{"id":8252,"date":"2021-02-22T17:32:11","date_gmt":"2021-02-22T17:32:11","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8252"},"modified":"2024-09-23T11:40:49","modified_gmt":"2024-09-23T15:40:49","slug":"strategies-de-commerce-electronique","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/ecommerce-strategies\/","title":{"rendered":"Strat\u00e9gies de commerce \u00e9lectronique pour r\u00e9ussir en 2021"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/cMWryvrOgc0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Ecommerce Strategies for Success in 2021\" \/><meta itemprop=\"uploadDate\" content=\"2021-02-22T17:32:11-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT44M36S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re going to venture into eCommerce strategies to show you some great tactics you can start using today. We&#039;re reaching a point where eCommerce is no longer a &quot;nice to have&quot; but a MUST.Check out the video or podcast above. Subscribe t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"40.8\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FEcommerce_Strategies_for_Success_in_2021.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fecommerce-strategies%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8252-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Ecommerce_Strategies_for_Success_in_2021.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous allons nous int\u00e9resser aux strat\u00e9gies de commerce \u00e9lectronique pour vous montrer quelques tactiques efficaces que vous pouvez commencer \u00e0 utiliser d\u00e8s aujourd&#039;hui. Nous arrivons \u00e0 un point o\u00f9 le commerce \u00e9lectronique n&#039;est plus un \u00ab plus \u00bb mais un MUST.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Leonardo-Dicaprio-meme.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8270\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Leonardo-Dicaprio-meme.jpg\" alt=\"Le m\u00e8me du Loup de Wall Street : Google prend mon argent.\" width=\"858\" height=\"483\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-le avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Avons-nous une nouvelle plateforme sociale \u00e0 la mode qui fait son apparition ? Comment les \u00e9v\u00e9nements mondiaux actuels ont-ils affect\u00e9 nos habitudes d&#039;achat ? D\u00e9couvrez ces lectures int\u00e9ressantes pour d\u00e9couvrir les nouveaut\u00e9s dans le monde du marketing num\u00e9rique.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/will-clubhouse-be-the-next-social-media-platform-for-marketers\/595156\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Clubhouse sera-t-il la prochaine plateforme de m\u00e9dias sociaux pour les sp\u00e9cialistes du marketing\u00a0?<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Clubhouse, une application de chat audio sur invitation uniquement, dont la valorisation est estim\u00e9e \u00e0 1 milliard de dollars, devient rapidement le sujet de conversation du monde de la technologie. Consultez cet article pour d\u00e9couvrir pourquoi !<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/marketingland.com\/digital-first-commerce-boosts-shopifys-earnings-284252\" class=\"editor-rtfLink\" rel=\"noopener noreferrer\"><strong><span data-preserver-spaces=\"true\">Le commerce num\u00e9rique booste les b\u00e9n\u00e9fices de Shopify<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 L\u2019\u00e9tude indique \u00e9galement une opportunit\u00e9 pour les marques d\u2019acqu\u00e9rir de nouveaux clients gr\u00e2ce aux exp\u00e9riences de commerce \u00e9lectronique, avec 74% achetant des produits aupr\u00e8s de d\u00e9taillants qu\u2019ils ne connaissent pas. Une lecture fascinante ! D\u00e9couvrez-la.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Le commerce \u00e9lectronique est devenu essentiel \u00e0 la survie de nombreuses entreprises. L\u2019adoption des achats en ligne par les consommateurs s\u2019est consid\u00e9rablement acc\u00e9l\u00e9r\u00e9e au cours des 12 derniers mois.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le marketing sur les r\u00e9seaux sociaux, le marketing par e-mail et les pages de destination sont des strat\u00e9gies essentielles pour le succ\u00e8s du commerce \u00e9lectronique.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Mais il y a plus.