{"id":8332,"date":"2021-03-15T17:42:59","date_gmt":"2021-03-15T17:42:59","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8332"},"modified":"2024-10-21T08:26:52","modified_gmt":"2024-10-21T12:26:52","slug":"outils-et-techniques-de-redaction","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/content-marketing\/copywriting-tools-and-techniques\/","title":{"rendered":"Outils et techniques de r\u00e9daction pour vous aider \u00e0 cr\u00e9er efficacement du contenu percutant"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-8X8al0T2po\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Copywriting Tools and Techniques to Help You Efficiently Create Killer Content\" \/><meta itemprop=\"uploadDate\" content=\"2021-03-15T17:42:59-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT50M02S\" \/><meta itemprop=\"description\" content=\"We&#039;ve all heard the saying: &quot;Content is King&quot;, and this week we&#039;re going to analyze that throne, looking at copywriting tools and techniques that&#039;ll help you write efficiently and create some killer content.Let&#039;s get one important thing out of t...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Copywriting_Tools_and_Techniques_to_Help_You_Efficiently_Create_Killer_Content.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"45.8\" \/><iframe 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powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Copywriting_Tools_and_Techniques_to_Help_You_Efficiently_Create_Killer_Content.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8332-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Copywriting_Tools_and_Techniques_to_Help_You_Efficiently_Create_Killer_Content.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Copywriting_Tools_and_Techniques_to_Help_You_Efficiently_Create_Killer_Content.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p>Nous avons tous entendu le dicton : \u00ab Le contenu est roi \u00bb, et cette semaine, nous allons analyser ce tr\u00f4ne, en examinant les outils et techniques de r\u00e9daction qui vous aideront \u00e0 \u00e9crire efficacement et \u00e0 cr\u00e9er du contenu de qualit\u00e9.<\/p>\n\n\n\n<p>Commen\u00e7ons par une chose importante : cr\u00e9er et r\u00e9diger un bon texte est <strong>dur<\/strong>. <\/p>\n\n\n\n<p>Ceux qui ont d\u00e9j\u00e0 tent\u00e9 cette exp\u00e9rience le savent tr\u00e8s bien. Cela demande de l&#039;habilet\u00e9 et de la pratique, mais il faut aussi \u00e9laborer une strat\u00e9gie et avoir un plan. Heureusement, il existe des outils vraiment g\u00e9niaux qui peuvent vous faciliter la t\u00e2che.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/copywriting-techniques-171-meme.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/copywriting-techniques-171-meme.jpg\" alt=\"Le m\u00e8me de The Office \u00ab Ce serait g\u00e9nial \u00bb\" class=\"wp-image-8352\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Regardez la vid\u00e9o ou le podcast ci-dessus. \ud83d\udc46 Abonnez-vous \u00e0 notre diffusion hebdomadaire en direct sur Facebook ou emportez-la avec vous avec un podcast sur la plateforme de votre choix. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Vous avez du mal \u00e0 r\u00e9diger du contenu efficace et percutant ? Ne vous inqui\u00e9tez pas, mes amis, nous le faisons tous. Mais il y a de l&#039;espoir !<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Voici un conseil pratique !<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Utilisez des formules de r\u00e9daction \u00e0 chaque fois que vous \u00e9crivez quelque chose. Cela \u00e9limine les incertitudes qui sont \u00e0 l&#039;origine de nombreux textes de mauvaise qualit\u00e9, et cela vous aide \u00e0 g\u00e9n\u00e9rer des id\u00e9es de tests A\/B plus rapidement et \u00e0 identifier les probl\u00e8mes li\u00e9s aux textes, aux titres et aux scripts vid\u00e9o.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">L&#039;utilisation d&#039;outils et de techniques de r\u00e9daction vous aidera \u00e0 mieux \u00e9crire, \u00e0 d\u00e9velopper le bon ton pour votre public et \u00e0 vous apprendre \u00e0 structurer correctement votre contenu pour une lecture facile, un r\u00e9f\u00e9rencement et des extraits enrichis.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/copywriting-techniques-171-index-1.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/copywriting-techniques-171-index-1-e1615502919267.jpg\" alt=\"Image de marque du r\u00e9sum\u00e9 du blog avec Benny Bee et des nids d&#039;abeilles.\" class=\"wp-image-8336\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Cr\u00e9er un contenu fondamental<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">La cr\u00e9ation de contenu fondamental ou de piliers de contenu est essentielle au classement et au succ\u00e8s de votre contenu.