{"id":8545,"date":"2021-05-21T10:28:32","date_gmt":"2021-05-21T14:28:32","guid":{"rendered":"https:\/\/honeypot-marketing.local\/?p=8545"},"modified":"2024-09-23T11:40:31","modified_gmt":"2024-09-23T15:40:31","slug":"contenu-fondamental","status":"publish","type":"post","link":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/","title":{"rendered":"Utiliser Cornerstone Content pour cr\u00e9er un plan de marketing entrant gagnant"},"content":{"rendered":"<iframe width=\"100%\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/d_Dm7yqvwXw\" title=\"Lecteur vid\u00e9o YouTube\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\" \/><meta itemprop=\"uploadDate\" content=\"2021-05-21T10:28:32-04:00\" \/><meta itemprop=\"encodingFormat\" content=\"\" \/><meta itemprop=\"duration\" content=\"PT51M51S\" \/><meta itemprop=\"description\" content=\"Creating a content hub on your site that provides your readers what they want is a great way to&amp;nbsp;build relationships with your users&amp;nbsp;and&amp;nbsp;rank higher in search. Let&#039;s help you create that&amp;nbsp;winning inbound marketing plan!Inbound ...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Create_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" \/><meta itemprop=\"contentSize\" content=\"47.5\" \/><iframe src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fdigital_marketing_honeypot%2Fmc.blubrry.com%2Fdigital_marketing_honeypot%2FCreate_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3%3FawCollectionId%3D1033945%26amp%3Baw_0_azn.pgenre%3DBusiness%26amp%3Baw_0_1st.ri%3Dblubrry%26amp%3Baw_0_azn.pcountry%3DCA%26amp%3Baw_0_azn.planguage%3Den-ca%26amp%3Bcat_exclude%3DIAB1-8%252CIAB1-9%252CIAB7-41%252CIAB8-5%252CIAB8-18%252CIAB11-4%252CIAB23%252CIAB24%252CIAB25%252CIAB26%26amp%3Baw_0_cnt.rss%3Dhttps%253A%252F%252Fhoneypotmarketing.com%252Ffeed%252Fpodcast%252F&amp;modern=1&amp;podcast_link=https%3A%2F%2Fhoneypotmarketing.com%2Ffr%2Fseo%2Fcornerstone-content%2F#mode-Dark&border-FFAD00&progress-FF9400\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Lecteur de podcast Blubrry\"><\/iframe><\/div><p class=\"powerpress_links powerpress_links_comfeedpodcast\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Create_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3?awCollectionId=1033945&amp;amp;aw_0_azn.pgenre=Business&amp;amp;aw_0_1st.ri=blubrry&amp;amp;aw_0_azn.pcountry=CA&amp;amp;aw_0_azn.planguage=en-ca&amp;amp;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;amp;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Jouer dans une nouvelle fen\u00eatre\" onclick=\"return powerpress_pinw('https:\/\/honeypotmarketing.com\/fr\/?powerpress_pinw=8545-podcast');\" rel=\"nofollow\">Jouer dans une nouvelle fen\u00eatre<\/a> | <a href=\"https:\/\/media.blubrry.com\/digital_marketing_honeypot\/mc.blubrry.com\/digital_marketing_honeypot\/Create_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3?awCollectionId=1033945&#038;aw_0_azn.pgenre=Business&#038;aw_0_1st.ri=blubrry&#038;aw_0_azn.pcountry=CA&#038;aw_0_azn.planguage=en-ca&#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\" class=\"powerpress_link_d\" title=\"T\u00e9l\u00e9charger\" rel=\"nofollow\" download=\"Create_a_Winning_Inbound_SEO_Marketing_Plan_using_Cornerstone_Content.mp3?awCollectionId=1033945&amp;#038;aw_0_azn.pgenre=Business&amp;#038;aw_0_1st.ri=blubrry&amp;#038;aw_0_azn.pcountry=CA&amp;#038;aw_0_azn.planguage=en-ca&amp;#038;cat_exclude=IAB1-8%2CIAB1-9%2CIAB7-41%2CIAB8-5%2CIAB8-18%2CIAB11-4%2CIAB23%2CIAB24%2CIAB25%2CIAB26&amp;#038;aw_0_cnt.rss=https%3A%2F%2Fhoneypotmarketing.com%2Ffeed%2Fpodcast%2F\">T\u00e9l\u00e9charger<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">S&#039;abonner: <a href=\"https:\/\/honeypotmarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"S&#039;abonner via RSS\" rel=\"nofollow\">RSS<\/a><\/p>\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cr\u00e9er un centre de contenu sur votre site qui offre \u00e0 vos lecteurs ce qu&#039;ils veulent est un excellent moyen de&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">construisez des relations avec vos utilisateurs<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u00eatre mieux class\u00e9 dans la recherche<\/span><\/strong><span data-preserver-spaces=\"true\">. Laissez-nous vous aider \u00e0 cr\u00e9er cela&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">plan de marketing entrant gagnant !<\/span><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-8549 none\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/inbound-marketing.jpg\" alt=\"Marketing entrant\u00a0: \u00ab\u00a0Tu me compl\u00e8te\u00a0!\u00a0\u00bb - \u00ab\u00a0Tu me compl\u00e8te\u00a0\u00bb | Cr\u00e9er un m\u00e8me\" class=\"wp-image-8549\"\/><figcaption class=\"wp-element-caption\">Marketing entrant \u2013 Tu me compl\u00e8te<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quoi de neuf?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/whatsapp-is-re-launching-its-controversial-privacy-policy-update-will-pena\/599991\/\">WhatsApp relance sa politique de confidentialit\u00e9 controvers\u00e9e<\/a> \u2013 <\/strong>WhatsApp d\u00e9ploie progressivement sa nouvelle mise \u00e0 jour de politique de confidentialit\u00e9, qui verra l&#039;application partager davantage de donn\u00e9es avec Facebook, mais uniquement en relation avec les actions sp\u00e9cifiques \u00e0 l&#039;entreprise au sein de la plateforme de messagerie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/marketingtechnews.net\/news\/2021\/apr\/20\/the-end-of-third-party-cookies-how-it-will-affect-advertisers-and-publishers\/?fbclid=IwAR1-KF0G1qu7Q_K1T1jWRQ9wCbRz4fn7pAcRZyxs9mDZctPeYdNCnQapUxg\">La fin des cookies tiers : quels impacts pour les annonceurs et les \u00e9diteurs ?<\/a><\/strong> \u2013 Les cookies tiers sont supprim\u00e9s\u00a0; comment cela affectera les \u00e9diteurs et les annonceurs, et ce que vous devez faire pour que vos revenus publicitaires ne soient pas affect\u00e9s par ces changements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.seroundtable.com\/google-three-good-web-vital-scores-for-ranking-boost-31449.html?fbclid=IwAR2VtY-zh9OerGr4V0Gm44RUH769EzB_zAyaH8JFWwTviNTI7YY7KaQoQTA\"><strong>Google : vous n&#039;avez pas besoin des trois bons scores Web Vital pour am\u00e9liorer votre classement<\/strong><\/a> \u2013 Comment les \u00e9l\u00e9ments essentiels du Web impactent-ils votre classement dans la recherche Google\u00a0?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce qui fonctionne ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour vous aider \u00e0 cr\u00e9er un plan de marketing entrant gagnant, vous devez d&#039;abord comprendre une petite chose appel\u00e9e... CONTENU ANGULAIRE ! (En fait, ce n&#039;est pas si petit que \u00e7a.)