{"id":7833,"date":"2020-10-19T16:40:31","date_gmt":"2020-10-19T16:40:31","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7833"},"modified":"2024-09-23T11:41:23","modified_gmt":"2024-09-23T15:41:23","slug":"convertir-le-trafic-en-ventes","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/convert-traffic-into-sales\/","title":{"rendered":"Comment convertir le trafic en ventes pendant cette p\u00e9riode de f\u00eates"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pD4QkAISHoY\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Convert Traffic into Sales This Holiday Season\" \/><meta itemprop=\"uploadDate\" content=\"2020-10-19T16:40:31-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT51M26S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re taking a look at how to convert traffic into sales this holiday season.With so many of us opting to shop online this year, it&#039;s shaping up to be a different type of shopping season, and we&#039;re here to help you prepare for it.Chec...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"47.1\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fconvert-traffic-into-sales%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7833-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Turn_Browsers_Into_Buyers_This_Holiday_Season.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous examinons comment convertir le trafic en ventes pendant cette p\u00e9riode des f\u00eates.<\/p>\n<p>Alors que nous sommes nombreux \u00e0 choisir de faire nos achats en ligne cette ann\u00e9e, la saison des achats s&#039;annonce diff\u00e9rente et nous sommes l\u00e0 pour vous aider \u00e0 vous y pr\u00e9parer.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/convert-traffic-to-sales-2.png\" \/><\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus o\u00f9 Dan et les abeilles ont d&#039;excellents conseils pour le commerce \u00e9lectronique, attirer de nouveaux clients et augmenter les ventes en ligne qui vous aideront \u00e0 terminer l&#039;ann\u00e9e en force. \ud83d\udc46<\/p>\n<p>Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou suivez-la en d\u00e9placement avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Il y a toujours quelque chose de nouveau qui se passe. Cette semaine, nous vous proposons quelques articles sur le monde des m\u00e9dias sociaux et du marketing num\u00e9rique !<\/p>\n<ul>\n<li><a href=\"https:\/\/marketingland.com\/social-shorts-facebook-attribution-change-on-hold-instagram-gets-more-shoppable-turns-10-282043\"><strong>Shorts sociaux : le changement d&#039;attribution de Facebook est suspendu, Instagram devient plus accessible et f\u00eate ses 10 ans<\/strong><\/a> \u2013 En r\u00e9ponse aux commentaires des annonceurs, Facebook n\u2019ira pas plus loin dans le test visant \u00e0 supprimer la fen\u00eatre d\u2019attribution par d\u00e9faut de 28 jours pour les annonceurs.<\/li>\n<li><strong><a href=\"https:\/\/marketingland.com\/microsoft-advertising-expands-linkedin-profile-dynamic-remarketing-in-market-audience-targeting-281331\">Microsoft Advertising \u00e9tend son profil LinkedIn, son remarketing dynamique et son ciblage d&#039;audience sur le march\u00e9<\/a>\u00a0<\/strong>\u2013 Microsoft d\u00e9ploie un acc\u00e8s plus large \u00e0 trois de ses options de ciblage d&#039;audience. Consultez le lien pour conna\u00eetre les nouveaut\u00e9s.<\/li>\n<li><a href=\"https:\/\/www.adweek.com\/programmatic\/what-marketers-need-to-know-about-the-google-analytics-privacy-reboot\/\"><strong>Ce que les sp\u00e9cialistes du marketing doivent savoir sur la r\u00e9initialisation de la confidentialit\u00e9 de Google Analytics<\/strong><\/a> \u2013 Google Analytics a \u00e9t\u00e9 repens\u00e9 en d\u00e9but de semaine. Il utilisera l\u2019apprentissage automatique pour aider les sp\u00e9cialistes du marketing \u00e0 mieux comprendre les lacunes dans les analyses d\u2019audience provoqu\u00e9es par la d\u00e9pr\u00e9ciation continue des cookies tiers et des identifiants mobiles.