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Le contenu de base est le c\u0153ur de votre site Web. Il se compose des pages ou des articles que vous souhaitez classer en t\u00eate dans les moteurs de recherche. Il s&#039;agit g\u00e9n\u00e9ralement d&#039;articles relativement longs et informatifs, reliant les id\u00e9es de diff\u00e9rents articles de blog, vid\u00e9os ou publications sur les r\u00e9seaux sociaux et incluant tout ce qui est pertinent sur un sujet particulier.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Leur objectif est de fournir les informations les meilleures et les plus compl\u00e8tes sur un sujet sp\u00e9cifique plut\u00f4t que de vendre des produits ; mais ils doivent toujours refl\u00e9ter votre marque.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Vous devrez vous assurer qu&#039;ils sont bien \u00e9crits et informatifs, les mettre \u00e0 jour souvent et viser \u00e0 ce qu&#039;ils soient class\u00e9s pour vos mots-cl\u00e9s les plus comp\u00e9titifs.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il est \u00e9galement important de cr\u00e9er des piliers de contenu pour votre contenu de base. Un pilier de contenu est un sous-ensemble de sujets ou de th\u00e8mes qui renvoient \u00e0 votre contenu principal, ce qui cr\u00e9e la base de votre strat\u00e9gie de contenu globale.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Chacun de vos piliers peut comprendre diff\u00e9rents types de contenu tels que des articles de blog, des vid\u00e9os, des images ou m\u00eame des tweets. Vous souhaitez que ces piliers renvoient \u00e0 votre contenu de base, ce qui cr\u00e9e un r\u00e9seau ou un \u00e9cosyst\u00e8me pour le sujet afin que votre public puisse trouver le contenu dans une vari\u00e9t\u00e9 de formats disponibles, atteignant ainsi un public plus large.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les marques ont besoin de piliers de contenu pour l\u2019organisation, le ciblage et l\u2019id\u00e9ation.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-1.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-1.png\" alt=\"Graphique montrant un exemple de volant d&#039;inertie de structure de contenu de pierre angulaire.\" class=\"wp-image-8340\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les Top Clusters sont des supports suppl\u00e9mentaires cr\u00e9\u00e9s pour soutenir le contenu de votre pilier. Ils offrent la possibilit\u00e9 de d\u00e9velopper ce que vous avez mis en \u00e9vidence dans votre contenu principal.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Votre page principale est le principal centre d&#039;informations, et ce sont vos groupes de sujets qui attirent les utilisateurs.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Backlinko est une ressource incroyable pour apprendre \u00e0 configurer la structure de votre site et \u00e0 organiser votre contenu fondamental et vos piliers de contenu.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">C&#039;est&nbsp;<\/span><em><span data-preserver-spaces=\"true\">le<\/span><\/em><span data-preserver-spaces=\"true\">&nbsp;Lieu de formation au r\u00e9f\u00e9rencement de niveau sup\u00e9rieur et de strat\u00e9gies de cr\u00e9ation de liens. Les liens internes sont une technique extr\u00eamement puissante et peuvent changer radicalement le classement de votre site par Google.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Backlinko est l&#039;endroit vers lequel les professionnels du marketing se tournent pour obtenir des conseils \u00e9prouv\u00e9s en mati\u00e8re de r\u00e9f\u00e9rencement.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Le site poss\u00e8de l&#039;un des blogs marketing les plus populaires en ligne et propose un cours de r\u00e9f\u00e9rencement qui vous montre exactement comment obtenir des classements Google plus \u00e9lev\u00e9s, \u00e9tape par \u00e9tape.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Outils pour r\u00e9diger des textes marketing efficaces<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il existe de nombreux outils et techniques de r\u00e9daction \u00e9tonnants qui peuvent vous aider \u00e0 devenir un \u00e9crivain et un cr\u00e9ateur de contenu plus efficace.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Nous allons examiner ces outils aujourd&#039;hui\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Conversion.ai<\/span><\/strong><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Grammaire<\/span><\/strong><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">ENCRE_<\/span><\/strong><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">SEMRush<\/span><\/strong><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">R\u00e9pondez au public<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/copywriting-tools.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/copywriting-tools.jpg\" alt=\"Image de logos pour outils de r\u00e9daction de contenu\" class=\"wp-image-8342\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Plongeons-nous directement dans le vif du sujet.