{"id":7848,"date":"2020-10-26T17:21:23","date_gmt":"2020-10-26T17:21:23","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7848"},"modified":"2024-09-23T11:41:21","modified_gmt":"2024-09-23T15:41:21","slug":"tactiques-de-campagne-par-e-mail","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/","title":{"rendered":"Tactiques de campagne par e-mail pour amplifier vos ventes du Black Friday et des f\u00eates"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/2Z6M-jgTNuk\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Email Campaign Tactics To Amplify Your Black Friday &amp;#038; Holiday Sales\" \/><meta itemprop=\"uploadDate\" content=\"2020-10-26T17:21:23-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT45M55S\" \/><meta itemprop=\"description\" content=\"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales thi...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Email_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"42.0\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FEmail_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Femail-campaign-tactics%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Email_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7848-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Email_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Email_Campaign_Tactics_To_Amplify_Your_Black_Friday_Holiday_Sales.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Dans un monde domin\u00e9 par les m\u00e9dias sociaux, le courrier \u00e9lectronique reste \u00e9tonnamment le canal #1 pour acqu\u00e9rir de nouveaux prospects. Cette semaine, Dan et les Bees explorent les tactiques de campagne par courrier \u00e9lectronique et la messagerie en temps r\u00e9el qui vous aideront \u00e0 amplifier vos ventes du Black Friday et des f\u00eates de fin d&#039;ann\u00e9e cette ann\u00e9e\u00a0!<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/email-marketing-tactics-meme.png\" \/><\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>\u00c0 ce stade, nous sommes tous habitu\u00e9s \u00e0 ce que les m\u00e9dias sociaux \u00e9voluent constamment, parfois pour le mieux, parfois moins.<\/p>\n<p>R\u00e9cemment, nous avons eu l&#039;int\u00e9gration des messageries Facebook et Instagram, et maintenant Instagram d\u00e9ploie des changements d&#039;API importants. Vous pouvez en savoir plus ici :<\/p>\n<p><a href=\"https:\/\/embedsocial.com\/blog\/instagram-api-changes-2020\/\"><strong>Modifications majeures de l&#039;API Instagram pour les plugins de flux\u00a0: voici ce que vous pouvez faire<\/strong><\/a><\/p>\n<h2>L&#039;automatisation est essentielle \u00e0 vos tactiques de campagne par e-mail<\/h2>\n<p><span data-preserver-spaces=\"true\">L&#039;automatisation du marketing est incroyablement puissante, se concentrant sur la diffusion de la sainte trinit\u00e9 du bon message, de la bonne personne et du bon moment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;automatisation rend le courrier \u00e9lectronique plus efficace et efficient. Elle peut vous faire gagner un temps fou et vous permettre de ne pas manquer des opportunit\u00e9s auxquelles vous n&#039;auriez pas acc\u00e8s autrement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, si un client abandonne votre panier sans effectuer d&#039;achat, vous pouvez d\u00e9clencher des e-mails sp\u00e9cifiques \u00e0 cet utilisateur et \u00e0 son exp\u00e9rience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les utilisateurs abandonnent en moyenne 69% de paniers. La bonne nouvelle est que pr\u00e8s de la moiti\u00e9 des e-mails d&#039;abandon de panier sont ouverts et 50% de ces personnes effectuent un achat.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019automatisation des e-mails est relativement facile \u00e0 configurer et constitue un atout pr\u00e9cieux pour vos tactiques de marketing par e-mail.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;image ci-dessous de\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.activecampaign.com\/marketplace\/recipe\/black-friday-lead-generation-discount-form-flow?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Could+this+make+your+business+work+better%3F&amp;utm_campaign=MKT-2337\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Campagne active<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0montre le flux d&#039;automatisation des e-mails \u00e0 partir d&#039;un formulaire de page de destination Black Friday et son fonctionnement.