{"id":8468,"date":"2021-04-26T21:41:04","date_gmt":"2021-04-26T21:41:04","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8468"},"modified":"2024-09-23T11:40:34","modified_gmt":"2024-09-23T15:40:34","slug":"relations-et-collaborations-avec-les-influenceurs","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/influencer-relationships-and-collaborations\/","title":{"rendered":"Comment cr\u00e9er des relations et des collaborations avec des influenceurs pour d\u00e9velopper votre communaut\u00e9"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zeMpG5sqaF0\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"How to Create Influencer Relationships and Collaborations to Grow your Community\" \/><meta itemprop=\"uploadDate\" content=\"2021-04-26T21:41:04-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT48M35S\" \/><meta itemprop=\"description\" content=\"This week we&#039;re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building.The days of s...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"44.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FHow_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3%3FawCollectionId%3D1033945%26aw_0_azn.pgenre%3DBusiness%26aw_0_1st.ri%3Dblubrry%26aw_0_azn.pcountry%3DCA%26aw_0_azn.planguage%3Den-ca%26cat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26aw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fdigital-marketing%2Finfluencer-relationships-and-collaborations%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&amp;aw_0_azn.pgenre=Business&amp;aw_0_1st.ri=blubrry&amp;aw_0_azn.pcountry=CA&amp;aw_0_azn.planguage=en-ca&amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8468-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"How_to_Create_Influencer_Relationships_and_Collaborations_to_Grow_your_Community.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p><p>Cette semaine, nous plongeons dans le monde passionnant des relations et des collaborations avec les influenceurs ! Les r\u00e9seaux sociaux ont chang\u00e9 la fa\u00e7on dont les marques peuvent communiquer avec leur public, ouvrant la voie \u00e0 des conversations \u00e0 double sens et \u00e0 la cr\u00e9ation de communaut\u00e9s.<\/p>\n<p>L&#039;\u00e9poque o\u00f9 il fallait crier son message sur tous les toits est r\u00e9volue. Nous pouvons d\u00e9sormais avoir des conversations et d\u00e9velopper des relations durables en nous connectant directement avec les gens ! C&#039;est un changement bienvenu par rapport \u00e0 la communication unilat\u00e9rale de la publicit\u00e9 \u00e0 l&#039;ancienne.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-meme.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8480\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-meme.jpg\" alt=\"influenceur-m\u00e8me \" width=\"650\" height=\"365\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Quoi de neuf?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Cette semaine, nous avons quelques articles sur la fa\u00e7on dont les influenceurs prennent le contr\u00f4le des budgets publicitaires num\u00e9riques et d&#039;autres drames de Google avec le Daily Mail ! Consultez les liens ci-dessous !<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.marketingdive.com\/news\/branded-content-influencer-marketing-make-up-biggest-slice-of-digital-ad-b\/598835\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Le contenu de marque et le marketing d&#039;influence repr\u00e9sentent la plus grande part des budgets publicitaires num\u00e9riques<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 Les sp\u00e9cialistes du marketing consacrent 20% de leurs budgets publicitaires num\u00e9riques au contenu de marque et au marketing d\u2019influence combin\u00e9s, ce qui signifie que ces pratiques compl\u00e9mentaires repr\u00e9sentent une part plus importante des budgets de marketing num\u00e9rique que toute autre cat\u00e9gorie, y compris la recherche payante, l\u2019affichage, les r\u00e9seaux sociaux payants et la vid\u00e9o num\u00e9rique.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.techradar.com\/news\/daily-mail-sues-google-over-search-rankings\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Le Daily Mail poursuit Google en justice pour ses classements de recherche<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 La soci\u00e9t\u00e9 m\u00e8re du Daily Mail, du Mail Online, de Metro et de plusieurs autres publications britanniques a intent\u00e9 une action en justice contre Google, affirmant que le g\u00e9ant de la recherche manipule les r\u00e9sultats de recherche sur son site.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">Qu&#039;est-ce qui fonctionne ?