{"id":7930,"date":"2020-11-16T17:07:56","date_gmt":"2020-11-16T17:07:56","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=7930"},"modified":"2024-09-24T21:16:22","modified_gmt":"2024-09-25T01:16:22","slug":"construisez-vos-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/","title":{"rendered":"20 fa\u00e7ons de cr\u00e9er et d&#039;engager le r\u00e9seau de m\u00e9dias sociaux de votre entreprise"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TcDRdikx9qU\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"20 Ways to Build &amp;#038; Engage Your Business&amp;#8217; Social Media Network\" \/><meta itemprop=\"uploadDate\" content=\"2020-11-16T17:07:56-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT55M29S\" \/><meta itemprop=\"description\" content=\"Let&#039;s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies.Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"50.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2F20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fsocial-media%2Fbuild-your-social-media%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=7930-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"20_Ways_to_Build_Engage_Your_Businesses_Social_Media_Network.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Discutons de la mani\u00e8re de d\u00e9velopper votre r\u00e9seau social et d&#039;am\u00e9liorer votre engagement \u00e0 l&#039;aide de tactiques et de strat\u00e9gies \u00e9prouv\u00e9es de haut niveau.<\/p>\n<p>Le Black Friday approche \u00e0 grands pas et c&#039;est le moment id\u00e9al pour vous assurer que vos r\u00e9seaux de m\u00e9dias sociaux sont optimis\u00e9s et utilis\u00e9s \u00e0 leur plein potentiel.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/building-social-media-bean-meme.jpg\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Cette semaine, nous avons lanc\u00e9 quelques nouveaux outils et fonctionnalit\u00e9s dans le monde du marketing num\u00e9rique, et le drame autour de TikTok semble se calmer. Consultez les liens pour en savoir plus.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-releases-new-guides-to-help-marketers-maximize-their-on-platform-e\/588660\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">LinkedIn publie de nouveaux guides pour les sp\u00e9cialistes du marketing<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 LinkedIn a publi\u00e9 trois nouveaux guides con\u00e7us pour fournir des conseils sp\u00e9cifiques sur la mani\u00e8re dont les marques peuvent maximiser leurs efforts marketing sur la plateforme.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.hannahrampton.co.uk\/search-console-explorer-studio-google-data-studio\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Outil d&#039;exploration de la Search Console<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Ce tableau de bord propose diff\u00e9rentes mani\u00e8res d&#039;explorer (et d&#039;extraire) vos donn\u00e9es Google Search Console, et les interactions de Google Data Studio donnent vie \u00e0 tout cela.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=5RYMSotBBxo&amp;feature=emb_title&amp;ab_channel=KevinIndig\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Kevin Indig et Phil Nottingham en vid\u00e9o longue dur\u00e9e<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Phil Nottingham est le strat\u00e8ge en marque et marketing de Wistia, un concurrent de YouTube. Dans cette conversation, je discute avec Phil du pouvoir des vid\u00e9os de longue dur\u00e9e, du ciblage d&#039;audience, de la cr\u00e9ation de marque, de Shakespeare et bien plus encore.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/techcrunch.com\/2020\/11\/12\/instagram-redesign-puts-reels-and-shop-tabs-on-the-home-screen\/?utm_source=tldrmarketing.com&amp;utm_medium=referral\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">La refonte d&#039;Instagram place les onglets Reels et Shop sur l&#039;\u00e9cran d&#039;accueil<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Instagram met son concurrent TikTok Reels au premier plan dans une version repens\u00e9e de son application en lui donnant la position centrale sur sa nouvelle barre de navigation.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/messengernews.fb.com\/2020\/11\/12\/swipe-up-discover-vanish-mode-for-messenger-and-instagram\/?utm_source=tldrmarketing.com&amp;utm_medium=referral\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">La fonctionnalit\u00e9 Vanish Mode de Facebook, semblable \u00e0 Snapchat, arrive sur Messenger et Instagram<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Facebook introduit le mode disparition sur Messenger, qui vous permet d\u2019envoyer des messages qui disparaissent automatiquement.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/tiktok-gets-reprieve-as-us-puts-apps-shutdown-on-hold\/589002\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">TikTok obtient un sursis alors que les \u00c9tats-Unis suspendent la fermeture de l&#039;application<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Le minist\u00e8re am\u00e9ricain du Commerce a d\u00e9clar\u00e9 dans un document d\u00e9pos\u00e9 jeudi soir qu&#039;il se conformerait \u00e0 une injonction pr\u00e9liminaire qui a fait \u00e9chouer les plans de l&#039;administration Trump visant \u00e0 fermer TikTok.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.mobilemarketer.com\/news\/spotify-grows-podcasting-ambitions-with-audio-ad-company-acquisition\/588774\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Spotify renforce ses ambitions en mati\u00e8re de podcasting gr\u00e2ce \u00e0 l&#039;acquisition d&#039;une soci\u00e9t\u00e9 de publicit\u00e9 audio<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Spotify a accept\u00e9 cette semaine d\u2019acheter la soci\u00e9t\u00e9 de publicit\u00e9 et d\u2019\u00e9dition de podcasts Megaphone. L\u2019accord valorise Megaphone \u00e0 14235 millions de livres sterling.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les r\u00e9seaux sociaux peuvent \u00eatre une b\u00eate intimidante et d\u00e9routante qui change et \u00e9volue constamment. Comment faire pour suivre le rythme ? \u00c9voluez avec eux, mes amis.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Apprendre \u00e0 cr\u00e9er vos canaux de m\u00e9dias sociaux peut \u00eatre un moyen efficace pour les petites entreprises disposant de budgets modestes de se faire conna\u00eetre et d&#039;\u00eatre reconnues dans leur communaut\u00e9 et dans le monde entier.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Avec la demande croissante d&#039;achats en ligne, il n&#039;y a jamais eu de meilleur moment pour redoubler d&#039;efforts en mati\u00e8re de marketing num\u00e9rique et profiter des puissants outils que les m\u00e9dias sociaux peuvent fournir aux entreprises de toutes tailles.