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/automation.png\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Cette automatisation est d\u00e9clench\u00e9e lorsqu&#039;un contact soumet votre formulaire d&#039;inscription au Black Friday. Il re\u00e7oit un e-mail de remerciement avec des d\u00e9tails sur la fa\u00e7on d&#039;utiliser son offre, puis un e-mail avec sa remise le jour de la vente.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez \u00e9galement :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mettre en place des tests A\/B<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Suivez les r\u00e9ponses pour recueillir plus d&#039;informations<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Proposer des remises de mani\u00e8re strat\u00e9gique<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er des campagnes goutte \u00e0 goutte automatis\u00e9es<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Personnalisez l&#039;exp\u00e9rience de vos clients<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Recueillir des commentaires sur les produits<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Les analyses que vous obtenez gr\u00e2ce \u00e0 l&#039;automatisation peuvent consid\u00e9rablement am\u00e9liorer la qualit\u00e9 et la quantit\u00e9 de vos prospects et vous aider \u00e0 ajuster vos tactiques pour mieux servir votre client\u00e8le.<\/span><\/p>\n<h2>Combinez le chat en direct avec vos tactiques de campagne par e-mail<\/h2>\n<p><span data-preserver-spaces=\"true\">Le marketing par e-mail est une m\u00e9thode \u00e9prouv\u00e9e pour nouer des relations avec vos clients. Associ\u00e9 au chat en direct, il peut consid\u00e9rablement am\u00e9liorer vos taux de conversion et am\u00e9liorer l&#039;exp\u00e9rience globale de vos clients.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En ce qui concerne la pr\u00e9f\u00e9rence des consommateurs en mati\u00e8re de canaux d&#039;assistance, le chat en direct bat le courrier \u00e9lectronique et le t\u00e9l\u00e9phone, avec 72% de consommateurs le pr\u00e9f\u00e9rant en raison de son imm\u00e9diatet\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il n&#039;y a pas d&#039;attente dans une file d&#039;attente ni de navigation dans un syst\u00e8me de menu ridicule, et la plupart des probl\u00e8mes peuvent \u00eatre r\u00e9solus en quelques minutes, voire moins. Comment ne pas aimer ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le chat en direct est id\u00e9al pour attirer l&#039;attention des visiteurs, encourager l&#039;engagement, cr\u00e9er une personnalisation et r\u00e9pondre aux questions de base sur les ventes et l&#039;assistance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous n&#039;avez pas le temps ou une \u00e9quipe suffisamment nombreuse pour avoir quelqu&#039;un disponible \u00e0 tout moment, les chatbots sont une excellente solution. Vous pouvez consulter notre blog sur les chatbots ici :<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/comment-utiliser-les-chatbots\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Pourquoi la messagerie en temps r\u00e9el et les chatbots sont la cl\u00e9 pour d\u00e9bloquer l&#039;engagement client<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">La mise en place d&#039;un chat en direct vous aidera \u00e9norm\u00e9ment dans la g\u00e9n\u00e9ration de leads, l&#039;automatisation du marketing et le service client, et permettra \u00e0 votre \u00e9quipe de se consacrer \u00e0 d&#039;autres t\u00e2ches importantes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Donc, si vous n\u2019en avez pas d\u00e9j\u00e0 un, vous devriez envisager d\u2019utiliser un petit chatbot convivial pour vous aider, vous et votre \u00e9quipe.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">L\u2019automatisation des SMS peut \u00eatre une mine d\u2019or inexploit\u00e9e<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les taux d&#039;ouverture des e-mails sont en moyenne d&#039;environ 15 \u00e0 251 TP3T. Les taux d&#039;ouverture des SMS sont plus proches d&#039;environ 991 TP3T. Oui, vous avez bien lu.