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les m\u00e9dias sociaux sont un outil puissant qui permet aux utilisateurs d\u2019atteindre des centaines, des milliers, voire des millions de personnes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instagram compte \u00e0 lui seul plus d\u2019un milliard d\u2019utilisateurs actifs dans le monde.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Qu&#039;il s&#039;agisse d&#039;\u00e9tablir une pr\u00e9sence en ligne ou d&#039;accro\u00eetre la notori\u00e9t\u00e9 de votre marque, les m\u00e9dias sociaux peuvent vous aider \u00e0 g\u00e9n\u00e9rer du trafic et \u00e0 d\u00e9velopper votre activit\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les relations et collaborations avec les influenceurs peuvent aller encore plus loin en ouvrant la possibilit\u00e9 de partager des audiences avec d\u2019autres personnes de votre niche ou de votre secteur.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Voici un bref aper\u00e7u de ce dont nous allons parler\u00a0:<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-176-index.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8472\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/live-176-index.jpg\" alt=\"live-176-table des mati\u00e8res\" width=\"896\" height=\"751\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Qu&#039;est-ce qu&#039;un influenceur ?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Les gens voient souvent les influenceurs comme une personne derri\u00e8re un t\u00e9l\u00e9phone alors qu\u2019il s\u2019agit d\u2019entreprises de m\u00e9dias ind\u00e9pendantes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils ont construit un empire social qui leur donne le pouvoir d\u2019influencer les d\u00e9cisions d\u2019achat des autres en raison de l\u2019autorit\u00e9 qu\u2019ils ont acquise.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils ont une client\u00e8le dans un cr\u00e9neau particulier.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Deux des plus grands influenceurs de la plan\u00e8te ont non seulement un nombre consid\u00e9rable d&#039;abonn\u00e9s, mais b\u00e9n\u00e9ficient \u00e9galement d&#039;un engagement fantastique sur leurs publications, ce qui montre que leur public est investi et actif sur leurs cha\u00eenes :<\/span><\/p>\n<ul>\n<li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UChGJGhZ9SOOHvBB0Y4DOO_w\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Le monde de Ryan<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0est une cha\u00eene YouTube pour enfants mettant en vedette Ryan Kaji et sa m\u00e8re, son p\u00e8re et ses s\u0153urs jumelles. La cha\u00eene publie g\u00e9n\u00e9ralement une nouvelle vid\u00e9o chaque jour et comptait 46,16 milliards de vues au total et 29,1 millions d&#039;abonn\u00e9s au 28 mars 2021.<\/span><\/li>\n<li><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/channel\/UCX6OQ3DkcsbYNE6H8uQQuVA\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Monsieur B\u00eate<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0\u2013 est un YouTubeur, entrepreneur et philanthrope am\u00e9ricain, avec plus de 10 milliards de vues et plus de 60 millions d&#039;abonn\u00e9s. Il est consid\u00e9r\u00e9 comme le pionnier d&#039;un genre de vid\u00e9os YouTube centr\u00e9es sur des cascades co\u00fbteuses.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ryans-world-mr-beast.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8473\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/ryans-world-mr-beast.jpg\" alt=\"images de Ryan&#039;s World et de Mr Beast\" width=\"917\" height=\"726\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Pourquoi utiliser le marketing d&#039;influence et les collaborations<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Que sont les relations et les collaborations avec les influenceurs ?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Essentiellement, il utilise des recommandations et des mentions de produits provenant d\u2019influenceurs qui ont un public social d\u00e9di\u00e9 et sont consid\u00e9r\u00e9s comme des experts dans leur niche.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">D\u00e9velopper des relations et des collaborations avec des influenceurs renforce la cr\u00e9dibilit\u00e9 de la marque en raison de la confiance et de la loyaut\u00e9 que les influenceurs ont \u00e9tablies avec leur public.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Plut\u00f4t que de cr\u00e9er une publicit\u00e9, les influenceurs cr\u00e9ent du contenu nouveau et cr\u00e9dible, comme des t\u00e9moignages, du contenu vid\u00e9o et des critiques de produits.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils g\u00e9n\u00e8rent des ventes en aidant votre entreprise \u00e0 exploiter vos publics de niche avec un contenu personnalis\u00e9 qui g\u00e9n\u00e9rera des conversions, en utilisant le bouche \u00e0 oreille m\u00e9lang\u00e9 \u00e0 la publicit\u00e9 native.