{"id":8127,"date":"2021-01-18T15:24:07","date_gmt":"2021-01-18T15:24:07","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8127"},"modified":"2024-09-23T11:40:59","modified_gmt":"2024-09-23T15:40:59","slug":"automations","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/automations\/","title":{"rendered":"Comment gagner du temps et de la raison gr\u00e2ce aux automatisations"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/o3eaA22Vu00\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Save Time and Sanity Using Automations\" \/><meta itemprop=\"uploadDate\" content=\"2021-01-18T15:24:07-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT51M16S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re taking a look at some of the best industry tools for automations to help save you time and sanity. There&#039;s enough crazy out there. Give yourself a break.Check out the video or podcast above. Subscribe to our weekly live stream on ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Save_Time_and_Sanity_Using_Automations.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"46.9\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Save_Time_and_Sanity_Using_Automations.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fautomations%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Save_Time_and_Sanity_Using_Automations.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8127-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Save_Time_and_Sanity_Using_Automations.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Save_Time_and_Sanity_Using_Automations.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous examinons certains des meilleurs outils d&#039;automatisation du secteur pour vous aider \u00e0 gagner du temps et \u00e0 garder la t\u00eate froide. Il y a d\u00e9j\u00e0 assez de folie l\u00e0-dedans. Accordez-vous une pause.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8128\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/neir-meme.png\" alt=\"meme of Neir Automata The Battle for Time And Sanity.\" width=\"855\" height=\"479\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-le avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Il semble qu&#039;il y ait de nouvelles mises \u00e0 jour et de nouvelles r\u00e9visions presque quotidiennement, en particulier chez les grands acteurs. Cette semaine, ce sera Google. La semaine prochaine, ce sera Facebook. Non, attendez, cette semaine, c&#039;est aussi Facebook. Bien s\u00fbr. Je suis b\u00eate.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-updates-the-search-console-coverage-report-345314\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Google met \u00e0 jour le rapport de couverture de la Search Console<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Google a annonc\u00e9 avoir apport\u00e9 des mises \u00e0 jour importantes au rapport de couverture de la Search Console de Google. Consultez le lien pour en savoir plus\u00a0!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-updated-page-layout-for-public-figures-which-de-emphasize\/592874\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Facebook lance une mise en page mise \u00e0 jour pour les personnalit\u00e9s publiques qui met moins l&#039;accent sur les mentions \u00ab J&#039;aime \u00bb<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Apr\u00e8s avoir \u00e9t\u00e9 rep\u00e9r\u00e9 pour la premi\u00e8re fois lors de tests en juillet dernier, Facebook lance aujourd\u2019hui sa nouvelle mise en page de page pour les cr\u00e9ateurs et les personnalit\u00e9s publiques, qui offre davantage d\u2019options de gestion et d\u2019informations sur l\u2019engagement, tout en mettant notamment davantage l\u2019accent sur le fait de suivre une page plut\u00f4t que de l\u2019aimer.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Rester au courant de ce que vous devez mesurer ou cibler peut \u00eatre \u00e9puisant, difficile et prendre beaucoup de temps.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les outils d\u2019automatisation peuvent rendre ces t\u00e2ches un peu plus faciles, afin que vous et votre \u00e9quipe puissiez concentrer votre temps et votre attention sur d\u2019autres efforts qui g\u00e9n\u00e8rent des revenus.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il existe une montagne d\u2019outils que vous pouvez utiliser, alors comment savoir lesquels sont les plus utiles ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Aujourd&#039;hui, nous allons en examiner 4\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Campagne active<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Zapier<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Int\u00e9gromat<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">IFTTT<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Entrons dans le vif du sujet.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Automatisations de courrier \u00e9lectronique<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Un courrier \u00e9lectronique automatis\u00e9, \u00e9galement appel\u00e9 courrier \u00e9lectronique d\u00e9clench\u00e9 ou courrier \u00e9lectronique bas\u00e9 sur le comportement, est tout message envoy\u00e9 automatiquement par votre fournisseur de services de messagerie (ESP) en r\u00e9ponse directe aux actions sp\u00e9cifiques d&#039;un utilisateur individuel effectu\u00e9es (ou non effectu\u00e9es) sur votre site Web ou votre application Web.