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/24X-SMS.jpg\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Contrairement au courrier \u00e9lectronique, les SMS n&#039;ont pas encore \u00e9t\u00e9 totalement exploit\u00e9s, avec seulement\u00a0<\/span><a target=\"_blank\" href=\"http:\/\/www.dimensiondata.com\/Global\/Downloadable%20Documents\/2015%20Global%20Contact%20Centre%20Benchmarking%20Summary%20Report.pdf\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><span data-preserver-spaces=\"true\">38% des centres de contact<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0Dans une \u00e9tude, les entreprises ont rapport\u00e9 avoir utilis\u00e9 les SMS. C&#039;est une excellente occasion d&#039;exploiter ce canal alors qu&#039;il est encore relativement peu utilis\u00e9 par la plupart des entreprises.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Voici un exemple de ce \u00e0 quoi peut ressembler l&#039;automatisation des SMS apr\u00e8s avoir rempli un formulaire sur une page de destination PPC. Votre t\u00e9l\u00e9phone s&#039;allume instantan\u00e9ment, vibre et dit :<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab $FNAME Merci de votre int\u00e9r\u00eat pour $COMPANYNAME, nous vous appellerons bient\u00f4t. \u00bb<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils ont suivi et pr\u00e9-vendu l&#039;appel t\u00e9l\u00e9phonique (en essayant d&#039;augmenter le % de personnes qui choisissent d&#039;accepter le premier appel t\u00e9l\u00e9phonique).<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous ne r\u00e9pondez pas \u00e0 l&#039;appel t\u00e9l\u00e9phonique, voici ce que vous recevrez :<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00ab Nous n&#039;avons pas pu vous joindre. Cliquez sur $PHONENUMBER pour nous appeler maintenant. \u00bb<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il s&#039;agit d&#039;un exemple d&#039;automatisation du marketing classique, dans lequel vous utilisez\u00a0<\/span><strong><span data-preserver-spaces=\"true\">instructions conditionnelles IF\/Then<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0pour cr\u00e9er diff\u00e9rents flux de travail de r\u00e9ponse\u00a0<\/span><strong><span data-preserver-spaces=\"true\">en fonction des actions qu&#039;ils FONT ou NE FONT PAS<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2>Exemples de tactiques de campagne par e-mail que vous pouvez utiliser d\u00e8s maintenant<\/h2>\n<p><span data-preserver-spaces=\"true\">Le type d&#039;e-mails que vous envoyez \u00e0 vos clients d\u00e9pend de qui ils sont, de ce qu&#039;ils recherchent et de la mani\u00e8re dont vous pouvez les aider, mais il existe quelques directives de base que toute personne, quel que soit son secteur, peut suivre.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Voici quelques exemples standards :<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Le courriel de cadeau<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 offrir des cadeaux avec un montant minimum d\u2019achat.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Courriels FOMO<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 ajoutez un compte \u00e0 rebours et des offres de derni\u00e8re minute pour inciter les clients nouveaux et existants \u00e0 consulter votre vente avant sa fin.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">E-mails d&#039;aper\u00e7u<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 proposez de nouveaux articles en solde qui correspondent aux int\u00e9r\u00eats de vos clients ; changez ces articles toutes les quelques heures ou quelques jours pour inciter vos clients \u00e0 consulter r\u00e9guli\u00e8rement votre magasin pour d\u00e9couvrir de nouvelles offres.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Des e-mails directs<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 utilisez une ligne d\u2019objet claire annon\u00e7ant l\u2019\u00e9v\u00e9nement ou la remise et incluez un appel \u00e0 l\u2019action qui conduira les clients vers votre magasin.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Des e-mails amusants et surprenants<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 utilisez l\u2019humour dans les titres et les textes pour attirer l\u2019attention de mani\u00e8re m\u00e9morable ou surprenante.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">E-mails de remises suppl\u00e9mentaires<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 utilisez des codes de r\u00e9duction VIP sp\u00e9ciaux pour les clients fid\u00e8les et des codes de r\u00e9duction limit\u00e9s pour les nouveaux clients.