{"id":8178,"date":"2021-02-01T21:50:37","date_gmt":"2021-02-01T21:50:37","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8178"},"modified":"2024-09-23T11:40:54","modified_gmt":"2024-09-23T15:40:54","slug":"tester-et-optimiser-les-campagnes-facebook","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/test-and-optimize-facebook-campaigns\/","title":{"rendered":"Comment tester et optimiser les campagnes Facebook pour l&#039;apprentissage en ligne et le commerce \u00e9lectronique"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TAOqsE7da5s\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Test and Optimize Facebook Campaigns for eLearning and eCommerce\" \/><meta itemprop=\"uploadDate\" content=\"2021-02-01T21:50:37-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT40M23S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce.Check out the video or podcast above.\u00a0\u00a0Subscribe to our weekly live stream on Facebook, or take it ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Test_Optimize_Facebook_Campaigns_for_eLearning_and_eCommerce.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Test_Optimize_Facebook_Campaigns_for_eLearning_and_eCommerce.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8178-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Test_Optimize_Facebook_Campaigns_for_eLearning_and_eCommerce.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Test_Optimize_Facebook_Campaigns_for_eLearning_and_eCommerce.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous discutons du monde complexe de Facebook for Business et de la mani\u00e8re de tester et d&#039;optimiser les campagnes Facebook pour l&#039;apprentissage en ligne et le commerce \u00e9lectronique.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8201\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Oh-you-run-Facebook-Ads-without-Testing-Creatives_.png\" alt=\"Willy Wonka meme about testing Facebook ad creatives.\" width=\"1117\" height=\"627\" \/><\/p>\n<p>Regardez la vid\u00e9o ou le podcast ci-dessus.\u00a0<img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.0.0\/svg\/1f446.svg\" alt=\"&#x1f446;\" \/>\u00a0Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou suivez-la en d\u00e9placement avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/p>\n<h2>Quoi de neuf?<\/h2>\n<p>Cette semaine, de nouvelles fonctionnalit\u00e9s sont disponibles sur YouTube et TikTok. Consultez les liens ci-dessous pour en savoir plus\u00a0!<\/p>\n<p><a href=\"https:\/\/www.theverge.com\/2021\/1\/28\/22254528\/youtube-clips-alpha-twitch-mixer-facebook-livestreaming\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>YouTube teste des clips sur des flux en direct et des vid\u00e9os \u00e0 la demande<\/strong><\/a> \u2013 YouTube lance aujourd\u2019hui le clipping, la possibilit\u00e9 de r\u00e9aliser de courts extraits de flux en direct ou de vid\u00e9os, avec un petit groupe de cr\u00e9ateurs. Ces extraits peuvent durer entre 5 et 60 secondes et seront associ\u00e9s \u00e0 une nouvelle URL.<\/p>\n<p><a href=\"https:\/\/newsroom.tiktok.com\/en-us\/tiktok-quizlet?utm_source=tldrmarketing.com&amp;utm_medium=referral\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Les outils d&#039;apprentissage num\u00e9rique arrivent sur TikTok<\/strong><\/a> \u2013 Pour favoriser l&#039;apprentissage sur TikTok et apporter plus de valeur \u00e0 l&#039;exp\u00e9rience de l&#039;application, TikTok s&#039;associe \u00e0 Quizlet, la plate-forme d&#039;\u00e9tude en ligne populaire, pour offrir un autre moyen aux cr\u00e9ateurs et aux apprenants d&#039;explorer des sujets et des id\u00e9es qui les int\u00e9ressent et sur lesquels ils souhaitent en savoir plus.<\/p>\n<h2>Qu&#039;est-ce qui fonctionne ?<\/h2>\n<p>Facebook est devenu un g\u00e9ant au fil des ann\u00e9es ; il est aujourd&#039;hui l&#039;une des plus grandes plateformes sociales au monde avec 2,7 milliards d&#039;utilisateurs actifs par mois, ce qui a rendu la publicit\u00e9 sur la plateforme incroyablement lucrative et r\u00e9ussie.<\/p>\n<p>Cependant, il est compliqu\u00e9 de naviguer sur Facebook for Business et le nombre d&#039;options disponibles est franchement stup\u00e9fiant. Se lancer pour la premi\u00e8re fois peut \u00eatre intimidant, pour le dire gentiment.<\/p>\n<p>Alors que le commerce \u00e9lectronique et l&#039;apprentissage en ligne sont en plein essor et que de nombreuses entreprises ont d\u00fb se tourner vers l&#039;espace num\u00e9rique pour rester ouvertes, c&#039;est le moment id\u00e9al pour se plonger dans ce monde complexe et expliquer comment tester et optimiser les campagnes Facebook.<\/p>\n<p>Nous aborderons :<\/p>\n<ul>\n<li>Pourquoi faire de la publicit\u00e9 sur Facebook et Instagram ?<\/li>\n<li>Pourquoi envisager l\u2019apprentissage en ligne et le commerce \u00e9lectronique ?