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cependant, pour d\u00e9velopper votre compte sur les r\u00e9seaux sociaux, vous avez besoin d&#039;une strat\u00e9gie. Ce n&#039;est pas aussi simple que de publier du contenu impressionnant et de voir tout le monde l&#039;adorer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Supposons que vous ne pr\u00eatiez pas attention au fonctionnement des algorithmes ou que vous n&#039;interagissiez pas avec les communaut\u00e9s que vous souhaitez attirer. Dans ce cas, peu de personnes tomberont sur votre compte pour voir vos publications brillantes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cependant, avec un peu de pratique et d&#039;apprentissage, vous pouvez passer de 0 \u00e0 1 000 beaucoup plus rapidement que vous ne le pensez \u2013 et si vous persistez avec d\u00e9termination et constance, vous aurez 10 000 fans avant m\u00eame de vous en rendre compte.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Comment tout cela fonctionne-t-il ? Commen\u00e7ons par d\u00e9composer tout cela en une magnifique liste.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#1 R\u00e9chauffez vos comptes en aimant ou en commentant au moins 20 publications<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Vous pouvez faire de petites choses chaque jour qui peuvent faire toute la diff\u00e9rence, avec un minimum de temps et d\u2019efforts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019une de ces choses est d\u2019apprendre \u00e0 r\u00e9chauffer vos comptes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tout d\u2019abord, vous devez vous assurer que vous suivez des comptes pertinents en rapport avec votre entreprise et qui int\u00e9ressent votre public cible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela vous donnera un flux organis\u00e9 de publications que vous pourrez aimer et commenter, ce qui augmentera votre visibilit\u00e9 et vous permettra de vous connecter avec des personnes ayant des int\u00e9r\u00eats similaires.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez y parvenir en y consacrant moins d\u2019une heure par jour.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pendant que vous savourez un excellent caf\u00e9 chaud le matin, connectez-vous \u00e0 vos comptes et passez 15 minutes \u00e0 aimer et \u00e0 commenter au moins 20 publications dans votre flux et les principaux flux tendance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sur Instagram, par exemple, voici 3 domaines sur lesquels vous pouvez vous concentrer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">De gauche \u00e0 droite dans l&#039;image ci-dessous : onglet Explorer (tendances) ; flux principal (comptes que vous suivez) ; onglet Rechercher &gt; Tags (recherche de hashtags).<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/build-your-social-instagram-screenshots-1.png\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;objectif est de s&#039;engager dans les communaut\u00e9s qui int\u00e9ressent votre public cible. Cela ne se fera pas du jour au lendemain, mais avec le temps, les gens commenceront \u00e0 reconna\u00eetre davantage votre marque, et plus vous vous familiariserez avec elle, plus vous attirerez l&#039;attention.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#2 Transformez un article de blog en vid\u00e9o<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les articles de blog peuvent \u00eatre une source fantastique de contenu r\u00e9utilisable lorsque vous souhaitez d\u00e9velopper vos comptes sur les r\u00e9seaux sociaux. Pourquoi ne pas r\u00e9utiliser un article de blog en le transformant en vid\u00e9o ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez cr\u00e9er une s\u00e9rie de clips vid\u00e9o \u00e0 grignoter s&#039;il s&#039;agit d&#039;un article de blog plus long avec beaucoup de contenu. Vous pouvez prendre ces vid\u00e9os et les publier sur vos r\u00e9seaux sociaux et cr\u00e9er un lien vers le blog pour aider \u00e0 g\u00e9n\u00e9rer du trafic vers votre site Web.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous d\u00e9cidez de r\u00e9aliser une s\u00e9rie de vid\u00e9os, ne les publiez pas toutes d&#039;un coup. Adoptez une approche progressive et publiez-en une par jour, tout en annon\u00e7ant la vid\u00e9o suivante de la s\u00e9rie pour que votre public reste en haleine et revienne pour en savoir plus.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consultez ces statistiques sur les performances des vid\u00e9os sur les r\u00e9seaux sociaux\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">85% des consommateurs souhaitent voir davantage de contenu vid\u00e9o de marques.<\/span><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">HubSpot<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">59% des cadres d\u00e9clarent qu&#039;ils pr\u00e9f\u00e8rent regarder une vid\u00e9o plut\u00f4t que lire un texte.<\/span><a target=\"_blank\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Courant de mots<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les t\u00e9l\u00e9spectateurs retiennent 95% d&#039;un message lorsqu&#039;ils le regardent dans une vid\u00e9o, contre 10% lorsqu&#039;ils le lisent sous forme de texte.<\/span><a target=\"_blank\" href=\"https:\/\/www.insivia.com\/50-must-know-stats-about-video-animation-marketing-2013\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Insivia<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">72% des clients pr\u00e9f\u00e9reraient en savoir plus sur un produit ou un service par le biais d&#039;une vid\u00e9o.<\/span><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">HubSpot<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">92% des utilisateurs qui regardent des vid\u00e9os sur mobile les partageront avec d&#039;autres.<\/span><a target=\"_blank\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Courant de mots<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les publications sur les r\u00e9seaux sociaux avec vid\u00e9o ont 48% de vues suppl\u00e9mentaires.<\/span><a target=\"_blank\" href=\"https:\/\/themarketinghelpline.com\/content-marketing-stats\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">La ligne d&#039;assistance marketing<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La vid\u00e9o sociale g\u00e9n\u00e8re 12 00% de partages de plus que le contenu texte et image combin\u00e9s.