<br>Alors, creusons un peu :<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Create-a-Winning-Inbound-Marketing-Plan-using-Cornerstone-Content-table-of-contents.png\" alt=\"La table des mati\u00e8res de ce dont nous discuterons dans ce blog.\" class=\"wp-image-8550\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qu&#039;est-ce que le contenu Cornerstone ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, qu\u2019est-ce que le contenu fondamental exactement et comment puis-je l\u2019utiliser pour cr\u00e9er un plan de marketing entrant ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eh bien, pour commencer, le contenu fondamental est l\u2019un des <strong>les fondations de votre site web<\/strong>Il s&#039;agit d&#039;un contenu qui r\u00e9pond aux requ\u00eates les plus recherch\u00e9es par vos clients potentiels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#039;est un centre de contenu qui fournit aux gens ce qu&#039;ils doivent savoir pour utiliser votre site Web et, en fin de compte, faire des affaires avec vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous cherchez \u00e0 <strong>\u00eatre mieux class\u00e9 dans les moteurs de recherche<\/strong>, c&#039;est id\u00e9al pour am\u00e9liorer ces pages et articles sur votre site. <strong>Cr\u00e9er du contenu phare est votre meilleur choix\u00a0!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/benefits-of-cornerstone-content.png\" alt=\"Voici 5 grands avantages de l\u2019utilisation du contenu Cornerstone.\" class=\"wp-image-8551\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les avantages du contenu Cornerstone<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le contenu fondamental peut apporter 5 grands avantages, notamment\u00a0:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><span data-preserver-spaces=\"true\">Augmenter la notori\u00e9t\u00e9 de votre marque<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Avec tout votre contenu au m\u00eame endroit, vos lecteurs pourront trouver les r\u00e9ponses dont ils ont besoin en un seul endroit.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Intention plus \u00e9lev\u00e9e des chercheurs<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Le contenu de base peut aider \u00e0 attirer davantage de lecteurs ayant une intention r\u00e9elle plut\u00f4t que des chercheurs qui ne font que naviguer.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Cr\u00e9e des liens naturels<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Vous \u00eates plus susceptible d\u2019avoir des liens naturels ; cela signifie que d\u2019autres personnes cr\u00e9ent des liens vers votre contenu, ce qui permet une plus grande exposition \u00e0 votre marque et \u00e0 votre contenu.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">\u00c9tablit l\u2019autorit\u00e9 et la confiance<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Vous aide \u00e0 \u00e9tablir votre autorit\u00e9 dans votre secteur et \u00e0 attirer un flux constant de visiteurs sur votre site susceptibles d\u2019\u00eatre int\u00e9ress\u00e9s par les produits ou services que vous proposez, que ce soit t\u00f4t ou tard.<\/span><\/li>\n\n\n\n<li><strong><span data-preserver-spaces=\"true\">Nourrit votre entonnoir<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0\u2013 Les personnes qui atterrissent sur votre contenu fondamental ont une intention, comme mentionn\u00e9 ci-dessus ; cela signifie qu\u2019elles sont plus susceptibles de passer \u00e0 l\u2019\u00e9tape suivante de votre entonnoir, surtout si vous prenez le temps d\u2019entretenir cette relation.<\/span><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Contenu d\u00e9fendable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">C&#039;est peut-\u00eatre un terme dont vous n&#039;avez jamais entendu parler, mais ce n&#039;est pas grave ; vous savez probablement de quoi il s&#039;agit, mais pas le nom qui se cache derri\u00e8re.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em><span data-preserver-spaces=\"true\">Le contenu d\u00e9fendable est un contenu que l\u2019on ne trouve pas couramment.<\/span><\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cela peut prendre la forme de&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">interviews exclusives<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et d\u2019autres types de contenu qui incluent un expert ou une personne connue dans un domaine sp\u00e9cifique.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Voici un excellent exemple de ce que cela peut \u00eatre :<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Joe Rogan est un podcasteur et commentateur bien connu de l&#039;UFC. Si vous deviez trouver n&#039;importe qui pour parler de l&#039;UFC, cela n&#039;aurait pas autant d&#039;impact qu&#039;une interview de Joe Rogan sur le dernier combat ; ce serait un contenu peu commun, car il ne serait pas interview\u00e9 ou ne participerait pas \u00e0 une discussion avec n&#039;importe qui.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Votre contenu serait d\u00e9sormais&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">d\u00e9fendable<\/span><\/strong><span data-preserver-spaces=\"true\">. Vous auriez l&#039;occasion de&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">attribuez-le \u00e0 votre page<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">cr\u00e9er des liens naturels<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;car de plus en plus de gens sont susceptibles de vouloir amener leur public \u00e0 quelque chose d&#039;aussi inhabituel.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Structurer votre contenu fondamental<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Avoir le contenu est une chose, comment vous&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">structurez votre contenu&nbsp;<\/span><\/strong><span data-preserver-spaces=\"true\">en est une autre. Sans une structure solide, vous pouvez r\u00e9ellement faire ou d\u00e9faire l&#039;efficacit\u00e9 de votre page.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Structure de contenu fondamentale\u00a0: comment identifier les requ\u00eates<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous voulez vous assurer que lorsque vous recherchez votre mot-cl\u00e9 id\u00e9al, il existe un volume de recherche sain li\u00e9 au sujet de votre choix.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Plus le volume de mots cl\u00e9s est \u00e9lev\u00e9, plus l\u2019int\u00e9r\u00eat et la demande sont \u00e9lev\u00e9s.