{"id":8356,"date":"2021-03-22T16:41:31","date_gmt":"2021-03-22T16:41:31","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8356"},"modified":"2024-10-03T05:56:00","modified_gmt":"2024-10-03T09:56:00","slug":"strategie-de-marketing-local","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/local-marketing-strategy\/","title":{"rendered":"Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/OVU8PWW4LD8\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create an Effective Digital Marketing Strategy for Your Local Business\" \/><meta itemprop=\"uploadDate\" 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download=\"How_to_Create_an_Effective_Digital_Marketing_Strategy_for_Your_Local_Business.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><style>.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id8356_6fbb0f-28 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id8356_6fbb0f-28 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id8356_6fbb0f-28 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column8356_cd4e51-88 > .kt-inside-inner-col,.kadence-column8356_cd4e51-88 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{flex-direction:column;}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column8356_cd4e51-88 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column8356_cd4e51-88{position:relative;}@media all and (max-width: 1024px){.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column8356_cd4e51-88 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column8356_cd4e51-88\"><div class=\"kt-inside-inner-col\"><style>.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-content-wrap{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-contents-title{font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id8356_98c700-aa .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:regular;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style><\/div><\/div>\n\n\n<style>.kadence-column8356_66763e-c0 > .kt-inside-inner-col,.kadence-column8356_66763e-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column8356_66763e-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column8356_66763e-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column8356_66763e-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column8356_66763e-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column8356_66763e-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column8356_66763e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column8356_66763e-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column8356_66763e-c0\"><div class=\"kt-inside-inner-col\">\n<p>En p\u00e9riode d\u2019incertitude \u00e9conomique, <a href=\"\/fr\/commercialisation\/\" title=\"\">les entreprises doivent se concentrer sur la g\u00e9n\u00e9ration de leads et la croissance<\/a>, le marketing num\u00e9rique est le chemin le plus efficace vers la croissance pour les entreprises de toute taille.<\/p>\n\n\n\n<p>Les clients se tournent de plus en plus vers leur <a href=\"https:\/\/honeypotmarketing.com\/fr\/services-a-domicile\/\" title=\"\">Les smartphones pour trouver des entreprises locales<\/a>Qu&#039;ils recherchent un caf\u00e9 \u00e0 proximit\u00e9, un plombier, un comptable ou une boutique de v\u00eatements, leur premier r\u00e9flexe est souvent de sortir leur t\u00e9l\u00e9phone et de commencer \u00e0 naviguer. Ce changement de comportement des consommateurs souligne la n\u00e9cessit\u00e9 cruciale pour les entreprises locales de disposer d&#039;une strat\u00e9gie de marketing num\u00e9rique solide.<\/p>\n\n\n\n<p>Une approche marketing num\u00e9rique bien con\u00e7ue n&#039;est pas seulement un plus, elle est devenue essentielle pour que les entreprises locales puissent prosp\u00e9rer sur un march\u00e9 concurrentiel. D\u00e9couvrons une strat\u00e9gie marketing num\u00e9rique de base pour les entreprises locales qui peut \u00eatre mise en \u0153uvre d\u00e8s aujourd&#039;hui.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/austin-powers-local-seo-meme.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/austin-powers-local-seo-meme.png\" alt=\"M\u00e8me Austin Powers vivant dangereusement.\" class=\"wp-image-8391\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si vous souhaitez approfondir le sujet, regardez la vid\u00e9o ou le podcast ci-dessus, puis abonnez-vous \u00e0 notre podcast, <a href=\"\/fr\/podcast\/\" title=\"\">Le marketing num\u00e9rique depuis les tranch\u00e9es \u2013 En direct de la ruche<\/a> sur votre plateforme pr\u00e9f\u00e9r\u00e9e. Tenez-vous au courant des actualit\u00e9s, des tendances et des conseils en mati\u00e8re de marketing num\u00e9rique et participez \u00e0 la conversation.