<\/span><a target=\"_blank\" href=\"https:\/\/learn.g2crowd.com\/video-marketing-statistics\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">La foule G2<\/span><\/a><span data-preserver-spaces=\"true\">)<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">#3 Passez en direct pour d\u00e9velopper vos r\u00e9seaux sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les gens aiment \u00e9couter des podcasts et regarder des vid\u00e9os en direct. L&#039;imm\u00e9diatet\u00e9 d&#039;une diffusion en direct permet aux t\u00e9l\u00e9spectateurs de se sentir plus proches du diffuseur puisqu&#039;ils partagent le moment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela ajoute un \u00e9l\u00e9ment d&#039;interactivit\u00e9 et vous permet de communiquer avec votre public en temps r\u00e9el. R\u00e9cemment, avec les restrictions de quarantaine, nous avons constat\u00e9 un regain d&#039;int\u00e9r\u00eat pour les webinaires comme alternative \u00e0 l&#039;organisation d&#039;un \u00e9v\u00e9nement public.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Un webinaire est un moyen id\u00e9al de partager des informations pr\u00e9cieuses avec votre public tout en lui permettant d&#039;interagir directement avec vous. Vous pouvez r\u00e9utiliser ce contenu dans des clips \u00e0 partager sur vos r\u00e9seaux sociaux en tant que valeur ajout\u00e9e et \u00e9l\u00e9ments de leadership \u00e9clair\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Chez Honeypot, nous faisons un live stream tous les vendredis \u00e0 16h15 et utilisons <\/span><a target=\"_blank\" href=\"https:\/\/streamyard.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Cours d&#039;eau<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0pour le diffuser simultan\u00e9ment sur\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.facebook.com\/events\/238401880708856\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Facebook<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">,\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/user\/honeypotmkting\/videos\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">YouTube<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, et Twitter\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.pscp.tv\/honeypot_mkting\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">P\u00e9riscope<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-at-the-hive-screenshot.png\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">#4 Organisez le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Le contenu g\u00e9n\u00e9r\u00e9 par l\u2019utilisateur (UGC) est tout contenu (texte, vid\u00e9os, images, avis) cr\u00e9\u00e9 par des personnes plut\u00f4t que par des entreprises ou des marques.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs peut \u00eatre extr\u00eamement influent. Il s&#039;agit d&#039;un contenu authentique et authentique que l&#039;argent ne peut pas acheter, et qui fonctionne de la m\u00eame mani\u00e8re que le bouche-\u00e0-oreille, qui est, comme nous le savons, l&#039;une des formes de publicit\u00e9 les plus efficaces que nous pouvons utiliser.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">GoPro est un parfait exemple de l&#039;utilisation du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs pour construire son image de marque. Nous en parlons plus en d\u00e9tail dans un article pr\u00e9c\u00e9dent ici :<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/guide-online-brand\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Rechercher. \u00c9laborer une strat\u00e9gie. Ex\u00e9cuter : 3 piliers pour b\u00e2tir votre marque en ligne.<\/span><\/strong><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Tout est une question de confiance. 921% des consommateurs font confiance aux recommandations des personnes qu&#039;ils connaissent et 701% font confiance aux avis des consommateurs en ligne.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous ne pouvez vraiment pas acheter ce genre de plaidoyer authentique, peu importe la somme d\u2019argent que vous d\u00e9pensez.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#5 Sondez votre public pour d\u00e9velopper vos r\u00e9seaux sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Une excellente fa\u00e7on d\u2019accro\u00eetre l\u2019engagement lors de la cr\u00e9ation de votre pr\u00e9sence sur les r\u00e9seaux sociaux est de publier du contenu interactif.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9er des sondages est un moyen id\u00e9al de poser des questions qui n\u00e9cessitent peu d\u2019efforts pour r\u00e9pondre et permettent aux participants de rester anonymes, ce qui signifie que les gens seront plus susceptibles de participer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est un excellent moyen d&#039;obtenir un retour instantan\u00e9 de votre public, qu&#039;il s&#039;agisse de d\u00e9terminer la popularit\u00e9 d&#039;un produit ou de l&#039;opinion d&#039;un consommateur sur un achat ou un \u00e9v\u00e9nement. Les possibilit\u00e9s sont infinies et si Internet nous a appris quelque chose, c&#039;est que les gens aiment partager leurs opinions.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#6 Partagez du contenu et interagissez avec les groupes Facebook<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Partager du contenu est un excellent moyen de d\u00e9velopper vos r\u00e9seaux sociaux, et rejoindre des groupes Facebook est un moyen fabuleux de le faire.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Rejoindre et interagir avec des groupes Facebook \u00e9largira votre port\u00e9e et vous permettra d&#039;inviter toute personne ayant aim\u00e9 votre publication \u00e0 aimer et \u00e0 suivre \u00e9galement votre page.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/build-your-social-facebook-screenshot-1.png\" \/><\/p>\n<p>Tout d\u2019abord, cliquez sur le compteur d\u2019ic\u00f4nes \u00ab R\u00e9actions \u00bb, o\u00f9 pointe la fl\u00e8che rouge dans l\u2019image ci-dessus.<\/p>\n<p>Une fen\u00eatre appara\u00eetra avec une liste de toutes les personnes qui ont aim\u00e9 la publication, et il y aura une invitation \u00e0 c\u00f4t\u00e9 de la plupart des noms, comme vous pouvez le voir sur l&#039;image ci-dessous.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/build-your-social-facebook-screenshot-2.png\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019objectif est de rejoindre et de participer \u00e0 des groupes pertinents pour votre marque et qui int\u00e9ressent votre public cible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">N&#039;attendez pas que votre public vous trouve : impliquez-vous dans les r\u00e9seaux auxquels il appartient et vous aurez beaucoup plus de chances de gagner des prospects plus qualifi\u00e9s.