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Si de nombreuses personnes recherchent quelque chose, vous aurez amplement l&#039;occasion de capturer ce trafic et de cr\u00e9er une excellente premi\u00e8re impression de votre marque.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ci-dessous, nous recherchons&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Comment faire pousser une barbe plus rapidement<\/span><\/strong><span data-preserver-spaces=\"true\">Le volume de recherche est \u00e9lev\u00e9, ce qui montre que suffisamment de personnes le recherchent.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/how-to-identify-queries.png\" alt=\"Identifier les requ\u00eates pour trouver le mot-cl\u00e9 id\u00e9al pour notre contenu fondamental.\" class=\"wp-image-8552\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le prix est peut-\u00eatre \u00e9lev\u00e9, mais cela ne signifie pas que nous devons toujours choisir cette voie. Examinons la question et voyons le contenu qui existe d\u00e9j\u00e0.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Structure du contenu de la pierre angulaire\u00a0: extrait en vedette<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Gr\u00e2ce \u00e0 une recherche rapide sur Google sur le sujet, vous pouvez voir si la demande est r\u00e9ellement satisfaite.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/.png\" alt=\"nul\" class=\"wp-image-8553\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Il existe un article sur wikiHow sur les meilleures fa\u00e7ons de faire pousser une barbe plus rapidement, mais la note est faible.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Nous savons maintenant qu\u2019il existe ici une opportunit\u00e9 de cr\u00e9er du contenu capable de surpasser la concurrence.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span data-preserver-spaces=\"true\">Conseils pratiques : inciter Google \u00e0 afficher un extrait en vedette<\/span><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous souhaitez que votre contenu soit pr\u00e9sent\u00e9 sous forme d&#039;extrait. Il est beaucoup plus facile pour les internautes de rechercher et de trouver votre contenu.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Pour inciter Google \u00e0 afficher un extrait en vedette pour votre contenu, vous souhaiterez\u00a0:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-preserver-spaces=\"true\">Faites en sorte que H1 soit la question ou le probl\u00e8me \u00e0 r\u00e9soudre.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Utilisez des listes ordonn\u00e9es en haut du contenu.<\/span><\/li>\n\n\n\n<li><span data-preserver-spaces=\"true\">Lien depuis la liste ordonn\u00e9e vers des liens internes avec plus de d\u00e9tails.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Comment structurer votre contenu fondamental<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Quelques \u00e9l\u00e9ments \u00e0 apporter \u00e0 votre contenu fondamental vous aideront \u00e0 structurer votre page et \u00e0 trouver plus de succ\u00e8s.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Requ\u00eates<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Choisissez l&#039;expression cl\u00e9 la plus appropri\u00e9e pour votre contenu. Vous devez vous demander : \u00ab Quelle est la question pertinente pos\u00e9e par les internautes et \u00e0 laquelle votre contenu et votre entreprise r\u00e9pondront ?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-structure-queries.png\" alt=\"Comment structurer votre contenu fondamental gr\u00e2ce \u00e0 l&#039;utilisation de requ\u00eates.\" class=\"wp-image-8554\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Balises de titre et titre<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne votre balise de titre, vous souhaiterez utiliser votre phrase cl\u00e9 cibl\u00e9e \u00e0 l&#039;int\u00e9rieur de celle-ci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les moteurs de recherche souhaitent proposer des r\u00e9sultats de recherche pertinents, le titre de votre page doit donc refl\u00e9ter les mots utilis\u00e9s par l&#039;internaute.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-structure-title-tags-and-headline.png\" alt=\"Comment structurer votre contenu fondamental gr\u00e2ce \u00e0 l\u2019utilisation de balises de titre et de titres.\" class=\"wp-image-8555\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Table des mati\u00e8res<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Avoir une table des mati\u00e8res est une fonctionnalit\u00e9 int\u00e9ressante pour vous aider \u00e0 cr\u00e9er des liens vers diff\u00e9rentes parties de votre contenu fondamental, ce qui le rend <strong>plus facile \u00e0 naviguer<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il peut \u00e9galement cr\u00e9er un <strong>vue de haut niveau<\/strong> de tout ce qui se trouve sur votre page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-structure-table-of-contents.png\" alt=\"Comment structurer votre contenu fondamental gr\u00e2ce \u00e0 l\u2019utilisation d\u2019une table des mati\u00e8res.\" class=\"wp-image-8556\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">R\u00e9f\u00e9rences de liens internes<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les liens internes sont un excellent moyen de permettre aux utilisateurs de naviguer facilement sur votre site. Ils permettent aux utilisateurs de se concentrer sur votre contenu, en s&#039;assurant qu&#039;ils ne rencontrent aucune impasse.&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Le but est de les garder sur votre site<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">En plus d&#039;une navigation facile, il peut vous aider&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u00e9tablir une hi\u00e9rarchie de l&#039;information<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">lien de propagation des capitaux propres<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;autour de votre site.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-structure-internal-link-references.png\" alt=\"Comment structurer votre contenu fondamental gr\u00e2ce \u00e0 l&#039;utilisation de r\u00e9f\u00e9rences de liens internes.\" class=\"wp-image-8557\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Comment classer votre contenu fondamental<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous disposez d&#039;une excellente structure pour cr\u00e9er votre contenu, mais qu&#039;en est-il du classement ? Vous voulez vous assurer que votre contenu figure en t\u00eate des r\u00e9sultats de recherche. Alors, comment pouvons-nous y parvenir ?