<\/li>\n<li>Voir, penser, faire, se soucier.<\/li>\n<li>Personas et cartographie du parcours.<\/li>\n<li>Ciblage Facebook.<\/li>\n<li>Comment d\u00e9velopper une strat\u00e9gie.<\/li>\n<li>Optimisations des publicit\u00e9s Facebook.<\/li>\n<li>Comment cr\u00e9er des audiences personnalis\u00e9es.<\/li>\n<li>Commerce \u00e9lectronique.<\/li>\n<li>Boutiques Facebook.<\/li>\n<\/ul>\n<h2>Pourquoi faire de la publicit\u00e9 sur Facebook et Instagram ?<\/h2>\n<p>La publicit\u00e9 traditionnelle a g\u00e9n\u00e9ralement un prix astronomique, ce qui en fait une option difficile, voire impossible, pour les petites entreprises disposant de budgets publicitaires limit\u00e9s.<\/p>\n<p>La publicit\u00e9 sur Facebook est beaucoup plus abordable, avec des options telles que l&#039;amplification des publications pour seulement $20, et une suite robuste d&#039;outils d&#039;analyse et de cr\u00e9ation d&#039;audiences cibl\u00e9es personnalis\u00e9es.<\/p>\n<p>Ces outils sont pr\u00e9cieux pour apprendre \u00e0 tester et \u00e0 optimiser les campagnes Facebook, et offrent des volumes de donn\u00e9es auxquels vous n\u2019auriez pas acc\u00e8s via les m\u00e9thodes publicitaires traditionnelles, telles que les publicit\u00e9s imprim\u00e9es, t\u00e9l\u00e9vis\u00e9es, radiophoniques ou dans les magazines.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/pasted-image-0-3.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8181 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/pasted-image-0-3.png\" alt=\"graph of Facebook ad revenue \" width=\"1000\" height=\"743\" \/><\/a><\/p>\n<p>Comme vous pouvez le voir sur le graphique ci-dessus, la publicit\u00e9 sur Facebook est devenue une activit\u00e9 incroyablement lucrative, et avec autant d&#039;entreprises en transition vers l&#039;espace num\u00e9rique, c&#039;est une excellente opportunit\u00e9 de d\u00e9velopper des campagnes rentables et d&#039;atteindre potentiellement des millions d&#039;utilisateurs.<\/p>\n<p>Alors, pourquoi faire de la publicit\u00e9 sur Facebook et Instagram ?<\/p>\n<ul>\n<li>Mener de petites campagnes est tr\u00e8s rentable.<\/li>\n<li>Ensemble robuste d\u2019outils et d\u2019analyses.<\/li>\n<li>La publicit\u00e9 sur Facebook conna\u00eet un grand succ\u00e8s.<\/li>\n<li>Vous pouvez cr\u00e9er des audiences personnalis\u00e9es et affiner votre ciblage.<\/li>\n<li>Les campagnes publicitaires Facebook sont hautement personnalisables.<\/li>\n<li>De nouvelles fonctionnalit\u00e9s sont ajout\u00e9es chaque mois.<\/li>\n<\/ul>\n<h2>Pourquoi les entreprises devraient-elles se lancer en ligne ?<\/h2>\n<p>L&#039;espace num\u00e9rique conna\u00eet une croissance constante depuis des ann\u00e9es et, avec les \u00e9v\u00e9nements mondiaux actuels, cette transition s&#039;est consid\u00e9rablement acc\u00e9l\u00e9r\u00e9e. Pour de nombreuses entreprises, il s&#039;agit <strong>faire ou mourir<\/strong>.<\/p>\n<p>Cependant, au-del\u00e0 des pronostics pessimistes, il existe des avantages v\u00e9ritablement substantiels pour les entreprises qui cherchent \u00e0 passer en ligne.<\/p>\n<p><strong>Renforcez vos clients et votre entreprise<\/strong> \u2013 Gr\u00e2ce \u00e0 leurs sites Web et \u00e0 leurs publicit\u00e9s en ligne, les entreprises peuvent communiquer avec leurs clients, fournir des informations sur les nouveaux produits et conclure des ventes.<\/p>\n<p><strong>Augmente la port\u00e9e, la r\u00e9silience et l&#039;efficacit\u00e9<\/strong> \u2013 Les entreprises exploitent les informations via les canaux de commerce \u00e9lectronique pour am\u00e9liorer leur port\u00e9e, la qualit\u00e9 de leurs produits, am\u00e9liorer la satisfaction des clients et prendre de meilleures d\u00e9cisions d\u2019entreprise.<\/p>\n<p>Comme nous l&#039;avons vu au cours de l&#039;ann\u00e9e \u00e9coul\u00e9e, la r\u00e9silience est primordiale pour la survie. Mettre votre entreprise en ligne doit donc \u00eatre une priorit\u00e9 absolue pour vous aider \u00e0 diversifier votre capacit\u00e9 \u00e0 fournir des services \u00e0 vos clients.<\/p>\n<h2>Pourquoi les entreprises devraient-elles envisager des cours en ligne et l\u2019apprentissage en ligne\u00a0?<\/h2>\n<p>Les gens aiment apprendre. C&#039;est une partie essentielle de notre \u00eatre : grandir et \u00e9voluer pour mieux \u00e9voluer dans le monde dans lequel nous vivons.<\/p>\n<p>Le leadership \u00e9clair\u00e9 est devenu plus important que jamais, car les gens recherchent du contenu et des informations pr\u00e9cieux.<\/p>\n<p>Le monde des affaires a \u00e9t\u00e9 boulevers\u00e9 au cours de l\u2019ann\u00e9e \u00e9coul\u00e9e et de nombreuses personnes ont d\u00fb se r\u00e9orienter vers de nouvelles carri\u00e8res, ce qui signifie que le besoin de reconversion est devenu tr\u00e8s \u00e9lev\u00e9.