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Bing prend des mesures ; Google My Business apporte de nouveaux changements aux demandes de suppression d&#039;avis et quelques informations int\u00e9ressantes sur l&#039;\u00e9tat du marketing apr\u00e8s la pand\u00e9mie. Consultez les liens ci-dessous pour plus d&#039;informations :<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.wordtracker.com\/blog\/search-news\/microsoft-bing-provides-more-visually-immersive-experience-in-search-results\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Microsoft Bing offre une exp\u00e9rience visuelle plus immersive dans les r\u00e9sultats de recherche<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Il s\u2019agit notamment de panneaux infographiques, de carrousels extensibles, de recherches dans l\u2019image et d\u2019informations agr\u00e9g\u00e9es pr\u00e9sent\u00e9es pour fournir des r\u00e9ponses rapidement.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.seroundtable.com\/google-my-business-review-removal-request-status-31096.html\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Outil de statut de demande de suppression d&#039;avis Google My Business<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Google My Business a lanc\u00e9 un nouvel outil qui vous permet non seulement de consulter les avis concernant votre entreprise, mais \u00e9galement de signaler rapidement les avis en cas de violation des r\u00e8gles et, mieux encore, de v\u00e9rifier le statut ou les avis que vous avez d\u00e9j\u00e0 signal\u00e9s.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/hbr.org\/2021\/03\/10-truths-about-marketing-after-the-pandemic\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">10 v\u00e9rit\u00e9s sur le marketing apr\u00e8s la pand\u00e9mie<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 10 nouvelles v\u00e9rit\u00e9s marketing qui r\u00e9v\u00e8lent la confluence des strat\u00e9gies, des op\u00e9rations et des technologies n\u00e9cessaires pour stimuler la croissance dans un monde post-Covid-19.<\/span><\/p>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.marketingdive.com\/news\/how-ocean-spray-nfl-embed-nostalgia-in-tiktoks-to-tap-culture-defining-m\/596834\/?utm_source=Sailthru&amp;utm_medium=email&amp;utm_campaign=Issue:%202021-03-18%20Marketing%20Dive%20Newsletter%20%5Bissue:33081%5D&amp;utm_term=Marketing%20Dive\" target=\"_blank\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Comment Ocean Spray et la NFL int\u00e8grent la nostalgie dans TikToks pour exploiter des moments \u00ab d\u00e9terminants pour la culture \u00bb<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">&nbsp;\u2013 Il peut \u00eatre difficile pour les marques de capitaliser sur des moments \u00e9ph\u00e9m\u00e8res, en particulier pour celles qui trouvent encore leur rythme sur TikTok, o\u00f9 les vid\u00e9os g\u00e9n\u00e9r\u00e9es par les utilisateurs deviennent souvent virales du jour au lendemain et se transforment en m\u00e8mes ou en tendances dont les sp\u00e9cialistes du marketing veulent faire partie.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Le marketing local est une strat\u00e9gie qui cible les clients potentiels dans un rayon sp\u00e9cifique (g\u00e9n\u00e9ralement 50 miles) de l&#039;emplacement physique de l&#039;entreprise.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">On l&#039;appelle \u00e9galement marketing bas\u00e9 sur la localisation, marketing de quartier ou marketing de magasin local.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Le marketing local peut fonctionner pour n&#039;importe quelle marque disposant d&#039;un emplacement physique ou pour toute entreprise locale qui se d\u00e9place chez un client.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Voyons exactement ce que nous allons approfondir.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-172-index.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8358 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-172-index-e1616188940187.jpg\" alt=\"Image graphique d&#039;une liste de sujets avec Benny Bee et des nids d&#039;abeilles.\" width=\"994\" height=\"747\"><\/a>Configurer et optimiser Google My Business<\/h2>\n\n\n\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/fr\/optimiser-google-mon-entreprise\/\" target=\"_blank\" rel=\"noopener nofollow\"><span data-preserver-spaces=\"true\">GMB<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;(Google My Business) est un outil de marketing local gratuit qui permet aux propri\u00e9taires d&#039;entreprise et aux sp\u00e9cialistes du marketing de g\u00e9rer la mani\u00e8re dont leur entreprise est affich\u00e9e sur Google Search et Google Maps.