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Puisque nous avons abord\u00e9 ces sujets r\u00e9cemment, nous allons cette fois-ci aborder certaines strat\u00e9gies moins \u00e9videntes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si vous avez manqu\u00e9 nos blogs pr\u00e9c\u00e9dents, consultez ces liens ci-dessous\u00a0!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/des-idees-pour-construire-votre-marque\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Des id\u00e9es cr\u00e9atives pour d\u00e9velopper votre marque sur Instagram et Tiktok<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/tester-et-optimiser-les-campagnes-facebook\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Comment tester et optimiser les campagnes Facebook pour l&#039;apprentissage en ligne et le commerce \u00e9lectronique<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/creer-des-campagnes-facebook\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Comment cr\u00e9er et lancer des campagnes Facebook et Instagram performantes avec un budget modeste<\/span><\/strong><\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/honeypotmarketing.com\/fr\/tactiques-de-campagne-par-e-mail\/\" class=\"editor-rtfLink\" rel=\"noopener noreferrer nofollow\"><strong><span data-preserver-spaces=\"true\">Au-del\u00e0 de l&#039;e-mail de bienvenue : 10 fa\u00e7ons d&#039;am\u00e9liorer votre marketing par e-mail d\u00e8s aujourd&#039;hui<\/span><\/strong><\/a><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8255\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-intro.jpg\" alt=\"image graphique de la page d&#039;index avec une abeille et des rayons de miel\" width=\"942\" height=\"746\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Creusons un peu.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Investir dans le r\u00e9f\u00e9rencement<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Lorsque vous d\u00e9marrez vos strat\u00e9gies de commerce \u00e9lectronique, le r\u00e9f\u00e9rencement est une premi\u00e8re \u00e9tape essentielle.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous souhaitez que les moteurs de recherche comme Google affichent vos produits avant d\u2019afficher ceux de vos concurrents.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00catre sur la premi\u00e8re page peut constituer un \u00e9norme boost pour votre trafic et votre SERP.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Un r\u00e9f\u00e9rencement de commerce \u00e9lectronique vraiment efficace n\u00e9cessite de revoir votre site et de l&#039;optimiser pour le r\u00e9f\u00e9rencement.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le r\u00e9f\u00e9rencement technique pour les sites de commerce \u00e9lectronique a tendance \u00e0 \u00eatre beaucoup moins commun\u00e9ment compris.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les probl\u00e8mes techniques courants li\u00e9s au r\u00e9f\u00e9rencement incluent\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Temps de chargement lents.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Liens bris\u00e9s.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Contenu dupliqu\u00e9.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Probl\u00e8mes de s\u00e9curit\u00e9.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">La r\u00e9solution des probl\u00e8mes techniques am\u00e9liorera la sant\u00e9 SEO de votre site et vous aidera \u00e0 obtenir un meilleur classement dans les SERP.<\/span><\/p>\n<figure id=\"attachment_8253\" aria-describedby=\"caption-attachment-8253\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies.jpg\"><img decoding=\"async\" class=\"wp-image-8253 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies.jpg\" alt=\"capture d&#039;\u00e9cran de la page d&#039;analyse SEO de SEMrush.\" width=\"1000\" height=\"739\" \/><\/a><figcaption id=\"caption-attachment-8253\" class=\"wp-caption-text\">Ceci est un exemple d&#039;analyse SEO utilisant SEMrush.<\/figcaption><\/figure>\n<p>Votre audit SEO eCommerce \u00e9value les mots-cl\u00e9s que vous ciblez, mais aussi ceux que vous ne ciblez pas.<\/p>\n<p>Cibler de nouveaux mots cl\u00e9s et termes de recherche est un excellent moyen d&#039;accro\u00eetre votre audience sans d\u00e9penser de publicit\u00e9.<\/p>\n<p>Pour savoir quelles nouvelles expressions vous devez cibler, vous devez effectuer une recherche de mots cl\u00e9s sur le commerce \u00e9lectronique.