<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Cr\u00e9er un contenu de base exceptionnel<\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Si vous essayez de vous classer pour un terme de recherche concurrentiel, vous aurez besoin de liens provenant d&#039;autres sources faisant autorit\u00e9\u00a0; pour y parvenir, votre contenu doit \u00eatre impressionnant, tant en termes de qualit\u00e9 que de port\u00e9e.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-ranking-creating-exceptional-cornerstone-content.png\" alt=\"Comment classer votre contenu fondamental avec un contenu exceptionnel.\" class=\"wp-image-8558\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avoir du contenu connexe<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Les moteurs de recherche privil\u00e9gient les sites Web qui ont beaucoup de contenu pertinent et fr\u00e9quemment mis \u00e0 jour.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&#039;est un moyen essentiel de renforcer l&#039;autorit\u00e9 g\u00e9n\u00e9rale d&#039;un site via des liens, d&#039;approfondir des sujets sp\u00e9cifiques et connexes et de r\u00e9f\u00e9rencer votre contenu fondamental.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-ranking-having-related-content.png\" alt=\"Comment classer votre contenu fondamental en ayant du contenu associ\u00e9.\" class=\"wp-image-8559\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avoir une page de destination de contenu de base (SEO)<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous souhaitez \u00eatre ambitieux dans la port\u00e9e de votre contenu, il est logique de faciliter la t\u00e2che du lecteur du point de vue de la convivialit\u00e9.<br>Vous pourrez communiquer ce qui se passe au visiteur d\u00e8s son arriv\u00e9e.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-ranking-having-a-landing-page.png\" alt=\"Comment classer votre contenu fondamental en ayant une page de destination (SEO).\" class=\"wp-image-8560\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages d\u2019avoir une page de destination fondamentale sont les suivants\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9tention accrue.<\/li>\n\n\n\n<li>Liens (internes et naturels).<\/li>\n\n\n\n<li>Optimisation plus facile.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Diff\u00e9rents types de contenu fondamental<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En fonction de votre sujet, il existe diff\u00e9rentes mani\u00e8res de diffuser votre contenu fondamental.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils peuvent prendre la forme de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aimants en plomb<\/li>\n\n\n\n<li>Calculatrices<\/li>\n\n\n\n<li>Vid\u00e9oth\u00e8ques<\/li>\n\n\n\n<li>Centres de ressources<\/li>\n\n\n\n<li>Guides d\u00e9taill\u00e9s<\/li>\n\n\n\n<li>\u00c9tudes de cas<\/li>\n\n\n\n<li>Pages de destination longues<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/cornerstone-content-calculator.png\" alt=\"Un exemple de type de contenu fondamental : calculatrice.\" class=\"wp-image-8561\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Utiliser le contenu Cornerstone comme aimant principal<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le contenu de Cornerstone \u00e9tant \u00e9ducatif, li\u00e9 au produit et permanent, vous pouvez l&#039;utiliser comme&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">Aimant principal<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Il peut \u00eatre utilis\u00e9 pour vos efforts de publicit\u00e9 payante li\u00e9s au produit que vous vendez sans le vendre r\u00e9ellement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le contenu fondamental peut \u00e9galement aider \u00e0 augmenter le score de qualit\u00e9 des annonces payantes en am\u00e9liorant la pertinence de la page de destination.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Using-Cornerstone-Content-as-a-Lead-Magnet.png\" alt=\"Comment utiliser le contenu fondamental comme aimant \u00e0 prospects.\" class=\"wp-image-8562\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliser Cornerstone Content comme calculatrice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les calculatrices sont une excellente ressource pour ouvrir les yeux de vos spectateurs sur des solutions \u00e0 leurs probl\u00e8mes et peuvent vous aider \u00e0 dresser le profil de vos prospects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les avantages de l\u2019utilisation d\u2019une calculatrice incluent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offrir une gratification instantan\u00e9e<\/li>\n\n\n\n<li>Personnalisation et interactivit\u00e9<\/li>\n\n\n\n<li>B\u00e2tir la confiance<\/li>\n\n\n\n<li>Contenu r\u00e9utilisable<\/li>\n\n\n\n<li>Productivit\u00e9 commerciale accrue<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe une large gamme de calculatrices uniques que vous pouvez utiliser et qui sont sp\u00e9cifiques \u00e0 votre niche\u00a0; en voici quelques-unes\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calculateurs de co\u00fbts simples<\/li>\n\n\n\n<li>Calculateur de retour sur investissement<\/li>\n\n\n\n<li>Calculateur d&#039;\u00e9pargne\/aide financi\u00e8re<\/li>\n\n\n\n<li>Calculatrice comparative<\/li>\n\n\n\n<li>Calculatrice en temps r\u00e9el<\/li>\n\n\n\n<li>Calculatrice complexe<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Using Cornerstone Content as a Lead Magnet-1.png\" alt=\"Comment utiliser le contenu fondamental comme calculatrice.\" class=\"wp-image-8563\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Outils pour cr\u00e9er votre calculatrice<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Si vous souhaitez cr\u00e9er votre propre calculatrice personnalis\u00e9e, des outils comme&nbsp;<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.calconic.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Calconique<\/span><\/a><span data-preserver-spaces=\"true\">&nbsp;sont une excellente ressource.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Calconic est une application Web qui permet \u00e0 ses utilisateurs de cr\u00e9er n&#039;importe quelle calculatrice personnalis\u00e9e et de l&#039;ajouter \u00e0 leurs sites Web sans aucune connaissance en programmation (c&#039;est incroyable).<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignnone wp-image-8564 none\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Tools-for-Creating-your-Calculator-Calconic.png\" alt=\"Un outil pour cr\u00e9er votre propre calculateur de contenu de base \u2013 Calconic.\" class=\"wp-image-8564\"\/><figcaption class=\"wp-element-caption\">Un outil pour cr\u00e9er votre propre calculateur de contenu de base \u2013 Calconic.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Choisissez parmi un ensemble de mod\u00e8les pr\u00eats \u00e0 l&#039;emploi ou cr\u00e9ez votre calculatrice \u00e0 partir de z\u00e9ro.