<\/span><\/li>\n<\/ul>\n<p>L&#039;objet de votre message peut \u00eatre l&#039;un des \u00e9l\u00e9ments les plus importants d&#039;un e-mail et peut d\u00e9terminer si votre e-mail sera ouvert ou non. Si vous avez du mal \u00e0 r\u00e9diger les lignes d&#039;objet id\u00e9ales, consultez cette ressource incroyable pour obtenir des informations, des exemples et des conseils utiles\u00a0:<\/p>\n<p><a href=\"https:\/\/respona.com\/blog\/networking-email-subject-line\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>11 meilleures lignes d&#039;objet d&#039;e-mail de r\u00e9seautage<\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">N\u2019oubliez pas que les gens ne recherchent pas seulement des choses \u00e0 acheter pendant les vacances, ils recherchent des bonnes affaires.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous recevons un nombre infini d\u2019e-mails chaque jour, et cette p\u00e9riode de l\u2019ann\u00e9e est le seul moment o\u00f9 vous pouvez garantir que les gens non seulement veulent avoir de vos nouvelles, mais consultent activement leurs e-mails quotidiennement pour d\u00e9couvrir de nouvelles offres.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Email-Marketing-Holiday-Deals-Stat.png\" \/><\/p>\n<h2>Segmentez vos listes de courrier \u00e9lectronique<\/h2>\n<p>La segmentation est probablement l\u2019un des composants les plus importants \u00e0 prendre en compte lors de l\u2019ex\u00e9cution des tactiques de campagne par e-mail.<\/p>\n<p>Vous ne devez pas adopter une approche trop radicale et essayer d&#039;atteindre tout le monde. Vous devez cibler pr\u00e9cis\u00e9ment votre public cible et guider ces prospects plus qualifi\u00e9s \u00e0 travers l&#039;entonnoir.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/segmented-lists.png\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Posez-vous la question suivante\u00a0: voulez-vous 1 million d\u2019impressions et 5 engagements, ou 10\u00a0000 impressions et 100 engagements\u00a0? Le fait est que les mesures de vanit\u00e9 sont finalement inutiles.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il n&#039;y a aucune raison d&#039;avoir 1 million de prospects sur votre liste qui ne deviendront jamais vos clients. Vous voulez des prospects engag\u00e9s qui s&#039;int\u00e9ressent \u00e0 votre marque, c&#039;est pourquoi vous devez segmenter vos listes et utiliser le lead scoring pour faire avancer les bonnes personnes dans l&#039;entonnoir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous \u00e9conomiserez beaucoup de temps et de ressources en ciblant les personnes r\u00e9ellement int\u00e9ress\u00e9es par ce que vous proposez.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Comment \u00e9laborer un plan de marketing par e-mail promotionnel<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Jetons un coup d\u2019\u0153il rapide \u00e0 un exemple de ce \u00e0 quoi ressemblerait un plan de marketing par e-mail promotionnel pour un webinaire et comment les prospects potentiels sont segment\u00e9s.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Promotional-Email-Marketing-Plan.jpg\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Vous souhaitez segmenter les leads en fonction de leur comportement. Chaque envoi affinera les leads afin que vous puissiez d\u00e9livrer des messages plus cibl\u00e9s et uniques.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019objectif est de maximiser les conversions de leads gr\u00e2ce \u00e0 la segmentation et aux messages cibl\u00e9s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une fois inscrits, les prospects recevront trois e-mails de fid\u00e9lisation qui renforceront les raisons de participer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Commencez par une offre d\u2019introduction pour piquer l\u2019int\u00e9r\u00eat, puis utilisez un point sensible et une solution comme accroche pour le segment 2, puis r\u00e9p\u00e9tez cela avec un nouveau point sensible et une nouvelle solution pour le segment 3.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une fois termin\u00e9, tous les prospects recevront un message, segment\u00e9 par participants et segments 1, 2 et 3. Cela renforcera la demande et maximisera les opportunit\u00e9s de conversion de prospects.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Il est temps de commencer \u00e0 penser au mobile en premier<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Vous l&#039;avez d\u00e9j\u00e0 entendu, surtout si vous suivez ces blogs. Je ne veux pas enfoncer le clou, mais j&#039;aimerais trouver une meilleure analogie \u2013 celle-l\u00e0 est tout simplement terrible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">De nos jours, de plus en plus de personnes naviguent sur le Web, parcourent les r\u00e9seaux sociaux et consultent leurs e-mails via leurs appareils mobiles.