{"id":8274,"date":"2021-03-01T20:50:11","date_gmt":"2021-03-01T20:50:11","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8274"},"modified":"2024-09-23T11:40:47","modified_gmt":"2024-09-23T15:40:47","slug":"comment-reutiliser-le-contenu","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/how-to-repurpose-content\/","title":{"rendered":"Comment cr\u00e9er des machines de marketing de contenu efficaces"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/wRin4kGyaa0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create Effective Content Marketing Machines\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-01T20:50:11-05:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT43M09S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re breaking down how to create effective content marketing machines and how to repurpose content! We&#039;ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways!Check out the video or podcast...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Effective_Content_Marketing_Machines.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"39.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Create_Effective_Content_Marketing_Machines.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Fhow-to-repurpose-content%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Effective_Content_Marketing_Machines.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8274-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Effective_Content_Marketing_Machines.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Create_Effective_Content_Marketing_Machines.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous allons vous expliquer comment cr\u00e9er des outils de marketing de contenu efficaces et comment r\u00e9utiliser le contenu\u00a0! Nous allons d\u00e9cortiquer un seul \u00e9l\u00e9ment de contenu permanent et le r\u00e9utiliser de mani\u00e8re amusante et cr\u00e9ative\u00a0!<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/spock-meme-hpt.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8296\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/spock-meme-hpt.jpg\" alt=\"M\u00e8me de Spock \u00ab R\u00e9utilisez le contenu et prosp\u00e9rez.\" width=\"995\" height=\"558\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Cette semaine, nous avons des nouvelles int\u00e9ressantes dans le monde de la recherche Google et du marketing d&#039;influence. Consultez ces articles pour plus d&#039;informations\u00a0!<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/how-influencer-marketing-will-evolve-as-gen-zs-sway-grows\/595517\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Comment le marketing d&#039;influence va \u00e9voluer \u00e0 mesure que la g\u00e9n\u00e9ration Z se d\u00e9veloppe<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 La derni\u00e8re \u00e9volution du marketing d\u2019influence pourrait amener les marques \u00e0 approcher des clients d\u00e9j\u00e0 fid\u00e8les et \u00e0 les inciter \u00e0 s\u2019associer \u00e0 des contenus sociaux, selon un nouveau rapport de CreatorIQ. Continuez \u00e0 lire !<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-search-may-be-showing-featured-snippets-less-often-346414\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">La recherche Google pourrait afficher les extraits en vedette moins souvent<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 \u00c0 partir du 18 f\u00e9vrier 2021 environ, Google semble montrer\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/searchengineland.com\/library\/google\/google-featured-snippets-answers\" class=\"editor-rtfLink\" rel=\"noopener\"><span data-preserver-spaces=\"true\">moins d&#039;extraits en vedette<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0r\u00e9sultats sur la page de r\u00e9sultats de recherche. La plupart, sinon la totalit\u00e9, des outils qui suivent les r\u00e9sultats de recherche Google, montrent une baisse significative du nombre d&#039;extraits en vedette qui s&#039;affichent.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Si vous n&#039;utilisez pas de contenu de base pour assurer une croissance continue, il y a de fortes chances que vous passiez \u00e0 c\u00f4t\u00e9 d&#039;un trafic de recherche pr\u00e9cieux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En mati\u00e8re de croissance organique, tous les types de contenu ne contribuent pas au succ\u00e8s de la m\u00eame mani\u00e8re. C&#039;est pourquoi il est toujours judicieux de diversifier son contenu !<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vos consommateurs sont tous diff\u00e9rents et r\u00e9agiront et absorberont donc le contenu \u00e0 leur mani\u00e8re.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Et pensez au travail acharn\u00e9 que vous avez fourni pour cr\u00e9er ce contenu de qualit\u00e9. Vous ne voulez pas qu&#039;il soit enterr\u00e9 ! En r\u00e9utilisant ce contenu, vous lui permettez de rester pertinent bien au-del\u00e0 de sa date de publication.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Alors, d\u00e9couvrons comment r\u00e9utiliser le contenu\u00a0!<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-intro.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8275\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-intro.jpg\" alt=\"image graphique de la page d&#039;index avec une abeille et des rayons de miel\" width=\"959\" height=\"748\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Cr\u00e9er du contenu de base ou d&#039;ancrage<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Le contenu de base ou d&#039;ancrage constitue g\u00e9n\u00e9ralement l&#039;\u00e9pine dorsale d&#039;une strat\u00e9gie r\u00e9ussie et est parfait lorsque l&#039;on envisage de r\u00e9utiliser le contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il y a toujours des gens qui veulent consommer du contenu autour de ces sujets.