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Conversion.ai<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cet outil utilise l&#039;IA pour r\u00e9diger des textes \u00e9prouv\u00e9s et \u00e0 fort taux de conversion pour des conversions accrues et un retour sur investissement plus \u00e9lev\u00e9.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il peut g\u00e9n\u00e9rer instantan\u00e9ment des textes de haute qualit\u00e9 pour les publicit\u00e9s, les e-mails, les sites Web, les listes, les blogs, etc. Il vous aide \u00e9galement \u00e0 cr\u00e9er un cadre pour que votre texte constitue un excellent point de d\u00e9part.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il existe une version gratuite o\u00f9 vous pouvez gagner des cr\u00e9dits gratuits, et il existe de nombreuses fonctionnalit\u00e9s qui peuvent aider les cr\u00e9ateurs de contenu \u00e0 cr\u00e9er une vari\u00e9t\u00e9 de types de contenu.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/conversion-ai-tool.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/conversion-ai-tool.jpg\" alt=\"Capture d&#039;\u00e9cran de l&#039;outil conversion.ai.\" class=\"wp-image-8343\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Grammaire<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Grammarly est une application d&#039;\u00e9criture gratuite qui rend votre r\u00e9daction en ligne claire et efficace. Elle identifiera bien plus de fautes d&#039;orthographe et de grammaire que votre correcteur gratuit classique.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il analyse votre texte \u00e0 la recherche d&#039;erreurs grammaticales courantes (comme des virgules mal utilis\u00e9es) et de structures plus complexes (comme des modificateurs mal plac\u00e9s).<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">C&#039;est un outil pratique qui peut \u00eatre utilis\u00e9 gratuitement et qui peut aider \u00e0 d\u00e9tecter les petites erreurs que nous faisons tous parfois.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Assurez-vous que tout ce que vous \u00e9crivez soit conforme \u00e0 vos attentes.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Cela vous aide \u00e0 pr\u00e9senter la meilleure version de vous-m\u00eame \u00e0 chaque fois que vous tapez.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Rendez votre \u00e9criture claire et attrayante.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/grammarly-1.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/grammarly-1.jpg\" alt=\"Capture d&#039;\u00e9cran de l&#039;outil Grammarly pour la r\u00e9daction\" class=\"wp-image-8344\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">ENCRE_<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">INK_ est une autre excellente application d&#039;\u00e9criture aliment\u00e9e par l&#039;IA, qui dispose \u00e9galement d&#039;une excellente version gratuite disponible.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il s&#039;agit d&#039;un logiciel d&#039;\u00e9criture bas\u00e9 sur l&#039;IA assez impressionnant qui vous montre exactement ce qu&#039;il faut faire pour que vous puissiez r\u00e9diger un contenu SEO incroyable en une fraction du temps, avec beaucoup moins d&#039;erreurs.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il peut vous aider \u00e0 am\u00e9liorer l&#039;engagement de vos utilisateurs, votre potentiel de classement, vos int\u00e9grations, les performances de votre contenu, votre veille concurrentielle, votre image de marque et vos r\u00e9sultats.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Gr\u00e2ce \u00e0 cet outil, vous avez 4 fois plus de chances d&#039;\u00eatre class\u00e9 en \u00e9valuant votre r\u00e9f\u00e9rencement pour vous aider \u00e0 voir o\u00f9 vous pouvez l&#039;am\u00e9liorer. C&#039;est une fonctionnalit\u00e9 tr\u00e8s pratique !<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ink-screen-2.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ink-screen-2.png\" alt=\"Capture d&#039;\u00e9cran de l&#039;outil de score INK_ SEO.\" class=\"wp-image-8345\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">SEMRush<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">SEMRush est l&#039;un des outils marketing les plus puissants disponibles. Le nombre de fonctionnalit\u00e9s qu&#039;il propose n\u00e9cessiterait plusieurs blogs d\u00e9taill\u00e9s pour \u00eatre couvert.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cela peut \u00eatre intimidant, mais apprendre \u00e0 utiliser quelques outils peut am\u00e9liorer imm\u00e9diatement vos performances et la qualit\u00e9 de votre r\u00e9daction. C&#039;est l&#039;un de nos outils les plus utilis\u00e9s ici chez Honeypot.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">L\u2019un de ces outils est leur assistant de r\u00e9daction SEO.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">En utilisant SEO Writing Assistant, vous pouvez\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Maintenez le ton de votre marque.