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">La premi\u00e8re \u00e9tape consiste \u00e0&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/honeypotmarketing.com\/fr\/configurer-google-mon-entreprise\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">cr\u00e9er une fiche GMB<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;soit en revendiquant votre page, soit en en cr\u00e9ant une nouvelle, puis en la v\u00e9rifiant.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Vous devez optimiser votre fiche GMB. Google classe votre profil en fonction de son exhaustivit\u00e9, alors assurez-vous de fournir autant d&#039;informations que possible.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-GMB-profile.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-GMB-profile.jpg\" alt=\"Capture d&#039;\u00e9cran du profil Honeypot GMB\" class=\"wp-image-8360\" style=\"width:594px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Lorsqu&#039;un internaute effectue une recherche sur son t\u00e9l\u00e9phone pour trouver des produits ou des services, les r\u00e9sultats de recherche locale dominent. Ceux qui ont configur\u00e9 et optimis\u00e9 un profil Google Business seront les mieux class\u00e9s et seront affich\u00e9s en premier.<\/p>\n\n\n\n<p>Les informations de votre page s&#039;afficheront \u00e0 trois endroits diff\u00e9rents\u00a0: la barre lat\u00e9rale de Google, les r\u00e9sultats locaux et Google Maps.<\/p>\n\n\n\n<p>Jetez un \u0153il \u00e0 certains des avantages incroyables du service gratuit\u00a0:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/How-to-Create-an-Effective-Digital-Marketing-Strategy-for-Your-Local-Business.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/How-to-Create-an-Effective-Digital-Marketing-Strategy-for-Your-Local-Business.jpg\" alt=\"strat\u00e9gie de marketing local\" class=\"wp-image-8359\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Nous l&#039;avons d\u00e9j\u00e0 dit et nous le r\u00e9p\u00e9tons : G<\/span>Les profils d&#039;entreprise Google sont un moyen gratuit et tr\u00e8s efficace pour les entreprises locales d&#039;avoir un impact rapidement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Campagnes locales Google Ads<\/span><\/h2>\n\n\n\n<p>Ce n&#039;est un secret pour personne que Google a g\u00e9n\u00e9r\u00e9 des milliards de dollars de b\u00e9n\u00e9fices gr\u00e2ce \u00e0 l&#039;efficacit\u00e9 de Google Ads. Vous avez la possibilit\u00e9 de d\u00e9penser une petite somme afin d&#039;obtenir un solide retour sur investissement. <span data-preserver-spaces=\"true\">Les publicit\u00e9s cibl\u00e9es par localisation vous permettent de pr\u00e9senter votre marque dans une r\u00e9gion g\u00e9ographique locale, aupr\u00e8s des personnes les plus susceptibles de faire affaire avec vous. Autre \u00e9l\u00e9ment important : ces consommateurs recherchent une solution. Ils sont dans une \u00ab phase d&#039;achat \u00bb.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Avec Google, vous pouvez le faire en ciblant soit\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Des pays entiers.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Zones \u00e0 l\u2019int\u00e9rieur d\u2019un pays comme des villes ou des territoires.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Un rayon autour de votre emplacement.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Vos emplacements Google My Business.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">GMB vous permet de promouvoir vos magasins sur le R\u00e9seau de Recherche Google, Google Maps, YouTube et le R\u00e9seau Display, en faisant correspondre les requ\u00eates des utilisateurs chaque fois qu&#039;elles vous concernent.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-local-campaigns.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-local-campaigns.jpg\" alt=\"strat\u00e9gie de marketing local\" class=\"wp-image-8361\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Citations, NAP et le pack de cartes<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Une citation est une mention de votre entreprise sur un autre site Web. Par exemple, des annuaires comme Yelp.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">En ce qui concerne les citations, il n&#039;est pas n\u00e9cessaire qu&#039;elles renvoient vers vous, contrairement aux backlinks cliquables.