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le courrier \u00e9lectronique automatis\u00e9 vous permet d&#039;envoyer des messages individuels en temps r\u00e9el qui renforcent l&#039;engagement, la r\u00e9tention et la fid\u00e9lit\u00e9 des clients.<\/span><\/p>\n<figure id=\"attachment_8129\" aria-describedby=\"caption-attachment-8129\" style=\"width: 1628px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Marketer-Knows-Email-Cadence-__-Nurture-Strategy.png\"><img decoding=\"async\" class=\"wp-image-8129 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Marketer-Knows-Email-Cadence-__-Nurture-Strategy.png\" alt=\"flow chart of automated email cadence\" width=\"1628\" height=\"1119\" \/><\/a><figcaption id=\"caption-attachment-8129\" class=\"wp-caption-text\">Ceci est un exemple d&#039;organigramme d&#039;une cadence d&#039;e-mails automatis\u00e9e utilisant ActiveCampaign.<\/figcaption><\/figure>\n<h2><span data-preserver-spaces=\"true\">Comment fonctionnent les automatisations de courrier \u00e9lectronique\u00a0?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Voyons comment fonctionnent exactement les automatisations de courrier \u00e9lectronique. Voici un exemple typique et simple\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Une personne visite un site Web et t\u00e9l\u00e9charge un livre \u00e9lectronique, remplit un formulaire, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ils sont ajout\u00e9s \u00e0 la base de donn\u00e9es de marketing par e-mail.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ils sont plac\u00e9s dans diff\u00e9rents segments d\u2019audience en fonction de leur localisation, de leurs int\u00e9r\u00eats, de leur comportement, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Le marketeur cr\u00e9e une campagne par e-mail. Il d\u00e9finit les r\u00e8gles\/d\u00e9clencheurs, cr\u00e9e la campagne goutte \u00e0 goutte, planifie les e-mails, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La personne re\u00e7oit des e-mails en fonction des conditions et des campagnes d\u00e9finies par le sp\u00e9cialiste du marketing.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Et voici un exemple visuel de ce \u00e0 quoi ressemble ce flux de travail\u00a0:<\/span><\/p>\n<figure id=\"attachment_8130\" aria-describedby=\"caption-attachment-8130\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Email-Campaign-Example1-e1610661599265.png\"><img decoding=\"async\" class=\"wp-image-8130 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Email-Campaign-Example1-e1610661599265.png\" alt=\"email campaign automation workflow\" width=\"800\" height=\"724\" \/><\/a><figcaption id=\"caption-attachment-8130\" class=\"wp-caption-text\">Voici un exemple de flux de travail d\u2019automatisation de campagne par e-mail typique.<\/figcaption><\/figure>\n<h2><span data-preserver-spaces=\"true\">Outils du m\u00e9tier<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Il existe de nombreuses options parmi lesquelles choisir en mati\u00e8re d&#039;automatisation des e-mails. Par exemple, voici quelques-unes des plateformes les plus populaires\u00a0:<\/span><\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.activecampaign.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Campagne active<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/mailchimp.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">MailChimp<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.constantcontact.com\/ca\/mainpage\/email-marketing-automation\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Contact constant<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.hubspot.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">HubSpot<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/optinmonster.com\/pricing\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">OptinMonster<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.marketo.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">March\u00e9<\/span><\/strong><\/a><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Ici \u00e0\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><span data-preserver-spaces=\"true\">Pot de miel<\/span><\/a><span data-preserver-spaces=\"true\">, nous aimons utiliser ActiveCampaign, pr\u00e9cis\u00e9ment en raison de ses outils d&#039;automatisation robustes. Il est intuitif \u00e0 utiliser et permet de cr\u00e9er facilement des automatisations de campagnes d&#039;e-mailing personnalis\u00e9es. Et ce n&#039;est pas tout. Il existe toute une s\u00e9rie d&#039;automatisations que vous pouvez configurer avec ActiveCampaign, notamment\u00a0:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Envoi automatique de SMS<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Ajoutez l\u2019envoi automatis\u00e9 de SMS \u00e0 vos workflows d\u2019automatisation, envoyez des suivis \u00e0 vos contacts, informez les agents commerciaux, etc. D\u00e9finissez le calendrier de livraison exact afin de l\u2019envoyer au jour et \u00e0 l\u2019heure optimaux.