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#7 Suivez les hashtags que vous utilisez dans les publications et aimez\/commentez les publications<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Il est tr\u00e8s important de se rappeler que les m\u00e9dias sociaux ressemblent davantage \u00e0 un t\u00e9l\u00e9phone qu&#039;\u00e0 une t\u00e9l\u00e9vision et d&#039;\u00e9viter de les utiliser comme panneau d&#039;affichage pour vos publicit\u00e9s ; consid\u00e9rez-les comme une communaut\u00e9 vivante avec laquelle vous pouvez interagir et participer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lorsque vous essayez de d\u00e9velopper vos r\u00e9seaux sociaux, vous souhaitez faire plus que simplement publier et participer. Vous devez participer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, les groupes suivants et le partage de contenu sur Facebook sont un excellent moyen d\u2019interagir avec la communaut\u00e9, comme mentionn\u00e9 pr\u00e9c\u00e9demment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Sur Twitter, laissez des commentaires quotidiennement et retweetez le contenu des comptes importants s&#039;il est pertinent pour votre marque.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instagram dispose \u00e9galement de fonctionnalit\u00e9s int\u00e9ressantes qui vous aideront \u00e0 d\u00e9velopper vos r\u00e9seaux sociaux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Disons que vous publiez du contenu et que vous taguez quelqu&#039;un dans la publication.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez acc\u00e9der \u00e0 ce profil tagu\u00e9 et aimer et commenter 20 de leurs publications \u2013 pas les 20 premi\u00e8res cependant ; essayez d\u2019aimer les publications qui vous int\u00e9ressent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une fois que vous avez fait cela, vous pouvez acc\u00e9der \u00e0 l&#039;onglet Tagu\u00e9 sur leur profil et aimer et commenter 20 publications dans lesquelles ils sont tagu\u00e9s sur d&#039;autres comptes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;image ci-dessous provient d&#039;une entreprise locale de Waterloo que nous avons identifi\u00e9e dans l&#039;une de nos publications. Vous pouvez voir l&#039;onglet \u00ab\u00a0\u00c9tiquet\u00e9\u00a0\u00bb sous la fl\u00e8che rouge. En cliquant dessus, vous verrez d&#039;autres publications dans lesquelles ce profil a \u00e9t\u00e9 identifi\u00e9.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/phlippen-screenshot-e1605296334697.png\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ensuite, vous devez parcourir tous les hashtags que vous utilisez dans votre publication et les suivre. Vous pouvez le faire en cliquant sur le hashtag et en appuyant sur le bouton de l&#039;\u00e9cran suivant. C&#039;est tr\u00e8s simple.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une derni\u00e8re \u00e9tape. Parcourez votre fil d\u2019actualit\u00e9 et aimez 20 publications, puis acc\u00e9dez \u00e0 l\u2019onglet \u00ab\u00a0Explorer\u00a0\u00bb et aimez \u00e9galement 20 publications.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous suivez ces \u00e9tapes tous les jours, vous verrez votre compte cro\u00eetre. Cela ne devrait prendre qu&#039;environ 15 minutes de votre temps, mais c&#039;est une bonne id\u00e9e de r\u00e9p\u00e9ter ce processus plusieurs fois par jour. Le matin, l&#039;apr\u00e8s-midi et le soir.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#8 Utilisez des infographies amusantes pour raconter une histoire<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les infographies sont formidables : elles peuvent s\u00e9duire gr\u00e2ce \u00e0 une belle conception visuelle et elles offrent une multitude d&#039;informations en un seul endroit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Soyons honn\u00eates, qui lit encore aujourd&#039;hui ? D&#039;accord, moi je le fais et j&#039;aime \u00e7a, mais je m&#039;\u00e9gare, vous comprenez ce que je veux dire. Il y a une raison pour laquelle les publications vid\u00e9o sont plus performantes que les publications textuelles.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le cerveau retient mieux les informations lorsqu&#039;elles sont visuelles. D\u00e9couvrez ces statistiques :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">La couleur dans les visuels augmente la capacit\u00e9 d&#039;attention des spectateurs de 82%.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les gens se souviennent de 65% d&#039;informations qu&#039;ils voient dans un visuel au lieu de 10% de r\u00e9tention d&#039;informations dans un texte ou un audio.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les chercheurs passent 39% de temps en moins \u00e0 trouver des informations dans un document contenant des visuels, des couleurs et des graphiques.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La compr\u00e9hension de lecture augmente de 70% lorsque la couleur est utilis\u00e9e dans les visuels, et les infographies am\u00e9liorent la compr\u00e9hension de lecture de 50%.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les visuels augmentent l\u2019apprentissage et la r\u00e9tention d\u2019informations par 78%.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La partie 3T du cerveau humain est utilis\u00e9e pour traiter les informations visuelles.<\/span><\/li>\n<\/ul>\n<p>Vous pourriez penser que cr\u00e9er une infographie est difficile, mais consultez cette excellente ressource de <a href=\"https:\/\/visme.co\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Visme<\/strong><\/a>, et vous pourriez changer d\u2019avis !<\/p>\n<p><a href=\"https:\/\/visme.co\/blog\/how-to-make-an-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Comment cr\u00e9er une infographie : le guide ultime<\/strong><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">#9 Posez des questions ouvertes pour vous aider \u00e0 d\u00e9velopper vos r\u00e9seaux sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Pour d\u00e9velopper vos r\u00e9seaux sociaux, vous devez interagir avec votre communaut\u00e9. Mais comment faire pour qu&#039;elle s&#039;engage avec vous ? Pourquoi ne pas leur demander ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lorsque vous r\u00e9digez des textes pour des articles, essayez de terminer par une question ouverte qui incite les lecteurs \u00e0 commenter et \u00e0 s&#039;engager avec l&#039;article.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les questions ferm\u00e9es sont des questions auxquelles on peut r\u00e9pondre par un seul mot, comme oui et non. Les questions ouvertes commencent g\u00e9n\u00e9ralement par \u00ab pourquoi \u00bb, \u00ab comment \u00bb et \u00ab et si ? \u00bb<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Qu&#039;est-ce que tu fais ? Oui, \u00e7a aussi.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, si vous demandez : \u00ab Qu&#039;est-ce que vous trouvez le plus pr\u00e9cieux dans cet article de blog ? \u00bb, vous ne pourrez pas y r\u00e9pondre par un simple oui ou non, et il s&#039;agit donc d&#039;une question ouverte.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cependant, si je demandais : \u00ab Avez-vous trouv\u00e9 ce blog utile ou pr\u00e9cieux ? \u00bb, ce serait une question ferm\u00e9e.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Poser des questions ouvertes peut aider \u00e0 \u00e9tablir la confiance et le lien, vous aider \u00e0 conna\u00eetre votre public et ses besoins et \u00e0 commencer \u00e0 construire une relation positive.