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les informations contenues dans les articles fondamentaux sont toujours d&#039;actualit\u00e9 pour les lecteurs qui cherchent \u00e0 r\u00e9pondre \u00e0 une question ou \u00e0 en savoir plus.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-anchor.png\"><img decoding=\"async\" class=\"size-full wp-image-8286\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-anchor.png\" alt=\"graphique de la pyramide invers\u00e9e du contenu fondamental.\" width=\"1600\" height=\"1252\" \/><\/a><span data-preserver-spaces=\"true\">Il s\u2019agit d\u2019un exemple de prise d\u2019un seul \u00e9l\u00e9ment de contenu et de sa division en plusieurs types d\u2019\u00e9l\u00e9ments de contenu diff\u00e9rents.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il existe des centaines d&#039;\u00e9l\u00e9ments de votre contenu existant que vous pouvez exploiter pour cr\u00e9er de nouveaux \u00e9l\u00e9ments de contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le m\u00eame contenu peut \u00eatre utilis\u00e9 de diff\u00e9rentes mani\u00e8res, offrant \u00e0 vos consommateurs un rafra\u00eechissement tout en le pr\u00e9sentant de mani\u00e8re nouvelle et amusante.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La liste des types possibles de contenu d&#039;ancrage est longue ; en voici quelques-uns tr\u00e8s int\u00e9ressants :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Guides pratiques<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Conseils<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Entretiens<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">FAQ<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Nos flux hebdomadaires Live at the Hive en sont un excellent exemple, et nous en utiliserons un comme exemple tout au long de ce blog.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tout d&#039;abord, nous cr\u00e9ons une pr\u00e9sentation qui peut \u00eatre donn\u00e9e \u00e0 notre public sous forme de diapositives PDF. Ensuite, nous avons la diffusion en direct. Ce contenu devient permanent et constitue une excellente source de contenu r\u00e9utilis\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u00c0 partir de la vid\u00e9o seule, nous pouvons extraire l&#039;audio et cr\u00e9er des podcasts ; nous pouvons cr\u00e9er de petits extraits de vid\u00e9o et les partager sur nos r\u00e9seaux sociaux, et nous pouvons cr\u00e9er des publications de citations pour le contenu sur lequel nous voulons vraiment nous concentrer, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous \u00e9crivons ensuite un blog plus long qui adopte une approche encore plus approfondie du contenu. Une fois le blog publi\u00e9, nous disposons d\u00e9sormais d&#039;un autre \u00e9l\u00e9ment de contenu fondamental que nous pouvons r\u00e9utiliser encore plus.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-anchor-2.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8287\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-anchor-2.jpg\" alt=\"Capture d&#039;\u00e9cran de la pr\u00e9sentation de L@tH\" width=\"1002\" height=\"682\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Alors, d\u00e9composons une pr\u00e9sentation que nous avons \u00e9labor\u00e9e et examinons de plus pr\u00e8s ce dont nous parlons.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Cr\u00e9er une vid\u00e9o en direct<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">En prenant votre pr\u00e9sentation et en la transformant en vid\u00e9o en direct, vous pourrez atteindre un public plus large, car vous pourrez discuter et d\u00e9velopper des id\u00e9es.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le contenu vid\u00e9o g\u00e9n\u00e8re du trafic vers votre entreprise, cr\u00e9e de l&#039;engagement et retient l&#039;attention de vos spectateurs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Voyons comment r\u00e9utiliser le contenu d\u2019une vid\u00e9o en direct.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Types de plateformes pour les vid\u00e9os en direct (ce sont celles que nous utilisons) :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Facebook en direct<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">YouTube<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Twitter et Periscope<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-video.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8289\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-video.jpg\" alt=\"Capture d&#039;\u00e9cran du flux en direct de la ruche.\" width=\"1038\" height=\"591\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Nous faisons cela chez Honeypot chaque semaine avec notre s\u00e9rie Live at the Hive. Notre public peut se connecter \u00e0 la diffusion en direct et nous poser ses questions les plus br\u00fblantes ou retrouver la vid\u00e9o plus tard \u00e0 tout moment pour la regarder sur YouTube \u00e0 son rythme.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous pouvons ensuite prendre la vid\u00e9o et en tirer encore plus de contenu.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Cr\u00e9er un podcast<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Maintenant que nous avons du contenu vid\u00e9o provenant du flux en direct, nous pouvons \u00e9galement le transformer en podcast.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les podcasts sont devenus extr\u00eamement populaires au fil des ans, surtout maintenant. C&#039;est un excellent moyen de diffuser du contenu lorsque vous \u00eates en d\u00e9placement ou tout simplement lorsque vous vous d\u00e9tendez.