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Au cours des derni\u00e8res ann\u00e9es, les achats effectu\u00e9s sur des appareils mobiles sont pass\u00e9s d&#039;environ 3% \u00e0 plus de 36%. 76% des e-mails du Black Friday et 63% des e-mails du Cyber Monday ont \u00e9t\u00e9 ouverts sur un appareil mobile.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous n\u2019\u00eates toujours pas convaincu que c\u2019est si important, consultez ces statistiques\u00a0:<\/span><\/p>\n<ul>\n<li>Jusqu&#039;\u00e0 60% d&#039;ouvertures d&#039;e-mails sont effectu\u00e9es sur mobile, selon le secteur d&#039;activit\u00e9.<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/07\/email-usage-statistics-in-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moniteur de campagne<\/a>)<\/li>\n<li>75% des utilisateurs de Gmail utilisent leurs appareils mobiles pour acc\u00e9der \u00e0 leur messagerie \u00e9lectronique.<a href=\"https:\/\/backlinko.com\/email-marketing-stats#email-marketing-statistics-on-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">Lien retour<\/a>)<\/li>\n<li>42,3% des consommateurs supprimeront un e-mail s&#039;il n&#039;est pas optimis\u00e9 pour le mobile.<a href=\"https:\/\/backlinko.com\/email-marketing-stats#email-marketing-statistics-on-mobile\" target=\"_blank\" rel=\"noopener noreferrer\">Lien retour<\/a>)<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/1-Mobile-Matters-e1603310782290.jpg\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Ce sont des chiffres importants et, avec la nouvelle indexation mobile de Google, si vous n&#039;\u00eates pas optimis\u00e9 pour le mobile, vous risquez d&#039;\u00eatre n\u00e9glig\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Personnellement, je suis dans la cat\u00e9gorie 42.3% : si je re\u00e7ois un e-mail qui n&#039;est pas optimis\u00e9 pour les appareils mobiles, je ne prends pas imm\u00e9diatement la marque au s\u00e9rieux. Je ferais rarement affaire avec eux. Cela donne simplement une impression de manque de professionnalisme, de paresse ou d&#039;incomp\u00e9tence, et rien de tout cela n&#039;est une bonne image.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous voulez \u00eatre pertinent et actuel, sinon vos clients trouveront quelqu\u2019un d\u2019autre qui l\u2019est.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Adoptez la vieille \u00e9cole avec le publipostage<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Lorsque vous r\u00e9fl\u00e9chissez aux tactiques de votre campagne par e-mail, vous pouvez les combiner avec le publipostage pour obtenir d&#039;excellents r\u00e9sultats.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;USPS a r\u00e9alis\u00e9 une \u00e9tude qui a montr\u00e9\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.usps.com\/business\/pdf\/FY08_DM%20Onl_Sales%20WP.pdf\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">60% des destinataires du publipostage<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0je visiterais AUSSI un site Web promu sur l&#039;article.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il s&#039;av\u00e8re que le bon vieux courrier postal peut constituer un moyen int\u00e9ressant d&#039;\u00e9viter le champ de bataille encombr\u00e9 qu&#039;est la bo\u00eete de r\u00e9ception de votre prospect.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">M\u00eame les tactiques \u00e0 l&#039;ancienne comme le publipostage b\u00e9n\u00e9ficient d&#039;une refonte, gr\u00e2ce \u00e0 des acteurs comme\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/lob.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Lob<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0qui vous permettent de d\u00e9clencher de nouvelles campagnes via une API.<\/span><\/p>\n<p><a href=\"https:\/\/i1.wp.com\/blog.kissmetrics.com\/wp-content\/uploads\/2016\/11\/lob-campaigns.jpg?ssl=1\"><img decoding=\"async\" class=\"size-full wp-image-32171 lazyloaded aligncenter\" src=\"https:\/\/i1.wp.com\/blog.kissmetrics.com\/wp-content\/uploads\/2016\/11\/lob-campaigns.jpg?ssl=1\" alt=\"lob-campaigns\" data-src=\"https:\/\/i1.wp.com\/blog.kissmetrics.com\/wp-content\/uploads\/2016\/11\/lob-campaigns.jpg?ssl=1\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Vous fournissez tout le contenu et la cr\u00e9ativit\u00e9 \u00e0 l&#039;avance et parvenez automatiquement \u00e0 cr\u00e9er, coordonner et livrer chaque \u00e9l\u00e9ment. C&#039;est vraiment g\u00e9nial.