<\/p>\n<figure id=\"attachment_8254\" aria-describedby=\"caption-attachment-8254\" style=\"width: 1133px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/keyword-research-ecommerce-strategies.jpg\"><img decoding=\"async\" class=\"wp-image-8254 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/keyword-research-ecommerce-strategies.jpg\" alt=\"Capture d&#039;\u00e9cran de la recherche de mots cl\u00e9s \u00e0 l&#039;aide de SEMrush.\" width=\"1133\" height=\"591\" \/><\/a><figcaption id=\"caption-attachment-8254\" class=\"wp-caption-text\">Ceci est un exemple de recherche de mots cl\u00e9s, utilisant SEMrush et recherchant des mots cl\u00e9s pour le marketing num\u00e9rique.<\/figcaption><\/figure>\n<p><span data-preserver-spaces=\"true\">Comment un moteur de recherche \u00e9value-t-il chaque page de votre site ? Votre produit est-il clair ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le meilleur r\u00e9f\u00e9rencement sur page pour le commerce \u00e9lectronique implique l&#039;optimisation :<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">M\u00e9ta descriptions\u00a0:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0devrait toujours inclure des mots cl\u00e9s principaux.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Images:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Les noms de fichiers et le texte alternatif doivent toujours inclure les mots-cl\u00e9s que vous essayez de cibler.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Copie de la page :<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Le contenu de votre page est-il original ? Contient-il tous les mots-cl\u00e9s ?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Comme c&#039;est probablement l\u00e0 que la majeure partie de votre temps et de vos efforts sera consacr\u00e9e, le r\u00e9f\u00e9rencement sur page pour les sites de commerce \u00e9lectronique est d&#039;une importance cruciale.<\/span><\/p>\n<figure id=\"attachment_8256\" aria-describedby=\"caption-attachment-8256\" style=\"width: 1050px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-2.jpg\"><img decoding=\"async\" class=\"wp-image-8256 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-2.jpg\" alt=\"capture d&#039;\u00e9cran des strat\u00e9gies de commerce \u00e9lectronique SEO utilisant Yoast dans WordPress.\" width=\"1050\" height=\"752\" \/><\/a><figcaption id=\"caption-attachment-8256\" class=\"wp-caption-text\">Ceci est un exemple de r\u00e9f\u00e9rencement utilisant le plugin Yoast sur WordPress.<\/figcaption><\/figure>\n<h2>Se concentrer hors site (\u00e9tablir des relations)<\/h2>\n<p>La concentration hors site fait r\u00e9f\u00e9rence \u00e0 tout ce que vous faites en dehors de votre site Web.<\/p>\n<p>Cela comprend :<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-5.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8259\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-5.jpg\" alt=\"Image de marque d&#039;abeille avec une liste de tactiques pour le r\u00e9f\u00e9rencement hors site.\" width=\"1788\" height=\"705\" \/><\/a><\/p>\n<p>Il aide les moteurs de recherche \u00e0 comprendre ce que les utilisateurs pensent de vos produits et de votre site Web.<\/p>\n<p>Avoir quelques liens provenant de sites de qualit\u00e9 et pertinents avec des niveaux d&#039;autorit\u00e9 \u00e9lev\u00e9s augmente consid\u00e9rablement vos chances d&#039;\u00eatre mieux class\u00e9 dans les SERP.<\/p>\n<figure id=\"attachment_8257\" aria-describedby=\"caption-attachment-8257\" style=\"width: 1524px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8257 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-3.jpg\" alt=\"Graphique SEMrush du r\u00e9f\u00e9rencement hors site, sur site et technique.\" width=\"1524\" height=\"675\" \/><figcaption id=\"caption-attachment-8257\" class=\"wp-caption-text\">Voici un exemple des diff\u00e9rents types d\u2019optimisations de moteurs de recherche que vous pouvez effectuer.<\/figcaption><\/figure>\n<p>Lorsque d&#039;autres sites cr\u00e9ent un lien vers vous, cela indique aux moteurs de recherche que votre site est digne de confiance et fait autorit\u00e9, et votre r\u00e9f\u00e9rencement s&#039;am\u00e9liorera en cons\u00e9quence.<\/p>\n<p>Le r\u00e9f\u00e9rencement hors page pour les sites de commerce \u00e9lectronique a tendance \u00e0 impliquer diverses strat\u00e9gies de cr\u00e9ation de liens.