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Il est m\u00eame livr\u00e9 avec une base de connaissances pour vous aider \u00e0 apprendre \u00e0 cr\u00e9er diff\u00e9rentes calculatrices sp\u00e9cifiques \u00e0 vos besoins.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Utilisation du contenu Cornerstone comme biblioth\u00e8que vid\u00e9o<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les vid\u00e9oth\u00e8ques sont des cha\u00eenes vid\u00e9o propri\u00e9taires qui vous aident \u00e0 g\u00e9rer tout votre contenu vid\u00e9o.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Ils permettent aux utilisateurs de g\u00e9rer la confidentialit\u00e9 et les autorisations, de mettre \u00e0 jour facilement les vid\u00e9os et le contenu de type groupe.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Using-Cornerstone-Content-as-a-Video-Library.png\" alt=\"Comment utiliser le contenu Cornerstone comme vid\u00e9oth\u00e8que.\" class=\"wp-image-8565\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous aurez le pouvoir de placer vos vid\u00e9os aux bons endroits et de cr\u00e9er rapidement des cha\u00eenes pour <strong>\u00e9v\u00e9nements<\/strong>, <strong>d\u00e9partements<\/strong>, ou <strong>produits<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jetez un oeil \u00e0 notre <strong>vid\u00e9oth\u00e8que<\/strong> pour des id\u00e9es pour cr\u00e9er le v\u00f4tre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utiliser Cornerstone Content comme centre de ressources<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un centre de ressources vous permet de collecter et d\u2019organiser des documents utiles \u00e0 un groupe particulier de personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces mat\u00e9riaux peuvent \u00eatre tr\u00e8s vari\u00e9s, notamment <strong>entra\u00eenement<\/strong> \u2003\u2003\u2003<strong>manuels<\/strong>, <strong>manuels<\/strong>, <strong>r\u00e9f\u00e9rence<\/strong> \u2003\u2003\u2003<strong>livres<\/strong>, <strong>r\u00e9pertoires<\/strong>, <strong>blanc<\/strong>\u2003\u2003\u2003<strong>&#8211;<\/strong>\u2003\u2003\u2003<strong>papiers<\/strong>, <strong>affiches<\/strong>, <strong>Jeux<\/strong>, <strong>vid\u00e9os<\/strong>, et <strong>autre<\/strong> \u2003\u2003\u2003<strong>mat\u00e9riels<\/strong> qui fonctionnent pour votre contenu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Using-Cornerstone-Content-as-a-Resource-Centre.png\" alt=\"Comment vous pouvez utiliser le contenu fondamental comme centre de ressources.\" class=\"wp-image-8566\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilisation du contenu Cornerstone comme guide d\u00e9taill\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un guide d\u00e9taill\u00e9 est une excellente solution si vous souhaitez fournir des informations utiles \u00e0 votre public dans un seul et m\u00eame espace pratique.<br>Lorsque vous utilisez un guide d\u00e9taill\u00e9, vous devez avoir du contenu et un objectif pour \u00eatre bien class\u00e9 et \u00eatre jug\u00e9 utile par les lecteurs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Using-Cornerstone-Content-as-a-Long-Form-Guide.png\" alt=\"Comment utiliser le contenu fondamental comme guide d\u00e9taill\u00e9.\" class=\"wp-image-8567\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><span data-preserver-spaces=\"true\">Longueur du contenu<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;est un attribut d&#039;une page qui sera bien class\u00e9.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span data-preserver-spaces=\"true\">Utilisation du contenu Cornerstone comme \u00e9tude de cas<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Les \u00e9tudes de cas sont&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">ax\u00e9 sur les gens<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">moins formel<\/span><\/strong><span data-preserver-spaces=\"true\">, les rendant plus agr\u00e9ables \u00e0 lire.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Plus vous donnez d\u2019informations \u00e0 votre client potentiel, plus sa d\u00e9cision d\u2019achat devient facile.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Using-Cornerstone-Content-as-a-Case-Study.png\" alt=\"Comment utiliser le contenu fondamental comme \u00e9tude de cas.\" class=\"wp-image-8568\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilisation du contenu Cornerstone comme page de destination longue dur\u00e9e<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Avec une page de destination longue dur\u00e9e, vous pouvez cr\u00e9er beaucoup de contenu qui est&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">puissant<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">convaincant<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Si vous souhaitez obtenir de GROSSES conversions, une page de destination est quelque chose que vous pourriez envisager.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Mais empiler beaucoup de contenu sur une page n&#039;est pas la fa\u00e7on dont vous allez voir les conversions\u00a0; c&#039;est&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">comment le contenu est organis\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;ce qui compte vraiment.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le classement des pages de destination dans la recherche n\u00e9cessite des efforts suppl\u00e9mentaires&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">pens\u00e9e<\/span><\/strong><span data-preserver-spaces=\"true\">,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">soins<\/span><\/strong><span data-preserver-spaces=\"true\">, et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">planification<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/.png\" alt=\"nul\" class=\"wp-image-8553\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un excellent exemple pour vous aider \u00e0 cr\u00e9er votre page de destination longue dur\u00e9e\u00a0:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/Cornerstone-Long-Form-Landing-Page-Wireframe.png\" alt=\" \" class=\"wp-image-8569\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Terminons les choses !