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez utiliser des domaines de r\u00e9f\u00e9rence personnalis\u00e9s pour suivre les nouvelles visites sur le site en fonction des activit\u00e9s hors ligne. Vous pouvez \u00e9galement utiliser des num\u00e9ros 800 personnalis\u00e9s et des outils de configuration tels que CallRail (via leur\u00a0<\/span><a target=\"_blank\" href=\"http:\/\/www.callrail.com\/integrations\/kissmetrics\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">int\u00e9gration pratique de Kissmetrics<\/span><\/a><span data-preserver-spaces=\"true\">) pour g\u00e9rer les appels t\u00e9l\u00e9phoniques notoirement difficiles.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Stimulez l&#039;engagement avec les notifications int\u00e9gr\u00e9es \u00e0 l&#039;application<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les notifications push peuvent stimuler la croissance et augmenter l&#039;engagement jusqu&#039;\u00e0 88%. Avec 42% d&#039;utilisateurs mobiles choisissant de conserver les notifications push activ\u00e9es sur leur appareil, ces alertes peuvent devenir essentielles dans votre strat\u00e9gie marketing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils peuvent \u00eatre un moyen efficace d\u2019atteindre votre public en temps r\u00e9el et un excellent moyen de fid\u00e9liser votre public sur des p\u00e9riodes plus longues.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La messagerie int\u00e9gr\u00e9e \u00e0 l&#039;application peut vous permettre de d\u00e9clencher des messages et des notifications en fonction de ce que les utilisateurs font (ou ne font pas) dans votre application, offrant ainsi un excellent moyen de stimuler l&#039;engagement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Certains des principaux avantages des notifications push incluent\u00a0:<\/span><\/p>\n<ul>\n<li><strong>Acc\u00e8s direct \u00e0 votre public<\/strong> sans m\u00eame qu&#039;ils aient besoin d&#039;\u00eatre dans votre application ou sur votre site.<\/li>\n<li><strong>Trafic en temps r\u00e9el sur vos applications et sites<\/strong>, ce qui contribue \u00e0 la viralit\u00e9 du contenu et \u00e0 augmenter encore plus sa port\u00e9e.<\/li>\n<li><strong>Notifications urgentes et opportunes<\/strong> faites \u00e9galement de votre application la source incontournable d&#039;informations que les abonn\u00e9s peuvent utiliser \u00e0 la vol\u00e9e.<\/li>\n<li><strong>Lancements de nouveaux produits<\/strong> ou du contenu que les utilisateurs n&#039;auraient pas remarqu\u00e9 autrement.<\/li>\n<li><strong>Les r\u00e9seaux sociaux profitent<\/strong> de cette pouss\u00e9e continue d&#039;activit\u00e9 vers l&#039;application.<\/li>\n<li><strong>Contribuer efficacement \u00e0 augmenter les revenus publicitaires<\/strong> en amenant davantage de personnes \u00e0 voir vos pages contenant des publicit\u00e9s.<\/li>\n<li><strong>Augmenter les ventes de commerce \u00e9lectronique<\/strong>, avec des messages plus sp\u00e9cifiquement cibl\u00e9s vers les acheteurs.<\/li>\n<li><strong>Vous pouvez en apprendre beaucoup sur ce que votre public aime et n&#039;aime pas<\/strong>, en analysant les donn\u00e9es, vous permettant d\u2019ajuster vos strat\u00e9gies marketing \u00e0 l\u2019avenir.<\/li>\n<\/ul>\n<h2>Et c&#039;est fini<\/h2>\n<p>Si vous souhaitez approfondir les tactiques de campagne par e-mail, consultez ces excellentes ressources que nous \ud83d\udc96 !<\/p>\n<p><a href=\"https:\/\/mobilemonkey.com\/blog\/email-marketing-tools\"><strong>Les 12 meilleurs outils de marketing par e-mail pour dominer les bo\u00eetes de r\u00e9ception en 2020<\/strong><\/a> \u2013 Une ressource formidable de <strong>Singe mobile<\/strong> o\u00f9 ils s\u00e9lectionnent plus de 500 outils de marketing par e-mail sur le march\u00e9 pour constituer la meilleure suite de logiciels de marketing par e-mail, de la capture des e-mails \u00e0 la livraison en bo\u00eete de r\u00e9ception.<\/p>\n<p><a href=\"https:\/\/marketerknows.com\/automatically-nurture-customers-with-different-channels\/\"><strong>Comment fid\u00e9liser automatiquement les clients gr\u00e2ce \u00e0 diff\u00e9rents canaux<\/strong><\/a> \u2013 L\u2019automatisation du marketing peut g\u00e9n\u00e9rer 4 51% de nouveaux prospects qualifi\u00e9s et 34% d\u2019augmentation des ventes. Cet article aborde ce sujet et bien plus encore.