<\/p>\n<p>Contrairement \u00e0 l&#039;enseignement traditionnel, les cours en ligne peuvent \u00eatre suivis \u00e0 votre rythme, \u00e0 votre rythme et o\u00f9 vous le souhaitez. Ils sont g\u00e9n\u00e9ralement beaucoup moins chers que l&#039;enseignement institutionnel traditionnel et peuvent offrir le m\u00eame contenu.<\/p>\n<p>Un cours en ligne peut \u00eatre tr\u00e8s avantageux. Il contient souvent des informations actualis\u00e9es et pertinentes qui ont d\u00e9pass\u00e9 les programmes scolaires traditionnels. Il est donc id\u00e9al pour les clients qui ont besoin de la flexibilit\u00e9 n\u00e9cessaire pour apprendre \u00e0 leur propre rythme dans un environnement et des sujets en \u00e9volution rapide.<\/p>\n<p>Consultez le graphique ci-dessous pour d\u00e9couvrir encore plus d\u2019avantages li\u00e9s \u00e0 l\u2019offre de cours en ligne et d\u2019apprentissage en ligne.<img decoding=\"async\" class=\"aligncenter size-full wp-image-8182\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/elearning.png\" alt=\"Grahpic list is benefits of eLearning for businesses.\" width=\"885\" height=\"540\" \/><\/p>\n<p>\u00catre capable d\u2019offrir un contenu engageant, coh\u00e9rent et toujours disponible est inestimable, et le fait qu\u2019il soit accessible \u00e0 tous \u00e0 tout moment en fait une offre tr\u00e8s attrayante et permet \u00e0 votre entreprise de se d\u00e9velopper bien au-del\u00e0 de ce qui serait possible hors ligne.<\/p>\n<h2>Voir. Penser. Agir. Prendre soin.<\/h2>\n<p>Le <strong>Cadre de r\u00e9flexion et d&#039;action<\/strong> dispose de 4 groupes d&#039;intentions d&#039;audience distincts et, en tant que sp\u00e9cialistes du marketing, nous devons \u00eatre en mesure de r\u00e9pondre aux 4 groupes pour atteindre le succ\u00e8s et la satisfaction client.<\/p>\n<p>Cela ressemble \u00e0 ceci :<\/p>\n<ul>\n<li><strong>Voir<\/strong>:Cette \u00e9tape est compos\u00e9e du public le plus large, qualifi\u00e9 et adressable.<\/li>\n<li><strong>Pense<\/strong>:C&#039;est la partie du public qui pense ou consid\u00e8re r\u00e9ellement une chose particuli\u00e8re.<\/li>\n<li><strong>Faire<\/strong>:Il est constitu\u00e9 de ce sous-ensemble du public qui cherche \u00e0 acheter.<\/li>\n<li><strong>Soins<\/strong>:\u00c0 ce stade, vous souhaitez entretenir le client pour d\u00e9velopper votre relation et le fid\u00e9liser.<\/li>\n<\/ul>\n<p>Vous trouverez ci-dessous un graphique qui met en correspondance le cadre avec une mise en \u0153uvre concr\u00e8te des structures de campagne sur Facebook.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Remarketing-HPT-FB-Campaign-Funnel.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8183 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Remarketing-HPT-FB-Campaign-Funnel-e1611951740911.png\" alt=\"Graphic of the See Think Do Care business framework.\" width=\"1600\" height=\"948\" \/><\/a><\/p>\n<p>Pour en savoir plus, consultez cet article du cr\u00e9ateur de ce cadre commercial, Avinash Kaushik :<\/p>\n<p><a href=\"https:\/\/www.kaushik.net\/avinash\/see-think-do-care-win-content-marketing-measurement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Voir, penser, faire, prendre soin Combo gagnant : contenu + marketing + mesure !<\/strong><\/a> \u2013 Dans cet article de blog, il partage deux clarifications\/extensions strat\u00e9giques de sa r\u00e9flexion sur le cadre See-Think-Do-Care.<\/p>\n<p>Et ce super article de Search Engine Journal :<\/p>\n<p><a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/see-think-do-care-seo-strategy\/#close\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Voir, penser, faire, se soucier : une nouvelle fa\u00e7on de communiquer votre strat\u00e9gie SEO<\/strong><\/a> \u2013 Cet article explique comment appliquer le cadre \u00ab Voir, Penser, Faire, Prendre Soin \u00bb aux discussions autour de la mise en \u0153uvre de l\u2019optimisation d\u2019un site Web pour la recherche organique.<\/p>\n<h2>Personas clients et cartographie du parcours client<\/h2>\n<p>Nous avons parl\u00e9 des personas clients et de la cartographie du parcours dans des blogs pr\u00e9c\u00e9dents, et bien qu&#039;il s&#039;agisse d&#039;une \u00e9tape tr\u00e8s importante dans la mani\u00e8re de tester et d&#039;optimiser les campagnes Facebook, nous n&#039;approfondirons pas ce sujet ici - mais fournirons des liens pour une lecture plus approfondie ci-dessous.<\/p>\n<p>En fin de compte, il s\u2019agit d\u2019un point de d\u00e9part. Vous devez prendre le temps de d\u00e9velopper vos profils clients afin de comprendre qui vous essayez d\u2019atteindre et comment vous devez communiquer avec eux.