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Jetez un \u0153il \u00e0 ces statistiques fantastiques sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-stats.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8474\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-stats.jpg\" alt=\"statistiques sur les m\u00e9dias sociaux et les influenceurs\" width=\"525\" height=\"511\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Les strat\u00e9gies pratiques pour d\u00e9velopper des relations et des collaborations avec des influenceurs peuvent \u00eatre incroyablement lucratives et fructueuses.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">\u00c9tude de cas : Les filles d\u00e9sol\u00e9es<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Regardons ce dont nous avons parl\u00e9 \u00e0 travers une \u00e9tude de cas r\u00e9elle\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Disons que nous sommes une entreprise de meubles sur mesure appel\u00e9e Custom Fit Furniture.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous r\u00e9alisons des cr\u00e9ations sur mesure pour tout meuble d&#039;une maison.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-ccollaboration-example.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8476\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-ccollaboration-example.jpg\" alt=\"influenceur-collaboration-exemple\" width=\"705\" height=\"565\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Nous cherchons \u00e0 contacter un influenceur pour cr\u00e9er un partenariat.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The Sorry Girls est une marque de m\u00e9dias sociaux et une influenceuse r\u00e9put\u00e9e et est id\u00e9ale pour une collaboration. Contactez-nous !<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.thesorrygirls.com\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Les filles d\u00e9sol\u00e9es<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">\u00a0est une marque de m\u00e9dias num\u00e9riques \u00e0 grande \u00e9chelle ax\u00e9e sur le bricolage, la durabilit\u00e9 et la d\u00e9coration int\u00e9rieure.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Ils ont plus de 2 millions d&#039;abonn\u00e9s sur YouTube et 10 ans d&#039;exp\u00e9rience.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Leur port\u00e9e a inspir\u00e9 des personnes de tous \u00e2ges et de tous groupes d\u00e9mographiques \u00e0 se procurer une perceuse et \u00e0 le faire elles-m\u00eames.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/the-sorry-girls.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8475\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/the-sorry-girls.jpg\" alt=\"image des-filles-d\u00e9sol\u00e9s\" width=\"713\" height=\"713\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Pourquoi l&#039;engagement est plus important que le nombre d&#039;abonn\u00e9s<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Voici quelque chose qui pourrait vous surprendre : la taille de votre audience sur les r\u00e9seaux sociaux n\u2019a pas d\u2019importance si personne n\u2019y pr\u00eate attention.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Vous pouvez avoir des millions d\u2019abonn\u00e9s, mais seule une poign\u00e9e d\u2019entre eux s\u2019int\u00e9ressent \u00e0 votre contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Beaucoup de gens pensent que les chiffres sont l\u2019objectif, alors qu\u2019en fait, il s\u2019agit avant tout de b\u00e2tir une communaut\u00e9.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Tout le monde peut aimer une publication ; il y a plus d&#039;intention de partager votre publication ou de laisser un commentaire.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous recherchons un influenceur avec une base d&#039;audience engag\u00e9e\u00a0; cela est essentiel \u00e0 votre r\u00e9ussite lors du d\u00e9veloppement de relations et de collaborations avec des influenceurs.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-engagement.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8477\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-engagement.jpg\" alt=\"D\u00e9sol\u00e9, les filles, l&#039;engagement des influenceurs\" width=\"833\" height=\"759\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Comme vous pouvez le voir sur les images ci-dessus, The Sorry Girls obtiennent un engagement assez fantastique sur leurs publications, elles conviendraient donc parfaitement \u00e0 ce que nous recherchons.