<\/li>\n<\/ul>\n<h2>Pr\u00e9parez le terrain pour convertir le trafic en ventes<\/h2>\n<p>85% des consommateurs recherchent un produit avant de l&#039;acheter. C&#039;est l&#039;occasion de leur pr\u00e9senter votre marque. Alors, optimisez votre page Google My Business ou votre page \u00c0 propos de nous. Facilitez la recherche de vos produits par les consommateurs en ajoutant votre num\u00e9ro de t\u00e9l\u00e9phone, votre adresse et vos affiliations de confiance.<\/p>\n<p>Vous pouvez consulter notre guide pratique sur la configuration de GMB ici\u00a0: <a href=\"https:\/\/honeypotmarketing.com\/fr\/configurer-google-mon-entreprise\/\"><strong>Comment configurer Google My Business<\/strong><\/a><\/p>\n<p>Lorsqu&#039;un internaute effectue une recherche en ligne, il s\u00e9lectionne d&#039;un coup d&#039;\u0153il l&#039;annonce qui lui semble la mieux adapt\u00e9e \u00e0 ses besoins. Gardez cela \u00e0 l&#039;esprit. Plus votre annonce contient de contenu, plus elle para\u00eetra attrayante et fiable aux yeux des internautes.<\/p>\n<p>Par exemple, lorsque vous effectuez une recherche et que vous avez une liste d&#039;entreprises parmi lesquelles choisir, laquelle choisirez-vous si l&#039;une contient des photos, des coordonn\u00e9es et l&#039;autre uniquement le nom de l&#039;entreprise avec peu ou pas d&#039;informations ajout\u00e9es ?<\/p>\n<h2>Organisez votre site par type de produit et non par marque<\/h2>\n<p>Ne comptez pas sur les utilisateurs pour trouver vos produits uniquement par nom de marque ; en organisant votre site par produit, vous permettrez aux utilisateurs de trouver plus facilement vos offres.<\/p>\n<p>Si vous recherchez un produit, vous ne recherchez probablement pas par marque, mais par cat\u00e9gorie, afin de pouvoir voir une s\u00e9lection de marques dans la m\u00eame cat\u00e9gorie et choisir celle qui vous pla\u00eet le plus.<\/p>\n<p>En organisant votre site par marque, il sera beaucoup plus difficile de le classer dans les recherches organiques et les clients auront plus de mal \u00e0 trouver ce qu&#039;ils recherchent. Vous voulez qu&#039;il soit aussi facile que possible pour vos clients de trouver ce qu&#039;ils veulent.<\/p>\n<h2>Promotions en vedette<\/h2>\n<p>Assurez-vous de mettre en avant les promotions sur chaque page de votre site. De cette fa\u00e7on, quelle que soit la mani\u00e8re dont un consommateur vous trouve, il sera au courant des remises ou des promotions int\u00e9ressantes que vous proposez.<\/p>\n<p>Le prix est g\u00e9n\u00e9ralement une d\u00e9cision d&#039;achat majeure, vous devez donc garder vos promotions au premier plan pour que vos clients puissent les voir imm\u00e9diatement.<\/p>\n<p>Vous pouvez le faire de diff\u00e9rentes mani\u00e8res, par exemple\u00a0:<\/p>\n<ul>\n<li>Utiliser des banni\u00e8res statiques ou rotatives en haut de toutes les pages.<\/li>\n<li>Une fen\u00eatre contextuelle modale lors de l&#039;entr\u00e9e initiale d&#039;un visiteur.<\/li>\n<li>Un drapeau dans le coin ou sur le c\u00f4t\u00e9 de la page.<\/li>\n<li>Une banni\u00e8re qui glisse de haut en bas depuis le bas de la page.<\/li>\n<\/ul>\n<h2>Aidez vos clients \u00e0 choisir<\/h2>\n<p>Sugg\u00e9rez toujours un autre achat. Nous voyons souvent des suggestions d&#039;articles \u00e0 prendre \u00e9galement en compte sous le pli ou la page. <a href=\"https:\/\/www.amazon.ca\/\">Amazone<\/a> est un excellent exemple de cela, montrant ce que d&#039;autres clients ont fr\u00e9quemment achet\u00e9, ainsi que d&#039;autres articles sugg\u00e9r\u00e9s en fonction de votre recherche.<\/p>\n<figure style=\"width: 1398px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/amazon.png\" alt=\"\" width=\"1398\" height=\"807\" \/><figcaption class=\"wp-caption-text\">Ceci est un exemple de recherche de jeux PlayStation 4.<\/figcaption><\/figure>\n<p>En aidant vos clients \u00e0 choisir, vous leur permettez de trouver plus facilement d\u2019autres articles qu\u2019ils n\u2019auraient peut-\u00eatre pas envisag\u00e9s auparavant.