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il existe deux grandes formes de citations :<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Citations structur\u00e9es<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 une fiche d&#039;entreprise situ\u00e9e dans une base de donn\u00e9es en ligne comme Yellowpages.com ou sur un site de m\u00e9dias sociaux comme Yelp. Les citations structur\u00e9es incluent toujours la mention du nom, de l&#039;adresse et du num\u00e9ro de t\u00e9l\u00e9phone de votre entreprise (\u00e9galement appel\u00e9 NAP).<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Citations non structur\u00e9es<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 sont moins formelles. Il s&#039;agit de r\u00e9f\u00e9rences en ligne \u00e0 votre entreprise dans des articles, des blogs, des descriptions, des l\u00e9gendes, des critiques, etc.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span data-preserver-spaces=\"true\">Deux des facteurs de classement les plus importants pour votre liste de cartes sont\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Une fiche GMB cr\u00e9\u00e9e de mani\u00e8re optimale.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Citations ou mentions de votre entreprise NAP (nom, adresse, num\u00e9ro de t\u00e9l\u00e9phone) dans des annuaires et sites Web de haute qualit\u00e9.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/citations-for-local-marketing.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/citations-for-local-marketing.jpg\" alt=\"strat\u00e9gie de marketing local\" class=\"wp-image-8362\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les citations aident \u00e0 montrer l\u2019authenticit\u00e9 et la cr\u00e9dibilit\u00e9 de votre entreprise.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les entreprises qui apparaissent dans le top 3 des recherches locales ont en moyenne 85 citations locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">L\u2019utilisation de la recherche Google peut aider \u00e0 trouver des sources de citation\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Listes g\u00e9n\u00e9rales d&#039;entreprises.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Recherchez des listes d&#039;entreprises locales.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Recherchez les annonces de vos concurrents.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/03_12_How-to-Build-Citations-to-Increase-Your-Local-Website-Search-Ranking_05.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/03_12_How-to-Build-Citations-to-Increase-Your-Local-Website-Search-Ranking_05.jpg\" alt=\"strat\u00e9gie de marketing local\" class=\"wp-image-8364\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Cr\u00e9er une strat\u00e9gie de r\u00e9f\u00e9rencement local efficace<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Pour une entreprise locale, il peut \u00eatre difficile de rivaliser avec les grandes marques. Pourtant, en d\u00e9veloppant une strat\u00e9gie marketing locale, vous pouvez facilement am\u00e9liorer vos performances SEO locales en augmentant la visibilit\u00e9 de votre marque.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Voici quelques id\u00e9es pour lancer le mouvement\u00a0:<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Cr\u00e9ez des id\u00e9es de contenu localis\u00e9.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Tout d\u00e9pend toujours de la sp\u00e9cificit\u00e9 avec laquelle vous pouvez cr\u00e9er du contenu pertinent pour les chercheurs locaux.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">je<\/span><strong><span data-preserver-spaces=\"true\">Int\u00e9grez vos CTA dans le contenu.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Les CTA encourageront davantage de lecteurs \u00e0 agir et \u00e0 d\u00e9couvrir ce que vous faites.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Surveillez vos classements organiques et votre trafic.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Il s\u2019agit d\u2019un excellent moyen d\u2019identifier les emplacements les plus efficaces pour que votre entreprise soit trouv\u00e9e \u00e0 partir de la recherche.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Allez local.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Si vous continuez \u00e0 ajouter du contenu avec lequel vos clients souhaitent interagir, votre classement augmente progressivement et davantage de personnes trouvent votre entreprise.