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">En fonction de vos objectifs, vous pouvez surveiller de nombreux types d\u2019engagement sur les r\u00e9seaux sociaux : engagement dans les publications (Facebook), interactions dans le contenu (Instagram), etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Le type d&#039;engagement sp\u00e9cifique que vous mesurez variera au fil du temps. Ce qui ne changera pas, c&#039;est la fa\u00e7on dont vous suscitez l&#039;engagement sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Fa\u00e7ons de g\u00e9n\u00e9rer de l\u2019engagement au-del\u00e0 du nombre de vos abonn\u00e9s\u00a0:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">La qualit\u00e9 de vos followers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">La port\u00e9e de votre public.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Le contenu de vos publications.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Le timing de vos publications.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">G\u00e9n\u00e9rer de l&#039;engagement au-del\u00e0 du nombre de vos abonn\u00e9s<\/span><\/h2>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-collaboration.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8478\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/sorry-girls-influencer-collaboration.jpg\" alt=\"collaboration-influenceuse-de-sorry-girls\" width=\"767\" height=\"660\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">D\u00e9composons ces 4 points ci-dessus\u00a0:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La qualit\u00e9 de vos followers.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Pensez \u00e0 qui sont vos abonn\u00e9s. Exemple : vous \u00eates DJ dans une maison de retraite et sur les centaines de personnes qui y participent, seules deux dansent au rythme de vos mix. Vous n&#039;atteignez probablement pas les bonnes personnes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Plus vos abonn\u00e9s sont pertinents et authentiques, meilleur sera leur engagement.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">La port\u00e9e de votre public.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">La port\u00e9e de votre public est plus importante que le nombre de personnes qui le composent.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Si vous avez quelques abonn\u00e9s qui sont eux-m\u00eames tr\u00e8s influents, cela vous aide \u00e0 vous connecter \u00e0 un groupe plus large que celui que vous pourriez atteindre seul.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Le contenu de vos publications.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Si vous avez suffisamment d\u2019abonn\u00e9s, tout ce que vous publiez g\u00e9n\u00e9rera un certain engagement.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00c0 quoi les gens r\u00e9agissent-ils ? Un contenu de meilleure qualit\u00e9, c&#039;est-\u00e0-dire tout ce qui ajoute de la valeur \u00e0 une conversation, sera plus performant qu&#039;un contenu de mauvaise qualit\u00e9. Les Sorry Girls proposent une s\u00e9rie intitul\u00e9e How To Go Do, qui propose du contenu pertinent \u00e0 leur public. C&#039;est ce que nous recherchons.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Le timing de vos publications.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Le moment o\u00f9 vous publiez un nouveau contenu peut avoir un impact important sur la mani\u00e8re dont il est re\u00e7u.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cela d\u00e9pend de votre public : qui est-il et o\u00f9 est-il ?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Il est essentiel de comprendre les moments de pause naturels de votre public : quand seront-ils en ligne ? Quand seront-ils les plus actifs ? Vous devez analyser ces donn\u00e9es et les publier aux heures de pointe.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">De nombreux outils et plateformes fournissent ces donn\u00e9es, comme\u00a0<\/span><a target=\"_blank\" href=\"https:\/\/pro.iconosquare.com\/\" class=\"editor-rtfLink\" rel=\"noopener\"><strong><span data-preserver-spaces=\"true\">Iconosquare<\/span><\/strong><\/a><span data-preserver-spaces=\"true\">, pour Instagram. D\u00e9couvrez leur graphique de carte thermique ci-dessous\u00a0!<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/iconosquare-heat-map-graph.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8479\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/iconosquare-heat-map-graph.jpg\" alt=\"graphique de carte thermique iconosquare\" width=\"1866\" height=\"580\" \/><\/a><\/p>\n<h2>Outils que vous pouvez utiliser pour trouver des influenceurs<\/h2>\n<p>Trouver un influenceur qui convient \u00e0 notre marque peut \u00eatre une t\u00e2che ardue !<\/p>\n<p>Nous ne voulons pas tendre la main aux Kardashian.<\/p>\n<p>Nous voulons examiner notre niche ou notre secteur d\u2019activit\u00e9.<\/p>\n<p>En tant qu&#039;entreprise de conception de meubles sur mesure, nous recherchons un influenceur influent dans le domaine du bricolage.