<\/p>\n<p>Si un client ne conna\u00eet pas votre marque, il peut avoir du mal \u00e0 choisir le bon article et ne recherchera probablement pas les produits qu&#039;il ne recherchait pas. C&#039;est pourquoi quelques conseils utiles peuvent \u00eatre d&#039;un \u00e9norme avantage pour lui et pour vous.<\/p>\n<p>Consid\u00e9rez des choses comme\u00a0:<\/p>\n<ul>\n<li>Propose des guides des tailles.<\/li>\n<li>Ic\u00f4nes d&#039;aide.<\/li>\n<li>Tableaux comparatifs de produits.<\/li>\n<\/ul>\n<p>Vous voulez que les gens se sentent en confiance lorsqu&#039;ils ach\u00e8tent chez vous, alors essayez de les aider \u00e0 faire des choix \u00e9clair\u00e9s et adapt\u00e9s \u00e0 leurs besoins. Vous serez heureux de l&#039;avoir fait lorsqu&#039;ils partageront leur exp\u00e9rience avec leurs amis et deviendront des clients r\u00e9guliers et des d\u00e9fenseurs de votre marque.<\/p>\n<p>Les gens aiment partager de bonnes exp\u00e9riences et seront heureux de promouvoir votre marque sur leurs r\u00e9seaux sociaux s\u2019ils ont le sentiment d\u2019avoir fait une bonne affaire ou d\u2019avoir trouv\u00e9 la \u00ab chose \u00bb parfaite qu\u2019ils esp\u00e9raient trouver.<\/p>\n<h2>Ajoutez des avis sur les produits pour aider \u00e0 convertir le trafic en ventes<\/h2>\n<p>Transformez tous les commentaires que vous recevez en preuve sociale. 91% des consommateurs prendront une d\u00e9cision d&#039;achat en fonction d&#039;un avis sur un produit. Assurez-vous donc de les mettre \u00e0 disposition sur chaque page produit et sur GMB.<\/p>\n<figure style=\"width: 773px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/hpt-reviews.png\" alt=\"\" width=\"773\" height=\"799\" \/><figcaption class=\"wp-caption-text\">Un exemple d&#039;avis GMB qui apparaissent dans le SERP.<\/figcaption><\/figure>\n<p>Une autre fonctionnalit\u00e9 int\u00e9ressante de GMB, disponible gratuitement, est que vous pouvez r\u00e9pondre publiquement aux avis, ce qui est inestimable, en particulier lorsque vous r\u00e9pondez \u00e0 des avis n\u00e9gatifs.<\/p>\n<p>Vous ne devez jamais supprimer un avis n\u00e9gatif. R\u00e9pondez-y poliment et professionnellement et proposez une solution. Cela montrera aux gens que vous \u00eates proactif et engag\u00e9 envers vos clients et que vous souhaitez contribuer \u00e0 r\u00e9soudre les probl\u00e8mes, et non les enterrer.<\/p>\n<p>Le bouche \u00e0 oreille est en fin de compte le marketing le plus pr\u00e9cieux que vous puissiez obtenir. Les gens font plus confiance aux avis et aux t\u00e9moignages qu&#039;\u00e0 toute autre chose, il est donc essentiel de proposer un moyen simple pour les clients de laisser des avis et des commentaires.<\/p>\n<p>Les avis sur les produits sont \u00e9galement un excellent moyen d&#039;obtenir du contenu unique g\u00e9n\u00e9r\u00e9 par les utilisateurs, qui sert non seulement de source fiable pour les futurs acheteurs, mais peut \u00e9galement aider vos pages de produits \u00e0 am\u00e9liorer leur classement SEO.<\/p>\n<p>Une autre excellente fa\u00e7on d\u2019inspirer la confiance est d\u2019utiliser des symboles et des logos de confiance tels que les \u00e9valuations par \u00e9toiles de Google, Trustpilot, Better Business Bureau et les affiliations sectorielles.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/trusted-partners-hpt.png\" \/><\/p>\n<p>Ces fonctionnalit\u00e9s agissent comme un sceau d\u2019approbation, montrant que vous avez travaill\u00e9 et \u00eates affili\u00e9 \u00e0 d\u2019autres marques \u00e9tablies.<\/p>\n<h2>Utilisez des aimants principaux et des pages de destination pour convertir le trafic en ventes<\/h2>\n<p>L&#039;utilisation d&#039;une page de destination est un excellent moyen de collecter des prospects et, en utilisant un processus d&#039;entonnoir solide, de convertir ce trafic en ventes.<\/p>\n<blockquote><p>Une page de destination brillante, associ\u00e9e \u00e0 un \u00ab entonnoir de conversion \u00bb, constitue g\u00e9n\u00e9ralement l\u2019\u00e9pine dorsale d\u2019une entreprise en ligne rentable.<\/p><\/blockquote>\n<p>Lors de la conception d&#039;une page de destination, m\u00eame les plus petits d\u00e9tails peuvent faire la diff\u00e9rence dans la conversion du trafic en ventes.