<\/p>\n<p>Vous trouverez ci-dessous un exemple de ce \u00e0 quoi ressemble un profil client\u00a0:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-persona.png\"><img decoding=\"async\" class=\"aligncenter wp-image-8184 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/customer-persona-e1611952139205.png\" alt=\"image of a customer persona card.\" width=\"1360\" height=\"1102\" \/><\/a>Et voici un exemple visuel d\u2019un parcours client :<\/p>\n<figure id=\"attachment_8081\" aria-describedby=\"caption-attachment-8081\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/L@TH-__-Customer-journey-example-1.png\"><img decoding=\"async\" class=\"wp-image-8081 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/L@TH-__-Customer-journey-example-1.png\" alt=\"Exemple d&#039;une carte de parcours client montrant les nombreux points de contact et chemins tout au long du parcours.\" width=\"1600\" height=\"1236\" \/><\/a><figcaption id=\"caption-attachment-8081\" class=\"wp-caption-text\">Exemple d&#039;une carte de parcours client montrant les nombreux points de contact et chemins tout au long du parcours.<\/figcaption><\/figure>\n<p>Si vous souhaitez en savoir plus, consultez nos blogs pr\u00e9c\u00e9dents dans lesquels nous explorons davantage les sujets\u00a0:<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/guide-online-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Recherchez. \u00c9laborez une strat\u00e9gie. Ex\u00e9cutez. Les 3 piliers de la construction de votre marque en ligne.<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/parcours-client-non-lineaire\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Parcours clients non lin\u00e9aires et comment les mettre en \u0153uvre<\/strong><\/a><\/p>\n<h2>Ciblage Facebook<\/h2>\n<p>Facebook diffusera automatiquement vos publicit\u00e9s aux personnes les plus susceptibles de les trouver pertinentes. Vous pouvez cibler davantage la diffusion de vos publicit\u00e9s gr\u00e2ce \u00e0 trois outils de s\u00e9lection d&#039;audience.<\/p>\n<ul>\n<li><strong>Publics cibles<\/strong> \u2013 D\u00e9finissez un public en fonction de crit\u00e8res tels que l\u2019\u00e2ge, les int\u00e9r\u00eats, la g\u00e9ographie et plus encore.<\/li>\n<li><strong>Audiences personnalis\u00e9es<\/strong> \u2013 Reprenez contact avec les personnes qui ont interagi avec votre entreprise, en ligne ou hors ligne.<\/li>\n<li><strong>Audiences similaires<\/strong> \u2013 Touchez de nouvelles personnes dont les int\u00e9r\u00eats sont similaires \u00e0 ceux de vos meilleurs clients.<\/li>\n<\/ul>\n<p>Avec les audiences principales, vous d\u00e9finissez les r\u00e8gles de diffusion de vos annonces. Ajustez votre audience cible pour qu&#039;elle soit aussi large ou bien d\u00e9finie que vous le souhaitez.<\/p>\n<p>Les audiences personnalis\u00e9es vous permettent d&#039;entrer en contact avec des personnes qui ont d\u00e9j\u00e0 manifest\u00e9 leur int\u00e9r\u00eat pour votre entreprise, qu&#039;il s&#039;agisse de clients fid\u00e8les ou de personnes qui ont visit\u00e9 ou interagi avec votre contenu sur Facebook, utilis\u00e9 votre application ou visit\u00e9 votre site Web.<\/p>\n<p>Dans l&#039;exemple ci-dessous, vous pouvez voir que vous pouvez choisir parmi l&#039;emplacement, les donn\u00e9es d\u00e9mographiques et les centres d&#039;int\u00e9r\u00eat pour vous aider \u00e0 affiner votre audience aux personnes les plus susceptibles d&#039;interagir avec votre marque.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8189 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/facebook-audiences.png\" alt=\"Screenshot of custom facebook audience creation window.\" width=\"512\" height=\"381\" \/><\/p>\n<p>Les audiences similaires constituent un moyen rapide et efficace d&#039;entrer en contact avec des personnes susceptibles de r\u00e9agir \u00e0 vos annonces. Il vous suffit de cr\u00e9er une audience source compos\u00e9e de personnes que vous connaissez. Vos annonces atteindront ensuite des personnes ayant des int\u00e9r\u00eats et des caract\u00e9ristiques communs avec l&#039;audience personnalis\u00e9e que vous avez cr\u00e9\u00e9e.<\/p>\n<p>Vous pouvez d\u00e9cider dans quelle mesure l&#039;audience similaire correspond \u00e0 votre audience personnalis\u00e9e \u00e0 l&#039;aide d&#039;un simple curseur, 1 \u00e9tant la plus proche de votre audience cible et 10 \u00e9tant beaucoup plus large.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8188 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/facebook-create-a-lookalike-audience-dialog-box-ha.png\" alt=\"Screenshot of facebook lookalike audience creation window.\" width=\"600\" height=\"390\" \/><\/p>\n<h2>Cr\u00e9er des audiences personnalis\u00e9es<\/h2>\n<p>La cr\u00e9ation d\u2019audiences personnalis\u00e9es est un excellent moyen d\u2019atteindre les personnes qui connaissent d\u00e9j\u00e0 votre entreprise.