propres analyses. Facebook propose \u00e9galement d&#039;excellentes options pour tester les publicit\u00e9s A\/B afin de voir quelles combinaisons de texte et d&#039;images fonctionnent le mieux, ainsi qu&#039;une configuration d&#039;audience personnalis\u00e9e robuste pour cibler des groupes sp\u00e9cifiques dont les int\u00e9r\u00eats correspondent \u00e0 votre marque.<\/p>\n<h2>Encouragez les acheteurs du Black Friday \u00e0 devenir des clients \u00e0 l&#039;ann\u00e9e<\/h2>\n<p>Le Black Friday est peut-\u00eatre le plus grand jour de shopping de l&#039;ann\u00e9e, mais ce n&#039;est qu&#039;un seul jour, alors pourquoi ne pas offrir aux acheteurs des incitations pour devenir des clients \u00e0 l&#039;ann\u00e9e ?<\/p>\n<p>Gardez vos clients engag\u00e9s en restant actif sur les r\u00e9seaux sociaux et en communiquant r\u00e9guli\u00e8rement. Vous souhaitez entretenir et entretenir vos relations, alors ne les oubliez pas apr\u00e8s la fin de la vente.<\/p>\n<p>Configurez des e-mails apr\u00e8s-vente pour vos listes, configurez le reciblage, ramenez ces clients ponctuels avec de nouvelles promotions et un marketing attrayant, des recommandations de produits et m\u00eame de nouvelles incitations \u00e0 la remise.<\/p>\n<p>En fin de compte, vous souhaitez que votre marque reste pr\u00e9sente dans l&#039;esprit de votre public en continuant \u00e0 partager vos produits les plus r\u00e9cents et les plus populaires avec lui. Continuez les conversations\u00a0!<\/p>\n<p>Terminons avec une analyse d\u2019un calendrier de planification des vacances.<\/p>\n<h2>Votre calendrier de planification des vacances<\/h2>\n<p><strong>10 octobre<\/strong><br \/>\nSegmentez votre liste de contacts. Qui ciblerez-vous pour votre campagne du Black Friday ? Utilisez l&#039;historique des achats, l&#039;engagement et les donn\u00e9es personnelles pour identifier vos segments les plus prioritaires.<\/p>\n<p><strong>20 octobre<\/strong><br \/>\nCiblez vos segments avec des publicit\u00e9s sur les r\u00e9seaux sociaux. O\u00f9 se trouvent vos clients potentiels ? Utilisez des filtres et des outils de ciblage pour pr\u00e9senter vos produits \u00e0 votre public cible.<\/p>\n<p><strong>30 octobre<\/strong><br \/>\nOptimisez votre boutique e-commerce pour les appareils mobiles. Votre site est-il optimis\u00e9 pour les utilisateurs mobiles ? De plus en plus de consommateurs ach\u00e8tent via un appareil mobile, testez la pr\u00e9sentation mobile de votre site pour vous assurer de ne pas perdre ~50% de consommateurs !<\/p>\n<p><strong>1er novembre<\/strong><br \/>\nTestez et envoyez votre e-mail d&#039;annonce. L&#039;e-mail ressemble-t-il \u00e0 ce qu&#039;il est cens\u00e9 \u00eatre ? Assurez-vous que tout est correctement orthographi\u00e9 et format\u00e9 avant d&#039;appuyer sur ce bouton, ne laissez pas une erreur grammaticale venir entraver votre offre exceptionnelle !<\/p>\n<p><strong>10 novembre<\/strong><br \/>\nCr\u00e9ez des automatisations de panier abandonn\u00e9. Comment pouvez-vous r\u00e9cup\u00e9rer une partie de ces revenus perdus ? Entre 7 et 8 consommateurs sur 10 abandonnent leur panier avant de convertir. Ne les laissez pas s&#039;en tirer, envoyez-leur un rappel.<\/p>\n<p><strong>20 novembre<\/strong><br \/>\nPlanifiez les interactions courantes avec les clients. Comment allez-vous g\u00e9rer un afflux de besoins en mati\u00e8re de service client ? R\u00e9digez des r\u00e9ponses pr\u00e9-\u00e9crites aux questions courantes telles que les probl\u00e8mes d&#039;exp\u00e9dition et de facturation et les retours, et cr\u00e9ez un protocole pour tout le reste !