<\/p>\n<p>Lorsque votre strat\u00e9gie de r\u00e9f\u00e9rencement pour le commerce \u00e9lectronique renforce les liens du Web vers votre site, vous serez r\u00e9compens\u00e9 par un meilleur positionnement dans les recherches.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-4.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8258 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/seo-ecommerce-strategies-4.jpg\" alt=\"image en nid d&#039;abeille de marque du r\u00e9f\u00e9rencement hors site par rapport au r\u00e9f\u00e9rencement sur site.\" width=\"1094\" height=\"525\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Investir dans la publicit\u00e9 payante. Rien n&#039;est gratuit.<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Le PPC est essentiel \u00e0 vos strat\u00e9gies de commerce \u00e9lectronique et constitue un excellent moyen de pr\u00e9senter vos produits aux utilisateurs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;achat d&#039;espace publicitaire peut garantir que les personnes recherchant des termes pertinents verront vos produits et seront dirig\u00e9es vers votre site ou votre page de destination.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une strat\u00e9gie PPC de commerce \u00e9lectronique efficace prend en compte les \u00e9l\u00e9ments suivants\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Strat\u00e9gie de mots cl\u00e9s.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rechercher une copie d&#039;annonce.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Campagnes de reciblage.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimisation continue.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8260 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-e1613768573944.jpg\" alt=\"Image vectorielle d&#039;une main touchant un t\u00e9l\u00e9phone et de l&#039;argent s&#039;envolant.\" width=\"939\" height=\"751\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Les annonces Google Shopping peuvent \u00eatre tr\u00e8s efficaces avec vos strat\u00e9gies de commerce \u00e9lectronique.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lorsqu&#039;un utilisateur recherche un produit sur Google, en plus des r\u00e9sultats de recherche habituels, il verra\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Listes de produits plus d\u00e9taill\u00e9es, y compris des images, des prix et des informations d&#039;exp\u00e9dition.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ces publicit\u00e9s les m\u00e8neront directement vers les pages de produits lorsqu&#039;ils cliqueront dessus.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les annonces Shopping attirent particuli\u00e8rement les personnes ayant une intention d&#039;achat imm\u00e9diate et offrent un meilleur retour sur investissement que les autres annonces PPC.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-2.jpg\"><img decoding=\"async\" class=\"wp-image-8261 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-2.jpg\" alt=\"Capture d&#039;\u00e9cran des publicit\u00e9s Google montrant des webcams\" width=\"1115\" height=\"696\" \/><\/a><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">Si vous essayez de vendre vos produits, vous ne pouvez pas ignorer Amazon.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Amazon propose trois principaux types de publicit\u00e9s \u00e0 ses utilisateurs\u00a0:<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Annonces de produits sponsoris\u00e9s<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Annonces pour des produits individuels qui apparaissent dans les r\u00e9sultats.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Annonces de recherche de titres<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Appara\u00eet dans la banni\u00e8re au-dessus des listes de produits et vous permet de vendre trois articles \u00e0 la fois.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Annonces display sponsoris\u00e9es\u00a0:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Ces publicit\u00e9s sont les images \u00ab sponsoris\u00e9es \u00bb qui s\u2019affichent sur les pages produits elles-m\u00eames.<\/span><\/li>\n<\/ul>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-3.jpg\"><img decoding=\"async\" class=\"size-full wp-image-8262\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-3.jpg\" alt=\"Exemple visuel des 3 types d\u2019annonces d\u2019Amazon.