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il s\u2019agit avant tout d\u2019entamer une conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#10 Participez aux conversations sur les sujets d&#039;actualit\u00e9<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les sujets tendance ont une grande port\u00e9e et peuvent \u00eatre un excellent moyen de vous faire conna\u00eetre et d\u2019\u00eatre reconnu dans la foule.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est un peu comme aller dans les lieux populaires locaux (\u00e0 l&#039;\u00e9poque o\u00f9 c&#039;\u00e9tait possible) et rencontrer des gens et engager des conversations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ou vous pourriez consid\u00e9rer les sujets tendance comme les potins des m\u00e9dias sociaux au bureau, autour de la machine \u00e0 caf\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les meilleurs endroits pour trouver des sujets tendance sont les onglets \u00ab\u00a0Explorer\u00a0\u00bb sur Instagram et Twitter. Vous pouvez filtrer les sujets les plus pertinents pour votre marque, mais vous n&#039;\u00eates pas oblig\u00e9 de vous y tenir strictement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Essayez d&#039;aimer et de commenter les publications les plus populaires qui int\u00e9ressent \u00e9galement votre public, m\u00eame si elles ne sont pas directement li\u00e9es \u00e0 votre marque. Veillez simplement \u00e0 conserver le ton et la personnalit\u00e9 de votre marque lors de vos publications.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">N\u2019oubliez pas de garder \u00e0 l\u2019esprit deux points essentiels.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Ne fais pas semblant.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ne vous engagez pas dans des bagarres.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">#11 Utilisez des vid\u00e9os sous-titr\u00e9es<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Si vous cr\u00e9ez du contenu vid\u00e9o, vous souhaitez qu&#039;il soit accessible au plus grand nombre possible de personnes. La cr\u00e9ation de vid\u00e9os demande \u00e9norm\u00e9ment de travail et vous ne voulez pas que quelqu&#039;un passe \u00e0 c\u00f4t\u00e9 de votre contenu parce que vous ne l&#039;avez pas rendu accessible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00c9tant donn\u00e9 qu&#039;environ 801 TP3T de vid\u00e9os en ligne sont d\u00e9sormais visionn\u00e9es avec le son coup\u00e9, le sous-titrage est un excellent moyen de garantir que votre message soit transmis.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les sous-titres contiendront \u00e9galement des informations sur le son ambiant et les signaux musicaux pour les personnes malentendantes (un t\u00e9l\u00e9phone sonne, une porte claque, etc.), il est donc essentiel de les inclure.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les sous-titres sont parfaits pour traduire entre les langues, ce qui permet \u00e0 encore plus de personnes d&#039;acc\u00e9der \u00e0 votre contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il est toujours judicieux de tenir compte du choix de l&#039;utilisateur. Les utilisateurs peuvent activer\/d\u00e9sactiver les sous-titres en cliquant sur un bouton, et les spectateurs malvoyants peuvent g\u00e9n\u00e9ralement choisir la taille du texte \u00e0 afficher.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tout le monde est gagnant lorsque l\u2019accessibilit\u00e9 est ajout\u00e9e \u00e0 votre contenu vid\u00e9o.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#12 Publiez une story Instagram au moins une fois par jour pour atteindre un public plus large<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Environ la moiti\u00e9 des utilisateurs mensuels d&#039;Instagram utilisent Stories. Cela repr\u00e9sente 500 millions de personnes qui publient 1 milliard de Stories chaque jour, et 62% de ces personnes d\u00e9clarent qu&#039;elles sont devenues plus int\u00e9ress\u00e9es par une marque ou un produit apr\u00e8s l&#039;avoir vu dans leurs Stories.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les stories Instagram sont en plein \u00e9cran, avec des visuels accrocheurs, des animations, des vid\u00e9os et du contenu interactif. La quantit\u00e9 de cr\u00e9ativit\u00e9 possible avec elles est \u00e9norme et impressionnante.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est un excellent moyen de partager du contenu et d&#039;engager votre public. Vous pouvez cr\u00e9er des sondages, poser des questions avec des cases de r\u00e9ponse avec lesquelles les gens peuvent interagir, utiliser des animations amusantes int\u00e9gr\u00e9es \u00e0 la plateforme, ajouter des autocollants et bien plus encore.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez \u00e9galement ajouter des hashtags, des emplacements et des profils de balises pour vous aider \u00e0 \u00e9tendre votre port\u00e9e au-del\u00e0 de votre liste d&#039;abonn\u00e9s, puis masquer ces balises derri\u00e8re une image, un GIF anim\u00e9 ou un autocollant pour conserver un design propre et \u00e9pur\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les stories disparaissent apr\u00e8s 24 heures, mais ce n&#039;est pas une fatalit\u00e9. Si vous souhaitez que votre contenu reste accessible sur votre profil, ajoutez votre story \u00e0 la vid\u00e9o Highlights et elle y sera affich\u00e9e de mani\u00e8re permanente.<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/build-your-social-instagram-screenshots-2-e1605316624751.png\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez \u00e9galement configurer des moments forts par cat\u00e9gorie. Par exemple, si vous souhaitez cr\u00e9er une s\u00e9rie d&#039;histoires mettant en avant vos produits, vous pouvez le faire.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous souhaitez mettre en avant le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs qui vous identifient ou partagent votre contenu\u00a0? Cr\u00e9ez une cat\u00e9gorie, pr\u00e9sentez-les dans vos stories et enregistrez-les toutes dans la vid\u00e9o Highlights en tant que contenu permanent.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#13 Soyez humain et assurez-vous que votre contenu est pertinent<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">C&#039;est le point le plus crucial : le chanceux #13. Le vendredi 13. C&#039;est bien. C&#039;est bien.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">J&#039;ai l&#039;impression de souligner ce point dans chaque blog, ou du moins je devrais le faire. Tout d\u00e9pend toujours de la fa\u00e7on dont vous vous pr\u00e9sentez, de la fa\u00e7on dont vous transmettez votre message.