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Contenu pr\u00e9dictif<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 R\u00e9digez jusqu&#039;\u00e0 5 versions de contenu dans votre g\u00e9n\u00e9rateur d&#039;e-mails dans le cadre d&#039;une campagne ou d&#039;une automatisation, puis s\u00e9lectionnez l&#039;audience. Chaque contact re\u00e7oit le message qui lui convient le mieux en fonction de ses donn\u00e9es de clics pass\u00e9es, \u00e0 l&#039;aide d&#039;un mod\u00e8le de traitement du langage naturel d&#039;ActiveCampaign.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Suivi comportemental<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Utilise l\u2019activit\u00e9 pr\u00e9c\u00e9dente des utilisateurs en ligne (pages visit\u00e9es, contenu consult\u00e9, recherches, clics, achats, etc.) pour g\u00e9n\u00e9rer un segment utilis\u00e9 pour faire correspondre les cr\u00e9ations publicitaires aux utilisateurs.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Suivi du site<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Le suivi du site vous permet de voir quels produits, services et informations int\u00e9ressent le plus vos contacts. Une fois que vous le savez, vous pouvez effectuer un suivi pour convertir davantage de clients.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Suivi des \u00e9v\u00e9nements<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Gr\u00e2ce au suivi des \u00e9v\u00e9nements, vous pouvez suivre les vues de vid\u00e9os, les clics sur les boutons, les commandes, les connexions et les comportements dans l&#039;application. Et ensuite, faites un suivi.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">+ Plus!<\/span><\/strong><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">La puissance des automatisations<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Jetons un \u0153il \u00e0 quelques plates-formes d\u2019automatisation diff\u00e9rentes et \u00e0 ce qu\u2019elles peuvent faire pour nous.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Zapier<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Int\u00e9gromat<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">IFTTT<\/span><\/li>\n<\/ul>\n<p><a target=\"_blank\" href=\"https:\/\/zapier.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Zapier<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u00c7a rime avec plus heureux ! \ud83d\ude09\u2714<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Avec Zapier, vous cr\u00e9ez des workflows appel\u00e9s Zaps.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les Zaps connectent vos applications pour automatiser les t\u00e2ches r\u00e9p\u00e9titives afin que vous puissiez vous concentrer sur d&#039;autres travaux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Par exemple:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">D\u00e9clencheur \u2013 Lorsqu&#039;une personne s&#039;inscrit \u00e0 un \u00e9v\u00e9nement<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Action #1 \u2013 Envoyez-leur un e-mail de bienvenue<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Action #2 \u2013 Suivi dans une semaine avec \u00e9tapes<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-5.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8134 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/unnamed-5.png\" alt=\"Example of Zaps workflow\" width=\"512\" height=\"349\" \/><\/a><\/p>\n<p>Vous pouvez cr\u00e9er un Zap en quelques minutes, sans aucun code requis.<\/p>\n<p><strong>1. Choisissez un d\u00e9clencheur \u2013 <\/strong>Choisissez un \u00e9v\u00e9nement dans une application qui d\u00e9marre votre Zap, comme la r\u00e9ception d&#039;un nouveau prospect ou d&#039;un e-mail.<\/p>\n<p><strong>2. Choisissez une action \u2013 <\/strong>Indiquez \u00e0 Zapier ce qu&#039;il doit faire ensuite. Une action extrait les donn\u00e9es de vos autres applications pour effectuer une t\u00e2che en votre nom.<\/p>\n<p><strong>3. Regardez votre Zap travailler pour vous \u2013 <\/strong>Chaque fois que votre Zap s&#039;ex\u00e9cute, il envoie automatiquement et en toute s\u00e9curit\u00e9 des informations d&#039;une application \u00e0 une autre.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-172343.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8135 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-172343.png\" alt=\"Screenshot of 4 steps to create Zap.\" width=\"1019\" height=\"687\" \/><\/a><\/p>\n<p>Zapier est une plateforme puissante dot\u00e9e d&#039;une suite robuste d&#039;outils qui peuvent vous rendre la vie \u00e9tonnamment plus facile.<\/p>\n<p>Avec la prise en charge de plus de 2\u00a0000 applications, une version gratuite et des mod\u00e8les pr\u00e9d\u00e9finis pour les automatisations avec des d\u00e9clencheurs et des actions d\u00e9j\u00e0 configur\u00e9s, c&#039;est l&#039;endroit id\u00e9al pour commencer.<\/p>\n<p>Il existe \u00e9galement des fonctionnalit\u00e9s premium fantastiques ainsi qu&#039;un filtrage et un fractionnement des donn\u00e9es pour ceux qui souhaitent passer au niveau sup\u00e9rieur.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-172636.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8136 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-172636.png\" alt=\"Text list of tools that are offered by Zap.\" width=\"1835\" height=\"738\" \/><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.integromat.com\/en\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Int\u00e9gromat<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0est le ciment d&#039;Internet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est leur slogan. Mais qu&#039;est-ce que c&#039;est ? En termes simples, c&#039;est un outil puissant dot\u00e9 de fonctionnalit\u00e9s uniques pour automatiser tous les processus manuels que vous effectuez au quotidien.