\" width=\"1162\" height=\"740\" \/><\/a><span data-preserver-spaces=\"true\">Voici un exemple des 3 types d&#039;annonces disponibles sur Amazon : Annonces de produits sponsoris\u00e9s, Annonces de recherche de titres et Annonces display sponsoris\u00e9es.<\/span><\/p>\n<p><b>Strat\u00e9gie de mots cl\u00e9s<\/b><\/p>\n<p>Pensez aux mots-cl\u00e9s que vous ciblez lors de l\u2019\u00e9laboration de vos strat\u00e9gies de commerce \u00e9lectronique\u00a0:<\/p>\n<ul>\n<li>Que rechercheront les gens ?<br \/>\nQuels sont les probl\u00e8mes qu\u2019ils essaient de r\u00e9soudre ?<\/li>\n<\/ul>\n<p>Gr\u00e2ce \u00e0 une utilisation appropri\u00e9e des groupes d&#039;annonces \u00e0 mot cl\u00e9 unique (SKAG), vous pouvez cibler les mots cl\u00e9s \u00e0 fort trafic.<\/p>\n<blockquote><p>Vous pouvez inclure des mots cl\u00e9s n\u00e9gatifs pour vous aider \u00e0 \u00e9viter les recherches associ\u00e9es qui sont peu susceptibles de g\u00e9n\u00e9rer des clics ou des conversions.<\/p><\/blockquote>\n<p>Par exemple, si vous vendez du mat\u00e9riel de camping et souhaitez promouvoir du mat\u00e9riel de randonn\u00e9e, vous pouvez exclure des mots comme \u00ab tentes \u00bb.<\/p>\n<p><b>Texte publicitaire<\/b><\/p>\n<p>Le contenu publicitaire peut faire ou d\u00e9faire le succ\u00e8s de vos strat\u00e9gies de commerce \u00e9lectronique.<\/p>\n<p>Votre texte publicitaire doit \u00eatre \u00e9vocateur mais informatif. L&#039;espace est limit\u00e9, alors utilisez le nombre r\u00e9duit de caract\u00e8res. Soyez cr\u00e9atif.<\/p>\n<p>Les r\u00e9dacteurs experts peuvent vous aider \u00e0 distinguer vos produits de ceux de vos concurrents, qui peuvent \u00e9galement cibler ces m\u00eames mots-cl\u00e9s.<\/p>\n<figure id=\"attachment_8264\" aria-describedby=\"caption-attachment-8264\" style=\"width: 1867px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-4.jpg\"><img decoding=\"async\" class=\"wp-image-8264 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ppc-ecommerce-strategies-4.jpg\" alt=\"exemple de variantes de textes publicitaires\" width=\"1867\" height=\"490\" \/><\/a><figcaption id=\"caption-attachment-8264\" class=\"wp-caption-text\">Lors de la cr\u00e9ation d&#039;un texte publicitaire, vous devez cr\u00e9er des variantes, puis surveiller le contenu qui fonctionne le mieux. Vous pouvez ensuite utiliser ces donn\u00e9es pour optimiser davantage vos annonces.<\/figcaption><\/figure>\n<p><strong><span data-preserver-spaces=\"true\">Recibler pour \u00e9tablir des relations<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Le reciblage du commerce \u00e9lectronique est la version PPC de l&#039;e-mail de panier abandonn\u00e9 : un moyen efficace de d\u00e9penser votre argent.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une campagne de reciblage affiche des annonces aupr\u00e8s des personnes qui ont d\u00e9j\u00e0 vu vos annonces, visit\u00e9 votre site ou plac\u00e9 des articles dans un panier.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019utilisation du reciblage dynamique dans un flux d\u2019achat peut \u00eatre incroyablement efficace.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Consacrer des ressources PPC pour int\u00e9grer vos produits dans ce flux aura un retour sur investissement significatif.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">B\u00e2tir une communaut\u00e9<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Il est essentiel de construire une base de confiance entre votre marque et le consommateur potentiel.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les acheteurs doivent faire confiance \u00e0 votre marque, sinon ils ne se convertiront pas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La preuve sociale permet de d\u00e9montrer que votre marque apporte une r\u00e9elle valeur \u00e0 de vraies personnes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si les consommateurs actuels obtiennent de la valeur de votre marque, les clients potentiels en tireront \u00e9galement profit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Quelques \u00e9l\u00e9ments \u00e0 prendre en compte lors de l\u2019\u00e9laboration de vos strat\u00e9gies de commerce \u00e9lectronique\u00a0:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Avis et t\u00e9moignages de clients<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Peut \u00eatre transform\u00e9 en vid\u00e9os et utilis\u00e9 \u00e0 des fins de contenu marketing.