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les gens ne veulent pas de faux-semblants. Nous ne voulons pas d&#039;insistance. Nous voulons des exp\u00e9riences. Nous voulons des relations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Remarquez que j\u2019ai utilis\u00e9 \u00ab nous \u00bb plut\u00f4t que \u00ab ils \u00bb ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est important. Vous faites partie de la communaut\u00e9 \u00e0 laquelle vous vous adressez. \u00c9crivez comme \u00e7a. Comme si vous aviez une conversation avec une personne. Amusez-vous. Plus vous essayez d&#039;\u00eatre correct et \u00ab professionnel \u00bb, moins vous devenez int\u00e9ressant.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#14 D\u00e9velopper des sessions \u00ab Demandez \u00e0 l&#039;expert \u00bb<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Une excellente fa\u00e7on de d\u00e9velopper vos m\u00e9dias sociaux est de fournir des informations, de partager des connaissances sur ce que vous faites ou sur la mani\u00e8re dont vous pouvez aider les gens.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les gens aiment une bonne s\u00e9rie \u00ab Demandez \u00e0 l\u2019expert \u00bb, et c\u2019est un excellent moyen de fournir des informations pr\u00e9cieuses \u00e0 votre public.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une excellente fa\u00e7on d&#039;y parvenir est de demander \u00e0 votre public de soumettre ses principales questions, puis de r\u00e9pondre \u00e0 ces questions lors d&#039;une session \u00ab Demandez \u00e0 l&#039;expert \u00bb.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez m\u00eame passer en direct et r\u00e9pondre aux questions d&#039;un public en direct qui peut interagir avec vous.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#15 Demandez l&#039;avis de votre public<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Comme nous l&#039;avons mentionn\u00e9 lorsque nous avons parl\u00e9 des sondages, demander l&#039;avis de votre public est un excellent moyen de cerner ses points faibles et de d\u00e9terminer comment votre marque peut r\u00e9ellement l&#039;aider.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">D\u00e9velopper une session \u00ab Demandez \u00e0 l\u2019expert \u00bb est un autre moyen id\u00e9al pour mieux conna\u00eetre votre public et d\u00e9terminer ce qui a de la valeur pour lui.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les questions ouvertes sont une autre occasion d\u2019engager une conversation et d\u2019interagir avec votre public cible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Avec l&#039;exemple pr\u00e9c\u00e9dent, vous pouvez voir comment poser des questions ferm\u00e9es permet d&#039;obtenir une r\u00e9ponse directe, comme oui ou non. Si vous souhaitez faciliter un dialogue plus approfondi, les questions ouvertes sont beaucoup plus efficaces.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si je devais demander : \u00ab Quel est le message le plus pr\u00e9cieux \u00e0 retenir de ce blog ? \u00bb, j\u2019obtiendrais une vari\u00e9t\u00e9 de r\u00e9ponses de diff\u00e9rentes personnes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela me permettrait de voir ce que mon public appr\u00e9cie le plus et ce qu&#039;il ne trouve pas particuli\u00e8rement utile. <\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela m\u2019aide \u00e0 restreindre mon champ d\u2019action pour me concentrer uniquement sur les sujets les plus int\u00e9ressants, ce qui, \u00e0 son tour, rendra le contenu plus b\u00e9n\u00e9fique pour le public.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#16 Collaborez avec des influenceurs pour promouvoir votre entreprise<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Quand vous pensez aux influenceurs, vous pensez probablement \u00e0 la c\u00e9l\u00e9brit\u00e9 \u00e9pique du type Kardashian. Ce n&#039;est probablement pas ce que vous voulez rechercher lorsque vous cherchez \u00e0 collaborer avec un influenceur.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En fin de compte, nous sommes tous des influenceurs, dans une certaine mesure, au sein de nos communaut\u00e9s. C&#039;est sur ce point que vous devez vous concentrer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple, si nous voulions collaborer avec un influenceur pour les chatbots et le marketing num\u00e9rique, nous n&#039;essaierions pas de nous adresser au plus grand influenceur du march\u00e9. Nous chercherions plut\u00f4t des professionnels du secteur qui sont comp\u00e9tents et qui ont un public modeste. Dans ce cas, quelqu&#039;un de\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/mobilemonkey.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Singe mobile<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0pourrait \u00eatre un choix parfait.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Gary Vee ne serait pas un choix intelligent ou r\u00e9aliste.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#17 Exploitez la puissance de vos employ\u00e9s<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Pour les petites entreprises, rien n&#039;est plus pr\u00e9cieux que votre \u00e9quipe. Lorsque vous recherchez des d\u00e9fenseurs de votre marque, ne cherchez pas plus loin que votre propre bureau.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vos employ\u00e9s croient en votre entreprise, cela encouragera et inspirera les autres \u00e0 faire de m\u00eame.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lorsque vous cr\u00e9ez vos canaux de m\u00e9dias sociaux, demandez \u00e0 vos employ\u00e9s de partager les mises \u00e0 jour\/publications\/articles de votre entreprise avec leurs r\u00e9seaux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le pouvoir de port\u00e9e est multipli\u00e9 par chaque individu proactif dans votre organisation.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il existe de nombreuses fa\u00e7ons de mobiliser vos employ\u00e9s, notamment\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Jeux et d\u00e9fis<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Badges et classements<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Plus les entreprises c\u00e9l\u00e8brent souvent leurs employ\u00e9s, plus ces derniers seront engag\u00e9s dans leur travail.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#18 Assurez-vous que votre contenu est accessible \u00e0 ceux qui ont des besoins sp\u00e9ciaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les gens ayant des besoins tr\u00e8s diff\u00e9rents, il est essentiel de vous assurer que votre contenu est accessible au plus grand nombre possible de personnes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Un \u00e9l\u00e9ment aussi simple que le sous-titrage d&#039;une vid\u00e9o peut faire toute la diff\u00e9rence. Il peut contribuer \u00e0 \u00e9tendre la port\u00e9e de votre message en le rendant accessible \u00e0 toute personne regardant la vid\u00e9o sans le son.