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cette plateforme est destin\u00e9e \u00e0 l&#039;utilisateur interm\u00e9diaire, mais vous pouvez vous simplifier la vie en passant un peu de temps \u00e0 apprendre les d\u00e9tails sp\u00e9cifiques.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez connecter vos applications, services et appareils pr\u00e9f\u00e9r\u00e9s. Il est capable de connecter des applications, mais peut \u00e9galement transf\u00e9rer et transformer des donn\u00e9es.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il fonctionne 24 heures sur 24, sept jours sur sept, et ne n\u00e9cessite aucune intervention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Configurez simplement Integromat pour qu&#039;il fasse ce que vous voulez et laissez-le travailler pour vous.<\/span><\/p>\n<figure id=\"attachment_8137\" aria-describedby=\"caption-attachment-8137\" style=\"width: 2432px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Integromat-The-glue-of-the-internet.jpg\"><img decoding=\"async\" class=\"wp-image-8137 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Integromat-The-glue-of-the-internet.jpg\" alt=\"Flowchart of Integromat process.\" width=\"2432\" height=\"954\" \/><\/a><figcaption id=\"caption-attachment-8137\" class=\"wp-caption-text\">Ceci est un exemple d&#039;organigramme d&#039;un processus d&#039;automatisation Integromat.<\/figcaption><\/figure>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8138\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-175058.png\" alt=\"Image of app icons Integromat supports.\" width=\"1540\" height=\"693\" \/><\/p>\n<p>Avec un \u00e9diteur magnifiquement con\u00e7u, vous pouvez cr\u00e9er librement des automatisations mall\u00e9ables adapt\u00e9es \u00e0 vos besoins individuels, \u00e0 la fois visuellement et fonctionnellement.<\/p>\n<p>Qu&#039;il s&#039;agisse d&#039;une simple int\u00e9gration :<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-175439.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8139 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-175439.png\" alt=\"icon examples of simple integration.\" width=\"738\" height=\"540\" \/><\/a><\/p>\n<p>Ou int\u00e9gration robuste :<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-175640.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8140 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-175640.png\" alt=\"Flowchart of robust integration\" width=\"970\" height=\"548\" \/><\/a><\/p>\n<p><a href=\"https:\/\/ifttt.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>IFTTT<\/strong><\/a> a pour mission de mettre fin \u00e0 l&#039;incompatibilit\u00e9 et poss\u00e8de l&#039;une des interfaces les plus conviviales.<\/p>\n<p>Prenez le contr\u00f4le de la fa\u00e7on dont vos applications et vos appareils fonctionnent ensemble. Faites-en plus avec ce que vous aimez, comme on dit.<\/p>\n<p>Connectez vos applications et vos appareils de mani\u00e8res nouvelles et remarquables. Rendez les choses que vous aimez plus puissantes. Cr\u00e9ez un monde plus connect\u00e9 qui fonctionne pour vous.<\/p>\n<figure id=\"attachment_8141\" aria-describedby=\"caption-attachment-8141\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/comment_1600688637Zt816iK0fbNIPFHDIXILdMw600.jpg\"><img decoding=\"async\" class=\"wp-image-8141 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/comment_1600688637Zt816iK0fbNIPFHDIXILdMw600.jpg\" alt=\"Tree graph showing many popular apps supported by IFTTT\" width=\"600\" height=\"400\" \/><\/a><figcaption id=\"caption-attachment-8141\" class=\"wp-caption-text\">Un exemple des nombreuses applications populaires prises en charge par IFTTT.<\/figcaption><\/figure>\n<p>Voici quelques exemples de ce que vous pouvez faire avec IFTTT\u00a0:<\/p>\n<ul>\n<li>Construisez une maison intelligente qui r\u00e9pond \u00e0 chaque signal \u2013 du verrouillage de votre porte d&#039;entr\u00e9e \u00e0 <strong>accueillir le livreur de pizza<\/strong>.<\/li>\n<li><span style=\"font-weight: 400;\">Aidez les m\u00e9dias sociaux \u00e0 jouer ensemble. <\/span><b>Ne tweetez plus jamais un lien au lieu d\u2019une image\u00a0!<\/b><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8142\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-181211.png\" alt=\"Examples in red and pink boxes of what IFTTT can do.\" width=\"1183\" height=\"340\" \/><\/p>\n<p>Pour des fonctionnalit\u00e9s plus avanc\u00e9es, il y a <strong>IFTTT pour les entreprises<\/strong>, ainsi que. De la maison intelligente \u00e0 la fintech, les int\u00e9grations tierces stimulent l&#039;engagement et d\u00e9veloppent l&#039;activit\u00e9.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8143\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-181644.png\" alt=\"Image of IFTTT for business features\" width=\"919\" height=\"459\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Le nombre de fonctionnalit\u00e9s disponibles avec ces plateformes peut \u00eatre \u00e9crasant, mais commencez petit et simple, et vous vous retrouverez perdu dans cette automatisation plus robuste plus rapidement que vous ne le pensez.