<\/p>\n<p>Il existe de nombreux outils que nous pouvons utiliser pour trouver des influenceurs qui nous conviendraient, tels que\u00a0:<\/p>\n<ul>\n<li><a href=\"https:\/\/hypeauditor.com\/\" target=\"_blank\" rel=\"noopener\"><strong>HypeAuditeur<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/influencer.co\/\" target=\"_blank\" rel=\"noopener\"><strong>Influencer.co<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/creators\/tools\/brand-collabs-manager\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Gestionnaire de collaborations de marque Facebook<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/www.upfluence.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Influence<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>BuzzSumo<\/strong><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-tools.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8482\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-tools.jpg\" alt=\"logos pour les outils d&#039;influence\" width=\"914\" height=\"616\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Examinons maintenant de plus pr\u00e8s quelques-uns de ces outils et ce qu\u2019ils peuvent faire pour nous.<\/p>\n<p>HypeAuditor aide les agences, les marques et les plateformes \u00e0 am\u00e9liorer l&#039;efficacit\u00e9 de leurs campagnes de marketing d&#039;influence.<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/screenshot-of-hypeauditor-reports.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8484\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/screenshot-of-hypeauditor-reports.jpg\" alt=\"capture d&#039;\u00e9cran de hypeauditor-reports\" width=\"1022\" height=\"527\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Une gamme compl\u00e8te de solutions :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">D\u00e9couvrez plus de 11 millions d&#039;influenceurs \u2013 D\u00e9couvrez les influenceurs avec les audiences dont vous avez besoin dans une base de donn\u00e9es de plus de 11 millions, avec des filtres de recherche d\u00e9mographique et de qualit\u00e9 d&#039;audience.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Analysez les influenceurs Instagram, YouTube et TikTok \u2013 Plus de 35 mesures approfondies pour analyser les influenceurs, les donn\u00e9es d\u00e9mographiques de l&#039;audience, la d\u00e9tection des fraudes et l&#039;affinit\u00e9 avec la marque.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Suivez les performances des campagnes publicitaires et la croissance des comptes au fil du temps \u2013 Suivez les r\u00e9sultats des campagnes, analysez la croissance des comptes et cr\u00e9ez et partagez des rapports.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Analyse de march\u00e9 de vos concurrents et tendances du secteur \u2013 avec analyse de la concurrence, \u00e9tude de march\u00e9 mondiale, analyses des tendances et du classement<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Et ils ont la meilleure mascotte de tous les temps.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cat.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8483\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cat.png\" alt=\"hype-auditeur-mascotte-chat-\u00e0-l&#039;ombre\" width=\"316\" height=\"455\" \/><\/a><\/p>\n<p>Influencer.co est une plateforme destin\u00e9e aux influenceurs et aux marques \u00e0 la recherche d&#039;influenceurs avec lesquels collaborer.<\/p>\n<ul>\n<li>Fonctionne selon un mod\u00e8le freemium.<\/li>\n<li>Cr\u00e9ez un compte gratuitement.<\/li>\n<li>Flux social permettant aux influenceurs et aux marques de communiquer.<\/li>\n<li>Gestion de campagne et rapports.<\/li>\n<li>Le LinkedIn du marketing d&#039;influence.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-influencer-co.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8485\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-influencer-co.jpg\" alt=\"Capture d&#039;\u00e9cran de l&#039;influenceur co\" width=\"1264\" height=\"668\" \/><\/a><\/p>\n<p>Facebook Brand Collabs Manager permet de trouver facilement les bons talents cr\u00e9atifs, d&#039;obtenir des informations exploitables sur leurs abonn\u00e9s les plus engag\u00e9s et de s&#039;associer \u00e0 du contenu de marque que nous pouvons promouvoir avec des publicit\u00e9s cibl\u00e9es.<\/p>\n<ul>\n<li>L&#039;adh\u00e9sion et l&#039;utilisation sont \u00e9galement enti\u00e8rement gratuites.<\/li>\n<li>Des cr\u00e9ateurs qui r\u00e9pondent \u00e0 des normes \u00e9lev\u00e9es<\/li>\n<li>Ciblage pr\u00e9cis des bons t\u00e9l\u00e9spectateurs<\/li>\n<li>Processus de partenariat unifi\u00e9 et simplifi\u00e9<\/li>\n<li>Partage d&#039;autorisations simplifi\u00e9<\/li>\n<\/ul>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-Facebook-Brands-collab-features.