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ajoute un \u00e9l\u00e9ment humain \u00e0 votre strat\u00e9gie marketing.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-reviews.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8265 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-reviews.jpg\" alt=\"Exemple d&#039;avis sur Honeypot.\" width=\"1181\" height=\"224\" \/><\/a><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Groupes Facebook<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Facebook est d\u00e9j\u00e0 une communaut\u00e9 de confiance en soi, et vous pouvez l\u2019utiliser \u00e0 votre avantage.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Rejoignez des groupes et partagez du contenu int\u00e9ressant auquel les membres du groupe peuvent s&#039;identifier. Cela peut \u00e9galement \u00eatre un excellent moyen d&#039;\u00e9tendre votre port\u00e9e de mani\u00e8re organique, contribuant ainsi \u00e0 faire conna\u00eetre votre marque.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plus les gens verront votre contenu, plus ils deviendront familiers, renfor\u00e7ant ainsi la confiance.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Recommandations d&#039;influenceurs<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Les influenceurs qui montrent qu&#039;ils utilisent vos produits pour eux-m\u00eames contribueront \u00e0 renforcer la confiance parmi leurs fans.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Leurs abonn\u00e9s font confiance \u00e0 leur opinion, ce qui se traduira par votre marque s\u2019ils en parlent en bien et approuvent vos produits.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">R\u00e9seaux sociaux<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Les gens utilisent-ils votre produit et publient-ils des informations \u00e0 son sujet sur les r\u00e9seaux sociaux ? Les clients qui pr\u00e9sentent votre produit constituent une excellente preuve sociale.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le contenu g\u00e9n\u00e9r\u00e9 par l\u2019utilisateur (UGC) est la poule aux \u0153ufs d\u2019or du marketing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si les gens partagent votre contenu ou pr\u00e9sentent vos produits sur leurs r\u00e9seaux, il n\u2019y a pas de meilleur moyen de renforcer la confiance.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-influencers.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8266\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-influencers.jpg\" alt=\"Exemple de publication Instagram utilisant des influenceurs.\" width=\"1046\" height=\"664\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Testez tout sans prendre parti<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Il est essentiel pour le succ\u00e8s de vos efforts marketing que vous testiez tout en permanence.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Que vous soyez :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er des publicit\u00e9s.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er du contenu.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Optimiser votre site Web.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Structurer votre page produits.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Vous devez constamment tester et \u00e9valuer ce qui fonctionne et ce qui ne fonctionne pas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Continuez toujours \u00e0 tester, m\u00eame lorsque vous avez trouv\u00e9 une combinaison gagnante qui fonctionne bien.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il est \u00e9galement essentiel de ne pas prendre parti. Ce n&#039;est pas parce que vous aimez ou pr\u00e9f\u00e9rez quelque chose que ce sera le meilleur choix. Bien s\u00fbr, vous aimez peut-\u00eatre cette couleur bleue, mais si elle ne fonctionne pas, elle ne fera que nuire \u00e0 votre marque et \u00e0 vos r\u00e9sultats.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ne faites pas de suppositions. Testez. Et testez encore. Ne cessez jamais de tester.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">L\u2019exp\u00e9rience utilisateur est primordiale\u00a0!<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;UX est quelque chose que de nombreuses entreprises ne testent pas suffisamment, et cela peut faire la diff\u00e9rence entre un nouveau client et une r\u00e9action n\u00e9gative avant m\u00eame que vous ayez eu la chance de commencer.