<\/p>\n<p><strong>27 novembre<\/strong><br \/>\nLancement. Vous avez r\u00e9ussi. Le Black Friday 2020 est termin\u00e9. Qu&#039;avez-vous appris ? Rassemblez vos donn\u00e9es et vos connaissances pour am\u00e9liorer encore votre prochaine campagne.<\/p>\n<p><strong>10 d\u00e9cembre<\/strong><br \/>\nEffectuez un suivi aupr\u00e8s des contacts engag\u00e9s. Pourquoi ne pas contacter une fois de plus les contacts qui ont manifest\u00e9 leur int\u00e9r\u00eat pour votre campagne du Black Friday ? Les vacances ne sont pas termin\u00e9es ! Envoyez un e-mail aux contacts qui ont achet\u00e9, presque achet\u00e9 ou se sont engag\u00e9s \u2014 rappelez-leur ce qu&#039;ils veulent !<\/p>\n<p>Voici quelques ressources suppl\u00e9mentaires pour ceux qui souhaitent approfondir le sujet\u00a0! Merci de votre lecture\u00a0!<\/p>\n<p><a href=\"https:\/\/www.shopify.ca\/blog\/bfcm-checklist\"><strong>La liste de contr\u00f4le en 27 points pour pr\u00e9parer votre magasin pour le Black Friday et le Cyber Monday<\/strong><\/a> \u2013 Une excellente ressource de Shopify avec des tonnes de conseils et l\u2019inspiration pour le sujet de cette semaine\u00a0!<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/insights.digitalmediasolutions.com\/articles\/holiday-predictions-2020\"><strong>Pr\u00e9visions pour les professionnels du marketing num\u00e9rique pour la saison des f\u00eates 2020<\/strong><\/a> \u2013 Quelques informations int\u00e9ressantes sur les tendances et les changements en 2020 pour les sp\u00e9cialistes du marketing num\u00e9rique, comme la domination du commerce \u00e9lectronique cette saison.<\/p>\n<p><a href=\"https:\/\/www.oberlo.ca\/blog\/black-friday-marketing-ideas\"><strong>15 id\u00e9es marketing cr\u00e9atives pour le Black Friday 2020<\/strong><\/a> \u2013 Vous avez besoin d\u2019id\u00e9es cr\u00e9atives ? Cet article en propose de tr\u00e8s int\u00e9ressantes, comme des guides de bonnes affaires et de cadeaux. Lisez la suite pour en savoir plus.<\/p>\n<p><a href=\"https:\/\/www.getresponse.com\/blog\/black-friday-email-campaign-tips\"><strong>Les meilleurs exemples de campagnes d&#039;e-mailing du Black Friday pour 2020<\/strong><\/a> \u2013 Vous cherchez de l\u2019inspiration pour vos campagnes par e-mail ? Cet article contient quelques exemples concrets.<\/p>\n<p><a href=\"https:\/\/www.referralcandy.com\/blog\/black-friday-marketing-ideas\/\"><strong>22 id\u00e9es marketing pour le Black Friday et g\u00e9n\u00e9rer des ventes record<\/strong><\/a> \u2013 Cet article propose quelques id\u00e9es de campagnes int\u00e9ressantes pour le Black Friday, comme des bo\u00eetes myst\u00e8res et des remises VIP. D\u00e9couvrez-le.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous parlons de campagnes Black Friday et d&#039;id\u00e9es de commerce \u00e9lectronique ! \u00cates-vous pr\u00eat ? \u00cates-vous excit\u00e9 ? Ou simplement terrifi\u00e9 ? Comment allez-vous vous pr\u00e9parer au largage de bombes du Black Friday 2020 ? Regardez la vid\u00e9o ou le podcast ci-dessus o\u00f9 Dan et les Bees discutent d&#039;exemples de marketing du Black Friday pour une ann\u00e9e record en 2020 et de ce que\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40,420,42],"tags":[119,167,89,93,51,49,61,123,70,90,284,149,150,164],"class_list":["post-7795","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-ecommerce","category-marketing","tag-business","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-email-marketing","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-business","tag-social-media-marketing","tag-video-marketing-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"We&#039;re talking Black Friday campaign and eCommerce ideas this week! 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