<\/p>\n<p>Vous pouvez cr\u00e9er ces audiences \u00e0 partir de plusieurs sources, telles que\u00a0:<\/p>\n<p><strong>Listes de contacts<\/strong> \u2013 Communiquez avec vos clients et contacts sur Facebook en utilisant les informations de votre syst\u00e8me CRM ou de vos listes de diffusion. Vous pouvez m\u00eame utiliser les informations que vous collectez en magasin pour le reciblage en ligne.<\/p>\n<p><strong>Visiteurs du site Web<\/strong> \u2013 Configurez le pixel Facebook pour cr\u00e9er automatiquement une audience personnalis\u00e9e compos\u00e9e de personnes qui visitent votre site ou y effectuent certaines actions. Gr\u00e2ce au pixel, vous pourrez montrer aux internautes des publicit\u00e9s cibl\u00e9es pour les articles qu&#039;ils ont d\u00e9j\u00e0 consult\u00e9s sur votre site Web. Incroyable, n&#039;est-ce pas ?<\/p>\n<p><strong>Utilisateurs de l&#039;application<\/strong> \u2013 Si vous \u00eates d\u00e9veloppeur, installez le SDK Facebook pour cr\u00e9er des publicit\u00e9s plus pertinentes qui incitent les utilisateurs \u00e0 effectuer des actions dans l&#039;application, comme revenir \u00e0 un jeu, consulter un article ou effectuer un achat.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8185\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/custom-audiences-fb.jpg\" alt=\"Honeypot branded graphic of where Facebook custom audiences come from.\" width=\"512\" height=\"385\" \/><\/p>\n<p>Voici une liste compl\u00e8te de sources d&#039;audience personnalis\u00e9es que vous pouvez utiliser pour d\u00e9velopper vos audiences\u00a0:<\/p>\n<p><strong>Vos sources<\/strong><\/p>\n<ul>\n<li>Site web<\/li>\n<li>Liste des clients<\/li>\n<li>Activit\u00e9 de l&#039;application<\/li>\n<li>Activit\u00e9 hors ligne<\/li>\n<\/ul>\n<p><strong>Sources Facebook<\/strong><\/p>\n<ul>\n<li>Vid\u00e9o<\/li>\n<li>Compte Instagram<\/li>\n<li>Formulaire de contact<\/li>\n<li>\u00c9v\u00e9nements<\/li>\n<li>Exp\u00e9rience instantan\u00e9e<\/li>\n<li>Page Facebook<\/li>\n<li>Achats<\/li>\n<li>Listes sur Facebook<\/li>\n<\/ul>\n<h2>Comment d\u00e9velopper une strat\u00e9gie<\/h2>\n<p>Alors, comment allez-vous inciter les gens \u00e0 acheter aupr\u00e8s de votre entreprise ? Facebook propose 3 objectifs publicitaires principaux : la notori\u00e9t\u00e9, la consid\u00e9ration et les conversions.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8186\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Honeypot2.jpg\" alt=\"Honeypot branded graphic of the 3 Facebook objectives: awareness, consideration, conversion.\" width=\"1600\" height=\"1202\" \/><\/p>\n<p><strong>Il est essentiel de se rappeler de ne pas vendre \u00e0 un public froid<\/strong>. Au stade de la sensibilisation, votre objectif doit \u00eatre de proposer du contenu qui a de la valeur pour votre public. Vous devez faire conna\u00eetre votre marque et d\u00e9velopper la confiance.<\/p>\n<p>Au stade de la r\u00e9flexion, vous pouvez opter pour \u00ab Vues vid\u00e9o \u00bb et cr\u00e9er des vid\u00e9os courtes et attrayantes qui s&#039;adressent \u00e0 votre public, pour attirer plus de personnes et susciter l&#039;int\u00e9r\u00eat. Vous pouvez ensuite cr\u00e9er de nouveaux publics, par exemple pour toute personne ayant regard\u00e9 plus de 501 TP3T de votre vid\u00e9o.<\/p>\n<p>C&#039;est \u00e0 l&#039;\u00e9tape de la conversion que vous souhaitez conclure la vente, et non avant. Si vous essayez de passer directement \u00e0 la vente, vous risquez de perdre la vente avant m\u00eame que le client n&#039;ait envisag\u00e9 votre produit ou service.<\/p>\n<figure id=\"attachment_8190\" aria-describedby=\"caption-attachment-8190\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8190 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/fb-ad-objectives.png\" alt=\"Screen of Facebook ad objectives creation window.\" width=\"512\" height=\"242\" \/><figcaption id=\"caption-attachment-8190\" class=\"wp-caption-text\">Chacune des 3 cat\u00e9gories principales est subdivis\u00e9e en objectifs plus sp\u00e9cifiques parmi lesquels vous pouvez choisir. Pour commencer, vous devez vous en tenir \u00e0 l&#039;\u00e9tape de sensibilisation.<\/figcaption><\/figure>\n<p>Donc, en r\u00e9sum\u00e9, vous voulez :<\/p>\n<ul>\n<li><strong>Comprendre l&#039;entreprise<\/strong>\n<ul>\n<li>Parcours client<\/li>\n<li>Segments de client\u00e8le ou Buyer Persona<\/li>\n<\/ul>\n<\/li>\n<li><strong>Comprendre les objectifs commerciaux<\/strong>\n<ul>\n<li>Notori\u00e9t\u00e9 de la marque<\/li>\n<li>G\u00e9n\u00e9ration de leads<\/li>\n<li>Installations d&#039;applications<\/li>\n<\/ul>\n<\/li>\n<li><strong>Planifiez votre entonnoir de conversion<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8191\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/facebook-ad-strategy.jpg\" alt=\"Honeypot branded graphic for developing your strategy. Attract, engage, convert, delight.