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les sites Web doivent \u00eatre conviviaux et encourager les gens \u00e0 se convertir.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Testez tout et assurez-vous que tout fonctionne correctement et efficacement, et que le chemin vers l\u2019achat est facile \u00e0 parcourir pour le client.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une exp\u00e9rience utilisateur nuisible augmentera la probabilit\u00e9 que les utilisateurs partent et cr\u00e9era des utilisateurs qui resteront moins susceptibles de se convertir.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Ce n&#039;est jamais \u00ab termin\u00e9 \u00bb<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Ne faites jamais de publicit\u00e9s \u00ab\u00a0\u00e0 la va-vite\u00a0\u00bb car vous pourriez gaspiller de l&#039;argent\u00a0! Surveillez constamment les performances de vos publicit\u00e9s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si certaines annonces ne fonctionnent pas bien, testez diff\u00e9rents mots cl\u00e9s, textes ou cr\u00e9ations pour voir si vous pouvez obtenir un meilleur ROAS.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez \u00e9galement envisager d\u2019autres moteurs de recherche pour vous aider \u00e0 atteindre un public inexploit\u00e9.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-a-b-testing.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8267\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ecommerce-strategies-a-b-testing.jpg\" alt=\"Image vectorielle de test AB montrant un \u00e9cran d&#039;ordinateur portable divis\u00e9.\" width=\"770\" height=\"579\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">C&#039;est fini<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Le commerce \u00e9lectronique est la voie \u00e0 suivre pour de nombreuses entreprises, et une bonne strat\u00e9gie est n\u00e9cessaire pour naviguer dans ce nouveau paysage commercial.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L\u2019adoption des achats en ligne par les consommateurs est \u00e0 un niveau record, c\u2019est donc le moment de tirer parti de cette opportunit\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Merci beaucoup de votre lecture et nous esp\u00e9rons que vous y avez trouv\u00e9 quelque chose d&#039;utile. Comme toujours, si vous avez des questions, des commentaires ou des histoires \u00e0 partager, laissez un commentaire ci-dessous ou contactez-nous sur nos r\u00e9seaux sociaux.<\/span><\/p>\n<p>Acclamations.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous allons nous aventurer dans les strat\u00e9gies de commerce \u00e9lectronique pour vous montrer quelques excellentes tactiques que vous pouvez commencer \u00e0 utiliser d\u00e8s aujourd&#039;hui. Nous atteignons un point o\u00f9 le commerce \u00e9lectronique n&#039;est plus un \u00ab plus \u00bb mais un MUST. Regardez la vid\u00e9o ou le podcast ci-dessus. Abonnez-vous \u00e0 notre diffusion en direct hebdomadaire sur Facebook ou suivez-la\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40,420,422],"tags":[324,89,93,203,109,325,49,61,123,70,90,95,408,144,207,284],"class_list":["post-8252","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-ecommerce","category-google-ads","tag-amazon-advertising","tag-digital-marketing","tag-digital-marketing-strategy","tag-ecommerce","tag-google","tag-google-advertising","tag-how-to","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-ppc","tag-search-engine-optimzation","tag-seo","tag-shopify","tag-small-business"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital Marketing"},{"value":420,"label":"eCommerce"},{"value":422,"label":"Google Ads"}],"post_tag":[{"value":324,"label":"Amazon Advertising"},{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":203,"label":"Ecommerce"},{"value":109,"label":"Google"},{"value":325,"label":"Google Advertising"},{"value":49,"label":"How To"},{"value":61,"label":"Internet Marketing"},{"value":123,"label":"Marketing"},{"value":70,"label":"Marketing Strategy"},{"value":90,"label":"Marketing Tips"},{"value":95,"label":"PPC"},{"value":408,"label":"search engine optimzation"},{"value":144,"label":"SEO"},{"value":207,"label":"Shopify"},{"value":284,"label":"Small Business"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":0,"category_info":[{"term_id":40,"name":"Digital 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