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">R\u00e9f\u00e9rencement local<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">46% de toutes les recherches sur Google sont locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si vous \u00eates une entreprise locale et que votre r\u00e9f\u00e9rencement n&#039;est pas \u00e0 jour, chaque fois que quelqu&#039;un recherche vos produits ou services sur Google, vous manquez une opportunit\u00e9 de g\u00e9n\u00e9rer du trafic vers votre site Web.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Vous souhaitez \u00eatre bien class\u00e9 dans les SERP pour les recherches locales.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Voici quelques id\u00e9es pour am\u00e9liorer votre r\u00e9f\u00e9rencement local\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Cr\u00e9er une page de contact<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Rendre les num\u00e9ros de t\u00e9l\u00e9phone cliquables<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Ajoutez une carte \u00e0 votre site Web<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Cr\u00e9ez du contenu cibl\u00e9 localement<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Donner la priorit\u00e9 aux avis clients<\/span><\/li>\n\n\n\n<li>Cr\u00e9ez des citations sur les moteurs de recherche locaux, les blogs et les annuaires locaux<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-search-ranking.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-search-ranking.jpg\" alt=\"Extrait de capture d&#039;\u00e9cran du classement de recherche SEO local.\" class=\"wp-image-8365\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Utiliser Google Ads pour promouvoir localement<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les campagnes locales visent \u00e0 aider les entreprises \u00e0 fournir \u00e0 leurs clients potentiels les informations dont ils ont besoin lorsqu\u2019ils font des achats locaux.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les campagnes locales simplifient le processus pour vous, facilitant la promotion de votre entreprise sur le R\u00e9seau de Recherche Google, Maps, YouTube et le R\u00e9seau Display de Google.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Lors de la configuration de votre strat\u00e9gie de marketing local, il vous suffit de cr\u00e9er du contenu, de choisir des ressources, de d\u00e9finir votre budget et le reste est optimis\u00e9 pour aider les clients \u00e0 vous trouver.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Cr\u00e9ez des titres sp\u00e9cifiques.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Si vous souhaitez attirer des clients locaux, vous devez mettre en avant les avantages d\u2019\u00eatre local.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Utilisez les extensions de localisation ou d&#039;appel.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Aide les gens \u00e0 trouver vos emplacements en affichant votre adresse et une carte ou la distance jusqu&#039;\u00e0 votre entreprise \u00e0 c\u00f4t\u00e9 de vos annonces.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Augmentez vos ench\u00e8res pour le mobile.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;L&#039;optimisation pour les appareils mobiles affichera vos annonces aux utilisateurs qui recherchent votre entreprise en d\u00e9placement, augmentant ainsi les chances qu&#039;ils visitent votre magasin.<\/span><\/p>\n\n\n\n<p><strong><span data-preserver-spaces=\"true\">Planifiez vos annonces pendant les heures d&#039;ouverture.<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;Vous souhaitez atteindre les clients avec suffisamment de temps pour qu&#039;ils visitent votre \u00e9tablissement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\" alt=\"Exemple d&#039;annonces Google locales\" class=\"wp-image-8366\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\" alt=\"Exemple d&#039;annonces Google locales\" class=\"wp-image-8366\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/example-of-local-google-ads.jpg\" alt=\"exemple d&#039;annonces Google locales\" class=\"wp-image-8367\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-examples.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-examples.png\" alt=\"Exemples d&#039;annonces Google locales.\" class=\"wp-image-8373\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Annonces de services locaux<\/h2>\n\n\n\n<p>Les annonces de services locaux aident votre entreprise \u00e0 entrer en contact avec les personnes qui recherchent vos produits et services sur Google.<\/p>\n\n\n\n<p>Vos annonces appara\u00eetront aupr\u00e8s des clients de votre r\u00e9gion et vous ne serez factur\u00e9 que si vous \u00eates contact\u00e9 directement via l&#039;annonce.