<\/p>\n<p>Tel que:<\/p>\n<ul>\n<li>Le nombre de champs requis pour s&#039;inscrire (nom, e-mail, etc.) fonctionne le mieux \u2013 moins il y en a, mieux c&#039;est.<\/li>\n<li>La couleur du bouton CTA.<\/li>\n<li>Le texte sur votre bouton CTA.<\/li>\n<li>Images ou vid\u00e9os fortes et de haute qualit\u00e9.<\/li>\n<li>Un titre captivant.<\/li>\n<\/ul>\n<p>Voici un excellent visuel qui d\u00e9crit les \u00e9tapes de la configuration d&#039;un aimant \u00e0 prospects et du guidage des prospects tout au long de l&#039;entonnoir.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Lead-Magnets-__-Campaign-Structure-HPT-Lead-Magnet.png\" \/><\/p>\n<p>Comme vous pouvez le constater, un aimant principal peut \u00eatre tout ce qui a une grande valeur pour votre client cible ; cela peut \u00eatre des guides, des listes de contr\u00f4le, des \u00e9valuations, des quiz ou des vid\u00e9os.<\/p>\n<p>Et cela ne s&#039;arr\u00eate pas \u00e0 l&#039;\u00e9tape de l&#039;inscription. Vous pouvez \u00e9galement automatiser les suivis pour proposer des produits de base et des ventes incitatives. La cr\u00e9ation d&#039;un chemin de retour est \u00e9galement essentielle pour fid\u00e9liser les clients et les inciter \u00e0 revenir pour en savoir plus.<\/p>\n<p>Et voil\u00e0, c&#039;est tout. Nous vous laissons avec quelques ressources suppl\u00e9mentaires \u00e0 d\u00e9couvrir, comme d&#039;habitude. Merci de votre lecture !<\/p>\n<p><a href=\"https:\/\/www.themodernentrepreneur.com\/12-secrets-for-converting-traffic-into-sales\/\"><strong>Les secrets pour convertir le trafic en ventes<\/strong><\/a> \u2013 12 secrets de conversion de trafic que m\u00eame un nouveau venu dans le marketing Internet peut faire.<\/p>\n<p><a href=\"https:\/\/ppcexpo.com\/blog\/conversion-rate-optimization-best-practices\"><strong>Solutions PPC lorsque vous n&#039;avez ni prospects ni conversions<\/strong> <\/a>\u2013 13 aspects sur lesquels vous devez vous concentrer pour cr\u00e9er un entonnoir marketing plus fluide, ce qui vous aidera \u00e0 g\u00e9n\u00e9rer plus de prospects.<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/ppc-mistakes-losing-leads\/215044\/#close\"><strong>8 erreurs PPC \u00e0 \u00e9viter si vous voulez des leads de qualit\u00e9<\/strong><\/a> \u2013 Si vous ne constatez pas le succ\u00e8s que vous attendez de vos campagnes de marketing de recherche payante, assurez-vous que vous ne faites pas ces erreurs critiques.<\/p>\n<p><a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/ecommerce-conversion-rates\/?gclid=CjwKCAjwiaX8BRBZEiwAQQxGxzSQO9M4iuIm3Ho62lw-IJ-DIB2qDkMZp4JGKPO4jivnLoXu1Gpg8xoCWOUQAvD_BwE\"><strong>12 r\u00e8gles simples pour booster vos taux de conversion e-commerce<\/strong><\/a> \u2013 12 r\u00e8gles \u00e0 suivre pour cr\u00e9er une exp\u00e9rience de panier d&#039;achat qui augmentera vos taux de conversion de commerce \u00e9lectronique.<\/p>\n<p><a href=\"https:\/\/www.practicalecommerce.com\/seo-5-tips-to-convert-visitors-to-buyers\"><strong>SEO : 5 conseils pour convertir les visiteurs en acheteurs<\/strong><\/a> \u2013 L\u2019optimisation des moteurs de recherche vise \u00e0 attirer les consommateurs vers votre site. Utilisez ces cinq conseils pour convertir davantage de chercheurs en acheteurs.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HowToTurnBrowsersIntoBuyers-scaled.jpg\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous examinons comment convertir le trafic en ventes pendant cette p\u00e9riode des f\u00eates. \u00c9tant donn\u00e9 que nous sommes si nombreux \u00e0 choisir de faire nos achats en ligne cette ann\u00e9e, la saison des achats s&#039;annonce diff\u00e9rente et nous sommes l\u00e0 pour vous aider \u00e0 vous y pr\u00e9parer. Regardez la vid\u00e9o ou le podcast ci-dessus o\u00f9\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-7833","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re taking a look at how to convert traffic into sales this holiday season. 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