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Assurez-vous que votre copie est optimis\u00e9e.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Am\u00e9liorez votre article avant publication.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Rendez votre article facile \u00e0 lire.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">\u00c9valuez rapidement la qualit\u00e9 SEO de votre article.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-SEMRush-seo-writing-assistant.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-SEMRush-seo-writing-assistant.jpg\" alt=\"Capture d&#039;\u00e9cran de l&#039;assistant de r\u00e9daction SEO SEMRush.\" class=\"wp-image-8346\" style=\"width:547px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">R\u00e9pondez au public<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Answer the Public est un outil de mots cl\u00e9s qui visualise les questions de recherche et les recherches de saisie semi-automatique sugg\u00e9r\u00e9es dans une image appel\u00e9e nuage de recherche.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il est organis\u00e9 en cat\u00e9gories telles que quoi, o\u00f9 et pourquoi\u00a0; ces nuages de recherche fournissent un aper\u00e7u des questions que les gens tapent dans les moteurs de recherche \u00e0 partir de leurs diff\u00e9rents appareils.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cela vous donnera une bonne base de r\u00e9f\u00e9rence sur les types de questions que votre public recherche, et lorsque vous incorporez des expressions cl\u00e9s courantes et \u00e0 longue tra\u00eene, vous serez en mesure de trouver les recherches les plus pertinentes de votre public.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/atp-wheel.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/atp-wheel.jpg\" alt=\"capture d&#039;\u00e9cran de la roue des mots-cl\u00e9s Answer the Public.\" class=\"wp-image-8348\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Comment structurer votre contenu et gagner en efficacit\u00e9<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">La structure du contenu consiste \u00e0 utiliser des titres qui divisent votre contenu unique en sections et sous-sections.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Cela am\u00e9liore le contenu en\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Rendre plus facile la digestion.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Offrir plus d&#039;opportunit\u00e9s de classement.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Am\u00e9liorer la lisibilit\u00e9 globale.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Voici quelques exemples\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Algorithme d&#039;extrait en vedette.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Recherche vocale.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Comportement de recherche mobile.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les sous-titres refl\u00e8tent la hi\u00e9rarchie de votre contenu.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Divisez chaque sujet en sous-sujets.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Utilisez des titres HTML (H1\/H2\/H3, etc.)<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Utilisez des images pour diviser le texte.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Formater le contenu dans des listes.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Bonnes pratiques pour la r\u00e9daction de sous-titres H2\/H3\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Cela devrait \u00eatre descriptif.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Le meilleur sous-titre est une question.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Incluez vos mots-cl\u00e9s principaux.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/content-structure.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/content-structure.jpg\" alt=\"Capture d&#039;\u00e9cran d&#039;un extrait enrichi de Google.\" class=\"wp-image-8349\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Blocage des vid\u00e9os sur les r\u00e9seaux sociaux<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Le contenu vid\u00e9o est sans doute la forme de contenu la plus populaire que vous puissiez cr\u00e9er. Il est facile \u00e0 dig\u00e9rer, interactif, divertissant et bien plus encore.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les gens passeront plus de temps sur une vid\u00e9o que sur une image d\u00e9filant dans leur fil d\u2019actualit\u00e9, et ils retiendront mieux l\u2019information.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">De plus, en raison de la demande accrue de vid\u00e9os, il y a de meilleures chances que votre public cible voie vos efforts de marketing vid\u00e9o.