<\/p>\n\n\n\n<p>Les annonces de services locaux fonctionnent avec le budget que vous avez d\u00e9fini pour votre entreprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-services.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/local-ad-services.png\" alt=\"Capture d&#039;\u00e9cran de la recherche montrant des annonces de services locaux.\" class=\"wp-image-8374\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Garantie Google<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les entreprises qui r\u00e9ussissent un processus de s\u00e9lection et de qualification Google via les annonces de service local obtiendront un badge Google Guaranteed.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si vous disposez de ce badge et que vos clients ne sont pas satisfaits de votre produit ou service, Google peut rembourser au client le montant pay\u00e9 pour le produit ou le service.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Lorsque les clients soumettent une demande, vous avez la possibilit\u00e9 de corriger la situation, et Google d\u00e9cidera ensuite d&#039;une r\u00e9solution.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il s&#039;agit d&#039;une fonctionnalit\u00e9 int\u00e9ressante qui donnera de l&#039;authenticit\u00e9 \u00e0 votre entreprise. Le fait d&#039;avoir le sceau d&#039;approbation de Google indique aux utilisateurs que votre entreprise est digne de confiance.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-guaranteed.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Google-guaranteed.png\" alt=\"Capture d&#039;\u00e9cran de la banni\u00e8re garantie par Google.\" class=\"wp-image-8375\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">GMB et le marketing de contenu<\/h2>\n\n\n\n<p>GMB est bien plus qu&#039;un simple annuaire pour votre entreprise. Consid\u00e9rez-le plut\u00f4t comme un autre canal de m\u00e9dias sociaux dont vous pouvez tirer parti et l&#039;int\u00e9grer \u00e0 votre strat\u00e9gie marketing locale.<\/p>\n\n\n\n<p>Plus vous avez de contenu sur votre profil GMB, mieux vous serez class\u00e9 dans les SERP.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remplissez chaque section de votre profil<\/li>\n\n\n\n<li>Exploitez les donn\u00e9es de requ\u00eate dans le tableau de bord GMB pour d\u00e9couvrir des mots cl\u00e9s<\/li>\n\n\n\n<li>Maximisez la puissance de l&#039;imagerie efficace<\/li>\n\n\n\n<li>Utilisez les publications pour des mises \u00e0 jour continues comme vous le feriez sur Instagram et Facebook<\/li>\n\n\n\n<li>Dans tout ce que vous faites, cr\u00e9ez une exp\u00e9rience coh\u00e9rente et engageante.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gmb-content-posting.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/gmb-content-posting.png\" alt=\"Exemples de publication de contenu gmb.\" class=\"wp-image-8376\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">C&#039;est fini<\/span><\/h2>\n\n\n\n<p><span data-preserver-spaces=\"true\">Il n&#039;y a jamais eu de meilleur moment pour investir dans un projet local <a href=\"\/fr\/commercialisation\/\" title=\"\">strat\u00e9gie de marketing num\u00e9rique<\/a>.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Alors que de nombreuses personnes cherchent \u00e0 acheter localement et \u00e0 soutenir leurs communaut\u00e9s, votre entreprise doit mettre en \u0153uvre des strat\u00e9gies de marketing local.<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Si vous ne profitez pas encore de GMB, du r\u00e9f\u00e9rencement local, du ciblage g\u00e9ographique et des annonces de services locaux, c&#039;est le moment de commencer\u00a0!<\/span><\/p>\n\n\n\n<p><span data-preserver-spaces=\"true\">Les gens veulent trouver et soutenir les entreprises locales, alors faites en sorte qu\u2019ils puissent le faire facilement.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/operation-support-local.png\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/operation-support-local.png\" alt=\"Logo local de soutien op\u00e9rationnel sur fond vert.\" class=\"wp-image-8390\"\/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Merci de votre lecture, et si vous avez des questions, des commentaires ou des histoires \u00e0 partager, n&#039;h\u00e9sitez pas \u00e0 nous faire part de vos commentaires ci-dessous ou \u00e0 nous contacter sur nos r\u00e9seaux sociaux !<\/p>\n\n\n\n<p>Acclamations!<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>En p\u00e9riode d&#039;incertitude \u00e9conomique, les entreprises doivent se concentrer sur la g\u00e9n\u00e9ration de leads et la croissance. 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