\" width=\"216\" height=\"512\" \/><\/p>\n<h2>Campagnes de visionnage de vid\u00e9os<\/h2>\n<p>Une campagne de visionnage de vid\u00e9os est parfaite pour faire conna\u00eetre votre marque et d\u00e9velopper votre audience lorsque vous testez et optimisez vos campagnes Facebook.<\/p>\n<p>Nous savons que le contenu vid\u00e9o surpasse g\u00e9n\u00e9ralement les autres types de contenu, tels que les images statiques ou le texte, avec des taux d&#039;engagement plus \u00e9lev\u00e9s et une meilleure optimisation.<\/p>\n<p>Vous pouvez collecter d&#039;excellentes donn\u00e9es gr\u00e2ce \u00e0 l&#039;analyse vid\u00e9o et cr\u00e9er diff\u00e9rents publics en fonction des actions qu&#039;ils effectuent lorsqu&#039;ils regardent votre vid\u00e9o, par exemple\u00a0:<\/p>\n<ul>\n<li>Les personnes qui ont regard\u00e9 la vid\u00e9o pendant 3 secondes.<\/li>\n<li>Qui a regard\u00e9 50% de la vid\u00e9o.<\/li>\n<li>Ceux qui ont regard\u00e9 la vid\u00e9o en entier.<\/li>\n<li>Et plus encore.<\/li>\n<\/ul>\n<p>Vous pouvez ensuite cibler ces audiences de diff\u00e9rentes mani\u00e8res, en utilisant les analyses pour d\u00e9terminer ce qui a suscit\u00e9 le plus d&#039;int\u00e9r\u00eat et o\u00f9 vous avez commenc\u00e9 \u00e0 perdre des gens. Vous pouvez m\u00eame voir quelle \u00e9tait la partie la plus engageante de la vid\u00e9o et utiliser ces donn\u00e9es pour tester et optimiser les campagnes Facebook.<\/p>\n<div style=\"width: 478px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-8178-1\" width=\"478\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/video-campaigns.mp4?_=1\" \/><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/video-campaigns.mp4\">https:\/\/honeypotmarketing.com\/wp-content\/uploads\/video-campaigns.mp4<\/a><\/video><\/div>\n<h2>Comment convertir votre public \u2013 E-commerce<\/h2>\n<p>Maintenant que vous avez constitu\u00e9 votre public et cr\u00e9\u00e9 du contenu de qualit\u00e9, comment convertir ce public\u00a0?<\/p>\n<p>Une excellente fa\u00e7on de commencer est d\u2019utiliser un aimant principal\u00a0!<\/p>\n<figure id=\"attachment_8193\" aria-describedby=\"caption-attachment-8193\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-8193\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/convert-ecommerce.png\" alt=\"Example of a lead magnet landing page.\" width=\"512\" height=\"316\" \/><figcaption id=\"caption-attachment-8193\" class=\"wp-caption-text\">Voici un exemple d&#039;aimant \u00e0 prospects simple mais efficace. Vous avez remarqu\u00e9 que la demande n&#039;est rien d&#039;autre que l&#039;e-mail ? Plus c&#039;est facile pour le client, mieux c&#039;est !<\/figcaption><\/figure>\n<p>Un bon lead magnet est informatif et tr\u00e8s facile d&#039;acc\u00e8s. N&#039;oubliez pas que vous ciblez des personnes qui ont d\u00e9j\u00e0 interagi avec votre marque. Une autre m\u00e9thode que vous pouvez utiliser est une publicit\u00e9 de g\u00e9n\u00e9ration de leads sur Facebook, connectez-la \u00e0 votre plateforme d&#039;automatisation du marketing et, d\u00e8s qu&#039;ils s&#039;inscrivent, vous pouvez configurer une automatisation pour leur envoyer des messages.<\/p>\n<p>Voici d\u2019autres \u00e9l\u00e9ments qui peuvent vous aider \u00e0 convertir votre public\u00a0:<\/p>\n<ul>\n<li>Installer Facebook Pixel<\/li>\n<li>Promouvoir les essais Premium ou gratuits<\/li>\n<li>Promouvoir le contenu prot\u00e9g\u00e9 via<\/li>\n<li>Facebook : Guides ou listes de contr\u00f4le gratuits<\/li>\n<li>Mobile Optimisez votre site Web<\/li>\n<li>Afficher les avis sur vos produits<\/li>\n<li>Avoir un syst\u00e8me de paiement simple<\/li>\n<li>Aider \u00e0 faire des choix d&#039;achat<\/li>\n<li>Cr\u00e9er des bundles<\/li>\n<\/ul>\n<p>Voici quelques exemples suppl\u00e9mentaires que nous avons rassembl\u00e9s pour Marketer Knows\u00a0:<\/p>\n<figure id=\"attachment_8194\" aria-describedby=\"caption-attachment-8194\" style=\"width: 367px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8194 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/desktop-feed-example.png\" alt=\"Example of desktop feed a lead gen form for Marketer Knows\" width=\"367\" height=\"512\" \/><figcaption id=\"caption-attachment-8194\" class=\"wp-caption-text\">Ceci est un exemple de flux de bureau.<\/figcaption><\/figure>\n<figure id=\"attachment_8195\" aria-describedby=\"caption-attachment-8195\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8195 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/mobile-fee-example.png\" alt=\"Example of mobile feed lead gen form for Marketer Knows\" width=\"512\" height=\"195\" \/><figcaption id=\"caption-attachment-8195\" class=\"wp-caption-text\">Ceci est un exemple de flux mobile.