<\/p>\n<p><a href=\"https:\/\/www.activecampaign.com\/free-marketing-tools\/black-friday-guide?utm_source=ActiveCampaign&amp;utm_medium=email&amp;utm_content=Could+this+make+your+business+work+better%3F&amp;utm_campaign=MKT-2337\"><strong>Bo\u00eete \u00e0 outils Black Friday de Active Campaign (t\u00e9l\u00e9chargement)<\/strong><\/a> \u2013 Un seul \u00e9l\u00e9ment de cette trousse \u00e0 outils du Black Friday pourrait augmenter vos ventes de 10%. Il y en a 7. D\u00e9couvrez-le.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.shopify.ca\/blog\/56776517-8-awesome-black-friday-email-campaigns-you-can-steal-this-holiday-season\"><strong>8 excellents e-mails du Black Friday et du Cyber Monday pour inspirer vos propres campagnes<\/strong><\/a> \u2013 Il peut \u00eatre difficile de cr\u00e9er de bons e-mails marketing avec des images accrocheuses et un texte exploitable. Consultez le lien pour une douce inspiration.<\/p>\n<p><a href=\"https:\/\/sendgrid.com\/resource\/using-sms-and-email-to-engage-your-customers\/\"><strong>Utiliser les SMS et les e-mails pour engager vos clients en 2020<\/strong><\/a> \u2013 Les SMS combin\u00e9s aux e-mails cr\u00e9ent une exp\u00e9rience de communication client fluide, fiable, \u00e9volutive et tout simplement puissante. Lisez la suite pour en savoir plus.<\/p>\n<p><a href=\"https:\/\/email.uplers.com\/infographics\/holiday-email-marketing-tips\/\"><strong>Conseils de marketing par e-mail pour les f\u00eates 2020-2021 par des experts en e-mail<\/strong><\/a> \u2013 Une collection d\u2019excellents exemples d\u2019e-mails de vacances pour inspirer vos tactiques de marketing par e-mail\u00a0!<\/p>\n<p>ET\u2026 encore quelques outils \u00e0 utiliser\u00a0!<\/p>\n<p><a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/www.carts.guru\/\">https:\/\/www.carts.guru\/<\/a><br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/apps.shopify.com\/smsbump\">https:\/\/apps.shopify.com\/smsbump<\/a><br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/apps.shopify.com\/shopify-email\">https:\/\/apps.shopify.com\/shopify-email<\/a><br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/activecampaign.com\/\">https:\/\/activecampaign.com<\/a><br \/>\n<a target=\"_blank\" rel=\"noopener noreferrer\" class=\"autolinked\" data-behavior=\"truncate\" href=\"https:\/\/simpletexting.com\/\">https:\/\/simpletexting.com\/<\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HowToTurnBrowsersIntoBuyersFINALLL-1.png\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans un monde domin\u00e9 par les m\u00e9dias sociaux, le courrier \u00e9lectronique reste \u00e9tonnamment le canal #1 pour acqu\u00e9rir de nouveaux prospects. Cette semaine, Dan et les Bees explorent les tactiques de campagne par courrier \u00e9lectronique et la messagerie en temps r\u00e9el qui vous aideront \u00e0 amplifier vos ventes du Black Friday et des f\u00eates de fin d&#039;ann\u00e9e cette ann\u00e9e ! Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre newsletter hebdomadaire\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-7848","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":3,"category_info":[{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":3,"uagb_excerpt":"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. &#x1f446; Subscribe to our weekly...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Email Campaign Tactics To Amplify Your Black Friday &amp; Holiday Sales\" \/>\n\t\t<meta property=\"og:description\" content=\"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-10-26T17:21:23+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:41:21+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Email Campaign Tactics To Amplify Your Black Friday &amp; Holiday Sales\" \/>\n\t\t<meta name=\"twitter:description\" content=\"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#blogposting\",\"name\":\"Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales\",\"headline\":\"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/email-marketing-tactics-meme.