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Alors, quelle est la meilleure fa\u00e7on de bloquer une vid\u00e9o pour \u00eatre s\u00fbr de capter l&#039;attention de votre public ? D\u00e9couvrez 5 \u00e9tapes simples ci-dessous\u00a0:<\/span><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/video-blocking.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/video-blocking.jpg\" alt=\"liste de 5 \u00e9tapes pour bloquer le contenu vid\u00e9o.\" class=\"wp-image-8350\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">\u00c9crire pour diff\u00e9rentes plateformes<\/span><\/strong><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Chaque plateforme sociale a son propre public et son propre objectif, et il est important d&#039;aligner votre contenu sur le ton sp\u00e9cifique de la plateforme.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Jetons un \u0153il aux plateformes les plus populaires et \u00e0 ce qui fonctionne pour chacune d\u2019entre elles.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Facebook<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Assurez-vous que votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">formatage\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">est correct.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">La publication automatique de contenu en double sur plusieurs canaux comporte le risque d&#039;inclure un\u00a0<\/span><strong><span data-preserver-spaces=\"true\">&quot;@utilisateur&quot;<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0tag qui convient uniquement \u00e0\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Gazouillement\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">ou\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Instagram<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">La limite de caract\u00e8res pour les mises \u00e0 jour de statut est\u00a0<\/span><strong><span data-preserver-spaces=\"true\">63,206<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les gens ne visitent pas Facebook pour consommer&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">texte long&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">ou&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">histoires<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Instagram<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">L&#039;accent principal doit g\u00e9n\u00e9ralement \u00eatre mis sur votre\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contenu visuel<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Fournir\u00a0<\/span><strong><span data-preserver-spaces=\"true\">contexte\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">qui permet aux utilisateurs de savoir ce qu&#039;ils regardent.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Il y a une coupure apr\u00e8s\u00a0<\/span><strong><span data-preserver-spaces=\"true\">trois lignes<\/span><\/strong><span data-preserver-spaces=\"true\">;\u00a0<\/span><strong><span data-preserver-spaces=\"true\">limiter les sous-titres\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">\u00e0 ce montant.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si vous avez besoin de plus de texte, assurez-vous que le&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">CTA&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">est disponible au&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">d\u00e9but&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">pour que tout le monde puisse voir.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">LinkedIn<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Partagez des mises \u00e0 jour de publications simples, g\u00e9n\u00e9ralement li\u00e9es \u00e0 l&#039;entreprise (<\/span><strong><span data-preserver-spaces=\"true\">emploi<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0<\/span><strong><span data-preserver-spaces=\"true\">ouvertures<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">produits<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">conf\u00e9rences<\/span><\/strong><span data-preserver-spaces=\"true\">).<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Excellent endroit pour le contenu long.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Le contenu LinkedIn est plus\u00a0<\/span><strong><span data-preserver-spaces=\"true\">officiel<\/span><\/strong><span data-preserver-spaces=\"true\">,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">moins informel<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les utilisateurs de LinkedIn consultent les publications pour&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">informations fiables&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">dans leur&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">domaines respect\u00e9s<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Gazouillement<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">La limite de caract\u00e8res est\u00a0<\/span><strong><span data-preserver-spaces=\"true\">280<\/span><\/strong><span data-preserver-spaces=\"true\">.