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8486\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-Facebook-Brands-collab-features.jpg\" alt=\"Capture d&#039;\u00e9cran des fonctionnalit\u00e9s de collaboration des marques Facebook\" width=\"1249\" height=\"763\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Comment entretenir les relations<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Choisissez les meilleurs influenceurs avec lesquels vous aimeriez collaborer et assurez-vous d\u2019entretenir ces relations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous avons choisi The Sorry Girls.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Maintenant nous allons :<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Suivez tous leurs r\u00e9seaux sociaux.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interagissez avec leur contenu.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Identifiez-les dans des contenus pertinents.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Envoyez-leur des DM pour d\u00e9marrer une conversation \u00e0 double sens.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Apr\u00e8s quelques \u00e9changes, nous pourrons vous pr\u00e9senter un peu de nous et ce que nous recherchons ; mettre en valeur nos meubles sur mesure.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous leur offrons une compensation financi\u00e8re et un contr\u00f4le cr\u00e9atif ; c\u2019est d\u2019une importance vitale.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-sorry-girls-social-media.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8487\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Screenshot-of-sorry-girls-social-media.jpg\" alt=\"Capture d&#039;\u00e9cran des r\u00e9seaux sociaux Sorry Girls\" width=\"840\" height=\"743\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Niveau d&#039;influence<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Les petits influenceurs sont plus ouverts aux DM car ils cherchent \u00e9galement \u00e0 se d\u00e9velopper.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les influenceurs de Medium auront tr\u00e8s probablement un formulaire de contact ou un e-mail comme moyen d&#039;entrer en contact. (C&#039;est l\u00e0 que The Sorry Girls se situerait)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les influenceurs de premier plan disposent g\u00e9n\u00e9ralement d\u2019une \u00e9quipe de direction qui g\u00e8re les demandes de renseignements.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-outreach-process.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8489\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/influencer-outreach-process.jpg\" alt=\"processus de sensibilisation des influenceurs\" width=\"1600\" height=\"898\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Tendre la main sur Instagram<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Contacter quelqu\u2019un sur Instagram est exceptionnellement b\u00e9n\u00e9fique, efficace et facile\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Les Sorry Girls sont assez actives sur cette plateforme pour nous \u00eatre les plus b\u00e9n\u00e9fiques.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Une fois que vous avez effectu\u00e9 vos recherches et dress\u00e9 une liste d&#039;influenceurs avec lesquels vous aimeriez travailler, vous pouvez commencer \u00e0 \u00e9tablir vos relations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Visitez simplement le profil de l&#039;influenceur, suivez-le rapidement, aimez et commentez ses publications, puis appuyez sur le bouton de message\u00a0!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous souhaitons maintenant pr\u00e9senter notre entreprise de meubles sur mesure \u00e0 The Sorry Girls.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Nous avons r\u00e9dig\u00e9 le premier message et cliqu\u00e9 sur \u00ab\u00a0Envoyer\u00a0\u00bb. Commen\u00e7ons cette collaboration\u00a0!<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Instagram-Post.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8490\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Instagram-Post.png\" alt=\"D\u00e9sol\u00e9 les filles Publication Instagram avec graphique d&#039;une fille\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<h2><span data-preserver-spaces=\"true\">Tendre la main sur Facebook<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Facebook est un moyen efficace de trouver des influenceurs potentiels et de nouer des relations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">La plupart du temps, l&#039;influenceur disposera d&#039;une page commerciale pour envoyer un message, consulter ses coordonn\u00e9es et visualiser son contenu.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Suivez simplement leur page et r\u00e9digez votre message d&#039;introduction en cliquant sur les trois points, suivis de l&#039;ic\u00f4ne Messenger.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Travaillons ensemble ! C&#039;est aussi simple que \u00e7a.