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#articleImage\"},\"datePublished\":\"2020-10-26T17:21:23-04:00\",\"dateModified\":\"2024-09-23T11:41:21-04:00\",\"inLanguage\":\"fr-CA\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#webpage\"},\"articleSection\":\"Digital Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/#listItem\",\"name\":\"Digital Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/#listItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#listItem\",\"name\":\"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#listItem\",\"position\":3,\"name\":\"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/#listItem\",\"name\":\"Digital Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/\",\"name\":\"Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales\",\"description\":\"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \\ud83d\\udc46 Subscribe to our weekly\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/digital-marketing\\\/email-campaign-tactics\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"datePublished\":\"2020-10-26T17:21:23-04:00\",\"dateModified\":\"2024-09-23T11:41:21-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Email Campaign Tactics To Amplify Your Black Friday &amp; Holiday Sales<\/title>\n\n","aioseo_head_json":{"title":"Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales","description":"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly","canonical_url":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#blogposting","name":"Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales","headline":"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales","author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/email-marketing-tactics-meme.png","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#articleImage"},"datePublished":"2020-10-26T17:21:23-04:00","dateModified":"2024-09-23T11:41:21-04:00","inLanguage":"fr-CA","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#webpage"},"articleSection":"Digital Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/#listItem","name":"Digital Marketing"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/#listItem","position":2,"name":"Digital Marketing","item":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#listItem","name":"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#listItem","position":3,"name":"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/#listItem","name":"Digital Marketing"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/fr\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/fr\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png"},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#webpage","url":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/","name":"Email Campaign Tactics To Amplify Your Black Friday & Holiday Sales","description":"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"datePublished":"2020-10-26T17:21:23-04:00","dateModified":"2024-09-23T11:41:21-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/fr\/#website","url":"https:\/\/honeypotmarketing.com\/fr\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"Email Campaign Tactics To Amplify Your Black Friday &amp; Holiday Sales","og:description":"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly","og:url":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2020-10-26T17:21:23+00:00","article:modified_time":"2024-09-23T15:41:21+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"Email Campaign Tactics To Amplify Your Black Friday &amp; Holiday Sales","twitter:description":"In a world dominated by social media, email is still surprisingly the #1 channel for acquiring new leads. This week Dan and the Bees explore email campaign tactics and real-time messaging that will help amplify your Black Friday and Holiday sales this year! Check out the video or podcast above. \ud83d\udc46 Subscribe to our weekly","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"7848","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-01-16 12:19:13","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:31","updated":"2026-01-16 12:19:13"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/\" title=\"Digital Marketing\">Digital Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tEmail Campaign Tactics To Amplify Your Black Friday &amp; Holiday Sales\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr"},{"label":"Digital Marketing","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/"},{"label":"Email Campaign Tactics To Amplify Your Black Friday &#038; Holiday Sales","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/email-campaign-tactics\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=7848"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7848\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=7848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=7848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=7848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}