<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Le contenu de la pierre angulaire est&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">l&#039;un des fondements de votre site<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Cela aide \u00e0 \u00e9lever&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">marque<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">conscience<\/span><\/strong><span data-preserver-spaces=\"true\">,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">apporter<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">site<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">visiteurs<\/span><\/strong><span data-preserver-spaces=\"true\">,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">construire<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">links<\/span><\/strong><span data-preserver-spaces=\"true\">,&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">\u00e9tablir<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">autorit\u00e9<\/span><\/strong><span data-preserver-spaces=\"true\">, et&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">flux<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">ton<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">entonnoir<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">La structure du site est importante\u00a0;&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">classez votre contenu<\/span><\/strong><span data-preserver-spaces=\"true\">&nbsp;et trouvez votre&nbsp;<\/span><strong><span data-preserver-spaces=\"true\">mots-cl\u00e9s<\/span><\/strong><span data-preserver-spaces=\"true\">.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">Vous devez garder \u00e0 l&#039;esprit que charger votre page avec du contenu sans v\u00e9ritable objectif ne vous apportera pas les r\u00e9sultats escompt\u00e9s. Votre contenu doit fournir un sens r\u00e9el \u00e0 votre public et le structurer d&#039;une mani\u00e8re qui lui soit b\u00e9n\u00e9fique.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-preserver-spaces=\"true\">C&#039;est tout ce que nous avons \u00e0 dire \u00e0 ce sujet, plus tard !<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez aim\u00e9 cette lecture, vous voudrez peut-\u00eatre consulter certains de nos autres excellents articles\u00a0:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><a title=\"10 exemples d&#039;aimants \u00e0 prospects intelligents et efficaces qui g\u00e9n\u00e9reront des prospects et de la notori\u00e9t\u00e9\" href=\"https:\/\/honeypotmarketing.com\/fr\/exemples-daimants-principaux\/\" rel=\"bookmark\">10 exemples d&#039;aimants \u00e0 prospects intelligents et efficaces qui g\u00e9n\u00e9reront des prospects et de la notori\u00e9t\u00e9<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a title=\"Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale\" href=\"https:\/\/honeypotmarketing.com\/fr\/strategie-de-marketing-local\/\" rel=\"bookmark\">Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a title=\"Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale : partie 2\" href=\"https:\/\/honeypotmarketing.com\/fr\/strategie-marketing-locale-partie-2\/\" rel=\"bookmark nofollow\">Comment cr\u00e9er une strat\u00e9gie de marketing num\u00e9rique efficace pour votre entreprise locale : partie 2<\/a><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><a title=\"Outils et techniques de r\u00e9daction pour vous aider \u00e0 cr\u00e9er efficacement du contenu percutant\" href=\"https:\/\/honeypotmarketing.com\/fr\/outils-et-techniques-de-redaction\/\" rel=\"bookmark\">Outils et techniques de r\u00e9daction pour vous aider \u00e0 cr\u00e9er efficacement du contenu percutant<\/a><\/h5>","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er un centre de contenu sur votre site qui offre \u00e0 vos lecteurs ce qu&#039;ils veulent est un excellent moyen de nouer des relations avec vos utilisateurs et d&#039;obtenir un meilleur classement dans les r\u00e9sultats de recherche. Laissez-nous vous aider \u00e0 cr\u00e9er ce plan de marketing entrant gagnant ! Quoi de neuf ? WhatsApp relance sa mise \u00e0 jour controvers\u00e9e de sa politique de confidentialit\u00e9 \u2013 WhatsApp d\u00e9ploie progressivement sa nouvelle mise \u00e0 jour de sa politique de confidentialit\u00e9,\u2026<\/p>","protected":false},"author":4,"featured_media":8549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-8545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"aioseo_notices":[],"taxonomy_info":{"category":[{"value":37,"label":"SEO"}]},"featured_image_src_large":false,"author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"comment_info":3,"category_info":[{"term_id":37,"name":"SEO","slug":"seo","term_group":0,"term_taxonomy_id":37,"taxonomy":"category","description":"","parent":0,"count":18,"filter":"raw","cat_ID":37,"category_count":18,"category_description":"","cat_name":"SEO","category_nicename":"seo","category_parent":0}],"tag_info":false,"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Dan Nedelko","author_link":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/"},"uagb_comment_info":3,"uagb_excerpt":"Creating a content hub on your site that provides your readers what they want is a great way to&nbsp;build relationships with your users&nbsp;and&nbsp;rank higher in search. Let&#8217;s help you create that&nbsp;winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,...","aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let&#039;s help you create that winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Dan Nedelko\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_CA\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\" \/>\n\t\t<meta property=\"og:description\" content=\"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let&#039;s help you create that winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-05-21T14:28:32+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-09-23T15:40:31+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/honeypot.marketing\/\" \/>\n\t\t<meta property=\"article:author\" content=\"https:\/\/facebook.com\/dan.nedelko\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@honeypot_mkting\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let&#039;s help you create that winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,\" \/>\n\t\t<meta name=\"twitter:creator\" content=\"@NedelkoDan\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#blogposting\",\"name\":\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\",\"headline\":\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\",\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":8549},\"datePublished\":\"2021-05-21T10:28:32-04:00\",\"dateModified\":\"2024-09-23T11:40:31-04:00\",\"inLanguage\":\"fr-CA\",\"commentCount\":3,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#webpage\"},\"articleSection\":\"SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/#listItem\",\"name\":\"SEO\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/#listItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#listItem\",\"name\":\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#listItem\",\"position\":3,\"name\":\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/#listItem\",\"name\":\"SEO\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\",\"name\":\"Honeypot