<\/figcaption><\/figure>\n<p>Comme vous pouvez le constater ci-dessus \u00e0 partir des flux mobiles, gardez \u00e0 l&#039;esprit que les stories Facebook et Instagram sont des canaux puissants qui fonctionnent tr\u00e8s bien, alors testez-les et vous pourriez \u00eatre surpris. Ne vous limitez pas \u00e0 votre flux. Vous devez utiliser autant de canaux que possible et laisser les tests d\u00e9terminer o\u00f9 vous concentrer le plus.<\/p>\n<p>En fin de compte, vous souhaitez avoir une barri\u00e8re \u00e0 l\u2019entr\u00e9e tr\u00e8s basse, ne rien demander \u00e0 un client potentiel et, \u00e0 la place, offrir quelque chose de valeur sans frais pour le consommateur.<\/p>\n<h2>Structure de la campagne<\/h2>\n<p>La structure d&#039;un compte publicitaire est essentielle \u00e0 la r\u00e9ussite de votre campagne. Cela est particuli\u00e8rement vrai lorsque vous ex\u00e9cutez plusieurs campagnes ou campagnes de test en m\u00eame temps.<\/p>\n<p>En ce qui concerne les placements d&#039;annonces, le ciblage d&#039;audience, le ciblage g\u00e9ographique et le test d&#039;audiences bas\u00e9es sur les centres d&#039;int\u00e9r\u00eat avec des audiences similaires et d&#039;autres audiences personnalis\u00e9es, vous devez segmenter et s\u00e9parer ces \u00e9l\u00e9ments afin de pouvoir d\u00e9terminer quels \u00e9l\u00e9ments sont les plus performants.<\/p>\n<p>En excluant les audiences de bas rang des audiences de haut rang, vos analyses seront plus pr\u00e9cises et g\u00e9n\u00e9reront davantage de prospects qualifi\u00e9s.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8197\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/campaign-structure.png\" alt=\"Graphic chart of 2 campaign structure ad sets.\" width=\"512\" height=\"386\" \/><\/p>\n<p>Testez diff\u00e9rents ensembles d&#039;annonces pour diff\u00e9rents emplacements (fil d&#039;actualit\u00e9s pour ordinateur, colonne de droite pour mobile et ordinateur). Combinez plusieurs petits emplacements dans un seul ensemble d&#039;annonces. \u00c9vitez d&#039;avoir plusieurs ensembles d&#039;annonces ciblant le m\u00eame public.<\/p>\n<h2>Emplacements publicitaires<\/h2>\n<p>Bien souvent, le placement des publicit\u00e9s est laiss\u00e9 au syst\u00e8me automatis\u00e9 de Facebook, mais c&#039;est une bonne id\u00e9e de choisir manuellement les emplacements pour vous assurer d&#039;utiliser les meilleurs emplacements pour votre propre campagne.<\/p>\n<p>Une fois que votre campagne est en cours depuis une semaine ou deux, v\u00e9rifiez quels emplacements d&#039;annonces fonctionnent le mieux, puis concentrez vos efforts sur ces derniers.<\/p>\n<p>Facebook n&#039;allouera pas la majeure partie du budget aux publicit\u00e9s les plus performantes. Vous devrez donc le faire manuellement lorsque vous testez et optimisez les campagnes Facebook.<\/p>\n<p>Quelques points \u00e0 noter\u00a0:<\/p>\n<ul>\n<li>Les publicit\u00e9s mobiles sont id\u00e9ales pour les campagnes de sensibilisation et de promotion de contenu.<\/li>\n<li>Les utilisateurs de Facebook aiment utiliser Facebook sur leurs appareils mobiles. Pour cette raison, le mobile est un excellent endroit pour promouvoir du contenu de blog et de vid\u00e9o.<\/li>\n<li>Les publicit\u00e9s vid\u00e9o Facebook fonctionnent g\u00e9n\u00e9ralement mieux sur mobile\u00a0: ces publicit\u00e9s g\u00e9n\u00e8rent le co\u00fbt par vue le plus bas sur mobile.<\/li>\n<li>Les publicit\u00e9s de la colonne de droite de Facebook fonctionnent mieux sur ordinateur.<\/li>\n<li>En termes d\u2019engagement, les stories Facebook sont parmi les plus performantes.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8198\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-2021-02-01-084105.png\" alt=\"4 examples of ad placment option for Facebook campaigns.\" width=\"1744\" height=\"737\" \/><\/p>\n<p>Personnalisez votre contenu en fonction de l&#039;endroit o\u00f9 se trouve votre public et de la personne \u00e0 qui vous vous adressez.<\/p>\n<h2>Optimisations des ensembles d&#039;annonces de campagne<\/h2>\n<p>Nous avons parl\u00e9 de la configuration des publicit\u00e9s, de la cr\u00e9ation d&#039;audiences personnalis\u00e9es, de la configuration de la structure de la campagne, mais une fois que vous avez lanc\u00e9 votre ou vos campagnes, elles ne sont pas termin\u00e9es.<\/p>\n<p>Vous souhaitez surveiller les campagnes afin de pouvoir les optimiser r\u00e9guli\u00e8rement, en les peaufinant si n\u00e9cessaire, en fonction des analyses, et cela am\u00e9liorera consid\u00e9rablement les performances.<\/p>\n<p>Faites tourner vos cr\u00e9ations publicitaires si elles sont diffus\u00e9es depuis un certain temps, pour que les publicit\u00e9s restent \u00e0 jour. Facebook for Business offre la possibilit\u00e9 d&#039;ex\u00e9cuter des tests formels au sein de la plateforme, alors utilisez l&#039;IA fournie et cr\u00e9ez plusieurs variantes.