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cela devient encore plus important lorsque l&#039;on consid\u00e8re que 921 000 personnes regardent des vid\u00e9os avec le son d\u00e9sactiv\u00e9 sur leur mobile.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez en savoir plus sur l\u2019accessibilit\u00e9 ici :\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/www.aoda.ca\/category\/resources-on-issues-of-accessibility-and-the-ontarians-with-disabilities-act-aoda\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Ressources de la LAPHO<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#19 Assurez-vous d&#039;avoir mis \u00e0 jour votre biographie et vos coordonn\u00e9es sur tous vos comptes<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Lorsque vous cr\u00e9ez vos canaux de m\u00e9dias sociaux, il est essentiel d&#039;optimiser votre biographie et vos coordonn\u00e9es.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En veillant \u00e0 ce que vos informations soient facilement accessibles sur votre profil, vous contribuerez \u00e0 donner \u00e0 votre entreprise une apparence plus professionnelle et digne de confiance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Votre biographie et vos coordonn\u00e9es doivent \u00eatre claires et faciles \u00e0 trouver et, surtout, coh\u00e9rentes sur toutes les plateformes.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">#20 Boostez et faites la promotion de vos publications aupr\u00e8s de vos publics cibles<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">L&#039;ajout d&#039;un budget de boost modeste \u00e0 une publication peut transformer une port\u00e9e organique de 10 personnes en 10\u00a0000, avec la bonne strat\u00e9gie et en ciblant les bonnes audiences personnalis\u00e9es.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous n&#039;avez pas besoin de d\u00e9penser une fortune. Essayez de commencer avec un boost $20, et s&#039;il fonctionne bien, passez au $50 la fois suivante.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous avons abord\u00e9 ce sujet en profondeur la semaine derni\u00e8re. Vous pouvez retrouver le blog ici :\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Comment cr\u00e9er et lancer des campagnes Facebook et Instagram performantes avec un budget modeste<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Et c&#039;est fini<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Comme toujours, nous vous proposons d&#039;autres ressources int\u00e9ressantes \u00e0 d\u00e9couvrir, et si vous avez des questions ou des id\u00e9es \u00e0 partager, laissez un commentaire ci-dessous. Merci de votre lecture !<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/sproutsocial.com\/insights\/building-social-media-presence\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">15 conseils pour am\u00e9liorer votre pr\u00e9sence sur les r\u00e9seaux sociaux<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Sprout Social a r\u00e9pertori\u00e9 les conseils simples que toute marque peut suivre pour d\u00e9velopper imm\u00e9diatement sa pr\u00e9sence sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/11-ways-to-grow-your-social-media-audience\/570984\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">11 fa\u00e7ons d&#039;accro\u00eetre votre audience sur les r\u00e9seaux sociaux<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Vous souhaitez accro\u00eetre votre audience sur les r\u00e9seaux sociaux ? Dans cet article, Social Media Today examine 11 m\u00e9thodes simples pour accro\u00eetre votre audience sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.hopperhq.com\/blog\/how-to-get-followers-instagram-2020\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Comment obtenir des abonn\u00e9s sur Instagram \u2013 Guide \u00e9tape par \u00e9tape pour obtenir 20 000 abonn\u00e9s en 2020<\/span><\/strong><\/a><span data-preserver-spaces=\"true\"> \u2013 Instagram est naturellement un endroit id\u00e9al pour que les marques de toutes formes et de toutes tailles gagnent en visibilit\u00e9. L&#039;un des auteurs invit\u00e9s de Hopper HQ, Johannes, explique comment obtenir des abonn\u00e9s sur Instagram dans ce guide d\u00e9taill\u00e9.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/instagram-marketing\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Les 21 meilleurs conseils de marketing Instagram pour 2021 (aide-m\u00e9moire)<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Cette aide-m\u00e9moire de conseils marketing Instagram 2021 vous aidera \u00e0 dynamiser votre strat\u00e9gie Instagram, que vous d\u00e9butiez ou que vous soyez d\u00e9j\u00e0 un professionnel chevronn\u00e9.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HowTo-AttractMoreBeesWithHoney-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/HowTo-AttractMoreBeesWithHoney-scaled.jpg\" alt=\"\" width=\"1978\" height=\"2560\" \/><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Discutons de la mani\u00e8re de d\u00e9velopper votre audience sur les r\u00e9seaux sociaux et d&#039;am\u00e9liorer l&#039;engagement \u00e0 l&#039;aide de tactiques et de strat\u00e9gies \u00e9prouv\u00e9es de haut niveau. Le Black Friday approche \u00e0 grands pas et c&#039;est le moment id\u00e9al pour vous assurer que vos r\u00e9seaux de m\u00e9dias sociaux sont optimis\u00e9s et utilis\u00e9s \u00e0 leur plein potentiel. Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[38],"tags":[89,93,49,61,123,70,90,150],"class_list":["post-7930","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-social-media-marketing"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":38,"label":"Social Media"}],"post_tag":[{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":49,"label":"How To"},{"value":61,"label":"Internet Marketing"},{"value":123,"label":"Marketing"},{"value":70,"label":"Marketing Strategy"},{"value":90,"label":"Marketing Tips"},{"value":150,"label":"Social media marketing"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":38,"name":"Social Media","slug":"social-media","term_group":0,"term_taxonomy_id":38,"taxonomy":"category","description":"","parent":0,"count":62,"filter":"raw","cat_ID":38,"category_count":62,"category_description":"","cat_name":"Social Media","category_nicename":"social-media","category_parent":0}],"tag_info":[{"term_id":89,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":71,"filter":"raw"},{"term_id":93,"name":"Digital Marketing Strategy","slug":"digital-marketing-strategy","term_group":0,"term_taxonomy_id":93,"taxonomy":"post_tag","description":"","parent":0,"count":46,"filter":"raw"},{"term_id":49,"name":"How To","slug":"how-to","term_group":0,"term_taxonomy_id":49,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"},{"term_id":61,"name":"Internet