Marketing\",\"description\":\"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"email\":\"hi@honeypotmarketing.com\",\"telephone\":\"+12263366220\",\"foundingDate\":\"2001-01-04\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":8,\"maxValue\":14},\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/adminify-custom-icons\\\/cropped-Benny-Bee.png\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#organizationLogo\",\"width\":512,\"height\":512},\"image\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/honeypot.marketing\\\/\",\"https:\\\/\\\/x.com\\\/honeypot_mkting?lang=en\",\"https:\\\/\\\/www.instagram.com\\\/honeypotmarketing\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@honeypotmarketing\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCzEqYq4v78fn6PTVa6K0O6g\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/honeypot-marketing\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/\",\"name\":\"Dan Nedelko\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Dan-Nedelko.png\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/dan.nedelko\",\"https:\\\/\\\/twitter.com\\\/NedelkoDan\",\"https:\\\/\\\/instagram.com\\\/dannomatic\",\"https:\\\/\\\/www.tiktok.com\\\/@dannedelko\",\"https:\\\/\\\/ca.pinterest.com\\\/dannomatic\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCNygIZ1RF2I452PI8bVqeqQ\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dannedelko\\\/\"],\"description\":\"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.\",\"jobTitle\":\"President\",\"alumniOf\":[{\"@type\":\"EducationalOrganization\",\"name\":\"Wilfrid Laurier University\",\"sameAs\":\"https:\\\/\\\/www.wlu.ca\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#webpage\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/\",\"name\":\"Using Cornerstone Content to Create a Winning Inbound Marketing Plan\",\"description\":\"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan! What\\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \\u2013 WhatsApp is gradually rolling out its new Privacy Policy update,\",\"inLanguage\":\"fr-CA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/author\\\/dan-nedelko\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":8549,\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#mainImage\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/seo\\\/cornerstone-content\\\/#mainImage\"},\"datePublished\":\"2021-05-21T10:28:32-04:00\",\"dateModified\":\"2024-09-23T11:40:31-04:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/\",\"name\":\"Honeypot Marketing\",\"alternateName\":\"honeypotmarketing.com\",\"description\":\"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.\",\"inLanguage\":\"fr-CA\",\"publisher\":{\"@id\":\"https:\\\/\\\/honeypotmarketing.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<script type=\"text\/javascript\">\n\t\t\t(function(c,l,a,r,i,t,y){\n\t\t\tc[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};t=l.createElement(r);t.async=1;\n\t\t\tt.src=\"https:\/\/www.clarity.ms\/tag\/\"+i+\"?ref=aioseo\";y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);\n\t\t})(window, document, \"clarity\", \"script\", \"lz1itarc1h\");\n\t\t<\/script>\n\t\t<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})(window,document,'script','dataLayer',\"GTM-PBNLZVB\");<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Using Cornerstone Content to Create a Winning Inbound Marketing Plan<\/title>\n\n","aioseo_head_json":{"title":"Utiliser Cornerstone Content pour cr\u00e9er un plan de marketing entrant gagnant","description":"Cr\u00e9er un centre de contenu sur votre site web qui r\u00e9ponde aux attentes de vos lecteurs est un excellent moyen de tisser des liens avec eux et d&#039;am\u00e9liorer votre classement dans les r\u00e9sultats de recherche. Nous vous aidons \u00e0 cr\u00e9er une strat\u00e9gie d&#039;inbound marketing gagnante\u00a0! Quoi de neuf\u00a0? WhatsApp relance sa politique de confidentialit\u00e9 controvers\u00e9e. WhatsApp d\u00e9ploie progressivement sa nouvelle politique de confidentialit\u00e9.","canonical_url":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#blogposting","name":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","headline":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":8549},"datePublished":"2021-05-21T10:28:32-04:00","dateModified":"2024-09-23T11:40:31-04:00","inLanguage":"fr-CA","commentCount":3,"mainEntityOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#webpage"},"isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#webpage"},"articleSection":"SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/honeypotmarketing.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/#listItem","name":"SEO"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/#listItem","position":2,"name":"SEO","item":"https:\/\/honeypotmarketing.com\/fr\/seo\/","nextItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#listItem","name":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan"},"previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#listItem","position":3,"name":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","previousItem":{"@type":"ListItem","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/#listItem","name":"SEO"}}]},{"@type":"Organization","@id":"https:\/\/honeypotmarketing.com\/fr\/#organization","name":"Honeypot Marketing","description":"We're a sales and marketing agency for growing businesses. Our team of professionals work with your team to make your business objectives a reality through effective sales, marketing and technology.","url":"https:\/\/honeypotmarketing.com\/fr\/","email":"hi@honeypotmarketing.com","telephone":"+12263366220","foundingDate":"2001-01-04","numberOfEmployees":{"@type":"QuantitativeValue","minValue":8,"maxValue":14},"logo":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/adminify-custom-icons\/cropped-Benny-Bee.png","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#organizationLogo","width":512,"height":512},"image":{"@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/honeypot.marketing\/","https:\/\/x.com\/honeypot_mkting?lang=en","https:\/\/www.instagram.com\/honeypotmarketing\/","https:\/\/www.tiktok.com\/@honeypotmarketing","https:\/\/www.youtube.com\/channel\/UCzEqYq4v78fn6PTVa6K0O6g","https:\/\/www.linkedin.com\/company\/honeypot-marketing\/"]},{"@type":"Person","@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author","url":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/","name":"Dan