\u00a0<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Rythme rapide.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Hashtags\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">sont un moyen efficace de\u00a0<\/span><strong><span data-preserver-spaces=\"true\">indiquer\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">et\u00a0<\/span><strong><span data-preserver-spaces=\"true\">r\u00e9sumer\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">de quoi parle votre message.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Faites preuve de retenue avec&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">hashtags<\/span><\/strong><span data-preserver-spaces=\"true\">. Le&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">les hashtags ne doivent pas dominer le texte<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Pour conclure<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Une r\u00e9daction efficace est bien plus que simplement \u00ab r\u00e9diger du contenu \u00bb pour votre site ou vos r\u00e9seaux sociaux.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Vous devez prendre en compte\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">La plateforme pour laquelle vous \u00e9crivez.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Le public auquel vous vous adressez.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">La structure de votre contenu.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er un contenu fondamental.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Utiliser les outils disponibles pour am\u00e9liorer l&#039;efficacit\u00e9 et la lisibilit\u00e9.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Merci de votre lecture et nous esp\u00e9rons que vous trouverez des informations utiles pour vous aider dans vos aventures marketing ! Si vous avez des questions, des commentaires ou des histoires \u00e0 partager, n&#039;h\u00e9sitez pas \u00e0 nous en faire part dans les commentaires ci-dessous ou \u00e0 nous contacter sur les r\u00e9seaux sociaux.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Vivez longtemps et prosp\u00e9rez.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" class=\"wp-image-7256\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Nous avons tous entendu le dicton : \u00ab Le contenu est roi \u00bb, et cette semaine, nous allons analyser ce tr\u00f4ne en examinant les outils et techniques de r\u00e9daction qui vous aideront \u00e0 \u00e9crire efficacement et \u00e0 cr\u00e9er du contenu de qualit\u00e9. Commen\u00e7ons par une chose importante : cr\u00e9er et r\u00e9diger un bon texte est difficile. Quiconque a d\u00e9j\u00e0 essay\u00e9 de le faire le sait\u2026<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[55,40,42],"tags":[167,89,93,127,49,44,123,70,90,284,150,105,181],"class_list":["post-8332","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-digital-marketing","category-marketing","tag-content-strategy","tag-digital-marketing","tag-digital-marketing-strategy","tag-facebook","tag-how-to","tag-instagram","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-media-marketing","tag-twitter","tag-youtube"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":55,"label":"Content Marketing"},{"value":40,"label":"Digital Marketing"},{"value":42,"label":"Marketing"}],"post_tag":[{"value":167,"label":"Content Strategy"},{"value":89,"label":"Digital Marketing"},{"value":93,"label":"Digital Marketing Strategy"},{"value":127,"label":"Facebook"},{"value":49,"label":"How To"},{"value":44,"label":"Instagram"},{"value":123,"label":"Marketing"},{"value":70,"label":"Marketing Strategy"},{"value":90,"label":"Marketing Tips"},{"value":284,"label":"Small Business"},{"value":150,"label":"Social media marketing"},{"value":105,"label":"Twitter"},{"value":181,"label":"YouTube"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":1,"category_info":[{"term_id":55,"name":"Content Marketing","slug":"content-marketing","term_group":0,"term_taxonomy_id":55,"taxonomy":"category","description":"","parent":0,"count":30,"filter":"raw","cat_ID":55,"category_count":30,"category_description":"","cat_name":"Content Marketing","category_nicename":"content-marketing","category_parent":0},{"term_id":40,"name":"Digital Marketing","slug":"digital-marketing","term_group":0,"term_taxonomy_id":40,"taxonomy":"category","description":"","parent":0,"count":111,"filter":"raw","cat_ID":40,"category_count":111,"category_description":"","cat_name":"Digital Marketing","category_nicename":"digital-marketing","category_parent":0},{"term_id":42,"name":"Marketing","slug":"marketing","term_group":0,"term_taxonomy_id":42,"taxonomy":"category","description":"","parent":0,"count":40,"filter":"raw","cat_ID":42,"category_count":40,"category_description":"","cat_name":"Marketing","category_nicename":"marketing","category_parent":0}],"tag_info":[{"term_id":167,"name":"Content 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