<\/p>\n<p><a href=\"https:\/\/adespresso.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Annonce Espresso<\/strong><\/a> est une plateforme fantastique pour faire \u00e9voluer et cr\u00e9er des publicit\u00e9s massives, si vous souhaitez tester de mani\u00e8re approfondie plusieurs variantes. Ad Espresso cr\u00e9era des sous-cat\u00e9gories pour vous, segmentera votre audience et effectuera des micro-tests pour trouver les variantes les plus performantes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8199\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ad-sets.jpg\" alt=\"Honeypot branded graphic showing ad optimization variants.\" width=\"505\" height=\"512\" \/><\/p>\n<p>Comme vous pouvez le constater sur le graphique ci-dessus, les campagnes publicitaires optimis\u00e9es sont plus efficaces et rentables que celles qui sont ex\u00e9cut\u00e9es sans ajustements manuels.<\/p>\n<p>En r\u00e9sum\u00e9, vous souhaitez :<\/p>\n<ul>\n<li>Impl\u00e9mentez le pixel et la puissance d\u2019un tag bien plac\u00e9 pour \u00e9clairer les strat\u00e9gies et suivre les r\u00e9sultats des campagnes.<\/li>\n<li>Surveiller et optimiser en permanence.<\/li>\n<li>Faites pivoter les cr\u00e9ations publicitaires.<\/li>\n<li>Mettre \u00e0 jour le ciblage de l&#039;audience.<\/li>\n<li>Mettre \u00e0 jour les emplacements des annonces.<\/li>\n<li>Proc\u00e9der \u00e0 des ajustements budg\u00e9taires.<\/li>\n<\/ul>\n<h2>Boutiques Facebook<\/h2>\n<p>Selon Facebook, 46% des entrepreneurs et des petites entreprises ont indiqu\u00e9 qu&#039;ils recherchaient une solution de commerce \u00e9lectronique pour mettre leur entreprise en ligne.<\/p>\n<p>Facebook Shops change notre fa\u00e7on de faire des achats, en nous donnant la possibilit\u00e9 d&#039;acheter un produit dans notre flux d&#039;un simple clic sur un bouton, sans m\u00eame avoir \u00e0 quitter la plateforme.<\/p>\n<p>Les avantages sont importants et changent la fa\u00e7on dont nous abordons le commerce \u00e9lectronique\u00a0:<\/p>\n<ul>\n<li>L&#039;exp\u00e9rience en boutique fonctionne \u00e0 la fois sur Facebook et Instagram.<\/li>\n<li>Co\u00fbt d&#039;investissement nul.<\/li>\n<li>Les boutiques pr\u00e9sentent votre marque et vos produits dans une exp\u00e9rience mobile native.<\/li>\n<li>Options de navigation faciles.<\/li>\n<li>Fournit un support client, le statut de livraison via Facebook Messenger.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8200\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/facebook-shops.png\" alt=\"Screenshot of Facebook Shops example.\" width=\"761\" height=\"674\" \/><\/p>\n<p>L\u2019objectif est d\u2019\u00e9liminer les frictions et de cr\u00e9er une exp\u00e9rience fluide afin que vous n\u2019ayez pas \u00e0 quitter la plateforme pour finaliser votre achat.<\/p>\n<p>Quelle \u00e9poque pour \u00eatre en vie.<\/p>\n<h2>C&#039;est fini<\/h2>\n<p>Merci beaucoup de votre lecture et nous esp\u00e9rons que vous avez trouv\u00e9 ici des informations utiles. Ci-dessous, nous avons inclus d&#039;autres ressources de nos blogs pr\u00e9c\u00e9dents qui se rapportent \u00e0 ce sujet. Comme toujours, si vous avez des commentaires, des questions ou des histoires \u00e0 partager, n&#039;h\u00e9sitez pas \u00e0 les partager dans les commentaires ci-dessous.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/creer-des-campagnes-facebook\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>Comment cr\u00e9er et lancer des campagnes Facebook et Instagram performantes avec un budget modeste<\/strong><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/fr\/les-5-fondements-du-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Les fondements d&#039;un plan de marketing num\u00e9rique r\u00e9ussi<\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous discutons du monde complexe de Facebook for Business et de la mani\u00e8re de tester et d&#039;optimiser les campagnes Facebook pour l&#039;apprentissage en ligne et le commerce \u00e9lectronique. Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre diffusion en direct hebdomadaire sur Facebook ou suivez-la en d\u00e9placement avec un podcast sur la plateforme de votre choix. Restez au courant des actualit\u00e9s, des tendances, etc.<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40,420],"tags":[89,93,127,49,61,123,70,90,95,284,150],"class_list":["post-8178","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-ecommerce","tag-digital-marketing","tag-digital-marketing-strategy","tag-facebook","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-ppc","tag-small-business","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce. 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