Nedelko","image":{"@type":"ImageObject","url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2024\/08\/Dan-Nedelko.png"},"sameAs":["https:\/\/facebook.com\/dan.nedelko","https:\/\/twitter.com\/NedelkoDan","https:\/\/instagram.com\/dannomatic","https:\/\/www.tiktok.com\/@dannedelko","https:\/\/ca.pinterest.com\/dannomatic\/","https:\/\/www.youtube.com\/channel\/UCNygIZ1RF2I452PI8bVqeqQ","https:\/\/www.linkedin.com\/in\/dannedelko\/"],"description":"Dan Nedelko is the founder and CEO of Honeypot Marketing, a leading digital marketing agency based in Ontario, Canada. With over two decades of experience in digital marketing, Dan has become a seasoned entrepreneur and expert in business entrepreneurship and growth with specialties in SEO, SEM, PPC, conversion rate optimization (CRO), social media, and video marketing. His agency, Honeypot Marketing, specializes in helping businesses of all sizes grow their revenue through innovative and effective online strategies. Dan's career began in the technology and marketing sectors, where his background in Computer Science from Wilfrid Laurier University provided him with a unique perspective on integrating technology with business needs. Over the years, he has worked with major brands in regulated industries such as Ontario Lottery and Gaming, Molson, and Diageo, crafting comprehensive online marketing strategies that have driven significant growth for these companies. Notably, he executed an online marketing strategy for a major online casino that generated over $168 million USD per year in sales. In addition to his professional accomplishments, Dan is deeply committed to giving back to the community. He co-founded The Du\u0161an Nedelko Foundation, a non-profit organization dedicated to supporting at-risk youth through outdoor education and mentoring. This foundation was created in memory of his brother, Du\u0161an, and has positively impacted thousands of children across Ontario. Dan's philosophy behind Honeypot Marketing reflects his belief in creating engaging and authentic marketing strategies that naturally attract customers\u2014much like a honeypot attracts bees. This approach emphasizes fostering genuine connections between businesses and their audiences rather than relying on aggressive or deceptive marketing tactics. Throughout his career, Dan has also been involved in other entrepreneurial ventures, including founding Genuinemedia and Development and working with major online gaming brands like BetUS.com and Bodog.com. His extensive experience across various industries has solidified his reputation as a leader in digital marketing innovation. Today, Dan continues to lead Honeypot Marketing with a focus on delivering measurable results for clients while staying at the forefront of modern marketing techniques.","jobTitle":"President","alumniOf":[{"@type":"EducationalOrganization","name":"Wilfrid Laurier University","sameAs":"https:\/\/www.wlu.ca\/"}]},{"@type":"WebPage","@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#webpage","url":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/","name":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","description":"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,","inLanguage":"fr-CA","isPartOf":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#breadcrumblist"},"author":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"creator":{"@id":"https:\/\/honeypotmarketing.com\/fr\/author\/dan-nedelko\/#author"},"image":{"@type":"ImageObject","url":8549,"@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#mainImage"},"primaryImageOfPage":{"@id":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/#mainImage"},"datePublished":"2021-05-21T10:28:32-04:00","dateModified":"2024-09-23T11:40:31-04:00"},{"@type":"WebSite","@id":"https:\/\/honeypotmarketing.com\/fr\/#website","url":"https:\/\/honeypotmarketing.com\/fr\/","name":"Honeypot Marketing","alternateName":"honeypotmarketing.com","description":"All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","inLanguage":"fr-CA","publisher":{"@id":"https:\/\/honeypotmarketing.com\/fr\/#organization"}}]},"og:locale":"fr_CA","og:site_name":"Digital Marketing for Growing Businesses by Honeypot Marketing - All Marketing is Digital. We specialize in B2B, ABM, MarTech, AdTech and Growing Businesses through Technology.","og:type":"article","og:title":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","og:description":"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,","og:url":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/","og:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","og:image:secure_url":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png","article:published_time":"2021-05-21T14:28:32+00:00","article:modified_time":"2024-09-23T15:40:31+00:00","article:publisher":"https:\/\/www.facebook.com\/honeypot.marketing\/","article:author":"https:\/\/facebook.com\/dan.nedelko","twitter:card":"summary_large_image","twitter:site":"@honeypot_mkting","twitter:title":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","twitter:description":"Creating a content hub on your site that provides your readers what they want is a great way to build relationships with your users and rank higher in search. Let's help you create that winning inbound marketing plan! What\u2019s New? WhatsApp is Re-Launching its Controversial Privacy Policy Update \u2013 WhatsApp is gradually rolling out its new Privacy Policy update,","twitter:creator":"@NedelkoDan","twitter:image":"https:\/\/honeypotmarketing.com\/wp-content\/uploads\/2023\/11\/cropped-Honeypot-Logo-without-bee.png"},"aioseo_meta_data":{"post_id":"8545","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-01-10 10:57:49","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2024-03-18 14:41:43","updated":"2026-01-10 10:57:49"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/honeypotmarketing.com\/fr\/seo\/\" title=\"SEO\">SEO<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tUsing Cornerstone Content to Create a Winning Inbound Marketing Plan\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/honeypotmarketing.com\/fr"},{"label":"SEO","link":"https:\/\/honeypotmarketing.com\/fr\/seo\/"},{"label":"Using Cornerstone Content to Create a Winning Inbound Marketing Plan","link":"https:\/\/honeypotmarketing.com\/fr\/seo\/cornerstone-content\/"}],"_links":{"self":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/8545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=8545"}],"version-history":[{"count":0,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/posts\/8545\/revisions"}],"wp:attachment":[{"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=8545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=8545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/honeypotmarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=8545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}