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il existe un large public qui \u00e9coute des podcasts pendant qu&#039;il fait des courses, travaille ou va \u00e0 la salle de sport, et ce public continue de cro\u00eetre.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Certaines personnes pr\u00e9f\u00e8rent l&#039;auditif au visuel, qui est le support id\u00e9al, et c&#039;est \u00e9galement un excellent contenu pour les malvoyants.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-podcast.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8290\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-podcast.jpg\" alt=\"Capture d&#039;\u00e9cran d&#039;un podcast en direct \u00e0 la ruche.\" width=\"1123\" height=\"659\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">D\u00e9velopper un blog<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Avec la vid\u00e9o en direct, vous avez le visuel ; avec les podcasts, vous avez l\u2019auditif, mais qu\u2019en est-il des consommateurs qui pr\u00e9f\u00e8rent lire ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez transformer votre pr\u00e9sentation en blog, comme nous le faisons ici\u00a0! C&#039;est une excellente option lorsque vous envisagez de r\u00e9utiliser du contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les blogs constituent un excellent contenu long pour un public souhaitant examiner en profondeur le contenu dont vous discutez.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Il est plus facile pour les gens de lire, de prendre des notes et d\u2019assimiler le contenu \u00e0 leur propre rythme, et vous pouvez d\u00e9velopper les points les plus importants que vous souhaitez aborder.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-blog.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8291\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-blog.jpg\" alt=\"Capture d&#039;\u00e9cran d&#039;un exemple de blog en direct de la ruche.\" width=\"1164\" height=\"745\" \/><\/a><\/p>\n<blockquote><p><span data-preserver-spaces=\"true\">Ne d\u00e9finissez pas et n&#039;oubliez pas votre blog.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une fois que vous avez cr\u00e9\u00e9 votre contenu de base, ne l&#039;enfouissez pas dans votre blog. Si vous publiez votre contenu et que vous le d\u00e9finissez et l&#039;oubliez, vous n&#039;obtiendrez pas les r\u00e9sultats escompt\u00e9s.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous devez faire un effort pour mettre en valeur votre pr\u00e9cieux contenu d&#039;ancrage afin qu&#039;il soit imm\u00e9diatement vu et accessible par les visiteurs du site.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tu peux:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Mettez en valeur vos articles de blog dans la barre lat\u00e9rale de votre blog ou dans une banni\u00e8re sur votre page d\u2019accueil.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Actualisez r\u00e9guli\u00e8rement les meilleurs articles \u00e0 succ\u00e8s de votre blog.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cr\u00e9ez une campagne sur les r\u00e9seaux sociaux autour de votre contenu.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">Partagez votre blog sur les r\u00e9seaux sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Comme mentionn\u00e9 pr\u00e9c\u00e9demment, vous ne devez pas oublier votre blog. Une fa\u00e7on d&#039;attirer du trafic est de le partager sur vos plateformes sociales.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Chacune des plateformes disponibles dispose de visiteurs uniques sp\u00e9cifiques \u00e0 ce canal.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9ez des publications sur chacune des plateformes sociales appropri\u00e9es. Gardez \u00e0 l&#039;esprit le public vis\u00e9 sur chacune d&#039;elles. Modifiez votre texte pour l&#039;adapter.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Toutes les plateformes ne conviennent pas forc\u00e9ment \u00e0 votre contenu, alors choisissez celles qui vous conviennent le mieux.<\/span><\/p><\/blockquote>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-social-blog.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8292\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-social-blog.jpg\" alt=\"Exemple d\u2019une publication sociale qui renvoie vers un blog.\" width=\"618\" height=\"763\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Partager du contenu vid\u00e9o sur les r\u00e9seaux sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Maintenant que vous avez enregistr\u00e9 une vid\u00e9o en direct, que pouvez-vous en faire d&#039;autre apr\u00e8s le streaming ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cr\u00e9ez des clips courts et faciles \u00e0 grignoter pour vos r\u00e9seaux sociaux\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ce n&#039;est un secret pour personne que le contenu vid\u00e9o fonctionne incroyablement bien sur les r\u00e9seaux sociaux, et il est plus facile que vous ne le pensez de cr\u00e9er de courts clips \u00e0 partir de votre flux vid\u00e9o en direct.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Pourquoi le contenu vid\u00e9o est-il si important ?<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Les publications sur les r\u00e9seaux sociaux avec vid\u00e9o ont 48% de vues suppl\u00e9mentaires.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Les t\u00e9l\u00e9spectateurs retiennent 95% d\u2019un message lorsqu\u2019ils le regardent dans une vid\u00e9o, contre 10% lorsqu\u2019ils le lisent sous forme de texte.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">72% des clients pr\u00e9f\u00e8rent en savoir plus sur un produit ou un service par le biais d&#039;une vid\u00e9o.