Marketing","slug":"internet-marketing","term_group":0,"term_taxonomy_id":61,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":123,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":123,"taxonomy":"post_tag","description":"","parent":0,"count":40,"filter":"raw"},{"term_id":70,"name":"Marketing Strategy","slug":"marketing-strategy","term_group":0,"term_taxonomy_id":70,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"},{"term_id":90,"name":"Marketing Tips","slug":"marketing-tips","term_group":0,"term_taxonomy_id":90,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":150,"name":"Social media marketing","slug":"social-media-marketing","term_group":0,"term_taxonomy_id":150,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"}],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":0,"uagb_excerpt":"Let&#8217;s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let&#039;s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"20 Ways to Build &amp; Engage Your Business\u2019 Social Media Network\" \/>\n\t\t<meta property=\"og:description\" content=\"Let&#039;s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-11-16T17:07:56+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-25T01:16:22+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"20 Ways to Build &amp; Engage Your Business\u2019 Social Media Network\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Let&#039;s discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#blogposting\",\"name\":\"20 Ways to Build & Engage Your Business\\u2019 Social Media Network\",\"headline\":\"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/building-social-media-bean-meme.jpg\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#articleImage\"},\"datePublished\":\"2020-11-16T17:07:56-05:00\",\"dateModified\":\"2024-09-24T21:16:22-04:00\",\"inLanguage\":\"fr-CA\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#webpage\"},\"articleSection\":\"Social Media, Digital Marketing, Digital Marketing Strategy, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Social media marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/#listItem\",\"position\":2,\"name\":\"Social Media\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#listItem\",\"name\":\"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#listItem\",\"position\":3,\"name\":\"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/#listItem\",\"name\":\"Social Media\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/\",\"name\":\"20 Ways to Build & Engage Your Business\\u2019 Social Media Network\",\"description\":\"Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/social-media\\\/build-your-social-media\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"datePublished\":\"2020-11-16T17:07:56-05:00\",\"dateModified\":\"2024-09-24T21:16:22-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>20 Ways to Build &amp; Engage Your Business\u2019 Social Media Network<\/title>\n\n","aioseo_head_json":{"title":"20 Ways to Build & Engage Your Business\u2019 Social Media Network","description":"Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our","canonical_url":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#blogposting","name":"20 Ways to Build & Engage Your Business\u2019 Social Media Network","headline":"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network","author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/building-social-media-bean-meme.jpg","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#articleImage"},"datePublished":"2020-11-16T17:07:56-05:00","dateModified":"2024-09-24T21:16:22-04:00","inLanguage":"fr-CA","mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#webpage"},"articleSection":"Social Media, Digital Marketing, Digital Marketing Strategy, How To, Internet Marketing, Marketing, Marketing Strategy, Marketing Tips, Social media marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/#listItem","name":"Social Media"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/#listItem","position":2,"name":"Social Media","item":"https:\/\/honeypotmarketing.com\/fr\/social-media\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#listItem","name":"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#listItem","position":3,"name":"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/#listItem","name":"Social Media"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/fr\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/fr\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png"},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#webpage","url":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/","name":"20 Ways to Build & Engage Your Business\u2019 Social Media Network","description":"Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"datePublished":"2020-11-16T17:07:56-05:00","dateModified":"2024-09-24T21:16:22-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/fr\/#website","url":"https:\/\/honeypotmarketing.com\/fr\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"20 Ways to Build &amp; Engage Your Business\u2019 Social Media Network","og:description":"Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our","og:url":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2020-11-16T17:07:56+00:00","article:modified_time":"2024-09-25T01:16:22+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"20 Ways to Build &amp; Engage Your Business\u2019 Social Media Network","twitter:description":"Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to their full, glorious potential. Check out the video or podcast above. Subscribe to our","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"7930","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-01-22 04:26:04","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2024-03-18 14:41:33","updated":"2026-01-22 04:26:04"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/social-media\/\" title=\"Social Media\">Social Media<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t20 Ways to Build &amp; Engage Your Business\u2019 Social Media Network\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr"},{"label":"Social Media","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/"},{"label":"20 Ways to Build &#038; Engage Your Business&#8217; Social Media Network","link":"https:\/\/honeypotmarketing.com\/fr\/social-media\/build-your-social-media\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=7930"}],"version-history":[{"count":1,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7930\/revisions"}],"predecessor-version":[{"id":13378,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/7930\/revisions\/13378"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=7930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=7930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=7930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}