<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Facebook-Post.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8491\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Sorry-Girls-Facebook-Post.png\" alt=\"D\u00e9sol\u00e9 les filles, publication Facebook avec un graphique d&#039;un gars\" width=\"1080\" height=\"1080\" \/><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Mesurer vos KPI<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">La mesure #1 sur tous les r\u00e9seaux sociaux est le nombre de partages, suivi des commentaires. Les mentions \u00ab j&#039;aime \u00bb, \u00ab j&#039;aime \u00bb, \u00ab r\u00e9actions \u00bb, quel que soit le nom que vous leur donnez, sont les mesures d&#039;engagement les moins importantes.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Si les gens enregistrent votre contenu et le partagent avec d&#039;autres, vous avez fait quelque chose de bien. Les gens aiment ce que vous faites\u00a0!<\/span><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8492 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-1-e1619209162697.jpg\" alt=\"indicateurs cl\u00e9s de performance des m\u00e9dias sociaux 1\" width=\"1676\" height=\"644\" \/><\/a><\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-8493 size-full\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/social-media-kpi-metrics-2-e1619209185464.jpg\" alt=\"indicateurs cl\u00e9s de performance des m\u00e9dias sociaux 2\" width=\"1652\" height=\"620\" \/><\/a><\/p>\n<p>Il est important de comprendre ce que vous essayez d\u2019accomplir.<\/p>\n<p>Quels sont vos objectifs ?<\/p>\n<p>Qu\u2019attendez-vous de vos abonn\u00e9s ?<\/p>\n<ul>\n<li>Ventes<\/li>\n<li>Prospects entrants<\/li>\n<li>Messages directs<\/li>\n<li>Remplissage de formulaires<\/li>\n<li>Contact commercial<\/li>\n<li>Achats de produits<\/li>\n<\/ul>\n<h2>C&#039;est fini<\/h2>\n<p>Travailler avec des influenceurs et collaborer avec d\u2019autres marques est un excellent moyen d\u2019\u00e9largir votre communaut\u00e9.<\/p>\n<p>Tu peux:<\/p>\n<ul>\n<li>Partagez des publics partageant les m\u00eames id\u00e9es.<\/li>\n<li>Proposer des offres de collaboration group\u00e9es.<\/li>\n<li>Engagez-vous aupr\u00e8s de votre communaut\u00e9 locale.<\/li>\n<li>D\u00e9velopper des relations \u00e0 long terme.<\/li>\n<\/ul>\n<p>Et c&#039;est tout, les amis ! Merci de votre lecture, et si vous avez des questions, des commentaires ou des histoires \u00e0 partager, laissez un commentaire ci-dessous ou contactez-nous sur les r\u00e9seaux sociaux.<\/p>\n<p>Acclamations!<\/p>\n<p><a href=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-7256\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/horizontal-logo-1.png\" alt=\"abeille pot de miel\" width=\"41\" height=\"49\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette semaine, nous plongeons dans le monde passionnant des relations et des collaborations avec les influenceurs ! Les m\u00e9dias sociaux ont chang\u00e9 la fa\u00e7on dont les marques peuvent communiquer avec leur public, ouvrant la voie \u00e0 des conversations \u00e0 double sens et \u00e0 la cr\u00e9ation de communaut\u00e9s. L&#039;\u00e9poque o\u00f9 l&#039;on criait son message \u00e0 tue-t\u00eate est r\u00e9volue. Nous pouvons d\u00e9sormais avoir des conversations et d\u00e9velopper des relations durables...<\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"wpai_generated_summary":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wpai_meta_description":"","footnotes":""},"categories":[40],"tags":[89,93,127,49,44,61,123,70,90,284,149,150,322,105,181],"class_list":["post-8468","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-digital-marketing","tag-digital-marketing-strategy","tag-facebook","tag-how-to","tag-instagram","tag-internet-marketing","tag-marketing","tag-marketing-strategy","tag-marketing-tips","tag-small-business","tag-social-business","tag-social-media-marketing","tag-tiktok","tag-twitter","tag-youtube"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"This week we&#039;re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. Now we&#039;re able to have conversations and develop long-lasting relationships\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/digital-marketing\/influencer-relationships-and-collaborations\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create Influencer Relationships and Collaborations to Grow your Community\" \/>\n\t\t<meta property=\"og:description\" content=\"This week we&#039;re diving into the exciting world of influencer relationships and collaborations! Social media has changed the way brands can connect with their audiences, opening the floor to two-way conversations and community building. The days of shouting your message from the hilltop are over. 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