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">C&#039;est fini<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les outils d\u2019automatisation du marketing peuvent grandement faciliter notre travail, afin que vous et votre \u00e9quipe puissiez concentrer votre temps et votre attention sur d\u2019autres efforts qui g\u00e9n\u00e8rent des revenus.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Voici quelques excellents outils d\u2019automatisation\u00a0:<\/span><\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.activecampaign.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Campagne active<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/zapier.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Zapier<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.integromat.com\/en\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Int\u00e9gromat<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/ifttt.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">IFTTT<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/phantombuster.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Chasseur de fant\u00f4mes<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.drip.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Goutte<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.marketo.com\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">March\u00e9<\/span><\/strong><\/a><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.oracle.com\/cx\/marketing\/automation\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">\u00c9loqua<\/span><\/strong><\/a><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Pour conclure, examinons une liste d\u2019exemples de diff\u00e9rentes automatisations que vous pouvez r\u00e9aliser\u00a0:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8144\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185012.png\" alt=\"\" width=\"1713\" height=\"723\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8145\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185036.png\" alt=\"\" width=\"1730\" height=\"731\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8146\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185102.png\" alt=\"\" width=\"1734\" height=\"739\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8147\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185125.png\" alt=\"\" width=\"1744\" height=\"741\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8148\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185146.png\" alt=\"\" width=\"1732\" height=\"735\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8149\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185209.png\" alt=\"\" width=\"1815\" height=\"745\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8150\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185230.png\" alt=\"\" width=\"1710\" height=\"721\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8151\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185248.png\" alt=\"\" width=\"1782\" height=\"700\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8152\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185305.png\" alt=\"\" width=\"1713\" height=\"735\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8153\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185322.png\" alt=\"\" width=\"1746\" height=\"724\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8154\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185341.png\" alt=\"\" width=\"1747\" height=\"720\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-8155\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-01-17-185405.png\" alt=\"\" width=\"1730\" height=\"722\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous examinons certains des meilleurs outils d&#039;automatisation du secteur pour vous aider \u00e0 gagner du temps et \u00e0 garder la t\u00eate froide. Il y a d\u00e9j\u00e0 assez de folies l\u00e0-bas. Accordez-vous une pause. Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou suivez-la en d\u00e9placement avec un podcast\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40],"tags":[89,93,49,123,70,90,284],"class_list":["post-8127","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re taking a look at some of the best industry tools for automations to help save you time and sanity. There&#039;s enough crazy out there. Give yourself a break. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/automations\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Save Time and Sanity Using Automations\" \/>\n\t\t<meta property=\"og:description\" content=\"This week we&#039;re taking a look at some of the best industry tools for automations to help save you time and sanity. There&#039;s enough crazy out there. Give yourself a break. Check out the video or podcast above. Subscribe to our weekly live stream on Facebook, or take it on the go with a podcast\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/automations\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-01-18T15:24:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:40:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Save Time and Sanity Using Automations\" \/>\n\t\t<meta name=\"twitter:description\" content=\"This week we&#039;re taking a look at some of the best industry tools for automations to help save you time and sanity. 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