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">YouTube offre le meilleur retour sur investissement pour le contenu vid\u00e9o, suivi de Facebook et d&#039;Instagram.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">N&#039;oubliez pas de modifier votre contenu en fonction des diff\u00e9rentes plateformes. Ce qui fonctionne sur Instagram peut ne pas fonctionner sur LinkedIn.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-social-video.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8293\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/effective-content-marketing-social-video.jpg\" alt=\"Exemple de contenu vid\u00e9o sur les r\u00e9seaux sociaux \u00e0 partir de contenu d&#039;ancrage.\" width=\"550\" height=\"743\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Partager des infographies sur les r\u00e9seaux sociaux<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les infographies sont parfaites pour la narration visuelle\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">C&#039;est un excellent moyen de cr\u00e9er du contenu qui est :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Visuellement engageant.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">M\u00e9morable.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Facile \u00e0 comprendre.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">La couleur dans les visuels augmente la dur\u00e9e d\u2019attention des spectateurs de 82%.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les instructions avec des visuels cr\u00e9ent une augmentation de la productivit\u00e9 de 15% par rapport aux instructions avec uniquement du texte.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">L&#039;infographie am\u00e9liore la compr\u00e9hension de lecture par 50%.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils peuvent nous aider :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Amplifier nos messages les plus importants.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Et les rendre plus m\u00e9morables pour notre public.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Les infographies peuvent am\u00e9liorer la productivit\u00e9 de vos lecteurs en les aidant \u00e0 acc\u00e9der \u00e0 vos informations de contenu de la mani\u00e8re la plus efficace possible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Lorsque vous disposez d\u2019informations importantes pour votre public, les infographies aident \u00e0 transmettre ce message efficacement en ajoutant des aides visuelles pour am\u00e9liorer la compr\u00e9hension.<\/span><\/p>\n<figure id=\"attachment_8294\" aria-describedby=\"caption-attachment-8294\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2Memory2.gif\"><img decoding=\"async\" class=\"wp-image-8294 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2Memory2.gif\" alt=\"Image d&#039;un exemple d&#039;infographie, auditif vs visuel.\" width=\"1000\" height=\"914\" \/><\/a><figcaption id=\"caption-attachment-8294\" class=\"wp-caption-text\">Source : https:\/\/visme.co\/blog\/infographic-statistics\/<\/figcaption><\/figure>\n<h2><span data-preserver-spaces=\"true\">C&#039;est fini<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Voici quelques strat\u00e9gies efficaces pour r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re de r\u00e9utiliser le contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La r\u00e9utilisation de votre contenu dans diff\u00e9rents \u00e9l\u00e9ments sur diff\u00e9rents canaux permet de maximiser votre strat\u00e9gie de contenu et de mettre en valeur la valeur de votre contenu sous diff\u00e9rentes formes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les gens consomment du contenu de diff\u00e9rentes mani\u00e8res. Par cons\u00e9quent, le fait d\u2019avoir le contenu disponible sur plusieurs plateformes maximisera votre port\u00e9e et permettra au public de consommer et de s\u2019identifier \u00e0 votre contenu \u00e0 son propre niveau.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Merci de votre lecture et nous esp\u00e9rons que vous y avez trouv\u00e9 quelque chose d&#039;utile. Si vous avez des questions, des commentaires ou des histoires, n&#039;h\u00e9sitez pas \u00e0 les partager dans les commentaires ci-dessous ou \u00e0 nous contacter sur nos r\u00e9seaux sociaux ! \u00c0 la prochaine.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous vous expliquons comment cr\u00e9er des machines de marketing de contenu efficaces et comment r\u00e9utiliser le contenu\u00a0! Nous allons d\u00e9cortiquer un seul \u00e9l\u00e9ment de contenu permanent et le r\u00e9utiliser de mani\u00e8re amusante et cr\u00e9ative\u00a0! Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion en direct hebdomadaire sur Facebook ou suivez-la sur\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[40],"tags":[167,89,93,127,49,123,70,90,327,284,164,181],"class_list":["post-8274","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-facebook","tag-how-to","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-podcasts","tag-small-business","tag-video-marketing-2","tag-youtube"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":40,"label":"Digital 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We&#8217;ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! Check out the video or podcast above. &#x1f446; Subscribe to our weekly live stream on Facebook, or take it on...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re breaking down how to create effective content marketing machines and how to repurpose content! We&#039;ll be dissecting a single piece of evergreen content and repurposing it in some fun and creative ways! 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